Fieldsport Ltd., L.l.c.

What Fieldsport Ltd., L.l.c. does

Fieldsport Ltd., L.l.c. is a privately held specialty sporting firearms retailer headquartered at 1428 Trade Centre Drive in Traverse City, Michigan. The company operates a single Gun Room showroom where it sells new and pre-owned shotguns, rifles, and pistols sourced from premium manufacturers including Beretta, Benelli, Browning, Caesar Guerini, Zoli, Rizzini, Franchi, and SKB, with individual firearms priced from roughly $929 at the entry level to over $9,000 for high-end collectible and custom pieces. Beyond retail, Fieldsport monetizes a suite of adjacent services: complimentary gun fit analysis bundled with firearm purchases, reduced-fee live fire fitting, paid custom gun fitting, wingshooting schools, one-on-one private lessons, and firearm appraisals.

The business model is primarily transactional rather than recurring, with revenue concentrated in one-time firearm unit sales complemented by fee-based professional services and education. Fieldsport pursues a relationship-driven go-to-market anchored by its physical showroom, phone/email sales, and an "On The Road" mobile offering that extends the firm's reach to events and clubs. The company maintains exclusive or near-exclusive U.S. distribution relationships with Fausti (exclusive Midwestern stocking dealer) and GRULLA Armas (select direct importer), and uses media appearances on GunVenture TV and community events such as the Nye's Clays tournament to drive top-of-funnel awareness. Customers are segmented into wingshooters and hunting enthusiasts, competitive clay shooters, and new/developing shooters, with a horizontal segmentation approach rather than vertical specialization.

Name

Fieldsport Ltd., L.l.c.

Legal name

FIELDSPORT Ltd.

Website

https://fieldsportltd.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fieldsport Ltd., L.l.c. is a privately held specialty sporting firearms retailer based in Traverse City, Michigan, selling new and pre-owned premium shotguns, rifles, and pistols while offering gun fitting, wingshooting instruction, appraisals, and exclusive U.S. distribution for select Italian brands.

Ownership category

akta.pro rank

Product category

Sporting Firearms Retail

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

Keywords

• Sporting firearms retail
• Gun fitting services
• Wingshooting instruction
• Firearms appraisal
• Shotgun sales

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Firearms Sales: Fieldsport generates primary revenue from selling new and pre-owned shotguns, rifles, and pistols from premium brands including Beretta, Benelli, Browning, Caesar Guerini, and others. They also sell firearm accessories and take consignments. Products range from entry-level shotguns under $1,000 to high-end collectible firearms exceeding $9,000.
2. Gun Fitting Services: Complimentary gun fit analysis is offered with firearm purchases, with live fire fitting available at reduced fees. Custom gun fitting is a paid service.
3. Instruction and Schools: Wingshooting schools, private lessons, and educational programs for shooters of all skill levels.
4. Appraisal Services: Firearm appraisals offered as a service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fieldsport is a specialty sporting firearms retailer operating a Gun Room showroom in Traverse City, Michigan, that sells new and pre-owned shotguns, rifles, and pistols from premium manufacturers including Beretta, Benelli, Browning, Caesar Guerini, Franchi, Zoli, Rizzini, Grulla Armas, and Fausti. The company complements firearm sales with wingshooting schools, private lessons, professional gun fitting, firearm appraisals, mobile "On The Road" services, and expert consultation. It also acts as an exclusive Midwestern stocking dealer for Fausti shotguns and one of a select few direct U.S. importers for GRULLA Armas.

Product overview

Fieldsport Ltd., L.l.c. is a specialty retailer and education provider for shooting sports, operating primarily as a Gun Room that sells new and pre-owned firearms from Italian, Belgian, Japanese, and American manufacturers. The company offers complementary gun fitting services with all firearm purchases. Beyond retail, Fieldsport provides educational programs through Wingshooting Schools and Private Lessons, along with mobile services (On The Road), firearm appraisals, and expert consultation (Ask Dr. Shotgun). The business operates a physical showroom in Traverse City, Michigan, and appears on GunVenture TV.

Differentiator

Problem solved

Functional benefit

Products and services

• Gun Room Retail showroom offering new and pre-owned shotguns, rifles, and pistols from premium manufacturers including Beretta, Browning, Benelli, Franchi, Zoli, Rizzini, Grulla Armas, Fausti, Caesar Guerini, FABARM, F.A.I.R., CZ-USA, SKB USA, and AYA, targeted at hunters and competitive shooters.
• Wingshooting Schools Educational programs teaching wingshooting techniques and shotgun proficiency for hunters of all skill levels, from beginners to experienced wingshooters.
• Gun Fitting Services Professional gun fitting services including complimentary in-store gun fit analysis with firearm purchases, reduced-fee live fire impact testing, and paid custom gun fitting for premium shotguns such as GRULLA.
• Private Lessons One-on-one personalized shooting instruction for shooting sports enthusiasts seeking individual coaching and technique refinement.
• Firearm Appraisals Professional valuation services for firearms, including appraisal of consignment firearms and inventory items.
• On The Road Mobile services bringing gun fitting, appraisals, and product expertise to customers off-site at events, clubs, or other locations.
• Ask Dr. Shotgun Expert consultation service providing shotgun-related advice, technical guidance, and product recommendations to customers and prospects.
• Store Showroom Physical retail showroom at 1428 Trade Centre Drive, Traverse City, MI 49696 displaying firearms accessories alongside the Gun Room inventory.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Fausti USAcoreChannel Partner/ Reseller/ DistributorFieldsport is an exclusive, stocking Midwestern dealer for Fausti shotguns. They have been selling Fausti since their introduction to the U.S. market and offer complementary in-store gun fit analysis with every Fausti purchase, with live fire fitting available at reduced fees when warranted.
• GRULLA ArmascoreChannel Partner/ Reseller/ DistributorFieldsport is one of a select few direct U.S. importers for GRULLA Armas. They maintain inventory of popular GRULLA models and can special order any model. Complimentary try gun fitting is available for GRULLA customers placing orders.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Griffin & Howe: High-end firearms retailer (New Jersey) with a deep portfolio of premium shotguns, rifles, and bespoke gun-fitting services — directly comparable to Fieldsport's premium-wingshooter model and try-before-you-buy ethos.
• William Larkin Moore & Co: Specialty premium firearms dealer based in Scottsdale offering curated Italian and British shotguns plus fitting services; comparable in brand mix, customer profile, and high-touch service model.
• Beretta Gallery: Beretta's own premium flagship retail concept carrying the same Italian luxury shotguns that anchor Fieldsport's inventory; comparable in brand curation, premium pricing, and showroom experience.
• EuroOptic: Online specialty firearms retailer offering premium shotguns, rifles, optics, and accessories; comparable premium-product focus though more digital and broader category than Fieldsport's wingshooting specialization.
• Bud's Gun Shop: Large independent firearms retailer with broad premium inventory and phone/in-person ordering; comparable in carrying Beretta/Benelli/Browning premium lines but at much greater scale and less service-intensive positioning.
• GunBroker: Largest online firearms marketplace connecting buyers and sellers across the U.S.; comparable as a transaction channel for new/used shotguns but operates as a marketplace rather than a curator or service provider like Fieldsport.

Broad incumbents

• Bass Pro Shops: National big-box outdoor retailer with extensive firearms assortment including premium shotguns; competes broadly but is far less specialized in the wingshooting/premium-Italian niche that defines Fieldsport.
• Cabela's: National outdoor retailer (Bass Pro subsidiary) carrying hunting firearms, accessories, and apparel at scale; overlaps with Fieldsport on hunting-shotgun category but lacks the boutique Italian-brand and fitting-service focus.
• Sportsman's Warehouse: Multi-state sporting goods chain with a strong firearms department; broad assortment but does not match Fieldsport's premium-Italian, fitting-led specialty positioning.
• Orvis: Premium outdoor lifestyle retailer carrying shotguns, wingshooting gear, and instruction services; comparable affluent customer profile and wingshooting ethos, though firearms are a smaller share of Orvis's broader assortment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/fieldsport-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fieldsport Ltd., L.l.c.