advics
- Company typePrivate
- Founded1993
- HeadquartersLebanon, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
advics firmographics
Firmographics- Name
- advics
- Legal name
- ADVICS Aftermarket North America
- Website
- https://advicsaftermarket.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Ownership category
- akta.pro rank
advics industry classification
Industry- Product category
- Automotive Brake System Components
- NAICS
- Motor Vehicle Brake System Manufacturing (336340), Motor Vehicle Brake System Manufacturing (33634)
- akta.pro primary industry
- Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines) (IMACANAB)
- akta.pro secondary industries
- Brake Friction & Rotors (Pads/Shoes/Discs/Drums) (IMACAIAE), Hydraulic Brake Systems (Master Cylinders/Calipers/Lines/Boosters) (IMACAIAD), Brake-Based Active Safety Hardware Manufacturing (ABS/ESC/AEB Actuators & Modulators) (IMACAMAH)
Keywords
Where advics is headquartered
LocationHeadquarters
- HQ city
- Lebanon
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
advics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Aftermarket Brake Components Sales: Sale of ultra-premium OE-quality brake system components including brake pads, rotors, hydraulic components (master cylinders, wheel cylinders, boosters), calipers, and brake fluid to the automotive aftermarket through AISIN World Corp. of America distribution network.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
advics product offering
Product offeringCore offering
ADVICS engineers and manufactures ultra-premium, OE-quality brake system components for the automotive aftermarket, including brake pads, disc brake rotors, brake master cylinders, wheel cylinders, brake boosters, brake calipers, Electric Parking Brake (EPB) actuator kits, and synthetic brake fluids. The products are designed for passenger cars, SUVs, and light trucks, with primary focus on Asian and domestic vehicle brands, and sold exclusively through the AISIN World Corp. of America dealer network.
Product overview
ADVICS (Advanced Intelligent Chassis Systems) is a supplier of ultra-premium OE brake system components for the aftermarket. The company offers a complete brake systems product line for passenger cars, SUVs and light trucks, combining products from AISIN, DENSO and SUMITOMO ELECTRIC expertise. The product portfolio includes Ultra-Premium Brake Pads featuring advanced ceramic friction technology, Ultra-Premium Disc Brake Rotors with high carbon content, and a full range of hydraulics components including Brake Master Cylinders, Brake Wheel Cylinders, and Brake Boosters. The company also offers Brake Calipers (both standard and with Electric Parking Brake actuator capability) and Ultra-Premium Brake Fluid in DOT 3 and DOT 4 LV formulations. All products are engineered to OE-quality standards and work in combination as a complete braking system for Asian and domestic vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- Ultra-Premium Brake Pads Advanced ceramic friction technology brake pads providing superior stopping power, quiet smooth stopping, reduced noise, and extended pad and rotor life (46% longer pad life than OE), developed for passenger cars, SUVs, and light trucks.
- Ultra-Premium Disc Brake Rotors OE-quality precision machined rotors with standard carbon and certified high carbon content for consistent heat diffusion, better fade resistance, and Emulter 3000 paint process with C40 and E-coating corrosion protection for Asian and domestic vehicles.
- Brake Master Cylinders Hydraulic components manufactured from vehicle-specific materials with OE-quality standards and exacting tolerances for maximum safety and performance in passenger cars, SUVs, and light trucks.
- Brake Wheel Cylinders Vehicle-specific brake wheel cylinders with exacting tolerances and optimal brake shoe performance, featuring Kanizen anodizing and EPDM rubber for corrosion resistance.
- Brake Boosters Brake system components engineered to exact OE specifications providing industry-leading braking force for maximum durability, precise pedal feel, and optimal performance during emergency braking.
- Ultra-Premium Brake Calipers Complete caliper assemblies available in iron and aluminum alloy with phenolic and steel pistons. All brand new never rebuilt, featuring OE-quality precision machining for excellent NVH performance and leak-free operation.
- Electric Parking Brake (EPB) Actuator Kits EPB actuator kits that attach to the vehicle's caliper and automatically engage the parking brake using DC motor technology (motor gear unit/MGU). Current OE production parts manufactured in Japan, with installation hardware included (bolts and gaskets).
- Ultra-Premium Brake Fluid Synthetic DOT 3 and DOT 4 LV brake fluid formulas with industry-leading wet and dry boiling points (DOT 3 wet 307°F / dry 500°F; DOT 4 LV wet 355°F / dry 510°F) for disc, drum, and ABS systems, with extreme low temperature viscosity performance and manufactured in the USA.
Quantifiable outcome
- 46% longer pad life than the OE product
- +4 more outcomes
Companies that use advics
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
advics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
advics partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AISIN (Aisin Seiki Co., Ltd.)coreADVICS is a core component of the Aisin Group. AISIN is a Fortune Global 500 company (ranked 329 in 2018) that develops and produces automotive components and systems. Aisin is 30% owned by the Toyota Group. ADVICS represents the very best of Japanese quality and global expertise as part of the AISIN family of brands providing value-added products with highest quality standards in a global marketplace.
- DENSOcoreADVICS is a joint venture combining the experience of AISIN, DENSO, and SUMITOMO ELECTRIC - three of the world's premier automotive suppliers. DENSO contributes to ADVICS' advanced braking technology and manufacturing expertise.
- SUMITOMO ELECTRICcoreADVICS is a joint venture combining the experience of AISIN, DENSO, and SUMITOMO ELECTRIC - three of the world's premier automotive suppliers. SUMITOMO ELECTRIC contributes expertise in electronic systems and advanced manufacturing to ADVICS' brake system technology.
- Aisin World Corp. of America (AWA)coreADVICS ultra-premium brake products are sold exclusively through AISIN World Corp. of America (AWA) dealer network. AWA handles all distribution, sales, and customer service for ADVICS aftermarket products in North America. Dealers, distributors and retailers access ADVICS products through the AWA network.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
advics competitors and assessment
Company assessmentDirect peers
- Akebono Brake Industry Co., Ltd. Japanese manufacturer of brake systems and friction material supplying both OE and aftermarket for passenger and commercial vehicles; comparable as another Japan-headquartered brake specialist with overlapping OE-to-aftermarket flow.
- Nisshinbo Holdings Inc. (Nisshinbo Brake): Japanese producer of friction material, brake pads, and linings serving OEM and aftermarket; comparable due to a similar Japanese-origin, OE-heritage position in ultra-premium brake friction.
- Brembo S.p.A. Italy-based premium brake systems manufacturer with strong aftermarket presence in calipers, discs, and pads; directly comparable as a premium-tier global brake specialist competing for similar repair-shop and consumer mind-share.
- PowerStop LLC: U.S.-based specialist in aftermarket brake kits, pads, rotors, and calipers focused on the professional installer; comparable as a direct competitor in premium aftermarket brake components for the same repair-shop buyer.
- Centric Parts (APC / Centric): Aftermarket parts supplier specializing in brake, chassis, and engine components distributed through warehouse distributors and installers; comparable as a direct competitor serving the same B2B counter professional with brake friction and hydraulic offerings.
- EBC Brakes: UK-based specialist in aftermarket brake pads, discs, and rotors across multiple vehicle segments including a strong premium/friction position; comparable as a direct specialty competitor to ADVICS in the friction aftermarket.
Broad incumbents
- ZF Friedrichshafen AG (TRW Aftermarket): Large global automotive supplier with TRW heritage offering brake calipers, pads, rotors, and hydraulics across vehicle segments; comparable as a broad incumbent in the same brake-system aftermarket category.
- Robert Bosch GmbH (Automotive Aftermarket): Diversified global automotive supplier with deep aftermarket brake parts portfolio (pads, rotors, hydraulics) under established brands such as Bosch and Wagner; comparable as a broad incumbent with the channel depth and brand recognition ADVICS must compete against.
- Tenneco / DRiV (DRiV Motorparts): Aftermarket-focused multi-brand owner (includes Wagner, Raybestos, Ferodo, Bendix) of brake friction and related parts; comparable as a broad incumbent aftermarket brake portfolio competing in the same category at multiple price tiers.
Emerging players
- StopTech (a brand of PowerStop/ZF ecosystem adjacent): Performance-positioned brake system and rotor manufacturer with strong enthusiast and premium service-channel presence; comparable as a specialist bracketing the premium tier ADVICS occupies, primarily in performance and luxury segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
advics social profiles
Digital presenceadvics compliance and trust
Trust signalCompliance2 records
advics financial estimates
Financial estimateRevenue estimate
Valuation estimate
advics leadership team
Management profileNumber of profiles
advics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
advics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about advics
What does advics do?
ADVICS engineers and manufactures ultra-premium, OE-quality brake system components for the automotive aftermarket, including brake pads, disc brake rotors, brake master cylinders, wheel cylinders, brake boosters, brake calipers, Electric Parking Brake (EPB) actuator kits, and synthetic brake fluids. The products are designed for passenger cars, SUVs, and light trucks, with primary focus on Asian and domestic vehicle brands, and sold exclusively through the AISIN World Corp. of America dealer network.
Is advics a public or private company?
advics is a private company. It is classified as corporate owned and is currently operating.
When was advics founded?
advics was founded in 1993.
Where is advics based?
advics is headquartered in Lebanon, United States, in the North America region.
How does advics make money?
One revenue line is on record: aftermarket Brake Components Sales.
Who are advics's main competitors?
Direct peers on record are Akebono Brake Industry Co., Ltd., Nisshinbo Holdings Inc. (Nisshinbo Brake), Brembo S.p.A., PowerStop LLC, Centric Parts (APC / Centric) and EBC Brakes. Broad incumbents are ZF Friedrichshafen AG (TRW Aftermarket), Robert Bosch GmbH (Automotive Aftermarket) and Tenneco / DRiV (DRiV Motorparts). StopTech (a brand of PowerStop/ZF ecosystem adjacent) is listed as an emerging player.
Does advics have an API?
No public API is recorded for advics.
What industry is advics in?
advics's product category is Automotive Brake System Components. Its primary akta.pro industry code is IMACANAB, Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines), with a secondary code of IMACAIAE, Brake Friction & Rotors (Pads/Shoes/Discs/Drums). Its NAICS code is 336340.