action24

What action24 does

Action24 is a Greek free-to-air television channel launched in late 2022 and operated by SPORT TV-ΡΑΔΙΟΤΗΛΕΟΠΤΙΚΗ ΠΡΟΒΟΛΗ Α.Ε. (ΑΦΜ 099789230), headquartered at Στουντίου 10-12, Athens (TK 15126). The station delivers a 24-hour programming lineup spanning news, political analysis, sports coverage, and entertainment. Flagship formats include ACTION News bulletins, the morning show Πρωινή Ζώνη, the midday program Action Τώρα, the evening analysis show Η Επόμενη Μέρα, the political interview program Πίσω από τις Γραμμές, weekend programming (Action Σαββατοκύριακο), the sports program BACK2ΜΠΑΚ, the late-night show Καλύτερα Αργά, and specialty formats EQ (journalism/interviews), Αστερόσκονη (music), Vitality (health/wellness), Μια Σταγόνα Ιστορία (history), and Action BUSINESS. The channel is targeted at the Greek general public and serves viewers seeking daily news, political coverage, sports updates, and entertainment content.

The underlying distribution stack comprises linear television broadcast across Greece, live streaming on action24.gr, and on-demand video through the official YouTube channel (@action24tv), with social media engagement on Instagram (@action24tv). Technical infrastructure consists of conventional television broadcasting facilities, a live-streaming capability on the website, and a video-on-demand archive (action24.gr/all-videos). The marketing stack relies on third-party martech—Google Analytics, Google Tag Manager, Facebook advertising/pixel, and Contact Pigeon for email automation and remarketing. Operational support is provided by technology partners LEXITEL M.Α.Ε. and AMAZE Α.Ε. (contest/call-center systems), and the channel runs sponsored viewer contests with prize providers such as ΚΑΡΩΝΗΣ ΗΛΕΚΤΡΙΚΑ and voucher redemption via instawin.gr.

The business model is exclusively advertising-funded: the channel is free-to-air with no subscription, pay-per-view, or other direct-viewer pricing, and revenue is generated through on-air advertising and digital ad placements across the website and social channels. The company is privately held with no disclosed parent, subsidiary, equity funding, or outside investors identified; ownership commentary indicates independent operation by the operating entity SPORT TV-ΡΑΔΙΟΤΗΛΕΟΠΤΙΚΗ ΠΡΟΒΟΛΗ Α.Ε.

Name

action24

Legal name

SPORT TV-ΡΑΔΙΟΤΗΛΕΟΠΤΙΚΗ ΠΡΟΒΟΛΗ Α.Ε.

Website

https://action24.gr

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Action24 is a Greek free-to-air television channel launched in late 2022, offering news, political, sports, and entertainment programming to the Greek general public via linear broadcast, live streaming, and YouTube, monetized entirely through advertising.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

International Thematic/Genre Broadcasters (Entertainment/Lifestyle/Documentary/Music) (MPABAEAL)

Keywords

• Television broadcasting
• News programming
• Sports coverage
• Entertainment shows
• Live streaming

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: The station generates revenue through advertising, with marketing cookies from third-party platforms (Google Analytics, Google Tag Manager, Facebook, Contact Pigeon) used for targeted advertising and promotional activities.

Distribution channels3 records

Marketing channels4 records

Core offering

Action24 is a Greek free-to-air television station that broadcasts 24-hour news, political analysis, sports, and entertainment programming to Greek-speaking viewers. The channel supplements its linear broadcast with live streaming on its website and on-demand video via YouTube. Programming includes flagship news bulletins (ACTION News), morning and midday news shows, political interview programs, sports coverage, lifestyle and entertainment shows.

Product overview

Action24 is a Greek television station operated by SPORT TV-ΡΑΔΙΟΤΗΛΕΟΠΤΙΚΗ ΠΡΟΒΟΛΗ Α.Ε. offering a comprehensive news and entertainment portfolio. The station's core products include news broadcasts (ACTION News, Action Τώρα, Η Επόμενη Μέρα), morning programming (Πρωινή Ζώνη), political shows (Πίσω από τις Γραμμές), weekend programming (Action Σαββατοκύριακο), sports coverage (BACK2ΜΠΑΚ), and specialty programs such as EQ (interviews), Αστερόσκονη (music), Vitality (health), Μια Σταγόνα Ιστορία (history), Action BUSINESS, and Καλύτερα Αργά (late-night interviews). The station also provides live streaming and video-on-demand services through its website and YouTube.

Differentiator

Problem solved

Functional benefit

Brands

• EQ: A weekly journalism/interview show focusing on social, political, economic, and cultural topics. Hosted by Elena Papavasileiou. Premiered December 20, 2023.
• Αστερόσκονη (Asteroskoni)
• Καλύτερα Αργά
• Vitality

Products and services

• ACTION 24 Television Channel Free-to-air 24-hour Greek television channel offering news, political analysis, sports coverage, and entertainment programming for Greek-speaking viewers.
• Live Stream

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered supporting and minor.

• LEXITEL M. Α.Ε.supportingTechnology or IntegrationTechnical support provider for promotional actions and contest systems, including call management systems for viewer participation.
• AMAZE Α.Ε.supportingTechnology or IntegrationTechnical support provider for promotional actions and contest systems.
• ΚΑΡΩΝΗΣ ΗΛΕΚΤΡΙΚΑ (ΚΑΡΩΝΗΣ ΗΛΕΚΤΡΙΚΑ ΜΟΝΟΠΡΟΣΩΠΗ Ε.Π.Ε.)minorGTM or Marketing PartnerSponsor and prize provider for Instagram-based contests, offering electrical appliances as prizes.
• instawin.grminorOthersVoucher redemption platform where contest participants can exchange their winning codes for products or services.
• Google (Analytics/Tag Manager)supportingTechnology or IntegrationAnalytics and performance tracking through Google Analytics and Google Tag Manager for website traffic analysis and marketing optimization.
• FacebooksupportingGTM or Marketing PartnerSocial media platform for marketing activities, including targeted advertising and remarketing campaigns.
• Contact PigeonsupportingTechnology or IntegrationMarketing automation and email marketing platform used for promotional activities.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Star Channel Greece: Greek general free-to-air broadcaster with comparable news, entertainment, and lifestyle programming aimed at the same national Greek-speaking audience.
• ANT1 Greece: Greek free-to-air TV network with comprehensive news, entertainment, and sports programming — directly comparable in scope, distribution model, and audience to Action24's multi-genre offering.
• SKAI: Greek free-to-air TV channel with a strong news, current affairs, and political programming lineup — directly comparable to Action24's news-driven strategy and target Greek-speaking audience.
• MEGA Channel: Major Greek free-to-air general entertainment and news broadcaster with a similar multi-genre programming approach (news, sports, entertainment) competing for the same Greek household audience.
• Alpha TV Greece: Greek free-to-air TV broadcaster offering news, entertainment, lifestyle, and sports programming — comparable multi-channel general-interest strategy targeting Greek-speaking households.

Broad incumbents

• ERT (Hellenic Broadcasting Corporation): Greek public-service broadcaster operating multiple TV channels with news, sports, culture, and entertainment programming — comparable in operational structure and audience, but publicly funded and substantially larger.
• Euronews: International thematic news broadcaster with a Greek-language edition — comparable in news/thematic focus and multi-platform distribution (web, OTT, YouTube), operating at significantly larger pan-European scale.

Regional players

• Attica TV: Greek regional broadcaster with news and entertainment programming — similar operational model but narrower geographic focus, useful comparison point for regional reach and audience dynamics in Greece.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@action24tv
• Instagraminstagram.com/action24tv
• LinkedInlinkedin.com/company/action24tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about action24