Bornan

What Bornan does

Bornan Sports Technology is a privately held B2B sports technology company founded in 1997 and headquartered in Lausanne, Switzerland (with operations in Rivas-Vaciamadrid, Spain and Lusail, Qatar). The company designs, integrates, and operates a 360° suite of technology products for international multi-sport events — combining Timing & Scoring Systems, Real-Time Results distribution, High-Definition Video Transmission, Dynamic TV Graphics, and a next-generation Commentator Information System, supported by Games Results Services, a Games Management System, and Digital Services modules. The platform is built on Amazon Web Services cloud infrastructure, which has been demonstrated managing 109,000+ registrants and 23,000 arrivals at a single major event and is engineered to operate reliably at temperatures down to -30°C for winter sports.

Bornan serves enterprise clients exclusively through direct B2B engagements, targeting Olympic councils, continental sports federations, and national event organizing committees. Core strategic partners include the Olympic Council of Asia, Pan Am Sports, ODESUR, Centro Caribe Sports, APSO, and FISU, with named customers such as World Aquatics, ITTF, the Harbin 2025 Asian Winter Games, the Asian Youth Games Bahrain 2025, the Santiago 2023 and Lima 2027 Pan American Games, the Hangzhou 2022 and Aichi-Nagoya 2026 Asian Games, the FISU World University Games (Chungcheong), and the World Gymnastics Championships.

The company monetizes through professional services and enterprise technology contracts with major event organizers; pricing is not publicly disclosed and each engagement is custom-tailored. Headcount sits in the 11–50 range. Revenue figures, ownership structure, and funding history are not publicly disclosed in the available source material.

Name

Bornan

Legal name

Bornan Sports Technology

Website

https://bornan.net

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Bornan Sports Technology provides an integrated 360° suite of timing, scoring, real-time results, video transmission, TV graphics, and commentator information systems for international multi-sport events. It serves Olympic councils, continental federations, and event organizing committees worldwide under custom enterprise B2B contracts.

Ownership category

akta.pro rank

Product category

Sports Event Technology Software

NAICS

Motion Picture and Video Production (512110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

akta.pro secondary industries

Graphics, Branding & Character Generation (CG) (MPAHAKAF), Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)

Keywords

• Sports event technology
• Timing and scoring systems
• Real-time results platform
• Broadcast graphics software
• Multi-sport games management

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Sports Technology Solutions and Services: Bornan generates revenue through providing comprehensive technology solutions and services for sports events, including timing & scoring systems, real-time results, video transmission, TV graphics, and commentator information systems. The company offers tailor-made, end-to-end integrated services for events of all scales, from regional competitions to Olympic-level multi-sport games.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Bornan provides a 360-degree integrated suite of sports technology solutions for major international sports events and multi-sport games. The offering combines timing and scoring systems, real-time results distribution, high-definition video transmission, dynamic TV graphics, commentator information systems, games management, and digital services into a single end-to-end platform built on AWS cloud infrastructure.

Product overview

Bornan offers a 360° integrated suite of sports technology solutions combining eight interconnected products and service modules. The core technology platform encompasses Timing & Scoring Systems, Real-Time Results, High-Definition Video Transmission, Dynamic TV Graphics, and a next-gen Commentator Information System. These are supported by three service modules: Games Results Services, Games Management System, and Digital Services. The products work together as an end-to-end integration, enabling Bornan to deliver turnkey solutions for sports events of all scales, from local competitions to major international multi-sport games.

Differentiator

Problem solved

Functional benefit

Products and services

• Timing & Scoring Systems
• Real-Time Results
• High-Definition Video Transmission
• Dynamic TV Graphics
• Commentator Information System
• Games Results Services
• Games Management System
• Digital Services

Quantifiable outcome

• 109,000+ registrants and 23,000 arrivals managed simultaneously at a single major event using AWS infrastructure
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• ODESUR (Organización Deportiva Suramericana)coreStrategic or Co-development PartnerODESUR is the South American Olympic Committee governing body that organizes continental multi-sport events including the Suramericanos (South American Games). Bornan partners with ODESUR to provide comprehensive sports technology solutions for their events.
• Olympic Council of Asia (OCA)coreStrategic or Co-development PartnerOCA is the governing body for sports in Asia, responsible for organizing the Asian Games and Asian Winter Games. Bornan serves as technology partner providing integrated solutions for continental multi-sport events across the Asian continent.
• Pan American Sports Organization (Pan Am Sports)coreStrategic or Co-development PartnerPan Am Sports is the governing body for Pan American multi-sport events spanning across North, Central, and South America. Bornan provides technology services for major events including the Pan American Games.
• Centro Caribe SportscoreStrategic or Co-development PartnerCentro Caribe Sports governs multi-sport events in the Central American and Caribbean region. Bornan partners with this regional organization to deliver sports technology solutions for continental competitions.
• APSO (Asia Pacific Sports Organization)coreStrategic or Co-development PartnerAPSO is a sports organization serving the Asia Pacific region. Bornan collaborates with APSO to provide technology solutions for sports events across this vast geographic region.
• FISU (International University Sports Federation)coreStrategic or Co-development PartnerFISU organizes world university sports events including the World University Games (Universiade) and Winter World University Games. Bornan provides comprehensive technology solutions for FISU's global university sports competitions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Pixellot: AI-automated sports video production and streaming platform for amateur and professional sports. Adjacent peer in sports video transmission/streaming, though focused on automated capture rather than multi-sport federation services.

Direct peers

• Omega Timing: Brand within the Swatch Group providing precision timing and measurement systems for elite sports competitions. Directly comparable to Bornan's Timing & Scoring Systems business and frequently the incumbent at the highest-profile events.
• Swiss Timing: Subsidiary of Swatch Group and the dominant incumbent in sports timing, scoring, and results for Olympic Games and major international federations. Directly competes with Bornan for timing/scoring contracts at multi-sport events.
• Deltatre: Provides digital, broadcast, and OTT technology for major sports events and federations. Comparable to Bornan in delivering integrated broadcast graphics, digital platforms, and event technology for sports organizations.

Broad incumbents

• Sportradar: Global sports data and content provider offering technology services to sports organizations and media companies. Comparable as a broader sports technology platform serving federations and event organizers.
• Stats Perform: Sports data and AI technology company providing data collection, broadcast graphics, and digital fan experiences to leagues and media. Comparable in delivering broadcast graphics and sports data technology to federations and broadcasters.
• Genius Sports: Public sports data and technology company providing data, streaming, and tech services to sports leagues, federations, and betting operators. Comparable in providing integrated sports event technology, though with stronger data/betting orientation.
• HBS (Host Broadcast Services): Host broadcaster for FIFA World Cup and other mega-events, providing production and broadcast services. Comparable to Bornan in providing end-to-end broadcast infrastructure for major international sports events.
• Infosys: Global IT services firm and official digital partner for ATP, WTA, Madison Square Garden, and other sports properties. Comparable as an enterprise IT/sports technology partner, though at much larger scale.
• Atos (Eviden): Long-standing Worldwide Olympic Partner and IT integrator for the Olympic Games, providing results, scoring, and event management systems. Directly comparable to Bornan's games management and results services at the IOC tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BornanSportsIT
• Facebookfacebook.com/bornansportstechnology
• LinkedInlinkedin.com/company/bornan
• Instagraminstagram.com/bornansportstechnology

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bornan