greenstone insurance

What greenstone insurance does

Greenstone Insurance Limited is a privately held, 100% New Zealand owned and operated insurance brokerage headquartered in Taihape, with additional offices in Hastings and Napier. Founded in 1999 by director and principal adviser Graeme Bodley, the firm has served New Zealand clients for over 20 years, operating as a Member Broker of Insurance Advisernet New Zealand, which is part of the AUB Group ecosystem spanning more than 300 advisers and 450,000 clients across Australasia. The business is built on a team of approximately 11 professionals comprising Financial Advisers, a Practice Manager, Client Services, and Claims Management staff, all holding FSP registrations.

The company provides brokerage and advisory services across seven core product lines: Business Insurance (commercial property, motor fleets, liability, professional indemnity, cyber, and construction works), Domestic Insurance (home, contents, motor, landlord cover), Farm Insurance (specialised rural cover for buildings, livestock, machinery, and farmer's liability), Personal Risk Insurance (life, trauma, disability, income protection, mortgage protection), Health Insurance, Travel Insurance, and KiwiSaver retirement savings. Through its Insurance Advisernet network membership, Greenstone accesses more than 100 major insurers to source coverage for clients. The underlying technology is a traditional adviser-led brokerage platform with no disclosed digital, AI, or API capabilities.

The revenue model is primarily commission-based, with Greenstone receiving a percentage of insurance premiums arranged on behalf of clients. Supplementary revenue streams include fees for financial advice on general insurance programmes and an administration fee structure routed through Insurance Advisernet New Zealand. The firm also derives referral income from Greenstone Finance Limited, a related premium-funding entity in which director Graeme Bodley holds a directorship. Go-to-market is sales-led, driven by direct adviser relationships, word-of-mouth referrals, and community presence across New Zealand's North Island.

Name

greenstone insurance

Legal name

Greenstone Insurance Limited

Website

https://ginsure.co.nz

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Greenstone Insurance is a 100% New Zealand-owned insurance brokerage founded in 1999, providing personalised advice across business, farm, domestic, personal risk, health, travel insurance, and KiwiSaver to individuals and SMBs across New Zealand's North Island.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance brokerage
• General insurance advisory
• Life and health insurance
• KiwiSaver advisory
• Farm and commercial insurance

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission: Greenstone Insurance receives commission payments from insurance product providers when arranging insurance policies on behalf of clients. Commission amounts vary as they are calculated as a percentage of the insurance premium charged.
2. Financial Advice Fees: Greenstone Insurance may charge fees for providing financial advice and for arranging, altering or cancelling general insurance programs. An administration fee may also be charged by Insurance Advisernet New Zealand for processing insurance premiums. No fees are charged for life and health insurance products and KiwiSaver.
3. Premium Financing Referral: Referral of premium financing services through Greenstone Finance Limited, a related company in which Director Graeme Bodley holds a directorship.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Greenstone Insurance is a New Zealand insurance and financial advisory brokerage that places and advises on Business Insurance, Domestic Insurance, Farm Insurance, Personal Risk Insurance, Travel Insurance, Health Insurance, and KiwiSaver products. The firm operates as an Authorised Body under FSP 154665 and routes clients to insurers through the Insurance Advisernet network. Its offering is the brokerage service itself — matching clients across consumer and business segments to appropriate insurance and KiwiSaver providers.

Product overview

Greenstone Insurance is a 100% New Zealand owned and operated insurance brokerage offering a portfolio of insurance products. The company provides advice and cover across seven core product categories: Business Insurance (commercial property, motor, liability, professional indemnity, cyber and construction works), Domestic Insurance (home, contents, motor vehicles, boats, landlord insurance), Farm Insurance (specialized rural cover for buildings, livestock, machinery, liability), Personal Risk Insurance (life, trauma, disability, income protection, mortgage protection), Travel Insurance, Health Insurance (surgical, specialist, dental, optical, GP visits, group schemes), and KiwiSaver retirement savings. The company acts as an intermediary connecting clients with over 100 major insurers through its Insurance Advisernet network membership, providing tailored advice and claims management services.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Insurance brokerage for commercial buildings, commercial vehicles, business contents, loss of revenue/profits, business interruption, professional indemnity, cyber liability, statutory liability, director and officer liability, and key person cover. Targeted at New Zealand business owners.
• Domestic Insurance Insurance brokerage for contents, lifestyle block/rental, house/building, boat, motorbike, motor vehicle, and motor vehicle finance — promoted as combining the convenience of online quotes with a personal adviser. Targeted at individual New Zealand households.
• Farm Insurance Insurance brokerage for rural building, farm contents, farm vehicles, plant and machinery, livestock, and harvest. Targeted at New Zealand farm and rural property owners.
• Personal Risk Insurance Insurance brokerage for life insurance, income protection, total and permanent disability, trauma, and health insurance. Targeted at individuals and families seeking personal risk protection.
• Travel Insurance Insurance cover for overseas travel including cancellation, medical costs, and emergency evacuation. Targeted at New Zealanders travelling internationally.
• Health Insurance Personal health insurance cover available from $1 a day, providing cover for the cost of elective surgery in New Zealand. Targeted at individual New Zealand consumers.
• KiwiSaver KiwiSaver advisory and scheme selection, supporting both new and existing members with conservative, balanced, growth and aggressive KiwiSaver plans. Targeted at New Zealand residents needing retirement savings support.

Quantifiable outcome

• Access to over 100 major insurers for optimal coverage options
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Insurance Advisernet New ZealandcoreChannel Partner/ Reseller/ DistributorGreenstone Insurance is a Member Broker of Insurance Advisernet New Zealand, a network of more than 300 advisers across New Zealand and Australia. Insurance Advisernet is a principal member of the Insurance Brokers Association of New Zealand Inc. and the largest member of AUB Group.
• Insurance & Financial Services Ombudsman Scheme (IFSO Scheme)minorOthersGreenstone Insurance is a Participant of the IFSO Scheme which provides a free, independent dispute resolution service to consumers for complaints that cannot be resolved internally.
• AUB GroupcoreStrategic or Co-development PartnerInsurance Advisernet is the largest member of AUB Group, one of the leading general broking groups in Australasia with over 450,000 clients. This relationship provides Greenstone access to financial strength, business efficiencies and buying power.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Insurance Advisernet New Zealand: The broker network of which Greenstone is a Member Broker; a peer and parent organization of 300+ advisers across NZ and Australia, with shared access to over 100 insurers via AUB Group.
• Crombie Lockwood: One of New Zealand's largest general insurance brokerages offering business, domestic, farm, and personal risk advisory across multiple regions — directly comparable in product mix and customer segments to Greenstone.
• Rothbury Insurance Brokers: NZ-headquartered general insurance brokerage providing business, personal, and rural insurance advice with multiple regional offices — overlapping product portfolio and regional-market focus with Greenstone.
• NZbrokers: A New Zealand broker network of independently owned brokerages providing commercial and personal insurance advice — comparable as a regional broker model competing for similar SME and rural clients.
• ICIB BrokerWeb: NZ-focused broker group (formerly ICIB Insurance Brokers) providing general insurance advice across commercial, domestic, and rural lines — overlapping service offering and mid-market client base with Greenstone.

Broad incumbents

• AUB Group: The Australasian broking group of which Insurance Advisernet (and therefore Greenstone's network) is the largest member — broader incumbent providing the umbrella infrastructure, insurer relationships, and scale Greenstone leverages.
• Marsh New Zealand: Global insurance brokerage and risk advisory firm with NZ operations covering commercial, specialty, and personal lines — competes with Greenstone for mid-market and larger commercial clients.
• Aon New Zealand: Global insurance and reinsurance brokerage operating in NZ across commercial and personal risk — overlaps with Greenstone's commercial and business insurance advisory, particularly for SME and mid-market clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/greenstone-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about greenstone insurance