What optics trade d.o.o. does

Optics Trade d.o.o. is a Slovenian private limited company (d.o.o.) founded in 2011 that operates a direct-to-consumer e-commerce platform selling premium sport optics, hunting and shooting equipment, and outdoor accessories. The company functions as a multi-brand distributor and specialist retailer, carrying products from 50+ manufacturers including Swarovski, Zeiss, Leica, Kahles, Pulsar, Steiner, and Schmidt & Bender across 15+ categories such as binoculars, rifle scopes, spotting scopes, rangefinders, red dots, night vision, thermal imaging, mounts, telescopes, and hunting/shooting gear. Customer segments span hunters, birdwatchers, sport and tactical shooters, and amateur astronomers, served primarily through the optics-trade.eu storefront with worldwide shipping via GLS, DPD, UPS, and Express Mail Service.

The business is supported by a 3D Configurator for product visualization, an educational blog with category-specific buying guides and product reviews, and an active social media presence across Facebook, Instagram, YouTube, LinkedIn, Flickr, and SlideShare. Product pricing ranges from approximately €129 for budget optics to over €2,990 for premium equipment, with a secondary line of certified pre-owned equipment. The company reports 2,300+ verified Trustpilot reviews at a 4.62/5 rating. Optics Trade is a privately held, founder-/closely-held entity with no disclosed institutional investors, no funding rounds, no M&A activity, and no disclosed revenue or headcount in the source data.

The revenue model is straightforward transactional e-commerce: one-time hardware sales with no subscription component, variable pricing across brands and categories, and international direct-to-consumer fulfillment. The site supports self-serve purchase with product comparison, wishlist, and a newsletter channel for engagement. No B2B or enterprise customer base is disclosed, and the long-tail consumer model, combined with diversified use-case segments (hunting, birdwatching, tactical, astronomy), suggests a low concentration profile with revenue exposure to seasonal hunting cycles and discretionary outdoor spending.

Name

optics trade d.o.o.

Legal name

Optics Trade d.o.o.

Website

https://optics-trade.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Optics Trade d.o.o. is a Slovenian e-commerce retailer founded in 2011 that sells premium sport optics, hunting and shooting equipment, and outdoor accessories directly to consumers worldwide, distributing 50+ brands across 15+ categories via its optics-trade.eu platform.

Ownership category

akta.pro rank

Product category

Sport Optics and Hunting Equipment Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Optical Instruments & Lenses (3827)

akta.pro primary industry

Optics & Sighting Devices Retail (Scopes, Binoculars, Rangefinders) (CRAMAKAC)

Keywords

• Sport optics retail
• Hunting equipment
• Shooting accessories
• Binoculars and scopes
• Thermal imaging optics

Headquarters

HQ city

Slovenska Bistrica

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: One-time product sales through e-commerce platform. The company sells a wide range of optics including binoculars, riflescopes, spotting scopes, rangefinders, night vision, thermal imaging, and mounts. Products range from budget-friendly options (€129) to premium equipment (€2,990+). The store also offers used/demo equipment at discounted prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Optics Trade d.o.o. is a Slovenia-based e-commerce retailer that sells sport optics, hunting and shooting equipment, and related outdoor accessories directly to consumers worldwide. The company carries products from over 35 manufacturer brands across 15+ categories, including binoculars, rifle scopes, spotting scopes, rangefinders, night vision, thermal imaging devices, mounts, telescopes, hunting gear, shooting gear, gun care products, and knives, supplemented by a 3D Configurator tool and an educational blog with buying guides.

Product overview

Optics Trade d.o.o. is a Slovenian e-commerce retailer specializing in optical equipment and outdoor gear. The company operates a multi-brand e-commerce platform selling products across 15+ categories including binoculars, rifle scopes, spotting scopes, rangefinders, night vision, thermal imaging, mounts, telescopes, and hunting/shooting accessories. As a distributor, they carry products from over 35 manufacturer brands including Swarovski, Zeiss, Leica, Steiner, Kahles, Pulsar, Holosun, Burris, NightForce, and others. The business model centers on the main e-commerce platform (Optics Trade) complemented by a 3D Configurator tool for product visualization, an educational blog with product reviews and buying guides, and a selection of new and certified pre-owned equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Binoculars Optical viewing devices for outdoor, hunting, bird watching, marine, and tactical observation across multiple configurations including 7x30 to 15x56.
• Rifle Scopes Precision optical sights for rifles used in hunting, tactical, target shooting, and sport applications, including hunting, tactical, and target variants.
• Spotting Scopes High-power telescopes for distant observation in birdwatching, hunting, and tactical applications, available in angled, straight, modular, expandable, compact, and stabilized variants.
• Rangefinders Distance measurement devices for hunting, golf, archery, forestry, and tactical use, including hunting, golf, archery, forestry, and stabilized variants.
• Red Dots and Reflex Sights Non-magnifying firearm sighting systems including reflex sights, micro handgun red dot sights, tube dot sights, compact enclosed dot sights, shotgun red dots, prism scopes, magnifiers, holographic red dot sights, and AR red dot sights.
• Monoculars Single-eye optical devices for observation, including tactical monoculars and stabilized monoculars.
• Night Vision Optics Low-light and darkness viewing devices, including analog night vision, digital night vision, IR illuminators, and fusion technology combining multiple imaging modes.
• Thermal Imaging Heat-signature detection devices for hunting, surveillance, and tactical applications, including thermal imaging goggles, binoculars, scopes, clip-on systems, handheld thermal cameras, and thermal screening equipment.
• Mounts and Scope Mounts Mounting systems for optical devices on firearms and tripods, including Picatinny rails, Weaver and Picatinny rings, brand-specific mounts, fixed, detachable, and tactical mounts, red dot sight mounts, and NV/thermal mounts.
• Telescopes Astronomical observation instruments, including refracting, reflecting, catadioptric, solar, computerized mount, and manual mount telescopes with accessories.
• Hunting Gear and Accessories Comprehensive hunting equipment including clothes and shoes, dog products, cartridge boxes, hearing and eyesight protection, trail cameras, flashlights, hunting blinds, game transport, and outdoor equipment.
• Shooting Gear Shooting sports equipment including hearing protection, dryfire training, targets, range equipment, target cameras, shooting rests, bipods, tripods, and reloading supplies.
• Gun Care and Accessories Firearm maintenance products including cleaning kits, cleaning rods, brushes, bore guides, bore snakes, cleaning pads, patches, jags, lubricating agents, bore solvents, gun vises, and maintenance mats.
• Knives and Multi-tools Cutting tools for outdoor, tactical, hunting, kitchen, and professional use, including outdoor, tactical, hunting, Swiss, kitchen, sports, professional knives, multi-tools, axes, and saws.
• Used/Pre-owned Optics Pre-owned optical equipment including used binoculars, rifle scopes, spotting scopes, rangefinders, red dots, night vision, thermal imaging, mounts, and other accessories.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• OpticsPlanet: OpticsPlanet is a large US-based multi-brand e-commerce retailer of sport optics, hunting gear, and tactical equipment. It is the closest direct competitor to Optics Trade in terms of multi-brand optics retail, category depth, and use-case segmentation (hunting, tactical, astronomy).
• Europtic: Europtic is a US specialty retailer focused on premium riflescopes, binoculars, and rangefinders from brands such as Swarovski, Zeiss, and Nightforce. It mirrors Optics Trade's premium-brand positioning and use-case-driven catalog structure.
• ScopeUout: ScopeUout is an online sport optics retailer specializing in riflescopes, binoculars, and red dot sights with educational content. It is comparable as a content-led, multi-brand direct-to-consumer optics retailer targeting hunters and tactical users.

Regional players

• Frankonia: Frankonia is a leading German hunting and shooting specialty retailer with both brick-and-mortar stores and a strong e-commerce channel. It serves a comparable hunting and sport-shooting customer base in the German-speaking market that is core to Optics Trade's European reach.

Broad incumbents

• Decathlon: Decathlon is Europe's largest sporting goods retailer with a broad optics and outdoor offering including hunting-adjacent categories. It competes with Optics Trade on the entry- and mid-tier end of the binocular and spotting scope categories and benefits from very large scale.
• Bass Pro Shops: Bass Pro Shops (including Cabela's) is a US outdoor and hunting megaretailer with deep optics assortments. It overlaps Optics Trade on riflescopes, binoculars, rangefinders, and hunting accessories for a comparable end-customer, but at much larger scale and with physical retail.
• REI: REI is a large US outdoor co-op retailer carrying binoculars, spotting scopes, and related accessories for hiking, birdwatching, and outdoor recreation. It overlaps Optics Trade's birdwatching, hiking, and astronomy segments with a strong content and brand experience.
• Amazon: Amazon is the dominant global e-commerce marketplace and lists overlapping sport optics, hunting, and outdoor products from many of the same brands. It competes with Optics Trade on selection, price, and fulfillment speed across nearly every category Optics Trade carries.

Emerging players

• Swarovski Optik: Swarovski Optik is a premium optics manufacturer that has been expanding its own direct-to-consumer e-commerce globally. It is a key supplier for Optics Trade and a growing DTC competitor that could constrain Optics Trade's assortment and pricing on flagship Swarovski products.
• ZEISS Hunting: ZEISS Hunting is the hunting-focused division of Carl Zeiss, selling riflescopes, binoculars, and thermal imaging directly to consumers in Europe. It is comparable both as a premium supplier and as a direct competitor encroaching on Optics Trade's value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/OpticsTradeEU
• LinkedInlinkedin.com/company/optics-trade

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about optics trade d.o.o.