What amethyst academies trust does

Amethyst Academies Trust is a not-for-profit Multi-Academy Trust (MAT) operating five state-funded schools across the West Midlands and Telford areas of England, serving children and young people aged 3 to 19. Founded in 2014 and formally operating as a MAT since September 2016, the trust was built out of Aldersley High School in Wolverhampton and has since grown via the addition of Moreton School (2017), Penn Hall Special School (2022), Tettenhall Wood School (2023), and Telford Park School (2024). Its portfolio includes two mainstream secondary schools, two SEND special schools (complex needs and autism), one additional secondary school, three specialist post-16 provisions (Amethyst Sixth Form, Sedgwick College, Horizon Provision), a specialist SEND Resource Base (Ladder Centre), a football academy partnership (PSG Academy West Midlands), a Duke of Edinburgh Award programme, and the Amethyst Access Together SEND Outreach Service launched in September 2025.

The trust's core technology stack centres on bespoke trust-wide pupil management software covering tracking, reporting, safeguarding, rewards, and conduct management, supplemented by SEND-specific data dashboards monitoring attendance, exclusions, progress, and wellbeing. Its pedagogical platform is the Knowledge-Rich Curriculum, implemented across all academies since 2019, which uses a Big Questions / Small Questions framework with evidence-based retention approaches (forgetting curve, interleaved assessment, spaced learning). Centralised shared services — finance, HR, IT, catering, premises, and marketing — operate across the trust to support scale.

The revenue model is overwhelmingly government-funded: the trust receives per-pupil funding from the Department for Education via the Education and Skills Funding Agency (ESFA), making it effectively a single-payer operation. A secondary, nascent revenue stream is the Amethyst Access Together SEND outreach service, which provides training, leadership development, and inclusion support to partner schools (currently free to in-trust schools). The customer base is diversified at the student level (families across Wolverhampton and Telford), but the funding intermediary is singular, creating concentration risk against any change in UK education policy. The trust operates as a charitable company limited by guarantee, is not publicly traded, and has no parent company or external PE/VC ownership.

Name

amethyst academies trust

Legal name

Amethyst Academies Trust

Website

https://aatrust.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Amethyst Academies Trust is a not-for-profit Multi-Academy Trust operating five state-funded schools across Wolverhampton and Telford, serving students aged 3 to 19 in mainstream, SEND, and specialist post-16 provision, funded primarily through per-pupil government grants via the ESFA.

Ownership category

akta.pro rank

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industry

Special Needs-Inclusive Early Learning Academies (EDACADAI)

Keywords

• Multi-academy trust
• Special educational needs
• Secondary education services
• SEND outreach services
• School improvement programmes

Headquarters

HQ city

Wolverhampton

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Government Education Funding: As a multi-academy trust operating state-funded schools, Amethyst Academies Trust receives funding from the Department for Education through the Education and Skills Funding Agency (ESFA). Funding is primarily pupil-led based on student enrollment numbers across all academies.
2. SEND Outreach Services (Amethyst Access Together): The trust offers a SEND Outreach Service providing training, support, and professional development to schools within and potentially outside the trust, including leadership development, key worker growth programs, and strategic leadership support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Amethyst Academies Trust operates a Multi-Academy Trust running five schools (three secondary, two special schools) providing mainstream and SEND education for students aged 3 to 19 across the West Midlands and Telford areas. The trust delivers core academic education alongside sixth form, post-16 vocational programmes, specialist resource bases, and a SEND outreach service (Amethyst Access Together) that supports inclusive education in other schools.

Product overview

Amethyst Academies Trust is a Multi-Academy Trust (MAT) operating a network of schools across the West Midlands and Telford areas. The Trust's portfolio includes five schools (Aldersley High School, Moreton School, Penn Hall School, Tettenhall Wood School, and Telford Park School), three sixth form provisions (Amethyst Sixth Form at Aldersley High School, Sedgwick College at Penn Hall School, and Horizon Provision at Tettenhall Wood School), a PSG Football Academy, a Duke of Edinburgh Award programme, and the Amethyst Access Together SEND Outreach Service. The Trust also operates the Ladder Centre specialist resource base. Together, these schools serve students from ages 3 to 19, including specialist provisions for students with SEND and autism spectrum conditions.

Differentiator

Problem solved

Functional benefit

Brands

• Amethyst Access Together: SEND Outreach Service supporting inclusive education in mainstream schools through expert support and training
• Amethyst Sixth Form
• Sedgwick College
• Horizon Provision
• PSG Academy West Midlands

Quantifiable outcome

• 97% Duke of Edinburgh Award pass rate (2019-20), making the trust the largest DofE provider in Wolverhampton and one of the biggest in the Midlands
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• PaveawaysminorImplementation/ SI/ Consulting Partner · 12 March 2026Paveaways is a construction partner working with Amethyst Academies Trust and Telford & Wrekin Council on Telford Park School's significant expansion project, which will increase the school's capacity to 900 students and create 300 additional places by September 2026.
• Telford & Wrekin CouncilcoreStrategic or Co-development Partner · 12 March 2026Telford & Wrekin Council is partnering with Amethyst Academies Trust on the Telford Park School expansion project. This partnership supports the local authority's goal of providing sufficient school places in the Telford area.
• PSG Academy West MidlandsminorStrategic or Co-development PartnerPSG Academy West Midlands is a football academy partnership integrated with Amethyst Sixth Form at Moreton School. The academy provides high-level football training alongside academic studies for aspiring footballers (boys and girls), focusing on developing both athletic and academic excellence.
• Outstanding Specialist SettingsminorStrategic or Co-development PartnerThe Amethyst Access Together programme includes visits to outstanding specialist settings as part of its tiered training pathway, enabling staff to learn from best practice examples in SEND education.
• Health Professionals and Family Support PartnersminorStrategic or Co-development PartnerPenn Hall School has developed innovative partnerships with health professionals and family support services, contributing to attendance rates significantly above national averages for specialist settings.

Scale indicators10 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Oasis Community Learning: National multi-academy trust operating primary, secondary, and specialist schools with a strong inclusion and community-rooted ethos. Comparable to Amethyst as a MAT that grows via school sponsorship with an explicit focus on under-served communities and inclusion.
• Star Academies: Multi-academy trust running primary and secondary schools with explicit character-education and Pupil Premium cohort focus. Comparable as a regional/super-regional MAT that expands through school sponsorship using a centralised improvement model.
• Cabot Learning Federation: South West-based multi-academy trust combining secondary, primary, and alternative provision with a strong SEND focus. Comparable as a regional MAT that combines mainstream and specialist provision and offers associated outreach services.
• REAch2 Academy Trust: Large primary-focused MAT that has grown substantially via school sponsorship. Comparable trust expansion model, though Amethyst is secondary-and-specialist focused while REAch2 is primarily primary.
• Outwood Grange Academies Trust: One of the largest UK MATs by number of schools, with a well-known school improvement framework. Comparable as a trust that acquires underperforming schools and applies a centralised curriculum and leadership model to drive Ofsted improvement.
• Delta Academies Trust: Multi-academy trust with significant SEND and alternative provision offering alongside mainstream secondary schools. Comparable trust structure to Amethyst's mix of mainstream and specialist academies with associated outreach services.
• Priory Federation of Academies: Regional multi-academy trust operating multiple secondary and primary schools across the East Midlands. Comparable as a growing trust that expands via acquisition and is structured around a school-improvement narrative.
• Wellspring Academy Trust: Multi-academy trust with strong SEMH and SEND specialist provision alongside mainstream schools. Comparable to Amethyst in combining specialist settings with mainstream academies and offering outreach services to external schools.

Broad incumbents

• Ormiston Academies Trust: Multi-academy trust operating primary and secondary schools across England with a strong school-improvement and enrichment ethos. Comparable at the broader-MAT level with a similar inclusive ethos and acquisition-led growth history.
• United Learning: Large national MAT combining state and independent schools with broad curriculum and CPD programmes. Comparable only at the broad-incumbent level as a much larger, more diversified MAT than Amethyst's regional operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/NDavis_Amethyst
• LinkedInlinkedin.com/company/amethyst-academy-trust

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about amethyst academies trust