rockin h marketing

What rockin h marketing does

Rockin H Marketing is a privately held, Midland, Texas-based marketing services firm founded in 2011 that specializes in the rodeo and western industry. The company serves rodeo committees, rodeo associations, event promoters, and western industry businesses, offering a full-service marketing suite that includes event marketing (social media management, website management, event production, advertising, videography, graphic design, event planning), branding and graphic design, website and online marketing services, and an online ticketing platform (TicketRodeo.com, acquired January 2024). The rodeo committee-focused offering is structured around a proprietary 'Rodeo Builder Program' and is delivered through two engagement models: Continuous Marketing service agreements (functioning as an outsourced marketing department) and Tailored Specific project-based engagements. Pricing is custom-quoted per engagement with no publicly disclosed rates, and revenue mechanics are primarily professional services fees supplemented by transaction fees from ticketing and promotional product sales. The company also operates a promotional products catalog with access to over 1 million SKUs including wristbands, flags, T-shirts, decals, parking passes, and bull fighter jerseys. Named clients include Johnson County Sheriff's Posse, Post Stampede Rodeo, Texas Cowboy Reunion, and Cactus Jack Foundation, all U.S. rodeo nonprofit organizations. The company is independently owned, has no disclosed investors, and operates from a single headquarters.

Name

rockin h marketing

Legal name

Rockin H Marketing

Website

https://rockinhmarketing.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Rockin H Marketing is a privately held, Midland, Texas-based marketing services firm founded in 2011 that specializes in event marketing, branding, ticketing, and promotional products for rodeo committees and western industry organizations across the United States.

Ownership category

akta.pro rank

Product category

Event Marketing and Advertising Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Advertising (7310)

akta.pro primary industry

Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)

akta.pro secondary industry

Sales Promotion Campaign Design & Management (BPAFAMAC)

Keywords

• Rodeo event marketing
• Branding and graphic design
• Promotional products
• Online event ticketing
• Website and social media

Headquarters

HQ city

Midland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Event Marketing Services: Marketing and advertising services for rodeo and western industry events, including social media management, website management, event production, advertising, videography, graphic design, and event planning.
2. Branding and Graphic Design: Brand creation, custom logos, graphic design elements, and style guides for businesses and rodeo organizations.
3. Website and Online Marketing: Website design, hosting, domain creation, e-commerce, event ticket sales, emails, smart device integration, analytics, and social media services including account set ups, page designs, and content creation.
4. Promotional Products: Sale of promotional products including wristbands (Tyvek, fabric, silicone), T-shirts, flags, patches, decals, caps, lanyards, badges, parking passes, posters, and bull fighter jerseys. Over 1 million different promotional products available.
5. Online Ticket Sales Platform: Online event ticketing platform through acquired TicketRodeo.com, providing ticket scanning software, box office software, and ticket email confirmations. Deposits ticket funds immediately instead of after rodeo completion.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rockin H Marketing is a rodeo and western industry event marketing and advertising agency that provides full-service marketing, branding, graphic design, website design and social media management, promotional products, and online ticketing services. The company serves rodeo committees, associations, event promoters, and western industry businesses through continuous service agreements or tailored project-based engagements.

Product overview

Rockin H Marketing is a rodeo and western industry event marketing and advertising company offering a comprehensive suite of services and products. The core offerings include Event Marketing, Branding Services, Graphic Design, Online Marketing, and Online Ticketing (via the acquired TicketRodeo platform). The product portfolio also includes an extensive range of promotional products including Flags, Wristbands (Tyvek, Silicone, and Fabric varieties), Bull Fighter Jerseys, Posters, Caps, Decals, Lanyards, Patches, Parking Passes, T-Shirts, and Badges. The company operates primarily serving rodeo committees, rodeo associations, event promoters, and businesses in the rodeo and western industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Marketing Rodeo and western industry event marketing service using proven methods to grow fan base, ticket sales, and sponsorships. Includes Social Media Management, Website Management, Event Production, Advertising, Videography, Graphic Design, and Event Planning. Designed for rodeo committees, associations, and event promoters.
• Branding Services Comprehensive branding services including brand creation, identity development, custom logos, and strategic brand development to help businesses and rodeo committees establish a distinctive style and image.
• Graphic Design Graphic design services including strategy, identity/logo creation, graphic design elements, style guides, and consultations for various media including magazines, websites, social media, and billboards.
• Online Marketing Website design and social media management services including website hosting, domain creation, e-commerce, event ticket sales, analytics, account set-ups, page designs, content creation, and custom messages.
• TicketRodeo Online Ticketing Online event ticketing platform acquired in January 2024. Allows clients to host unlimited events, with immediate fund deposits, ticket scanning software, box office software, and email confirmations. Includes Social Media Integration, Google Analytics, merchandise store, and custom domain support. Designed for rodeo committees, event producers, and organizers.
• Promotional Products Access to over one million different promotional products including flags, wristbands (Tyvek, fabric, silicone), bull fighter jerseys, posters, caps, decals, lanyards, patches, parking passes, T-shirts, and badges for brand marketing and sponsor recognition. Sold to rodeo committees, event organizers, and western industry businesses.

Quantifiable outcome

• Set attendance records for 5 consecutive years
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TicketRodeo.comcoreTechnology or Integration · 7 January 2024Rockin H Marketing acquired TicketRodeo, an online event ticketing platform and software company. TicketRodeo provides ticket scanning software, box office software, and ticket email confirmations. Key differentiator: ticket funds are deposited immediately instead of after rodeo completion. The acquisition reinforces Rockin H Marketing's commitment to the rodeo and western industry by adding ticketing services to their service portfolio.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• 4imprint: One of the largest direct distributors of promotional products in North America, offering a catalog of branded merchandise similar to Rockin H's 1M+ SKU promotional products line. Both companies serve event-driven and organizational customers with similar transaction-fee economics on sourced merchandise.
• HALO Branded Solutions: Major promotional products and branded merchandise distributor with a similar catalog-driven model and enterprise sales motion. Comparable to Rockin H's promotional products revenue stream and its event/organizational customer use cases.
• Boundless: Promotional products and branded merchandise company (formerly alphabroder) serving organizations with decorated apparel and merchandise. Comparable product mix and customer base to Rockin H's promotional products offering.
• Sparks: Event marketing and experiential agency delivering integrated campaigns across brand activation, content, and event production. Closely comparable to Rockin H's full-service event marketing bundle (social, advertising, videography, event production) for organizational clients.
• MKG: Experiential marketing and creative agency specializing in event-driven brand experiences for major brands. Overlaps with Rockin H's event marketing, branding, and content services, though MKG typically serves larger enterprise budgets.

Broad incumbents

• George P. Johnson Experience Marketing: Large global experiential marketing agency with a broad portfolio of event, sponsorship activation, and content services. Represents the kind of scaled incumbent that could credibly enter rodeo/western vertical marketing with dedicated specialist hires.
• Eventbrite: Public, scaled self-service event ticketing and event management platform. The dominant incumbent competing with TicketRodeo for small/mid event organizers; has the network effects and integrations Rockin H's ticketing platform lacks.

Emerging players

• TicketSpice: Niche event ticketing platform targeted at small/mid event organizers with customizable fees, scanning, and box office features. The closest feature-for-feature peer to the TicketRodeo platform Rockin H acquired in 2024.
• TryBooking: Self-service event ticketing platform serving community, school, charity, and small commercial events with low-fee pricing. Comparable in target customer (budget-sensitive, often nonprofit/community organizers) to TicketRodeo's rodeo committee base.
• Brown Paper Tickets: Independent event ticketing platform with a long history serving community, festival, and nonprofit events. Comparable to TicketRodeo in targeting underserved event organizers outside the Eventbrite mainstream.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rockin_h_
• YouTubeyoutube.com/channel/UC9N6O3NHi9I-gcozISTRf7Q
• Facebookfacebook.com/Rockinhmarketing
• Instagraminstagram.com/rockinhmarketing
• LinkedInlinkedin.com/company/rockin-h-marketing

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rockin h marketing