afp action

What afp action does

AFP Action (legally Americans for Prosperity Action) is a 527 independent expenditure-only political committee founded in 2013 and headquartered in Arlington, Virginia. As the political arm of Americans for Prosperity and part of the broader Koch network, the organization endorses and provides campaign infrastructure support to Republican candidates aligned with free-market, limited-government policy positions in competitive U.S. Senate and House races. Its core service portfolio encompasses candidate endorsement, grassroots mobilization, and political advertising across broadcast, digital, streaming, and connected-TV channels. The organization's customer segments are two-sided: on the service side, it supports pro-growth Republican candidates and their campaigns; on the revenue side, it solicits unlimited political contributions from individuals and corporations compliant with FEC rules.

The organization's core technology is a data-driven voter targeting and grassroots mobilization infrastructure branded internally as its "Voter Intelligence Database," which tracks voter preferences and engagement patterns to support targeted outreach. AFP Action deploys a permanent, year-round field operation combining door-to-door canvassing, telephone outreach, direct mail, digital and streaming advertising, and grassroots events. In the 2024 cycle the organization engaged in 647 races — including 7 Senate and 44 House races — reaching more than 19.5 million voters through 102+ million mail pieces, 7+ million doors knocked, and 8+ million phone contacts. Its 2026 midterm footprint centers on seven Senate battlegrounds (North Carolina, Michigan, Ohio, New Hampshire, Alaska, Montana, Iowa) backed by a $5.6 million ad campaign.

AFP Action's revenue model is donations and contributions under 527 political committee rules, with no traditional pricing or commercial sales motion. As a 527 independent expenditure-only political committee, it accepts unlimited contributions from individuals and corporations, with contributor names and amounts over $200 publicly reported to the FEC. The organization is part of the Koch network, which collectively raised approximately $578 million and spent approximately $548 million during the 2024 election cycle. AFP Action coordinates operationally with sister organization LIBRE Action (Hispanic and Latino voter outreach) and Concerned Vets Action, sharing canvassing operations, data resources, and grassroots infrastructure across an ecosystem targeting distinct conservative voter segments.

Name

afp action

Legal name

Americans for Prosperity Action

Website

https://afpaction.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

AFP Action is a 527 independent expenditure-only political committee affiliated with Americans for Prosperity and the Koch network. It endorses and supports Republican candidates through grassroots canvassing, voter data operations, and multi-million-dollar advertising campaigns in competitive U.S. Senate and House battleground races.

Ownership category

akta.pro rank

Product category

Political Advocacy and Campaign Services

NAICS

Political Organizations (813940), Social Advocacy Organizations (8133)

SIC

Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

akta.pro secondary industries

Public Affairs & Government Relations (MPAAADAE), Political & Advocacy Advertising (MPADAEAK), Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK), Electoral Support & Election Observation (BPADAGAA)

Keywords

• Political campaign support
• Voter outreach operations
• Grassroots mobilization services
• Political advertising campaigns
• Candidate endorsement services

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Political Contributions: As a 527 independent expenditure-only political committee, AFP Action accepts unlimited contributions from individuals and corporations. Contributions over $200 must be reported to the FEC and are public information. Foreign nationals (except lawfully admitted permanent residents), foreign corporations, national banks, and government contractors are prohibited from contributing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

AFP Action is a 527 independent expenditure-only political committee that endorses and supports pro-growth, limited-government Republican candidates through grassroots mobilization, voter outreach operations, and political advertising. The organization runs door-to-door canvassing, telephone contact programs, and broadcast/digital ad campaigns in competitive Senate and House battleground races, drawing on a permanent year-round grassroots field infrastructure and a data-driven voter intelligence operation.

Product overview

AFP Action (Americans for Prosperity Action) is a 527 independent expenditure-only political committee that operates as a political campaign services organization. The organization offers a portfolio of electoral engagement services including candidate endorsements, grassroots activation (door-to-door canvassing, phone outreach, and mail campaigns), and political advertising across digital, streaming, and broadcast platforms. Their core offering is mobilizing voter outreach through a permanent grassroots network that has conducted millions of voter contacts across Senate and House battleground races. The organization deploys data-driven engagement combining field operations with targeted advertising to support policy-champion candidates.

Differentiator

Problem solved

Functional benefit

Products and services

• Political Campaign Support Services AFP Action provides political campaign support including candidate endorsements, grassroots mobilization, and electoral advertising across Senate and House races in battleground states.
• Grassroots Activation Door-to-door canvassing, phone banking, and direct mail campaigns deployed to reach and persuade voters for endorsed candidates through a permanent year-round grassroots army.
• Political Advertising Campaigns Television, digital, and streaming advertising campaigns supporting endorsed candidates with multi-million-dollar ad buys across Senate battleground states, including a $5.6 million campaign and a $3.25 million ad buy.
• Voter Data and Outreach Operations Data-driven voter contact operations including door knocking, telephone calls, and mail distribution tracked through world-class data infrastructure to support targeted voter engagement for endorsed candidates.

Quantifiable outcome

• 102+ million pieces of mail delivered, 7+ million doors knocked, 8+ million phone contacts made, 19.5+ million voters reached during 2024 cycle
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• LIBRE ActioncoreStrategic or Co-development PartnerLIBRE Action is AFP Action's sister organization focused on reaching Hispanic and Latino voters. The two organizations frequently conduct joint grassroots events, canvassing operations, and share campaign resources. They collaborated on events such as canvassing in Macomb County, Michigan supporting Mike Rogers.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Club for Growth: Conservative super PAC that endorses primary and general election candidates favoring free-market policies. Directly comparable to AFP Action in mission, candidate-endorsement model, and independent expenditure approach targeting fiscal conservatives.
• Senate Leadership Fund: Aligned with Senate Republican leadership, this super PAC runs independent expenditures supporting GOP Senate candidates, mirrors AFP Action's Senate battleground focus, and similarly deploys large multi-million-dollar ad buys in competitive races.
• Congressional Leadership Fund: The House counterpart to Senate Leadership Fund, CLF makes independent expenditures supporting Republican House candidates. Closely matches AFP Action's House-race field operations, paid media, and data-driven targeting across battleground districts.
• Americans for Prosperity: AFP Action's direct affiliate and the Koch network's flagship 501(c)(4); both engage in candidate support and grassroots voter contact on the same free-market issues, often coordinating strategy and data operations.
• Priorities USA Action: Premier Democratic-aligned super PAC running independent expenditures in presidential and Senate battlegrounds. Mirrors AFP Action's scale, channel mix, and data-driven targeting approach on the opposing ideological side.
• Future Forward USA: Democratic-aligned super PAC focused on Senate and federal-level infrastructure and ad buys. Closely comparable in concentrated battleground strategy, large ad budgets, and tech-enabled voter targeting.
• EMILY's List: Pro-choice Democratic PAC supporting women candidates via endorsements and independent expenditures. Comparable in endorsement-driven candidate support model, though narrower in ideological scope than AFP Action.
• FreedomWorks: Conservative advocacy organization aligned with free-market issues that engages in grassroots voter contact and candidate mobilization. Comparable mission and activist-base operating model, though smaller in scale than AFP Action.

Broad incumbents

• Heritage Action for America: The advocacy arm of the Heritage Foundation, Heritage Action runs scorecards, grassroots mobilization, and candidate engagement on conservative policy. Comparable as a larger, established conservative advocacy organization with broader issue scope and ongoing grassroots infrastructure.

Emerging players

• LIBRE Action: AFP Action's sister organization within the Koch network, focused on Hispanic and Latino voter outreach. Directly comparable grassroots canvassing, voter contact, and candidate-support operations, but narrower in target demographic.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AFPAction
• YouTubeyoutube.com/channel/UCb3HLWA-E4YpRTxyrNaNUGA
• Facebookfacebook.com/AFPAction
• Instagraminstagram.com/afpaction

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about afp action