adventure points

What adventure points does

Adventure Point is a nonprofit outdoor adventure and teambuilding facility operating a 35-acre purpose-built campus at 3213 Walker Ave NW in Grand Rapids, Michigan, under the Michigan Crossroads Council of the Boy Scouts of America. The organization delivers experiential programming across eight activity zones (Target Sports, Climbing, Zip Line, Low COPE, Creative Problem Solving, Outdoor Living Skills, Team Building, and Large Group Games) and serves four primary customer segments: youth ages 7-13 through a 7-week Summer Day Camp; middle and high school students through the year-long Summit Leadership Program (founded 2019), Team Challenge Day, Classroom Leadership Series, and the Summit Leadership Camp; schools and community groups through 2- and 4-hour structured AP Programs with tiered group pricing; and corporate/adult groups through customized teambuilding programs, conferences, and facility rentals for groups up to 125. A mobile service (Adventure Point Mobile) extends programming off-site via a mobile climbing wall and inflatable archery.

The company's underlying assets are physical infrastructure rather than software: climbing elements, a 600ft forest canopy zipline, archery ranges, and meeting/event facilities supported by certified staff trained under Boy Scouts of America and National Camp Association standards. Its proprietary leadership curriculum (seven workshop modules covering self-awareness, listening, conflict management, accountability, vulnerability, servant leadership, and GRIT) and its Adrian College concurrent-enrollment partnership constitute the closest analog to intellectual property. Sponsorship products (memorial benches, bricks, trees) and merchandise route through the Michigan Crossroads Council's online shop.

Revenue is generated almost entirely through per-person and per-event fees: summer camp at $425/week or a $2,218 six-week bundle, group programs at $12-$25 per participant across tiered group sizes, corporate retreats and facility rentals via custom quotes, the mobile service on a booking basis, and nominal sponsorship income. Go-to-market is event-driven, combining direct website booking, Scouting America registration systems (scoutingevent.com, michiganscouting.org), school partnerships with monthly in-school delivery, and referral channels through scouting and community organizations. The business model is seasonal (summer camp peak) with year-round corporate, school, and rental offsets.

Name

adventure points

Legal name

Adventure Point

Website

https://adventurepoint.org

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Nonprofit outdoor adventure facility operating a 35-acre Grand Rapids, Michigan campus under the Michigan Crossroads Council (Boy Scouts of America), serving youth, schools, and corporate groups with summer camps, year-long leadership development, team building, and event rentals.

Ownership category

akta.pro rank

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Summer Day Camp Registration: Weekly summer day camp sessions for youth ages 7-13 with full-day programming including outdoor activities, STEM learning, and adventure experiences.
2. Leadership Programs: Year-long Summit Leadership Program (September-May), Summit Leadership Camp (multi-day), Team Challenge Day (single-day), and Classroom Leadership Series. Revenue from program fees per participant.
3. Corporate and Adult Programs: Team building programs, leadership conferences, facility rentals for corporate retreats, meetings, and events. Includes Scouting America Leader Trainings and workshops.
4. Group Program Fees: 2-hour and 4-hour programs in eight different program areas for school and community groups. Pricing based on group size (26-50, 51-80, 81+ people) and program duration.
5. Adventure Club Add-on: Extended afternoon care program from 3:30PM-6:00PM added to weekly summer camp registration.
6. Adventure Point Mobile Services: Mobile climbing wall and inflatable archery brought to events for additional adventure experiences.
7. Sponsorships and Memorials: Memorial bench sponsorships ($1,500), brick sponsorships (4x8 for $150, 8x8 for $250), and memorial tree sponsorships ($1,200) through Michigan Crossroads Council shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Adventure Point operates a 35-acre outdoor adventure and team-building center in Grand Rapids, Michigan, delivering facilitated programs across eight purpose-built program areas (climbing, archery, zipline, team initiatives, and more). It serves schools, corporate groups, scouting families, and youth through structured programs including the AP Program, Summer Day Camp, Adventure Point Mobile (off-site), the Summit Leadership Program, Summit Leadership Camp, Team Challenge Day, Classroom Leadership Series, corporate teambuilding programs, and facility rentals.

Product overview

Adventure Point is a premier outdoor adventure and teambuilding facility in Grand Rapids, Michigan, operated in partnership with the Michigan Crossroads Council of Boy Scouts of America. The company offers a unified platform of experiential learning services organized around three core pillars: Adventure Programs (AP Program with eight activity areas including climbing, archery, zip line, and team building), Leadership Development (the Summit Leadership Program, Team Challenge Day, and Classroom Leadership Series for youth), and Summer Camps (Day Camp for ages 7-13 and Summit Leadership Camp). Additional offerings include Corporate Programs for team building and conferences, Facility Rental for meetings and events, and Adventure Point Mobile bringing climbing walls and archery to off-site locations. The product portfolio spans year-round programming, seasonal camps, and rental services across a 35-acre facility.

Differentiator

Problem solved

Functional benefit

Brands

• Summit Leadership Program: Year-long leadership development program for students in 8th-12th grade, including retreats, workshops, and leadership curriculum focused on character and competency development in communication, conflict resolution, teamwork, goal setting, and grit.
• Adventure Point Summer Day Camp
• Adventure Point Mobile

Products and services

• Adventure Point (AP) Program Year-round facilitated outdoor adventure program for youth groups, school classes, scout troops, and community organizations, with options including the All-In Adventure Bundle that combines activity rotations with meals. Activities span archery, climbing, zipline, team-building initiatives, and additional outdoor pursuits across eight program areas.
• Adventure Point Summer Day Camp Seasonal summer day camp held at the 35-acre Grand Rapids facility for children of scouting age, providing outdoor adventure activities, skill-building, and supervised group experiences. Registration is conducted via the Scouting Event portal.
• Adventure Point Mobile Off-site delivery version of the AP Program in which Adventure Point brings portable outdoor adventure and team-building activities directly to a client's location, targeting groups that cannot travel to the Grand Rapids facility.
• Summit Leadership Program (SLP)

Quantifiable outcome

• Growth in all Summit Leadership core concepts measured through survey-driven data

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• First Flight DronesminorGTM or Marketing Partner · 12 August 2026First Flight Drones hosts a Drone Derby event at Adventure Point on August 12, 2026, where youth ages 8-17 can build drones, learn about how they work, and fly through an obstacle course.
• Michigan Crossroads CouncilcoreStrategic or Co-development PartnerAdventure Point operates under the Michigan Crossroads Council. The Support Us page redirects to the Michigan Crossroads Council's online shop for merchandise and sponsorship purchases (memorial benches, bricks, trees). Partnership opportunities contact: [email protected]
• Adrian CollegeminorStrategic or Co-development PartnerAdventure Point's Summit Leadership Program offers optional concurrent enrollment, allowing students to receive three college credits from Adrian College upon program completion.
• AmwayminorOthersAmway has hosted corporate volunteer events at Adventure Point (Amway Cares Day), using facility for team building and corporate retreats.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=GFzZdj-b6ss
• Facebookfacebook.com/Adventurepointgrandrapids

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about adventure points