What Haymarket Media US does

Haymarket Media US (legal entity Haymarket Media, Inc.) is the US subsidiary of United Kingdom-headquartered Haymarket Media Group, a privately held Certified B Corp. The company operates a portfolio of 30+ leading brands across four verticals: healthcare professional media (Haymarket Medical Network comprising 20+ specialty Advisor sites plus the long-running MPR drug reference), accredited continuing medical education (Haymarket Medical Education, myCME, and NACE), business media for marketing and communications professionals (Campaign US, MMM, PR Week US), and elder care (McKnight's Home Care, McKnight's Long-term Care News, McKnight's Senior Living). It also runs a Custom Solutions division (HayloData for analytics, PRI for healthcare communications) that delivers bespoke content and data services to pharma clients.

The underlying technology is an omni-channel content delivery platform combining print publications, owned websites, email newsletters, mobile apps, and digital properties, supplemented by 20+ live events and 100+ virtual events annually. The platform reaches 2.3 million+ validated healthcare professionals across 20+ medical specialties, generating 25 million+ promotional touchpoints to HCPs and 350,000+ CE course completions per year. HayloData provides first-party audience analytics and targeting capabilities for healthcare marketers.

The business model is classic B2B professional media: advertising and sponsorship across owned channels, custom content and marketing services sold to pharma companies and healthcare brands via direct enterprise sales, and recurring revenue from accredited continuing education. The company serves three primary customer segments (pharma companies and healthcare brands as advertisers; 75+ marketing and PR agencies as channel partners; healthcare professionals, marketing/communications professionals, and elder care professionals as audience) and operates from four US offices (NYC headquarters, Paramus NJ, Sunrise FL, Northbrook IL).

Name

Haymarket Media US

Legal name

Haymarket Media, Inc.

Website

https://haymarketmedia.com

Company type

Private

Operating status

Operating

Short description

Haymarket Media US is a B2B professional media company operating 30+ brands across healthcare, medical education, marketing/communications, and elder care, reaching 2.3 million+ validated healthcare professionals through omni-channel content, events, and accredited CME, and monetizing primarily via pharma advertising and custom content solutions.

Ownership category

akta.pro rank

Product category

Specialist Media and Healthcare Communications

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)

akta.pro secondary industries

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ), Business, Finance & Industry Trade Magazines (MPAJAEAM), Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Specialist media publishing
• Healthcare media networks
• Continuing medical education
• Business marketing media
• Custom content solutions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Advertising and Sponsorship: Revenue generated through advertising across print publications, websites, email newsletters, and digital platforms. Sponsorship of events and conferences for healthcare professionals and marketing/communications professionals.
2. Custom Content Solutions: Full-service custom content creation and marketing solutions for pharma clients, delivered strategically with measurable results.
3. Continuing Education: Accredited continuing education courses across medical specialties and healthcare professions through Haymarket Medical Education, myCME, and NACE platforms.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Haymarket Media US operates a portfolio of 30+ specialist media brands delivering content, advertising, custom content solutions, and accredited continuing medical education to healthcare professionals, pharma companies, and marketing/communications professionals. Core products include the Haymarket Medical Network (20+ specialty clinical websites plus the MPR drug reference), Haymarket Medical Education (CME/CE via myCME and NACE), business media brands (Campaign US, MMM, PR Week US), McKnight's elder care publications, HayloData analytics, and PRI custom communications solutions.

Product overview

Haymarket Media US is a multi-brand media company operating a portfolio of 30+ iconic brands across healthcare, medical education, business marketing, and communications sectors. The company operates through four main divisions: the Haymarket Medical Network (20+ specialty clinical advisor websites and MPR drug reference), the Medical Education Group (Haymarket Medical Education, myCME, and NACE for accredited CME), the Business Media Group (Campaign US, MMM, PR Week US), and Custom Solutions (HayloData and PRI). The company delivers content through omni-channel distribution including print, websites, email newsletters, apps, and digital platforms, reaching 2.3+ million validated healthcare professionals and marketing/communications professionals. Services include custom content solutions for pharma clients, live and virtual events, and data-driven marketing solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Haymarket Medical Network: Network of 20+ medical sites with 2.3+ million validated healthcare professionals
• Cancer Therapy Advisor
• The Cardiology Advisor
• Clinical Advisor
• Clinical Pain Advisor
• Dermatology Advisor
• Endocrinology Advisor
• Gastroenterology Advisor
• Hematology Advisor
• Infectious Disease Advisor
• McKnight's Home Care
• McKnight's Long-term Care News
• McKnight's Senior Living
• Medical Bag
• MPR (Medical Professionals Reference)
• Neurology Advisor
• Oncology Nurse Advisor
• Ophthalmology Advisor
• Optometry Advisor
• Psychiatry Advisor
• Pulmonology Advisor
• Rare Disease Advisor
• Rare Disease Companion
• Renal and Urology News
• Rheumatology Advisor
• Sleep Wake Advisor
• Vaccine Advisor
• Campaign US
• MMM
• PR Week US

Products and services

• Haymarket Medical Network A network of 20+ medical websites providing specialty clinical news, expert analysis, drug reference, and decision-support resources to validated healthcare professionals across 20+ medical specialties.
• Cancer Therapy Advisor Specialty digital brand providing oncology-focused clinical information, research updates, and expert analysis for oncologists and related healthcare professionals.
• The Cardiology Advisor Specialty digital brand delivering cardiovascular clinical information, guidelines, and expert commentary for cardiologists and related specialists.
• Clinical Advisor Digital clinical resource providing practical medical information, diagnostic guidance, and treatment protocols for nurse practitioners, physician assistants, and other healthcare practitioners.
• MPR (Medical Professionals Reference) Trusted drug information reference source operating for 40 years, providing comprehensive prescription and OTC drug monographs, patient fact sheets, and clinical resources to healthcare professionals.
• Clinical Pain Advisor Specialty digital resource providing pain management clinical information and treatment guidance for healthcare professionals.
• Dermatology Advisor Specialty digital brand delivering dermatology clinical resources, treatment updates, and expert analysis.
• Neurology Advisor Specialty digital resource for neurology professionals providing clinical updates, research summaries, and expert commentary.
• Psychiatry Advisor Mental health specialty resource providing psychiatric clinical information, treatment guidance, and professional resources.
• Haymarket Medical Education Accredited continuing education provider offering year-round CME, CE, and CPE courses across all medical specialties and healthcare professions, delivered live and online.
• myCME Online continuing medical education platform offering accredited courses and training for healthcare professionals across multiple specialties.
• NACE (National Association for Continuing Education) National organization providing accredited continuing education for healthcare professionals through live and online formats.
• Campaign US Business media brand covering marketing, advertising, and communications industry news, trends, and analysis for marketing and communications professionals.
• MMM (Medical Marketing & Media) Business media publication covering healthcare marketing, advertising, and media industry developments.
• PR Week US Business media brand providing public relations industry news, analysis, and professional resources.
• McKnight's Long-term Care News News publication providing coverage of the long-term care industry, including regulatory updates, operational developments, and best practices.
• McKnight's Home Care News and resource platform serving home care professionals and agencies in the elder care sector.
• McKnight's Senior Living Industry news and resources platform serving senior living communities and professionals.
• HayloData Data analytics and custom solutions platform providing healthcare marketing audience insights and data-driven targeting capabilities.
• PRI (Professional Resources for Industry) Custom content and communication solutions provider serving healthcare industry clients, producing tailored educational and promotional content.

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• 75+ Marketing and PR AgenciescoreGTM or Marketing PartnerHaymarket partners with more than 75 marketing and PR agencies to define, develop and deliver strategic initiatives for their clients on time and on budget. These agencies help amplify client messaging to engaged healthcare professional audiences through various channels.
• Pharma Companies and Healthcare BrandscoreGTM or Marketing PartnerHaymarket partners with pharmaceutical companies and healthcare brands to create custom content solutions and strategic initiatives. They provide access to over 2 million verified healthcare professionals and deliver measurable results through data-driven strategies.
• Haymarket Medical EducationcoreStrategic or Co-development PartnerInternal brand providing accredited continuing education to healthcare professionals across all medical specialties and healthcare professions, delivered live and online.
• myCMEcoreStrategic or Co-development PartnerContinuing education platform under Haymarket Medical Education providing accredited courses to healthcare professionals across multiple specialties.
• National Association for Continuing Education (NACE)coreStrategic or Co-development PartnerNACE is part of the Haymarket Medical Education Group, providing accredited continuing education to healthcare professionals through live and online formats.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Medscape (WebMD Health Corp.): Medscape is the largest digital destination for healthcare professionals globally, offering clinical news, CME, drug reference, and specialty-focused content. It directly competes with Haymarket Medical Network's clinical advisor sites, MPR drug reference, and Haymarket Medical Education platforms.
• MJH Life Sciences: MJH Life Sciences operates a large portfolio of HCP-focused media brands, live events, and CME programs across specialty medicine. It competes head-to-head with Haymarket's clinical advisor network and continuing education group for the same pharma advertiser and HCP audience.
• Doximity: Doximity is the leading professional network for U.S. physicians and a digital marketing channel for pharma. It is a direct competitor for HCP audience reach, pharma sponsored content, and clinical decision support, intersecting heavily with Haymarket Medical Network.
• MedPage Today: MedPage Today is a clinical news and education platform serving healthcare professionals across numerous specialties. It directly competes with Haymarket's clinical advisor sites for HCP readership and CME engagement.
• Everyday Health Group: Everyday Health Group operates a portfolio of health and wellness media brands and professionals-facing properties, including MedPage Today. It overlaps with Haymarket's healthcare professional media and custom content offerings to pharma and consumer health clients.
• Adweek: Adweek is the leading U.S. trade media brand for advertising, marketing, and media professionals. It is a direct competitor to Campaign US within Haymarket's business media group for marketing/advertising industry readership and ad revenue.
• PRWeek (Haymarket owned — competitor also via Cision/PR Newswire): PRWeek is a leading global PR trade publication; its U.S. edition is owned by Haymarket. The PR Newswire / Cision ecosystem is a peer competitor in PR trade media, communications intelligence, and agency client services.

Broad incumbents

• Real Chemistry (formerly W2O): Real Chemistry is a large healthcare-focused marketing, communications, and data analytics firm. It is a broader incumbent in the pharma custom content and audience activation space where Haymarket's PRI/HayloData compete.
• Informa: Informa is a multinational B2B media and events conglomerate with substantial healthcare and life sciences brands and conferences. It is a broader incumbent competitor across medical events, healthcare publishing, and pharma marketing services.
• Wolters Kluwer Health: Wolters Kluwer Health is a major medical publisher and clinical decision support provider (Ovid, Lippincott, UpToDate competitor). It competes with Haymarket's clinical reference and medical education offerings at the higher end of the HCP market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haymarket Media US