pt. mnc aladin indonesia

What pt. mnc aladin indonesia does

Aladin Mall (علاء الدين مول) is an Egypt-based, direct-to-consumer e-commerce marketplace that aggregates multi-vendor product listings across fashion and apparel, home décor and kitchen, electronics and mobile accessories, health and personal care, kids' items, and Egyptian handmade crafts. The platform sells primarily to Egyptian consumers, with prices quoted in Egyptian Pounds (EGP) ranging from approximately 30 EGP for entry-level items to over 1,000 EGP for premium goods, and runs frequent promotional discounts (e.g., 26%, 33% off campaigns) to drive conversion. Its technology stack is a WooCommerce/WordPress backend served via aladinmall.com with Arabic-language UI, paired with an Android mobile application distributed through the Google Play Store (com.aladin.mallv); no native iOS app is available. The business operates a multi-vendor model with an open vendor registration flow ("become a trader"), a customer-facing loyalty points program, an affiliate/referral profit-sharing program, and curated storefronts such as "Genie Deals" (عروض الجني) for flash sales and "Egyptian Products" (منتجات مصرية / صنع في مصر) emphasizing locally manufactured goods.

The go-to-market is direct-to-consumer, supplemented by top-of-funnel presence on Facebook, Twitter, Instagram, LinkedIn, and YouTube, an affiliate program, and post-sale support via WhatsApp, phone, and email. Revenue mechanics are one-time unit sales with no disclosed subscription, SaaS, or B2B contracts; the platform monetizes the spread on product sales and likely takes a marketplace commission on third-party vendor transactions. Operating geographies are restricted to Egypt (delivery referenced in cities such as Cairo and Alexandria). The entity is privately held with no disclosed funding rounds, parent company, headcount, or revenue figures; the legal name "PT. MNC Aladin Indonesia" listed in the company prompt is inconsistent with the operating data, which clearly indicates an Egyptian-domiciled operation branded as "Aladin Mall" under the Aladin.OnlineMall social handles.

Name

pt. mnc aladin indonesia

Legal name

Aladin Mall

Website

https://aladinmall.com

Company type

Private

Operating status

Operating

Short description

Aladin Mall is an Egypt-based multi-vendor e-commerce marketplace selling fashion, home goods, electronics, and handmade Egyptian crafts to domestic consumers through a WooCommerce website and Android mobile app.

Ownership category

akta.pro rank

Product category

Online Marketplace

NAICS

General Merchandise Retailers (455)

SIC

Retail-Variety Stores (5331), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Generalist Marketplaces & Online Malls (BPAMAGAA)

Keywords

• Online marketplace
• E-commerce platform
• Multi-vendor retail
• Consumer goods
• Egyptian e-commerce

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Product Sales: Revenue generated from direct product sales through the e-commerce marketplace, with prices in Egyptian Pounds. The platform sells a wide variety of products including Egyptian handmade items, clothing, electronics, home goods, and more.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Aladin Mall (علاء الدين مول) operates a multi-vendor e-commerce marketplace that connects Egyptian third-party vendors with Egyptian consumers through an Arabic-language website and an Android mobile app. It sells consumer products across categories including Egyptian-made goods, fashion, home and kitchen, electronics, health and beauty, kids' items, and handmade crafts, supported by vendor onboarding, an affiliate program, and a loyalty points rewards system.

Product overview

Aladin Mall (علاء الدين مول) is an Egyptian e-commerce marketplace platform offering a multi-vendor online shopping experience. The platform operates as a unified marketplace with integrated shopping features including a shopping cart, wishlist system, loyalty points rewards, and affiliate marketing programs. The platform features a dedicated mobile Android application distributed through Google Play. The product portfolio spans multiple categories including fashion/apparel (men's, women's, children's clothing), home décor and kitchen (curtains, rugs, household appliances), electronics (mobile phones, accessories), health and personal care products, and handmade Egyptian crafts. The platform also features branded categories like 'Genie Deals' for flash sales and 'Egyptian Products' supporting local manufacturing, along with vendor registration and affiliate marketing modules for business partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Aladin Mall E-commerce Marketplace

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Jumia Technologies: Pan-African e-commerce marketplace operating in multiple countries including Egypt, with a multi-vendor model selling fashion, electronics, home goods and more. Directly comparable to Aladin Mall as both are generalist online marketplaces serving Egyptian consumers with broad category assortments and discount-led propositions.
• Noon: MENA-focused generalist e-commerce marketplace with operations in Egypt, selling fashion, beauty, home, electronics and more. Directly comparable to Aladin Mall as a multi-category marketplace competing for the same Egyptian consumers, with a similar broad-assortment, promotional pricing model.
• Amazon Egypt (Souq legacy): Amazon's Egyptian storefront, evolved from the Souq acquisition, offering a generalist marketplace across electronics, fashion, home and consumer goods. Comparable to Aladin Mall as the most established generalist marketplace in Egypt with substantially greater logistics and marketing firepower.

Emerging players

• Tradeling: MENA-focused B2B and B2C e-commerce platform operating from the UAE but serving the wider Arab region. Comparable to Aladin Mall as an emerging online marketplace addressing consumer purchasing needs in the MENA region, though skewed more toward B2B and cross-border trade.
• Namshi: MENA-focused fashion and lifestyle e-commerce marketplace, now owned by Noon. Comparable to Aladin Mall in operating in the Arab online retail space with category-specific focus on fashion and lifestyle — intersects with Aladin Mall's fashion/apparel category but is more niche.

Regional players

• MaxAB: Egyptian B2B e-commerce and distribution platform for grocery and FMCG. Comparable to Aladin Mall as an Egyptian-headquartered e-commerce venture serving Egyptian consumers/retailers, although targeting B2B retail supply rather than direct-to-consumer marketplaces.
• Halan: Egyptian fintech and ride-hailing/e-commerce super-app operating across consumer financial services and deliveries within Egypt. Comparable to Aladin Mall as a homegrown Egyptian consumer platform leveraging mobile-first distribution and aiming to reach Egyptian mass-market consumers.
• Wadi Online / Wadi (historical): Egyptian online marketplace focused on electronics, fashion, home and personal care, serving Egyptian consumers similar to Aladin Mall. A direct local marketplace peer offering competing multi-category assortment to the same Egyptian buyer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Aladin_Online
• YouTubeyoutube.com/channel/UCY6NDilAgbqbSXRG2D7AFSg
• Facebookfacebook.com/Aladin.OnlineMall
• LinkedInlinkedin.com/company/aladinmall
• Instagraminstagram.com/aladin.onlinemall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pt. mnc aladin indonesia