adree

What adree does

Adree is a Riyadh-headquartered, wholly-owned technology subsidiary of Master Works that delivers four interconnected digital service lines to Saudi enterprise and government buyers: software testing (Quality Assurance and Quality Control delivered through a Testing Centre of Excellence (TCOE) and Testing as a Service (TAAS) model against TMMI standards), Low-Code/No-Code application development (with AI Vibe Coding and AI No-Code Automation), performance monitoring (AI-powered 24/7 Full-Stack Observability across network, APM, infrastructure, security, and end-user experience), and end-to-end Application Lifecycle Management (DevSecOps, CI/CD, version control, deployment, incident and change management). The company positions itself as a localized Saudi provider aligned with the Kingdom's Vision 2030 digital transformation objectives, claiming 3+ years of specialized in-market expertise and displaying 28 enterprise client logos on its website.

The underlying technology stack combines proprietary methodologies (TCOE, TAAS, ALM frameworks, DevSecOps) with a broad third-party partner ecosystem spanning Microsoft and Google for cloud and AI, OutSystems for low-code, GitLab for DevOps and version control, Atlassian for collaboration and ALM tooling, and SER Group for enterprise content management. AI capabilities are layered into the offering through three named constructs: AI Vibe Coding (generative code assistance), AI No-Code Automation (BPM/ITSM workflow automation), and AI-powered Full-Stack Observability (real-time anomaly detection). Adree does not disclose proprietary AI models or research output; its AI is delivered as feature overlays integrated with the partner platforms above.

Adree's business model is enterprise professional services plus managed services. Revenue is generated through QA/QC consulting engagements, Low-Code/No-Code development projects (including Digital Experience, Intelligent ECM, No-Code CRM, and automated BPM), and recurring 24/7 managed performance monitoring. GTM is direct enterprise field sales with a consultative partnership approach targeting large Saudi enterprises and government entities, leveraging Master Works' existing customer relationships and brand credibility. Pricing is not publicly disclosed; the company characterizes it as transparent, predictable, and value-based. Customer concentration is high by construction — all revenue is sourced from Saudi enterprises and government organizations, with 28 unnamed logos and no disclosed revenue mix or ARR figures.

Name

adree

Legal name

Adree

Website

https://adree.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Adree is a Riyadh-based, Master Works-owned digital services subsidiary that delivers software testing, Low-Code/No-Code development, 24/7 performance monitoring, and application lifecycle management to Saudi enterprise and government clients.

Ownership category

akta.pro rank

Product category

IT Quality Assurance and Software Testing Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Testing Laboratories (8734), Services-Prepackaged Software (7372)

akta.pro primary industry

Application Performance Engineering & Observability (APM) (BPAEAFAK)

akta.pro secondary industries

Enterprise Application Lifecycle Management (ALM) Platforms (HDAEAKAJ), Mobile App Development Platforms (MADP) (HDAEAKAD), Application Performance Monitoring (APM) (HDABAJAB)

Keywords

• Software testing services
• Low-code development
• Application lifecycle management
• Performance monitoring
• Quality assurance consulting

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services - QA/QC: ADREE generates revenue through consulting and professional services focused on Quality Assurance, Quality Control, and software testing services delivered to Saudi enterprises and government organizations.
2. Low-Code/No-Code Development Services: Revenue from Low-Code No-Code application development services, including Digital Experience (DXP), Intelligent ECM, No-Code CRM, and automated BPM workflow implementations.
3. Performance Monitoring Services: Ongoing monitoring and observability services providing 24/7 application and infrastructure performance management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Adree is a Riyadh-based technology services subsidiary of Master Works that delivers software testing, quality assurance, application lifecycle management (ALM), performance monitoring, and low-code/no-code development solutions to enterprise and government clients. The firm operates a Testing Center of Excellence (TCOE) model and a Testing as a Service (TAAS) framework, pairing consulting engagements with proprietary tooling and AI-enabled development accelerators to manage and modernize enterprise software estates.

Product overview

ADREE offers a unified portfolio of four interconnected digital services delivered as a technology services company (subsidiary of Master Works). The core offering spans Software Testing (QA/QC via Testing Centre of Excellence and Testing as a Service), No Code/Low Code Development (with AI Vibe Coding and AI No-Code Automation), Performance Monitoring (AI-powered Full-Stack Observability for 24/7 infrastructure monitoring), and App Lifecycle Management (streamlining SDLC from planning through retirement with DevSecOps and CI-CD integration). These services are designed to work together to deliver comprehensive digital transformation for Saudi organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Software Testing and Quality Assurance Services End-to-end functional, regression, integration, and performance testing delivered through a managed Testing Center of Excellence (TCOE) or Testing as a Service (TAAS) model for enterprise and government software estates.
• Application Lifecycle Management (ALM) Services Consulting and tooling support for managing the full software delivery lifecycle — requirements, development, testing, release, and operations — for enterprise IT organizations.
• Performance Monitoring Services Performance engineering, load testing, and ongoing application performance monitoring for mission-critical enterprise applications.
• Low-Code / No-Code Development Services Advisory, platform selection, and implementation support for low-code and no-code application development aimed at accelerating enterprise application delivery.

Quantifiable outcome

• Reduced time to market for applications through Low-Code/No-Code and AI Vibe Coding approaches
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Master WorksflagshipOthersMaster Works is the parent company of ADREE, described as a national leader in digital transformation. This subsidiary relationship provides ADREE with technical prowess combined with Master Works' expertise, enhancing ability to deliver innovative solutions for Saudi digital transformation journeys.
• MicrosoftcoreTechnology or IntegrationTechnology partnership providing cloud infrastructure and enterprise software platform capabilities supporting ADREE's digital service delivery.
• OutSystemscoreTechnology or IntegrationLow-Code development platform partnership enabling ADREE to deliver rapid application development services to Saudi clients.
• GooglecoreTechnology or IntegrationTechnology partnership providing cloud and AI capabilities supporting ADREE's development and monitoring services.
• GitLabcoreTechnology or IntegrationDevOps platform partnership supporting ADREE's CI-CD pipeline and version control capabilities within their DevSecOps framework.
• AtlassiancoreTechnology or IntegrationCollaboration and development tools partnership supporting ALM and project management capabilities.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Qualitest: Pure-play software testing and quality engineering services firm. Directly comparable to Adree's QA/QC, TCOE, and Testing-as-a-Service offerings for enterprise clients.
• Cigniti Technologies: Independent software testing services company specializing in QA, test automation, and digital assurance. Closely comparable to Adree's software testing pillar and TMMI-aligned delivery model.

Regional players

• Mastek: Digital transformation and IT services firm with strong Middle East presence. Comparable to Adree as a regional SI offering enterprise application development, modernization, and managed services.

Broad incumbents

• Infosys: Global IT services and consulting leader with significant Middle East operations. Competes with Adree for Saudi enterprise digital transformation, ALM, and application modernization deals at greater scale.
• Wipro: Global IT services firm with established Middle East footprint. Comparable as a broad incumbent offering application development, testing, and managed services competing for the same Saudi enterprise wallet.
• Tata Consultancy Services (TCS): Largest India-based IT services company with active Middle East government and enterprise business. Overlaps with Adree across SDLC services, ALM, and digital transformation mandates.
• Capgemini: Global IT services and engineering firm with strong presence in Middle East digital transformation programs. Comparable as a broad incumbent offering testing, application services, and managed observability.
• NTT Data: Global IT services provider with significant Middle East operations serving government and enterprise. Comparable broad incumbent competing for Saudi digital transformation contracts.

Emerging players

• New Relic: Application performance monitoring and observability platform. Comparable as an emerging player in the same APM/observability niche that Adree delivers as a managed service, though delivered as SaaS rather than services.
• Datadog: Cloud-native monitoring and observability platform covering APM, infrastructure, and logs. Comparable to Adree's AI-powered Full-Stack Observability offering, representing a productized alternative in the same space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/adree-company
• Instagraminstagram.com/adree.company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about adree