mixa vision
Mixa Vision is a Quebec City-based software company that builds mixed reality applications for Microsoft HoloLens, serving museums, retail, theme parks, and schools with AI-guided spatial experiences.
- Company typePrivate
- Founded2015
- HeadquartersQuebec City, Canada
- Headcount—
- GTM typeB2B
- OfferingSoftware
What mixa vision does
Mixa Vision, Inc. is a privately held Canadian software company founded in 2015 and headquartered in Quebec City. The company develops mixed reality (MR) applications built for the Microsoft HoloLens platform, with its flagship product, Coppelius, providing museums, retail stores, animation centers, theme parks, and entertainment venues a software suite to author and deploy interactive spatial experiences layered on top of physical collections and products. Underlying the platform is a custom AI-powered guest guidance system that observes visitor behavior and dynamically routes guests through personalized "interest zones," functioning as an in-house recommendation engine tuned for on-site, headset-based engagement rather than as a general-purpose AI product.
The company monetizes through a one-time license model with custom enterprise pricing, supplemented by multi-year contracts, and it sells primarily into institutional customers. Disclosed reference deployments include Ruinart Champagne, Bibliothèque et Archives nationales du Québec (BAnQ), the Quebec National Capital Commission, CIMMI, and Bistro le Coureur des Bois. Strategic partnerships with Microsoft (HoloLens) and Alfred (The Wine Expert) anchor the technology stack and the wine/sommelier content vertical, respectively. Mixa Vision has remained founder-owned throughout its history with no disclosed external financing, and it has signaled international ambitions through a corporate website published in five languages (English, French, Chinese, Japanese, Korean).
A secondary product, Mixa School, extends the Coppelius foundation into the education vertical. The company is led by a four-person founding team: Daniel Dufour (CEO), Dominique Lavoie (CFO/CXO), Patrick Dufour (CTO), and Cyrille Gauvin-Francoeur (CCO/Director of Creation), combining senior IT, AI/3D engineering, financial, and cultural curation expertise. Operating footprint is centered in Quebec City with stated worldwide availability.
mixa vision firmographics
Firmographics- Name
- mixa vision
- Legal name
- Mixa Vision, Inc.
- Website
- https://mixa.vision
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Mixa Vision is a Quebec City-based software company that builds mixed reality applications for Microsoft HoloLens, serving museums, retail, theme parks, and schools with AI-guided spatial experiences.
- Ownership category
- akta.pro rank
mixa vision industry classification
Industry- Product category
- Mixed Reality Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
- akta.pro secondary industry
- Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG)
Keywords
Where mixa vision is headquartered
LocationHeadquarters
- HQ city
- Quebec City
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
mixa vision business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Software Licensing: Mixa Vision creates and sells mixed reality software and solutions, primarily their flagship Coppelius software for Microsoft HoloLens. Revenue is generated through software sales and potentially licensing to customers including retail stores, museums, animation centers, and theme parks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
mixa vision product offering
Product offeringCore offering
Mixa Vision develops and sells mixed reality software built specifically for the Microsoft HoloLens headset. Its flagship product, Coppelius, enables organizations to showcase collections (2D pictures, 3D objects, movies, sound effects) in physical spaces using an AI-driven personalized guest guidance system. A second offering, Mixa School, delivers remote immersive learning experiences on the same HoloLens platform for educational institutions.
Product overview
Mixa Vision creates and sells mixed reality software and solutions. The company offers two core products: Coppelius (the flagship software for showcasing collections in retail, museum, and theme park environments) and Mixa School (an educational mixed reality platform). Both products run on the Microsoft HoloLens headset. Coppelius enables placement of virtual objects (2D/3D pictures, movies, sounds) in physical spaces with AI-powered guest guidance and personalization, while Mixa School targets remote immersive learning. The products share the same hardware platform (Microsoft HoloLens) but serve different markets—commercial/retail for Coppelius and education for Mixa School.
Differentiator
Problem solved
Functional benefit
Brands
- Coppelius: Flagship mixed reality software for Microsoft HoloLens that allows showcasing collections through immersive experiences.
- Mixa School
Products and services
- Coppelius Coppelius is the flagship mixed reality software for the Microsoft HoloLens that allows organizations to showcase collections (2D pictures, 3D objects, movies, sound effects) in physical spaces. The software places virtual objects into HoloLens memory to be displayed at chosen locations, while an AI guide system personalizes each guest's journey through interest zones. It connects to any local or cloud-based digital database and includes calls to action to convert visitors into leads, customers, or donors. Target customers are retail stores, museums, animation centers, and theme parks.
- Mixa School Mixa School is mixed reality educational software for Microsoft HoloLens that enables tutors and students to experience immersive, distance-learning multimedia experiences remotely. It supports real-time collaboration and is targeted at schools, universities, and training centers seeking to overcome remote-learning engagement and hands-on training limitations.
Companies that use mixa vision
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
mixa vision technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature3 records
mixa vision partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered key and core.
- Alfred (The Wine Expert)keyAlfred, the Wine Expert, collaborated with Mixa Vision on developing mixed reality wine experiences. Alfred created unique algorithms for optimal wine consumption timing and wine cellar inventory management. Together they created immersive wine experiences for prestigious champagne brands, including Ruinart, featuring virtual sommelier applications.
- Microsoft (HoloLens)coreMixa Vision's flagship software Coppelius is built specifically for Microsoft HoloLens, described as 'the most advanced holographic computer in the world.' The partnership involves deep technical integration with HoloLens capabilities including spatial mapping and holographic display.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
mixa vision competitors and assessment
Company assessmentDirect peers
- Obsess: Obsess builds immersive 3D/AR/VR shopping and brand-experience storefronts for retail - the same 'showcasing collections in physical spaces' use case that Coppelius targets for retail and luxury customers like Ruinart.
- Marxent: Marxent provides VisualCommerce and MR product visualization for retail and home goods - directly comparable to Coppelius's virtual-object placement in retail environments for collection showcasing.
- Cuseum: Cuseum delivers AR, mobile, and digital engagement tools for museums and cultural institutions - the same primary vertical as Mixa Vision's work with BAnQ and Quebec cultural sites.
- Talespin: Talespin builds immersive XR training and learning experiences for enterprises - directly comparable to Mixa School's remote immersive tutoring use case for HoloLens and similar headsets.
- Spatial: Spatial provides cross-reality collaboration and meeting software for headsets including HoloLens - overlapping with Mixa Vision's spatial computing and AI-guided navigation capabilities.
- Scope AR: Scope AR builds enterprise AR/MR software (WorkLink, SpatialSuite) for field operations, training, and visualization - a comparable HoloLens-optimized software developer targeting enterprise verticals.
- Arvizio: Arvizio develops enterprise MR solutions for visualization, training, and collaboration on HoloLens and other headsets - competing in the same MR software-for-enterprise segment as Mixa Vision.
Broad incumbents
- Microsoft Mesh: Microsoft Mesh is Microsoft's own mixed reality collaboration platform for HoloLens and Mesh-enabled apps - a broad incumbent platform player that both enables (HoloLens partnership) and threatens (competes for the same MR enterprise workloads) Mixa Vision.
- Magic Leap: Magic Leap is an MR hardware and platform incumbent targeting enterprise (healthcare, manufacturing, defense) - competing for the same enterprise MR software budget that Mixa Vision targets, though on its own hardware.
- Unity Technologies: Unity is the underlying 3D real-time development platform on which Coppelius is built; it is a broad incumbent enabling (and potentially disintermediating) MR software developers across verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
mixa vision social profiles
Digital presencemixa vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
mixa vision leadership team
Management profileNumber of profiles
Profiles6 records
mixa vision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mixa vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mixa vision
What does mixa vision do?
Mixa Vision develops and sells mixed reality software built specifically for the Microsoft HoloLens headset. Its flagship product, Coppelius, enables organizations to showcase collections (2D pictures, 3D objects, movies, sound effects) in physical spaces using an AI-driven personalized guest guidance system. A second offering, Mixa School, delivers remote immersive learning experiences on the same HoloLens platform for educational institutions.
Is mixa vision a public or private company?
mixa vision is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was mixa vision founded?
mixa vision was founded in 2015.
Where is mixa vision based?
mixa vision is headquartered in Quebec City, Canada, in the North America region.
How does mixa vision make money?
One revenue line is on record: software Licensing.
Who are mixa vision's main competitors?
Direct peers on record are Obsess, Marxent, Cuseum, Talespin, Spatial, Scope AR and Arvizio. Broad incumbents are Microsoft Mesh, Magic Leap and Unity Technologies.
Does mixa vision have an API?
No public API is recorded for mixa vision.
What industry is mixa vision in?
mixa vision's product category is Mixed Reality Software. Its primary akta.pro industry code is MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains, with a secondary code of EDAFACAG, Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons). Its NAICS code is 5132 and its SIC code is 7373.