3cir
3CIR is an Australian, veteran-owned Recognition of Prior Learning specialist founded in 2016 that converts military, emergency services, and professional experience into nationally recognised AQF qualifications (Certificate II through Graduate Diploma) online, serving ADF veterans, emergency services personnel, career changers, and Australian employers under Asset College RTO #31718.
- Company typePrivate
- Founded2016
- HeadquartersBulimba, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What 3cir does
3CIR Pty Ltd is an Australian, veteran-owned Recognition of Prior Learning (RPL) specialist founded in 2016 and headquartered in Bulimba, Brisbane. The company converts existing skills, military service records, and emergency services experience into nationally recognised Australian Qualifications Framework (AQF) credentials from Certificate II through Graduate Diploma, delivered 100% online across nine industry categories and 37+ qualifications. Training and assessment are issued under a third-party arrangement with Asset College (RTO #31718) regulated by ASQA, and all qualifications are recorded on the national training register and USI transcript.
The core product is a self-serve RPL pathway anchored by a free 2-minute online eligibility assessment, with conversion through phone/text sales, online evidence submission, and assessor review. Supporting products include 3CIR Online (a parallel self-paced study platform hosted on Cloud Assess at 3cironline.edu.au), a corporate workforce training offering for 5+ staff, bundled career consulting via KLCC for veterans and emergency services clients, and a 24/7 text-based AI chatbot for customer enquiries. The tech stack is lean: Cloud Assess for LMS delivery, the Render-hosted chatbot for support, and integrations with Afterpay, Klarna, Zip, GoCardless, and DebitSuccess for BNPL and direct-debit payment plans.
The business operates a hybrid go-to-market combining product-led growth (free assessment and self-serve), inside sales (1300 number and 24/7 text), and community-led channels through DVA, Veterans Card, and Veterans Employment Program partnerships. Revenue is generated primarily from one-time RPL assessment fees (priced $495-$3,285, with a 25% military and emergency services discount), self-paced course fees (from $900), and emerging B2B corporate training contracts. The company is privately held, bootstrapped with no disclosed funding rounds, and operates with a 1-10 employee team.
3cir firmographics
Firmographics- Name
- 3cir
- Legal name
- 3CIR Pty Ltd
- Website
- https://3cir.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 3CIR is an Australian, veteran-owned Recognition of Prior Learning specialist founded in 2016 that converts military, emergency services, and professional experience into nationally recognised AQF qualifications (Certificate II through Graduate Diploma) online, serving ADF veterans, emergency services personnel, career changers, and Australian employers under Asset College RTO #31718.
- Ownership category
- akta.pro rank
3cir industry classification
Industry- Product category
- Vocational Education and Training (RPL Services)
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Recognition of Prior Learning (RPL) & Equivalency Assessment Authorities (EDADAFAL)
Keywords
Where 3cir is headquartered
LocationHeadquarters
- HQ city
- Bulimba
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
3cir business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- RPL Assessment Fees: One-time fees for Recognition of Prior Learning assessment services. Candidates pay upfront or through payment plans (Afterpay, Klarna, Zip). Revenue recognized upon qualification issuance.
- Online Study Courses: Self-paced online courses delivered through Cloud Assess platform. Separate pricing from RPL pathway, courses from $900. Payment plans available.
- Corporate Workforce Training: B2B RPL and online study packages for organizations. Group pricing for 5+ employees. Custom training proposals with dedicated account support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Certificate II - Entry level qualification |
| One time/ perpetual license | Pay-as-you-go | Certificate III - Foundation qualification |
| One time/ perpetual license | Pay-as-you-go | Certificate IV - Intermediate qualification |
| One time/ perpetual license | Pay-as-you-go | Diploma - Advanced qualification |
| One time/ perpetual license | Pay-as-you-go | Advanced Diploma - Senior qualification |
| One time/ perpetual license | Pay-as-you-go | Graduate Diploma - Highest level qualification |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
3cir product offering
Product offeringCore offering
3CIR delivers Recognition of Prior Learning (RPL) assessment services that convert existing work, military, and emergency services experience into nationally recognised Australian Qualifications Framework (AQF) credentials from Certificate II through Graduate Diploma. Delivered 100% online through a partnership with Asset College (RTO #31718), the company offers separate pathways for ADF veterans/emergency services personnel and the general public, with optional online study courses and corporate workforce training packages.
Product overview
3CIR is Australia's RPL (Recognition of Prior Learning) specialist founded in 2016 and veteran-owned. The company operates under Asset College RTO #31718 to deliver nationally recognised qualifications. Its core product is RPL assessment services, which convert existing work experience into qualifications from Certificate II through Graduate Diploma across 9 industry categories (Leadership & Management, Security & Risk, Government, Business, Work Health & Safety, Project Management, Quality Auditing, Corrections, Operational Safety). The company offers a free RPL assessment tool as the entry point, an online study alternative via Cloud Assess at 3cironline.edu.au, a 24/7 AI chatbot for customer support, corporate training services for employers, and career consulting services for military/emergency services clients. The service is delivered 100% online Australia-wide with flexible payment options through Afterpay, Klarna, Zip, GoCardless, and DebitSuccess.
Differentiator
Problem solved
Functional benefit
Products and services
- Recognition of Prior Learning (RPL) Service Core RPL assessment service that converts existing skills, training, and work experience into nationally recognised Australian Qualifications Framework (AQF) credentials from Certificate II through Graduate Diploma. Delivered 100% online with no exams or classroom attendance, via third-party arrangement with Asset College (RTO #31718). Pricing from $495 to $3,285; military and emergency services receive 25% discount.
- Online Study (3CIR Online) Self-paced online learning platform delivered through the Cloud Assess LMS at 3cironline.edu.au. Offers structured modules, assignments, and trainer support for individuals building new skills from Certificate II through Advanced Diploma. Courses start from $900 with separate pricing from the RPL pathway.
- Corporate Staff Training B2B workforce qualification solution offering bundled RPL and online study pathways for employer staff. Includes free 30-minute workforce consultation, tailored training plans, group pricing for 5+ staff, and dedicated account management. Covers 37+ qualifications across 9 industry categories.
- Career Consulting Services Exclusive partnership with Kate Langford Career Consulting (KLCC) providing professional resume overhaul, LinkedIn optimisation, and interview coaching to 3CIR military and emergency services candidates at no extra cost as part of the RPL service.
Quantifiable outcome
- 85% RPL success rate
- +3 more outcomes
Companies that use 3cir
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
3cir technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature3 records
3cir partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Asset College (RTO #31718)coreTraining and assessment delivered under third-party arrangement with Asset College, a Registered Training Organisation regulated by ASQA. All qualifications issued through Asset College and recorded on national training register. 3CIR acts as marketing and assessment partner.
- Kate Langford Career Consulting (KLCC)minorExclusive partnership providing professional resume overhaul, LinkedIn optimisation, and interview coaching to 3CIR candidates at no extra cost as part of RPL service.
- Department of Veterans' Affairs (DVA)coreDVA rehabilitation plans can fund qualifications for eligible veterans. Partnership enables DVA-funded pathways for ADF personnel seeking civilian qualifications.
- Veterans Card ProgramminorOfficial partner of the Australian Veterans' Card program, providing recognition and benefits to veterans accessing RPL services.
- Veterans Employment ProgramminorSupporter of Veterans Employment program, helping connect veterans with employment opportunities post-qualification.
- Cloud AssesscoreLearning management system platform used for online study course delivery. Students access course materials, complete assessments, and track progress through Cloud Assess portal.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
3cir competitors and assessment
Company assessmentDirect peers
- Open Colleges: Australia's largest private online VET provider, offering nationally recognised qualifications with RPL pathways across business, leadership and management — directly comparable in product, delivery model and target learner to 3CIR.
- Upskilled: Private Australian online VET provider with RPL options across management, business and project management qualifications; competes for the same working-professional and career-changer segment as 3CIR's general public offering.
- Asset College (RTO #31718): Registered Training Organisation that issues 3CIR's qualifications under a third-party arrangement; also markets RPL pathways directly to learners, so it is both a partner and a direct competitor in the same RPL category.
- Swinburne Online: Online arm of Swinburne University offering certificates and diplomas in business, leadership and project management with flexible delivery; targets a similar career-changer and working-professional learner as 3CIR's general public site.
Broad incumbents
- TAFE Queensland: State-owned TAFE delivering AQF qualifications across the same nine industry categories 3CIR covers; offers RPL but at higher price points and longer timeframes, making it the principal incumbent alternative for cost-and-speed-disadvantaged learners.
- RMIT University (Vocational Education): Major dual-sector university with a substantial VET arm offering certificates and diplomas in leadership, project management and WHS; overlaps with 3CIR's qualification portfolio but does not specialise in fast RPL for working adults.
Emerging players
- GetQualified Australia: Australian RPL-focused platform connecting experienced workers with assessors across multiple industry categories; narrower brand but overlapping RPL-only value proposition for working professionals.
Others
- Seek Learning: Education marketplace operated by SEEK that lists VET and university courses including RPL-enabled options; adjacent competitor for learner acquisition, though not a direct RPL deliverer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
3cir social profiles
Digital presence3cir compliance and trust
Trust signalCompliance4 records
3cir financial estimates
Financial estimateRevenue estimate
Valuation estimate
3cir leadership team
Management profileNumber of profiles
Profiles1 record
3cir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3cir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3cir
What does 3cir do?
3CIR delivers Recognition of Prior Learning (RPL) assessment services that convert existing work, military, and emergency services experience into nationally recognised Australian Qualifications Framework (AQF) credentials from Certificate II through Graduate Diploma. Delivered 100% online through a partnership with Asset College (RTO #31718), the company offers separate pathways for ADF veterans/emergency services personnel and the general public, with optional online study courses and corporate workforce training packages.
Is 3cir a public or private company?
3cir is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 3cir founded?
3cir was founded in 2016. It employs 1 to 10 people.
Where is 3cir based?
3cir is headquartered in Bulimba, Australia, in the Oceania region.
How does 3cir make money?
Three revenue lines are on record. RPL Assessment Fees are the primary driver. The others are online Study Courses and corporate Workforce Training.
Who are 3cir's main competitors?
Direct peers on record are Open Colleges, Upskilled, Asset College (RTO #31718) and Swinburne Online. Broad incumbents are TAFE Queensland and RMIT University (Vocational Education). GetQualified Australia is listed as an emerging player. Seek Learning is listed as an others.
Does 3cir have an API?
No public API is recorded for 3cir.
What industry is 3cir in?
3cir's product category is Vocational Education and Training (RPL Services). Its primary akta.pro industry code is EDADAFAL, Recognition of Prior Learning (RPL) & Equivalency Assessment Authorities. Its NAICS code is 61171 and its SIC code is 8200.