aichi-nagoya asian games organizing committee

What aichi-nagoya asian games organizing committee does

The Aichi-Nagoya Asian Games Organizing Committee (AINAGOC) is a public interest foundation (公益財団法人) established in 2019 under Japanese law to organize the 20th Asian Games, scheduled for September 19 to October 4, 2026 in Aichi Prefecture and surrounding regions. The committee operates as the delivery vehicle for Asia's largest multi-sport event, coordinating 43 sports across 54 venues for athletes from 45 National Olympic Committees across Asia. It operates under the sanctioning authority of the Olympic Council of Asia (OCA), which establishes competition rules, athlete eligibility, and event standards. AINAGOC is co-organized with Aichi Prefecture and Nagoya City as host authorities and is governed by a board of directors and councilors.

AINAGOC's commercial operations span four revenue streams: ticket sales distributed through the official ticket portal; corporate sponsorship fees structured in tiers (Prestige Partners, Official Partners, Official Sponsors, Official Suppliers); licensing royalties from approved licensees using Games intellectual property (name, emblem, branding); and donations supported by tax-advantaged programs including designated donation deductions and the corporate hometown tax donation scheme. The committee's distribution infrastructure combines direct-to-consumer online channels (official website, ticket portal at lp-ag.tickets-aichi-nagoya2026.org, online merchandise shop at aichinagoya-officialonlineshop.jp), physical retail through official licensing shops at AEON locations and Maruzen Nagoya, and three dedicated call centers for Games operations, ticketing, and volunteer coordination. Supporting programs include volunteer recruitment, an ambassador network, the ONE ASIA WORLD Celebration Fan Zone, and the official mascot HONOHON used for brand identity and merchandise.

The organization has no proprietary technology platform and no disclosed AI capabilities; its digital stack relies on third-party services including Google Analytics for web analytics and a live chat widget for customer support. Strategic and operational partners include major Japanese corporations (Toyota, Chubu Electric Power, Central Japan Railway, AEON, NTT, MUFG Bank, Canon, DENSO, Otsuka Pharmaceutical, Nitori, JTB) and international firms (361°, Bornan Sports Technology, GL events, Shanghai Yude Energy). AINAGOC has no parent company, no subsidiaries, no disclosed funding rounds, and no M&A activity; its operations are funded entirely through its event-driven revenue model.

Name

aichi-nagoya asian games organizing committee

Legal name

公益医科大学愛知・名古屋アジア・アジアパラ競技大会組織委員会 (Public Foundation Aichi-Nagoya Asian and Asian Para Games Organizing Committee)

Website

https://aichi-nagoya2026.org

Company type

Private

Founded year

2019

Operating status

Operating

Short description

The Aichi-Nagoya Asian Games Organizing Committee (AINAGOC) is a Japanese public interest foundation established in 2019 to deliver the 20th Asian Games (Sept 19 – Oct 4, 2026) across 43 sports and 54 venues in Aichi Prefecture and surrounding regions, serving 45 National Olympic Committees, corporate sponsors, licensees, spectators, and donors.

Ownership category

akta.pro rank

Product category

International Sports Events

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

International Multi-Sport Games Organizing Committees (e.g., Olympics, Commonwealth) (MPAKADAJ)

Keywords

• International sports events
• Multi-sport competition
• Event organization services
• Sports sponsorship management
• Athletic competition management

Headquarters

HQ city

Nagoya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Official ticket sales for sporting events, opening and closing ceremonies. Tickets are sold through the Official Ticket Information Website with inquiries handled via dedicated call center.
2. Sponsorship Fees: Corporate sponsorship revenue from Prestige Partners, Official Partners, Official Sponsors, and Official Suppliers. Sponsors receive rights to use intellectual property related to the Games in exchange for sponsorship fees.
3. Licensing/Royalties: Revenue from official licensing program including merchandise, official licensed shops, and licensee agreements. Licensees pay royalties for the right to use Games intellectual property including name, emblem, and branding.
4. Donations: Voluntary donations from individuals and corporations. Tax advantages available for donors including designated donation deductions and corporate version of hometown tax donation programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

AINAGOC organizes and delivers the 20th Asian Games Aichi-Nagoya 2026, a 16-day continental multi-sport competition spanning 43 sports across 54 venues in Aichi Prefecture and surrounding regions, with athletes from 45 Asian nations participating. The committee operates the official ticketing platform, official online merchandise shop, official licensing program, volunteer recruitment program, ONE ASIA WORLD celebration fan zone, and donation program that together finance and support the Games.

Product overview

The Aichi-Nagoya Asian Games Organizing Committee (AINAGOC) organizes the 20th Asian Games 2026, Asia's largest sporting event featuring 43 sports across 54 venues from September 19 to October 4, 2026. The committee operates a comprehensive digital ecosystem including the official website for Games information, an official ticket sales platform, an online merchandise shop, and a volunteer program. Supporting initiatives include the ONE ASIA WORLD celebration fan zone, an official licensing program for merchandise partners, and a donation program with tax benefits for supporters. The Games will feature athletes from 45 participating nations across Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• 20th Asian Games Aichi-Nagoya 2026 Asia's largest multi-sport event featuring 43 sports across 54 venues, bringing together athletes from 45 nations and regions across Asia from September 19 to October 4, 2026.
• Official Ticket Sales Platform
• Official Online Shop Official merchandise store offering licensed Asian Games products including apparel, goods, and fan items.
• Official Licensing Program Official licensing program allowing approved licensees to use Asian Games intellectual property (name, emblem, branding) for merchandise and promotional purposes in exchange for royalties.
• Volunteer Program Volunteer recruitment and management program for the Asian Games 2026, supported by a dedicated call center and online portal.
• ONE ASIA WORLD Celebration Fan Zone Cultural celebration zone where medalists meet Asian cultures and cuisines, featuring galleries and cultural experiences during the Games.
• Donation Program Donation program allowing individuals and corporations to support the Asian Games 2026, with tax benefit incentives including designated donation deductions and corporate hometown tax donation programs.

Quantifiable outcome

• 45 Asian nations participating
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

19 partnerships are on record, tiered prestige partner, official partner and core.

• 361°prestige partnerGTM or Marketing PartnerPrestige Partner sponsor for the 20th Asian Games Aichi-Nagoya 2026. One of the official sportswear and equipment partners.
• Bornan Sports Technologyprestige partnerGTM or Marketing PartnerPrestige Partner sponsor specializing in sports technology products and equipment.
• GL eventsprestige partnerGTM or Marketing PartnerPrestige Partner and event organization company providing event infrastructure and services.
• TOYOTAprestige partnerGTM or Marketing PartnerPrestige Partner and flagship Japanese automotive manufacturer. Major sponsor providing vehicle support and mobility solutions for the Games.
• Chubu Electric Powerprestige partnerGTM or Marketing PartnerPrestige Partner regional utility company providing power infrastructure support.
• Central Japan Railwayprestige partnerGTM or Marketing PartnerPrestige Partner and operator of shinkansen (bullet train) services. Provides transportation support and mobility solutions.
• AEONprestige partnerGTM or Marketing PartnerPrestige Partner and major Japanese retail corporation. Multiple AEON retail locations serve as official licensing shops.
• TOBU TOP TOURSofficial partnerGTM or Marketing PartnerOfficial Partner and travel/tour operator.
• JTBofficial partnerGTM or Marketing PartnerOfficial Partner and major Japanese travel agency providing tourism and hospitality services.
• NTTofficial partnerTechnology or IntegrationOfficial Partner and major telecommunications company providing ICT and connectivity solutions.
• dafengofficial partnerGTM or Marketing PartnerOfficial Partner sponsor.
• Nitoriofficial partnerGTM or Marketing PartnerOfficial Partner and major Japanese furniture and home goods retailer.
• DENSOofficial partnerGTM or Marketing PartnerOfficial Partner and major automotive components manufacturer based in Aichi Prefecture.
• Canonofficial partnerGTM or Marketing PartnerOfficial Partner and major imaging and optical products company.
• Shanghai Yude Energyofficial partnerGTM or Marketing PartnerOfficial Partner sponsor.
• Otsuka Pharmaceuticalofficial partnerGTM or Marketing PartnerOfficial Partner and major pharmaceutical company (Pocari Sweat brand).
• Olympic Council of Asia (OCA)coreStrategic or Co-development PartnerContinental sports governing body that sanctions the Asian Games. AINAGOC operates under OCA governance to deliver the 20th Asian Games. OCA establishes competition rules, athlete eligibility, and event standards.
• Aichi PrefecturecoreStrategic or Co-development PartnerHost prefecture co-organizing the Games with Nagoya City. Provides governmental support, venue infrastructure, and regional coordination.
• Nagoya CitycoreStrategic or Co-development PartnerHost city co-organizing the Games with Aichi Prefecture. Primary location for main venues and Games operations.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hangzhou Asian Games Organising Committee: Organized the 19th Asian Games and therefore had the closest comparable mandate to AINAGOC: staging a continent-wide multi-sport event through sports programming, venues, ticketing, sponsorship, volunteers, and cultural programming.
• Birmingham 2022 Organising Committee: Delivered the 2022 Commonwealth Games through a similar temporary organizing structure. Its comparable responsibilities included multi-sport delivery, venue operations, ticketing, sponsorship, community programs, and international participant services.
• Gold Coast 2018 Commonwealth Games Corporation: Operated the Gold Coast 2018 Commonwealth Games, another large international multi-sport event. It is comparable through its use of venues, volunteers, sponsorship, ticketing, ceremonies, and regional economic-development objectives.
• Paris 2024 Organising Committee: Organized the Paris 2024 Olympic and Paralympic Games with a broad temporary operating model. It is comparable in coordinating multiple sports, venues, international stakeholders, ticketing, sponsors, licensing, volunteers, ceremonies, and event technology.
• Tokyo 2020 Organising Committee: Delivered the Tokyo 2020 Olympic and Paralympic Games under a dedicated organizing entity. Its remit and operating model closely match AINAGOC's across venue readiness, athlete services, sponsorship, ticketing, volunteers, ceremonies, and international event governance.
• Beijing 2022 Organising Committee: Organized the Beijing 2022 Olympic and Paralympic Winter Games. Despite the winter-sport focus, it is a close operational analogue for a time-bound multi-sport event using existing and purpose-built venues, international accreditation, sponsorship, ticketing, media, and ceremonial programming.
• Rugby World Cup France 2023: Organized the 2023 Rugby World Cup in France, a large international sports event with national-team participation. It is comparable in centralized event delivery, venue and stakeholder coordination, ticketing, hospitality, sponsorship, licensing, and fan engagement.
• Qatar 2022 Supreme Committee: Delivered the FIFA World Cup Qatar 2022 through a dedicated event body. It is comparable as a temporary mega-event organizer responsible for infrastructure, international teams, security, transport, spectators, commercial partnerships, and global event delivery.

Broad incumbents

• Olympic Council of Asia: Is the continental governing body that sanctions the Asian Games and oversees AINAGOC's delivery. It is a key institutional comparator for event rights, competition standards, athlete eligibility, and the governance of continental multi-sport competition.

Others

• Expo 2020 Dubai: Organized a six-month international mega-event spanning multiple venues, countries, exhibitions, and cultural programming. Although not a sports event, it is operationally relevant through venue construction, government and partner coordination, sponsorship, ticketing, licensing, and large-scale visitor management.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AsianGames_2026
• YouTubeyoutube.com/@AsianGames_
• Facebookfacebook.com/AsianGames2026AichiNagoya
• Instagraminstagram.com/asiangames_2026
• LinkedInlinkedin.com/company/aichi-nagoya-asian-games-and-asian-para-games-organizing-committee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aichi-nagoya asian games organizing committee