7th sky entertainment

Name

7th sky entertainment

Legal name

Seventh Sky Entertainment

Website

https://7thsky.biz

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Television Drama Production Services

NAICS

Motion Picture and Video Production (512110), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

Keywords

• Television drama production
• Telefilm production
• Broadcast entertainment content
• Pakistani drama serials
• Entertainment content licensing

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Television Drama Production: 7th Sky Entertainment generates revenue through producing television dramas for the Geo TV channel, which they manage since taking over Geo Entertainment's management in 2018.

Distribution channels2 records

Marketing channels1 record

Core offering

7th Sky Entertainment (Seventh Sky) is a privately held Pakistani production house that produces television dramas, telefilms, and other filmed entertainment. Since 2018, the company has managed the programming of Geo Entertainment, single-handedly producing up to 14 series concurrently, and also reaches international audiences through distribution partners such as Netflix.

Product overview

7th Sky Entertainment is Pakistan's premier broadcast and film entertainment company, operating as a content production house rather than a software product company. The company produces TV dramas and manages Geo Entertainment channel content, functioning as an independent production company. Their portfolio consists of multiple TV drama series across various genres including romantic comedies, emotional dramas, family sagas, and socially relevant content. Key productions include Khaie, Tere Bin, Ruposh, Khuda Aur Mohabbat, Khaani, Fitoor, Qayamat, and many others, all distributed through Geo TV network. The company is led by producers Abdullah Kadwani and Asad Qureshi and has achieved significant market success with their content dominating TV ratings in Pakistan.

Differentiator

Problem solved

Functional benefit

Products and services

• Khafa
• Captain Isfandyar Shaheed Television drama produced by 7th Sky Entertainment, promoted on the company's latest productions showcase on its website.
• Khaie TV drama produced by 7th Sky Entertainment and aired on Geo TV, featuring quality production values and compelling storytelling.
• Tere Bin Popular TV drama produced by 7th Sky Entertainment, notable for its high ratings and viewer engagement.
• Ruposh TV drama produced by 7th Sky Entertainment as part of their diverse drama portfolio.
• Khuda Aur Mohabbat
• Khaani Hit drama serial produced by 7th Sky Entertainment, the last drama series picked up by Netflix and nominated for six categories at Lux Style Awards 2019.
• Fitoor TV drama starring Faysal Quraishi, produced by 7th Sky Entertainment, scoring between 8.54 and 11.1 TRPs during its run.
• Qayamat TV drama starring Ahsan Khan, produced by 7th Sky Entertainment, whose first episode scored a rating of 9.77 against competitors' 6.59 and 1.53.
• Badzaat Romantic drama by 7th Sky Entertainment portraying a story of love, pain and hope.
• Chaudhry & Sons Ramzan special drama produced by 7th Sky Entertainment.
• Deewangi Drama produced by 7th Sky Entertainment that made it to the Top 10 Most Searched Words on Google in Pakistan.
• Dikhawa Ramzan drama series produced by 7th Sky Entertainment, noted as one of the most thought-provoking Ramzan dramas.
• Dil-e-Gumshuda Drama produced by 7th Sky Entertainment that scored high in TV ratings.
• Kahin Deep Jalay Unique love story drama produced by 7th Sky Entertainment that received high TV ratings.
• Shahrukh ki Saaliyan Light-hearted romantic comedy TV drama produced by 7th Sky Entertainment.
• Romeo Weds Heer Romantic drama produced by 7th Sky Entertainment.
• Muhabbat Tumse Nafrat Hai Emotional drama produced by 7th Sky Entertainment.
• Darr Khuda Se Drama produced by 7th Sky Entertainment addressing workplace harassment.
• Mera Rab Waris Drama portraying the hardships of a girl observing hijab and marrying into a modern household, produced by 7th Sky Entertainment.
• Geo TV Channel Content Production End-to-end channel management and content production service for the Geo Entertainment channel, encompassing development, casting, production, and post-production oversight across up to 14 concurrent drama series.

Quantifiable outcome

• Produced Khaani which was the last drama picked up by Netflix
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Geo TVcoreStrategic or Co-development Partner · 1 January 20187th Sky Entertainment took over Geo Entertainment's management in 2018 after the network experienced massive ratings decline. They produce as many as 14 series at once, single-handedly shepherding the channel into a success story. This is their core distribution partnership driving their primary revenue.
• Mir Ibrahim (Geo Owner)coreStrategic or Co-development PartnerDescribed as part of a 'triangle' with Kadwani and Qureshi. Credited as a 'tower of trust and support' during radical changes to the channel.
• Humayun SaeedcoreStrategic or Co-development PartnerOriginally partnered with Humayun Saeed and Asad Qureshi in creating 7th Sky Entertainment.
• Independent ProducersminorStrategic or Co-development Partner7th Sky works with independent producers as part of their production house model, producing series from both their own development and independent producers.

Scale indicators6 records

Direct peers

• MD Productions: Pakistan's leading drama production house founded by Momina Duraid, producing the bulk of HUM TV's primetime slate. Directly comparable as a TV-only drama studio operating at similar production cadence in the same Pakistani broadcast market.
• Six Sigma Plus: Pakistani drama production house associated with Humayun Saeed (a co-founder of 7th Sky). Directly comparable as a TV drama production house producing serialized family and romantic dramas for major Pakistani broadcasters.
• Big Bang Entertainment: Pakistani drama production company producing primetime serials for major broadcast channels. Closely comparable studio model producing high-volume drama for the same domestic broadcast ecosystem.
• Balaji Telefilms: India's largest television drama production house (Ekta Kapoor). Comparable as a South Asian drama factory operating high-volume serial production for major broadcast networks, with similar development-to-production workflows.
• Shashi Sumeet Productions: Indian television drama production house producing family and romantic serials for major Hindi broadcast networks. Comparable studio model producing culturally-rooted serialized dramas at scale.
• Contiloe Entertainment: Established Indian television production company producing primetime serials and mythological content for major broadcast networks. Comparable in production volume and in supplying bulk drama programming to a single broadcaster ecosystem.
• Rashmi Sharma Telefilms: Indian television drama production house producing romantic and family-oriented serials for major broadcast networks. Comparable in operating a high-throughput drama studio for leading South Asian broadcasters.
• DJ's Creative Unit: Indian television drama production house known for romance-anchored primetime serials. Comparable in producing serialized family drama content for major broadcasters in a comparable South Asian market.

Broad incumbents

• ARY Digital: Pakistan's largest competing broadcaster and the closest direct competitor to Geo TV in 7th Sky's primary market (Geo posted 64,151 urban GRPs vs ARY's 59,728). Comparable as a vertically integrated broadcaster-producer and the principal competitive constraint on Geo/7th Sky ratings.
• HUM Network: Major Pakistani broadcaster behind the HUM TV channel, third-place competitor to Geo in primetime ratings (15,902 vs Geo's 34,943 Pak Urban Prime Time GRPs, 2020). Comparable as a competing national general-entertainment broadcast network.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/7thskybiz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 7th sky entertainment