What hays cooling & heating does

Hays Cooling & Heating provides HVAC repair, installation, and maintenance alongside plumbing services for residential and commercial customers, operating as part of the Service Experts franchise network headquartered in Richardson, Texas. The underlying service platform is built on standardized operational processes — ACE-certified technician training across six national training centers, the Service Experts Guarantee, and two membership programs (the Advantage Program equipment-leasing subscription and Maintenance+ annual service plan) — rather than a proprietary software or hardware stack. The franchise spans 75+ independently operated locations across 31 U.S. states, employing 3,000+ ACE-certified technicians and serving over 800,000 homes with 200,000+ five-star reviews accumulated since the brand's 1996 founding (with the Phoenix/Tempe location tracing roots to Orangutan Home Services, founded 1993, which rebranded into Service Experts Tempe in 2026).

Revenue is generated through a mix of one-time service fees (HVAC repair, plumbing, electrical, ductwork, water heater, water treatment, indoor air quality) and recurring subscription streams (Advantage Program monthly leases starting at $155/month for HVAC and $222/month for whole-home generators; Maintenance+ annual membership; commercial HVAC maintenance contracts). Distribution is entirely franchise-based, with customer acquisition combining national brand marketing, local SEO across 75+ location pages, 24/7 phone scheduling, promotional offers, and word-of-mouth. The company maintains core equipment partnerships with Lennox, Carrier, Trane, Mitsubishi Electric, American Standard, Rheem, Rinnai, Bradford White, Generac, and AprilAire, and operates affiliated brands in solar (Go Solar Power) and engineering services under the Advantage Experts Services LLC umbrella.

Name

hays cooling & heating

Legal name

Service Experts LLC

Website

https://hayscoolingandheating.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Hays Cooling & Heating is a Service Experts franchise location providing residential and commercial HVAC, plumbing, and electrical services in the Phoenix/Tempe market, backed by a 75+ location national franchise network serving 31 U.S. states.

Ownership category

akta.pro rank

Product category

HVAC and Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Emergency HVAC Repair (24/7) (HSAOAHAC)

akta.pro secondary industries

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA), Heat Pump Repair & Maintenance (HSAOAHAD), HVAC System Replacement & Change-Outs (HSAOAGAB), Plumbing (Residential & Commercial) (EDAOACAA)

Keywords

• HVAC services
• Plumbing services
• Heating repair
• Cooling installation
• Residential HVAC

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HVAC Services: One-time service fees for heating, cooling, air quality, and ductwork repairs, maintenance, and installations for residential and commercial customers
2. Plumbing Services: One-time service fees for plumbing repairs, water heater services, water treatment, and drain/sewer line services
3. Electrical Services: One-time service fees for electrical repairs, panel upgrades, rewiring, and generator installation
4. Advantage Program (Equipment Leasing): Monthly equipment leasing with $0 upfront costs covering new HVAC, water heaters, indoor air quality, and water treatment systems. Includes all repairs, parts, and maintenance. Creates recurring revenue for franchise owners.
5. Maintenance+ Membership: Annual membership providing priority service, seasonal maintenance, and exclusive discounts on repairs. Generates predictable recurring revenue.
6. Commercial HVAC Maintenance Plans: Customized commercial maintenance programs for multi-unit properties and facilities, providing ongoing service relationships with businesses

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hays Cooling & Heating sells and delivers residential and commercial HVAC, plumbing, and electrical home services — including heating, air conditioning, heat pumps, plumbing, water heaters, water treatment, indoor air quality, ductwork, and 24/7 emergency repairs. Services are performed by licensed, bonded, insured, ACE-certified technicians and offered both as one-time service calls and as recurring memberships/equipment leases (Advantage Program, Maintenance+).

Product overview

Service Experts is a home service company offering a comprehensive portfolio of HVAC, plumbing, and electrical services across 75+ locations in 31 states. The core offerings include the Advantage Program (equipment leasing with included maintenance) and Maintenance+ Membership (preventive care plans), supplemented by individual service categories: Heating (furnaces, boilers, heat pumps, ductless systems), AC Services, Plumbing, Water Heaters, Water Treatment, Indoor Air Quality, Electrical Services, Ductwork, Commercial HVAC, and Emergency Services. The company also offers smart home solutions including solar power, thermostats, and home zoning systems. All services are delivered by ACE-certified, licensed technicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Heating Services

Quantifiable outcome

• Serves over 800,000 homes across North America
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• LennoxcoreTechnology or IntegrationLennox is a key equipment brand serviced by Service Experts. The company offers Lennox rebates of up to $1,300 for qualifying systems (indoor unit, outdoor unit, and qualifying thermostat). System rebates valid from 7/6/26 to 8/14/26, installed by 8/21/26, claims submitted by 9/20/26.
• GeneraccoreTechnology or IntegrationGenerac is the branded generator supplier featured by Service Experts for whole-home generator systems offered through the Advantage Program at $222/month.
• Engineering ExcellenceminorOthersEngineering Excellence is an affiliated brand/partner under the Service Experts parent company, offering engineering services.

Scale indicators9 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• One Hour Heating & Air Conditioning: National HVAC franchise brand offering residential heating, cooling, and plumbing services across the US. Directly comparable franchise model with similar recurring service offerings and multi-trade portfolio.
• Mr. Rooter Plumbing: National plumbing and HVAC franchise under Neighborly (Apex Brands) offering residential plumbing, drain cleaning, and HVAC services. Same franchise-based home services distribution model.
• ARS / Rescue Rooter: Large US residential HVAC, plumbing, and drain cleaning company (American Residential Services). Directly comparable service portfolio across HVAC, plumbing, and indoor air quality for homeowners.
• Roto-Rooter: Leading US plumbing and drain cleaning service company serving residential and commercial customers. Direct overlap on plumbing, drain cleaning, and emergency service offerings.

Broad incumbents

• Carrier Global: Global HVAC equipment manufacturer with a residential and light commercial service network. Service Experts services Carrier equipment, but Carrier is a much broader incumbent spanning manufacturing, controls, and services.
• Trane Technologies: Global climate control manufacturer with Trane and American Standard brands. Service Experts services Trane equipment; Trane operates its own dealer network creating direct channel overlap.
• Lennox International: Premium HVAC equipment manufacturer with Dave Lennox Signature Collection. Service Experts' flagship Lennox rebate partnership and dealer alignment makes it a major equipment supply channel relationship.
• Watsco: Largest US HVAC distribution company supplying contractors and dealers. Represents the upstream wholesale channel that Service Experts franchisees purchase equipment through.

Emerging players

• HomeServe USA: Subscription-based home repair and maintenance services provider covering HVAC, plumbing, electrical, and appliances. Competes on the recurring service/repair membership model that overlaps with Maintenance+.

Regional players

• Coolray Heating & Cooling: Regional HVAC and plumbing service provider in the Southeast US (Atlanta, Charlotte, Nashville markets). Comparable residential service model with similar multi-trade offerings but concentrated geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hays-cooling-and-heating-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hays cooling & heating