ajram sp. z o.o.

Name

ajram sp. z o.o.

Legal name

AJRAM Sp. z o.o.

Website

https://ajram.pl

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Contract Furniture Manufacturing

NAICS

Household and Institutional Furniture Manufacturing (33712), Nonupholstered Wood Household Furniture Manufacturing (337122), Institutional Furniture Manufacturing (337127), Upholstered Household Furniture Manufacturing (337121)

SIC

Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511), Public Bldg & Related Furniture (2531)

akta.pro industry

PRIMARYCRAIAAAD

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage)

Consumer Products & Retail/Home & Furniture Retail/Furniture Retail (Living, Dining, Bedroom)

Keywords

• Contract furniture manufacturing
• Solid wood chairs
• Hotel furniture supply
• Custom furniture production
• Wholesale tables

Headquarters

HQ city

Paslek

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Contract Furniture Sales: Wholesale sales of chairs, armchairs, tables, and other furniture to B2B customers including hotels, restaurants, and public spaces. The company manufactures custom furniture according to client specifications and designs.
2. Outlet Sales: Sale of discounted inventory through the outlet section, offering stacked chairs and other furniture at attractive prices for immediate receipt.
3. Custom Manufacturing: Production of chair frames to individual orders according to customer designs, as well as components reinforcing chair frame constructions and table constructions. Manufacturing of all woodworking elements from high-quality natural hardwood.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

AJRAM Sp. z o.o. manufactures and wholesales solid wood chairs, armchairs, bar stools, tables, and contract furniture primarily for B2B customers such as hotels, restaurants, theatres, offices, conference facilities, educational institutions, and public spaces globally. The company produces a catalog of more than 80 chair models and around 30 table models in modern, classic, glamour, and Italian styles, manufactures custom furniture to client designs, and offers a patented structural connector technology that strengthens furniture joints and improves climate resistance.

Product overview

AJRAM Sp. z o.o. is a Polish furniture manufacturer specializing in chairs, armchairs, bar stools, tables, and contract furniture for hotels and restaurants. Their product portfolio includes over 100 catalog chair models (VELVET, FENDI, NUMO, MAVERICK, GEOMETRIC, MODERNO, TIFFANY, DIOR, and many more) in styles ranging from modern, classic, glamour to Italian, and approximately 30+ table models in solid wood. They offer three distinct product lines: standard catalog products available for wholesale, contract furniture exclusively for commercial projects (KENDO, ALMO, VICA), and custom manufacturing of chair frames and structural components. The company has invested in innovation, launching the MODERN chair and ZARA/SILENT/KATHI models featuring a patented 3D-printed strengthening connector that improves joint durability. They also maintain an outlet section for discounted inventory and operate a Design and Design Centre offering 3D printing services.

Differentiator

Problem solved

Functional benefit

Brands

• AJRAM: Furniture brand specializing in high-quality solid wood chairs, tables, and contract furniture for hotels and restaurants.

Products and services

• Standard catalog chairs (VELVET, FENDI, NUMO, MAVERICK, GEOMETRIC, MODERNO, TIFFANY, DIOR, DORIS, MILANO, HOKER variants, and others)
• Bar stools (HOKER NUMO, HOKER ALMO, MILANO, HOKER TIFFANY, HOKER MONTANA, HOKER DIOR) Solid wood bar stools in various styles and finishes, sold within AJRAM's standard catalog offer to wholesale customers and contract projects.
• Solid wood tables (folding and fixed table lines DC, WE, BO, DCN, AM, GL, PR, ML, TO, FR, SZ series) Solid wood tables in multiple sizes and styles, including folding table variants, suitable for hospitality and contract use.
• Hotel and restaurant contract furniture Contract furniture manufacturing for hospitality, restaurant, theatre, office, conference, educational, public space, and residential projects, with styles ranging from modern and classic to glamour and Italian, executed in solid wood and various materials.
• Contract project exclusive chairs (KENDO, ALMO, VICA) Chair models (KENDO, ALMO, VICA) available exclusively for contract and hospitality projects, designed for commercial-grade use in hotels, restaurants, and similar venues.
• Custom manufactured chair frames and structural components Custom production of chair frames and reinforcing components for chair frame and table constructions, manufactured to individual customer designs using high-quality natural hardwood.
• Outlet discounted inventory (VICTOR stacked chairs and similar) Discounted furniture items (including batches such as 556 stacked VICTOR chairs) offered through AJRAM's online outlet section at attractive prices for immediate delivery.
• MODERN chair with patented structural connector Innovative chair using AJRAM's patented technological 3D-printed connector that strengthens structural joints, providing improved durability and resistance to humidity and temperature changes across climate zones.
• ZARA, SILENT, and KATHI chairs with strengthening connector New generation of chair models incorporating AJRAM's patented strengthening connector. ZARA and SILENT are hard chairs and KATHI is an upholstered chair, all benefiting from the connector's improved joint strength and climate resistance.
• Design Centre 3D design and 3D printing services 3D design and 3D printing services delivered through AJRAM's Design Centre, including production of innovative furniture connectors, presented alongside furniture offerings for clients and partners.

Quantifiable outcome

• Reduced sensitivity of chair joints to humidity and temperature changes, ensuring quality connection regardless of climatic zone
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Schools (Vocational Training)minorStrategic or Co-development Partner · 1 January 2021Development of cooperation with schools in the field of carpenter education as part of the Design Center project, aimed at developing skilled labor for the furniture industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nowy Styl Group: Polish-headquartered contract furniture manufacturer serving offices, hotels, and public spaces across Europe — the largest and most direct Polish peer to AJRAM, with overlapping product categories (seating, tables, contract fit-outs) and similar B2B contract sales motion.
• Comforty: Polish furniture manufacturer focused on upholstered and contract seating for hospitality and residential channels — direct competitor to AJRAM in hotel/restaurant chair supply with comparable Polish cost base and B2B contract distribution.
• Paged Meble: Polish wood furniture manufacturer with deep beech-wood sourcing, producing chairs and tables for both consumer and contract markets — comparable to AJRAM in raw material specialization, Polish manufacturing base, and chair-led catalog breadth.
• Fabryki Mebli Forte: One of Poland's largest furniture manufacturers (WSE-listed), producing case goods, chairs, and contract furniture for domestic and export markets — peer to AJRAM in scale of catalog, Polish manufacturing footprint, and export orientation.

Broad incumbents

• Kinnarps: Swedish-headquartered European office and contract furniture incumbent serving workplaces, education, and hospitality — comparable to AJRAM in contract seating and table categories, but operating at much larger scale with broader geographic coverage.
• Steelcase: Global office furniture leader with strong contract/hospitality adjacency — broader portfolio and global scale versus AJRAM, but competes in the same seating, tables, and contract project categories.
• Haworth: Privately held global office and contract furniture manufacturer — overlaps with AJRAM in commercial seating and table categories for offices and hospitality, with substantially larger scale and broader product portfolio.
• Wilkhahn: German premium office and contract seating manufacturer — comparable to AJRAM in B2B seating focus for offices and public spaces, but positioned at the high-end design/specification tier with broader Western European distribution.
• Flokk (HÅG): Norwegian-owned European office seating specialist (brands include HÅG, Giroflex, Offecct) — comparable to AJRAM in contract seating focus for offices and public environments, with broader product portfolio and established pan-European dealer network.

Regional players

• Narbutas: Lithuanian office and contract furniture manufacturer serving European B2B customers — comparable to AJRAM in seating and tables for offices and public spaces, with similar CEE cost-base positioning but focused on office rather than hospitality end markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/ajram
• Facebookfacebook.com/ajramfurniture
• LinkedInlinkedin.com/company/ajram-sp-z-o-o-
• Instagraminstagram.com/ajram_furniture

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ajram sp. z o.o.