agromercado

Name

agromercado

Legal name

Agromercado

Website

https://agromercado.gob.pe

Company type

Private

Operating status

Operating

Short description

Agromercado is the official Peruvian government platform under MIDAGRI that provides free agricultural market intelligence, export facilitation, and commercial assistance to small producers and agrarian organizations across Peru.

Ownership category

akta.pro rank

Product category

Agricultural Trade Promotion Services

NAICS

Regulation of Agricultural Marketing and Commodities (92614), Regulation of Agricultural Marketing and Commodities (926140)

SIC

Agricultural Services (700)

akta.pro primary industry

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

Keywords

• Agricultural market intelligence
• Export facilitation services
• Agrarian organization support
• Agricultural trade promotion
• Government agricultural services

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government-funded public services: Agromercado is a government entity funded by public budgets. It provides free services to agricultural producers including market intelligence, commercial assistance, and export facilitation. No commercial revenue generation.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Agromercado is a Peruvian government state entity under MIDAGRI that provides free public services to agricultural producers nationwide, including agricultural market intelligence, commercial assistance to agrarian organizations and cooperatives, export facilitation, and product market profiles. It also delivers administrative services such as Mesa de Partes Digital, transparency and institutional repository portals, and coordinates with other Peruvian agricultural agencies to strengthen commercial competitiveness for small producers and cooperatives.

Product overview

Agromercado is a state platform under Peru's Ministry of Agricultural Development and Irrigation (MIDAGRI) that operates as a government-to-business digital services portal for the agricultural sector. The platform functions as a single unified portal offering administrative services (Mesa de Partes Digital, transparency portals, institutional repositories) alongside commercial intelligence tools (product profiles, agricultural trade statistics). The core platform is supplemented by specialized modules including digital document submission via SISGED, public transparency compliance tools, foreign trade statistical services, and visitor registry systems. Associated sub-brands include Agromercado Conecta (an auxiliary digital services platform) and Agromercado Ecoeficiente (environmental sustainability program). The platform also publishes periodic product market profiles covering major Peruvian agricultural exports.

Differentiator

Problem solved

Functional benefit

Brands

• Agromercado Conecta: A digital commerce platform under Agromercado for connecting agricultural producers and buyers.

Quantifiable outcome

• 48 tonnes of turmeric exported by VRAEM producers worth S/ 377,000
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ProInnóvatecoreGTM or Marketing Partner · 1 January 2025Innovation and internationalization program providing financing for agronegocios. Agromercado promotes ProInnóvate financing opportunities to agricultural producers.
• Agromercado ConectacoreOthersDigital platform complementing Agromercado services, providing additional digital tools for agricultural producers.
• Programa de Compensaciones para la Competitividad - AgroideascoreStrategic or Co-development PartnerGovernment program providing compensation for competitiveness improvements in agriculture. Coordinates with Agromercado for agricultural development initiatives.
• Programa de Desarrollo Productivo Agrario Rural - Agro RuralcoreStrategic or Co-development PartnerRural agricultural development program under MIDAGRI, working with Agromercado on rural producer support.
• Servicio Nacional de Sanidad Agraria - SenasacoreStrategic or Co-development PartnerNational agricultural health service ensuring phytosanitary compliance for agricultural exports facilitated through Agromercado.
• Instituto Nacional de Innovación Agraria - IniacoreStrategic or Co-development PartnerNational agricultural innovation institute providing technical innovation support for agricultural producers using Agromercado services.
• Programa Subsectorial de Irrigaciones - PsiminorStrategic or Co-development PartnerIrrigation program supporting agricultural productivity through water infrastructure development.
• Autoridad Nacional del Agua - AnaminorStrategic or Co-development PartnerNational water authority managing water resources for agricultural use.
• Programa Nacional Sierra AzulminorStrategic or Co-development PartnerNational Sierra Azul program focused on water and agricultural development in Peru's highland regions.
• Servicio Nacional Forestal y de Fauna Silvestre - SerforminorStrategic or Co-development PartnerNational forest and wildlife service for sustainable forest and agroforestry management.
• PedidosYa MarketcoreChannel Partner/ Reseller/ DistributorE-commerce and delivery platform partnership that opened electronic commerce access to products from Peruvian family agriculture through Agromercado's coordination.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PromPeru (Comisión de Promoción del Perú para la Exportación y el Turismo): Peru's national export and tourism promotion agency, also operating as a government platform to support Peruvian exporters — directly comparable to Agromercado in mission (state-led trade promotion) though with a broader cross-sector mandate.
• ProColombia: Colombia's official export promotion agency; comparable as a state entity providing commercial intelligence, matchmaking, and export facilitation to domestic producers in a neighboring Andean market.
• ProChile: Chilean state agency under the Ministry of Foreign Affairs that promotes Chilean exports; shares Agromercado's model of providing market intelligence, export training, and trade fair coordination to small and medium producers.
• INIA (Instituto Nacional de Innovación Agraria): Peru's national agricultural innovation institute under MIDAGRI; comparable as a sister state agency providing innovation, technical assistance, and producer support — and a direct partner of Agromercado.
• Sierra y Selva Exportadora: Predecessor program of Agromercado within MIDAGRI focused on commercializing products from Peru's highland and jungle regions; the closest institutional predecessor and largely overlapping mission.
• Banco Agropecuario (Agrobanco): Peruvian state agricultural development bank financing agronegocios; Agromercado partnership references indicate overlapping mandate to strengthen small-producer access to commercialization and financing.
• Servicio Nacional de Sanidad Agraria (Senasa): Peru's national agricultural health authority ensuring phytosanitary compliance for agricultural exports; a key Agromercado partner and a directly comparable state entity in the export-enablement value chain.

Broad incumbents

• INDAP (Instituto de Desarrollo Agropecuario): Chile's national agricultural development agency supporting small family farms with technical assistance, financing, and market access — comparable institutional role to Agromercado's commercial-assistance function for small producers.
• AGROSAVIA (Corporación Colombiana de Investigación Agropecuaria): Colombia's state agricultural research and technology-transfer corporation, comparable in supporting producer productivity and value-chain development, with a different (research-heavy) core mandate.
• EMBRAPA: Brazilian Agricultural Research Corporation, a federal state entity driving tropical agriculture innovation and producer support; comparable as a state-backed agricultural development platform at greater scale and broader scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about agromercado