vetter touristik
Vetter Touristik is a privately-held German tour operator (GmbH) headquartered in Zörbig that sells 628 packaged travel offerings — including escorted tours, river and ocean cruises, day trips, and wellness holidays — to German-speaking individual consumers via direct online, travel-agency, telephone, and catalog channels.
- Company typePrivate
- Founded-
- HeadquartersZörbig OT Salzfurtkapelle, Germany
- Headcount—
- GTM typeB2C
- OfferingServices
What vetter touristik does
Vetter Touristik (legal name: Vetter Touristik Reiseverkehrsgesellschaft mbH) is a privately-held German tour operator headquartered in Zörbig, Saxony-Anhalt. The company sells packaged, guided, round-trip, flight, event, and cruise travel primarily to German-speaking individual consumers, operating a catalog of 628 distinct travel offerings across ten product categories: Aufenthaltsreisen (vacation stays), Begleitete Reisen (escorted tours), Erlebnis- und Rundreisen (experience and round trips), Event- und Musicalreisen (event/musical trips), Flugreisen (flight trips), Fluss- und Hochseekreuzfahrten (river and ocean cruises), Kur- und Wellnessreisen (spa and wellness trips), Mehrtagesreisen (multi-day trips), Städtereisen (city trips), and Tagesfahrten (day trips). Destination coverage spans more than 60 countries across Europe, the Baltics, the Americas, the Middle East, and Asia. The catalog spans pricing from approximately 38 EUR per person for day trips to 11,799 EUR per person for premium cruise packages such as the Grönland und Kanada itinerary.
The underlying technology is a website-based booking platform (vetter-touristik.de) with search and filter functionality across all offerings, a customer login portal for booking management, and a separate agent login portal for travel-agency partners. The company maintains no mobile app, public API, or SDK, and has no disclosed AI/ML capabilities. Supporting services include bus rental (Busanmietung), travel insurance reselling, gift certificates, catalog ordering (print and online), a wishlist feature, and the Vetter Cruise Club loyalty program. The company also owns and operates the MS VINETA, a passenger vessel sailing on Goitzsche lake.
Revenue is generated through one-time unit-priced package sales distributed via four channels: direct online (website), a network of travel agencies (Reisebüros) across Germany, telephone-based inside sales through a free hotline (08000 888 488), and printed catalog distribution. Marketing is conducted through the website, Facebook, Instagram, an email newsletter, and physical catalogs. Revenue figures are not publicly disclosed. No funding rounds, M&A activity, or venture/PE backing are indicated; ownership is private with no disclosed parent company.
vetter touristik firmographics
Firmographics- Name
- vetter touristik
- Legal name
- Vetter Touristik Reiseverkehrsgesellschaft mbH
- Website
- https://vetter-touristik.de
- Company type
- Private
- Operating status
- Operating
- Short description
- Vetter Touristik is a privately-held German tour operator (GmbH) headquartered in Zörbig that sells 628 packaged travel offerings — including escorted tours, river and ocean cruises, day trips, and wellness holidays — to German-speaking individual consumers via direct online, travel-agency, telephone, and catalog channels.
- Ownership category
- akta.pro rank
vetter touristik industry classification
Industry- Product category
- Tour Operator Services
- NAICS
- Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Water (487210)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Escorted Coach & Bus Package Tour Operators (THAKADAA)
- akta.pro secondary industries
- Cruise & Land Tour (Cruisetour) Package Operators (THAKADAO), Cruise + Guided Land Tour Packages (THAEAHAJ), Luxury Yacht & Small-Ship Expedition Cruises (THAEABAF)
Keywords
Where vetter touristik is headquartered
LocationHeadquarters
- HQ city
- Zörbig OT Salzfurtkapelle
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
vetter touristik business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Package Holidays and Tours: The company operates as a tour operator selling packaged travel holidays including bus tours, cruise packages, hotel stays, and day trips. Revenue is generated through bundled tour packages sold at fixed prices per person.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Day trips and short excursions |
| Unit Pricing | Pay-as-you-go | Multi-day package holidays |
| Unit Pricing | Pay-as-you-go | Premium cruise packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
vetter touristik product offering
Product offeringCore offering
Vetter Touristik is a German tour operator that organizes and sells 628+ packaged travel offerings including escorted tours, multi-day trips, day trips, river and ocean cruises, wellness holidays, event and musical trips, flight trips, and city trips across European and select international destinations. The bundled packages typically include transportation, accommodation, and often meals at fixed per-person prices, sold directly via the company's website, through a partner Reisebüro network, by telephone, and via printed catalogs.
Product overview
Vetter Touristik is a German travel agency offering a comprehensive portfolio of escorted tours and travel packages. The core product is the Reiseangebote catalog featuring 628+ travel offerings across 10 categories: Aufenthaltsreisen (vacation stays), Begleitete Reisen (escorted tours), Erlebnis- und Rundreisen (experience and round trips), Event- und Musicalreisen (event and musical trips), Flugreisen (flight trips), Fluss- und Hochseekreuzfahrten (river and ocean cruises), Kur- und Wellnessreisen (spa and wellness trips), Mehrtagesreisen (multi-day trips), Städtereisen (city trips), and Tagesfahrten (day trips). Supporting services include bus rental, travel insurance, gift certificates, and the Vetter Cruise Club loyalty program. The company also operates the MS VINETA passenger ship on the Goitzsche lake.
Differentiator
Problem solved
Functional benefit
Brands
- Vetter Cruise Club: Loyalty program for cruise enthusiasts offering exclusive benefits and offers
Products and services
- Reiseangebote (Travel Offers) Catalog of 628+ travel packages including escorted tours, vacation stays, river and ocean cruises, wellness trips, day trips, and multi-day journeys to destinations worldwide for German-speaking individual travelers and groups.
- Busanmietung (Bus Rental) Chartered bus rental service for birthdays, family celebrations, school trips, and corporate events for group organizers and organizations.
- Reiseversicherung (Travel Insurance) Travel insurance add-on service offered to customers during the package booking process for risk and cancellation coverage.
- Gutschein (Gift Certificates) Gift certificate ordering service for travel packages, enabling gifting of tour products to other consumers.
- MS VINETA Passenger Ship Cruises Passenger vessel MS VINETA cruise operations on the Goitzsche lake, providing lake cruises as part of the company's tour portfolio.
Companies that use vetter touristik
Customer profileSegments1 record
Ideal customer profiles2 records
vetter touristik technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
vetter touristik partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- A-ROSAcoreA-ROSA is a river cruise brand offering Danube and other European river cruise packages that are sold through Vetter Touristik as part of their cruise portfolio.
- MS DeutschlandcoreThe luxury ocean liner MS Deutschland is featured in Vetter Touristik's cruise offerings for coastal voyages around Western Europe.
- TUIcoreMultiple TUI-branded hotels (TUI Blue, TUI SUNEO) appear in Vetter Touristik packages, indicating a distribution partnership.
- Hilton HotelsminorHilton Resort & Spa in Swinemünde is featured as an accommodation option in Vetter Touristik's Polish Baltic coast packages.
- Radisson BluminorRadisson Blu Resort in Swinemünde and Radisson Resort in Kolberg are offered as premium accommodation options.
- Mein Schiff (TUI Cruises)coreMein Schiff cruise ships (Mein Schiff 5, Mein Schiff 7, Mein Schiff 2) are featured in Vetter Touristik's cruise offerings.
- MSC CruisescoreMSC cruise ships including MSC EURIBIA and MSC Preziosa are featured in Norwegian Fjords cruise packages.
- AIDA CruisescoreAIDAnova is featured in Vetter Touristik's Southern Norway cruise packages.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
vetter touristik competitors and assessment
Company assessmentBroad incumbents
- TUI Group: TUI is Europe's largest integrated tourism group and a dominant German tour operator offering package holidays, cruises (TUI Cruises/Mein Schiff, Hapag-Lloyd Cruises), and hotel brands (TUI Blue, TUI SUNEO) — many of which are distributed through Vetter Touristik. It is comparable as the benchmark German tour operator across overlapping package, cruise, and hotel inventory.
- AIDA Cruises: AIDA Cruises is a leading German cruise brand whose ships (e.g., AIDAnova) are sold through Vetter's cruise portfolio. As a core Vetter partner and the dominant cruise brand in the German market, AIDA shapes the cruise offerings Vetter can market to German consumers.
- MSC Cruises: MSC Cruises is a global cruise operator whose vessels (MSC EURIBIA, MSC Preziosa) are featured in Vetter's Norwegian Fjords cruise packages. As a partner, MSC is comparable in the cruise-reselling segment that drives Vetter's premium revenue.
- Hapag-Lloyd Cruises: Hapag-Lloyd Cruises operates luxury and expedition cruises primarily to German-speaking clientele, overlapping with the high-end cruise offerings (up to EUR 11,799) that Vetter resells. It is comparable as a premium cruise supplier competing for the same affluent German customer.
Direct peers
- DER Touristik: DER Touristik is a major German tour operator (subsidiary of REWE Group) offering package holidays, escorted tours, and cruises to similar German-speaking customer segments. It directly competes with Vetter across bus tours, package holidays, and city breaks.
- FTI Group: FTI Group is a Munich-based tour operator offering package holidays, cruises, and city breaks primarily to the German market. It competes directly with Vetter in mid-market package tours and Mediterranean/European destinations.
- Schauinsland-Reisen: Schauinsland-Reisen is a German tour operator focused on package holidays, family travel, and city breaks for German-speaking customers. It is directly comparable to Vetter's mid-market package holiday and city trip offerings.
- Studiosus Reisen: Studiosus Reisen is a German market leader in escorted, guided cultural and round-trip tours — closely matching Vetter's Begleitete Reisen and Erlebnis- und Rundreisen categories. Both target German-speaking travelers seeking guided group experiences.
- Gebeco: Gebeco (Gesellschaft für internationale Begegnung und Cooperation) is a Kiel-based German tour operator specializing in escorted round trips, cultural tours, and study travel — directly comparable to Vetter's escorted tour and multi-day package portfolio.
- Wikinger Reisen: Wikinger Reisen is a German tour operator focused on guided walking, hiking, and active small-group tours — comparable to Vetter's escorted tour and multi-day active travel categories (e.g., Erlebnis- und Rundreisen, Mehrtagesreisen).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
vetter touristik social profiles
Digital presencevetter touristik financial estimates
Financial estimateRevenue estimate
Valuation estimate
vetter touristik leadership team
Management profileNumber of profiles
vetter touristik subsidiaries and ownership
Company hierarchySubsidiaries1 record
vetter touristik funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
vetter touristik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about vetter touristik
What does vetter touristik do?
Vetter Touristik is a German tour operator that organizes and sells 628+ packaged travel offerings including escorted tours, multi-day trips, day trips, river and ocean cruises, wellness holidays, event and musical trips, flight trips, and city trips across European and select international destinations. The bundled packages typically include transportation, accommodation, and often meals at fixed per-person prices, sold directly via the company's website, through a partner Reisebüro network, by telephone, and via printed catalogs.
Is vetter touristik a public or private company?
vetter touristik is a private company. It is classified as unknown and is currently operating.
When was vetter touristik founded?
vetter touristik was founded in -1.
Where is vetter touristik based?
vetter touristik is headquartered in Zörbig OT Salzfurtkapelle, Germany, in the Europe region.
How does vetter touristik make money?
One revenue line is on record: package Holidays and Tours.
Who are vetter touristik's main competitors?
Broad incumbents on record are TUI Group, AIDA Cruises, MSC Cruises and Hapag-Lloyd Cruises. Direct peers are DER Touristik, FTI Group, Schauinsland-Reisen, Studiosus Reisen, Gebeco and Wikinger Reisen.
Does vetter touristik have an API?
No public API is recorded for vetter touristik.
What industry is vetter touristik in?
vetter touristik's product category is Tour Operator Services. Its primary akta.pro industry code is THAKADAA, Escorted Coach & Bus Package Tour Operators, with a secondary code of THAKADAO, Cruise & Land Tour (Cruisetour) Package Operators. Its NAICS code is 48721 and its SIC code is 7900.