adguard vpn
AdGuard VPN is a consumer VPN service by Cyprus-based AdGuard Software Limited, offering encrypted, no-logs browsing across 70+ server locations and 13+ platforms via a freemium-to-paid subscription model, leveraging the parent AdGuard privacy brand's 410M+ cumulative installations.
- Company typePrivate
- Founded2009
- HeadquartersLimassol, Cyprus
- Headcount—
- GTM typeB2C
- OfferingSoftware
What adguard vpn does
AdGuard VPN is a consumer virtual private network service operated by AdGuard Software Limited, a privately held company founded in 2009 and headquartered in Limassol, Cyprus. The service encrypts user traffic and masks IP addresses across 70+ server locations spanning 64 countries and 6 continents, leveraging a proprietary open-source protocol called TrustTunnel that disguises VPN traffic as ordinary internet traffic, supplemented by AES-256 encryption and, on the Linux client, post-quantum cryptography. The product ships as native applications for Windows, macOS, Android, iOS, Android TV, Apple TV, Linux, Xbox, PlayStation, Chromecast, and routers, plus browser extensions for Chrome, Edge, Firefox, Opera, and Meta Quest Browser. The company operates a strict no-logs policy and stores user data in its own Frankfurt, Germany data center under GDPR-compliant processes. AdGuard VPN sits inside a broader AdGuard privacy stack (Ad Blocker, DNS, Mail, Wallet, Content Blocker), and the parent brand cites more than 410 million cumulative installations across its software family over 17 years, giving the VPN a significant inherited brand and distribution base.
The business runs on a freemium-to-subscription model. The free tier offers 3 GB of monthly traffic, 4+ server locations, and 2 simultaneous devices; paid subscriptions (1-month, 1-year, 2-year, 5-year) unlock unlimited bandwidth, all 70+ locations, up to 10 devices, and streaming support for Netflix, Disney+, and HBO Max, with a 30-day money-back guarantee on annual plans. A promotional 5-year plan is sold at $34.97 (down from $359.40). Distribution is direct-to-consumer via adguard-vpn.com plus Google Play, Apple App Store, AppGallery (Huawei), Mi Store (Xiaomi), Samsung Galaxy Store, Meta Horizon Store, and browser extension marketplaces, with payments processed through Paddle.com and PayPro Global. Customer acquisition relies on a product-led growth funnel, content marketing via the AdGuard blog, earned media in outlets such as PCWorld and TechRadar, a referral program, email newsletters, and the AdGuard open-source GitHub presence. Primary use cases are privacy protection, geo-unblocking of streaming and gaming content, and securing connections on public Wi-Fi and home networks; the company refuses to comply with state-level VPN age-verification mandates such as Utah's SB 73, aligning it with a privacy-absolutist regulatory stance.
adguard vpn firmographics
Firmographics- Name
- adguard vpn
- Legal name
- ADGUARD SOFTWARE LIMITED
- Website
- https://adguard-vpn.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- AdGuard VPN is a consumer VPN service by Cyprus-based AdGuard Software Limited, offering encrypted, no-logs browsing across 70+ server locations and 13+ platforms via a freemium-to-paid subscription model, leveraging the parent AdGuard privacy brand's 410M+ cumulative installations.
- Ownership category
- akta.pro rank
adguard vpn industry classification
Industry- Product category
- Virtual Private Network (VPN)
- akta.pro primary industry
- VPN & Remote Access Gateways (HDADABAD)
- akta.pro secondary industries
- Network Security Services (Firewall/VPN/ZTNA/SASE Integration) (BPAEAEAG), Home Network & Wi‑Fi Security (Router/Firewall) Services (HSAHAJAB)
Keywords
Where adguard vpn is headquartered
LocationHeadquarters
- HQ city
- Limassol
- HQ country
- Cyprus
- HQ region
- Europe
Offices1 record
Markets served
adguard vpn business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Paid VPN Subscriptions: AdGuard VPN generates revenue primarily through paid subscription plans (1-month, 1-year, 2-year, and 5-year terms) that offer unlimited bandwidth, all server locations, up to 10 simultaneous device connections, and streaming support. The free version is limited to 3 GB/month, 4+ locations, and 2 devices.
- Free Tier with Upgrade Path: The free VPN tier (3 GB/month, 4 locations, 2 devices) serves as a customer acquisition funnel. Users can earn additional free traffic by completing activities (confirming email, inviting friends, downloading on other devices, promoting on social media). Paid upgrades unlock unlimited data, all 70+ locations, and 10 devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with limited VPN access |
| Subscription | Multi-year contract | 5-year subscription promotional deal |
| Subscription | Annual | Standard subscription tiers |
| Subscription | Multi-year contract | 5-year subscription originally priced |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
adguard vpn product offering
Product offeringCore offering
AdGuard VPN provides a no-logs virtual private network service that encrypts user traffic and masks IP addresses to enable anonymous browsing across 70+ server locations in 64 countries. The service is delivered through native applications for Windows, macOS, Android, iOS, Android TV, Linux, browser extensions, Apple TV, Chromecast, Xbox, PlayStation, and routers, using the proprietary open-source TrustTunnel stealth protocol with AES-256 encryption. A free tier (3 GB/month, 4+ locations, 2 devices) and paid subscriptions (1-month through 5-year terms) with unlimited bandwidth, full location coverage, up to 10 simultaneous devices are offered.
Product overview
AdGuard VPN is a comprehensive VPN service platform offering both free and paid subscription tiers. The product portfolio includes dedicated native applications for Windows, macOS, Android, iOS, Android TV, and Linux, browser extensions for Chrome, Edge, Firefox, and Opera, plus gaming console apps for Xbox and PlayStation, and router-level protection. The core service provides access to 70+ server locations worldwide using proprietary TrustTunnel protocol with AES-256 encryption, supporting up to 10 simultaneous device connections on paid plans. The free version offers limited 3 GB monthly traffic, 4+ locations, and 2 devices. AdGuard VPN positions itself as a privacy-focused no-logs service backed by 17 years of AdGuard's ad-blocking expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- AdGuard VPN (Paid Subscription)
Quantifiable outcome
- 4.7/5 app rating based on 9,332 user reviews
- +3 more outcomes
Companies that use adguard vpn
Customer profileSegments4 records
Ideal customer profiles4 records
adguard vpn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature11 records
adguard vpn partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Meta Quest BrowsercoreAdGuard VPN Browser Extension is among the first VPN extensions supported by Meta Quest Browser. The extension was adapted with improvements and fixes for optimal performance on Meta Quest headsets running Horizon OS. Users can install AdGuard VPN on Meta Quest headsets directly from the Meta Horizon Store.
- Paddle.com Market LtdminorPaddle.com Market Ltd serves as the payment processor for AdGuard VPN subscriptions. All financial transactions are conducted via Paddle.com, which collects certain payment data (email address, country of residence, postal code, and bank card details) in accordance with Paddle's privacy policy.
- PayPro Global, Inc.minorPayPro Global, Inc. is an alternative payment processor enabling AdGuard VPN subscription transactions. Payment data handled by PayPro includes email address, country of residence, postal code, and bank card details, governed by PayPro Global's privacy policy.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
adguard vpn competitors and assessment
Company assessmentDirect peers
- NordVPN: NordVPN is one of the largest consumer VPN services globally, offering no-logs encrypted tunneling, multi-platform apps, and streaming support. It is explicitly mentioned alongside AdGuard VPN in TechRadar coverage of the Utah VPN age verification law, reflecting directly comparable consumer positioning.
- ExpressVPN: ExpressVPN is a leading consumer VPN brand offering encrypted traffic and IP masking across devices. It competes head-to-head with AdGuard VPN in the same product category (consumer VPN subscriptions) with similar no-logs, AES-256, and multi-platform positioning.
- Surfshark: Surfshark is a consumer-focused VPN service with multi-platform apps and competitive subscription pricing. It is co-mentioned with AdGuard and NordVPN in mainstream tech media coverage, confirming directly comparable product-market fit.
- ProtonVPN: ProtonVPN is a privacy-focused consumer VPN offering a freemium tier, no-logs policy, and advanced security features. It most closely mirrors AdGuard VPN's freemium model, no-logs positioning, and privacy-brand heritage, making it the closest like-for-like comparable.
- CyberGhost: CyberGhost is a large consumer VPN offering encrypted tunneling, streaming-optimized servers, and broad platform coverage. It competes with AdGuard VPN in the same subscription-based consumer privacy category with overlapping streaming and multi-device use cases.
- Mullvad VPN: Mullvad is a privacy-focused consumer VPN known for anonymous accounts and strong no-logs credentials. It competes with AdGuard VPN for security-conscious users prioritizing anonymity over feature breadth.
- Private Internet Access (PIA): PIA is an established consumer VPN brand offering encrypted tunneling, multi-platform apps, and customizable privacy settings. It targets the same horizontal consumer VPN market as AdGuard VPN with overlapping features (kill switch, custom DNS, exclusions).
- IPVanish: IPVanish is a consumer VPN service providing encrypted traffic, IP masking, and multi-device support. It is a direct competitor in the consumer subscription VPN space with comparable no-logs and multi-platform positioning.
- Windscribe: Windscribe is a consumer VPN offering a freemium tier with monthly data caps, multi-platform apps, and ad-blocking integrations. Its freemium model and ad-blocker bundle closely parallel AdGuard VPN's positioning and cross-product integration strategy.
- TunnelBear: TunnelBear is a consumer VPN with a freemium tier, strong consumer branding, and multi-platform apps. It targets the same casual-privacy-user segment as AdGuard VPN's free tier and shares the consumer-led growth playbook.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
adguard vpn social profiles
Digital presenceadguard vpn compliance and trust
Trust signalCompliance1 record
adguard vpn financial estimates
Financial estimateRevenue estimate
Valuation estimate
adguard vpn leadership team
Management profileNumber of profiles
adguard vpn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
adguard vpn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about adguard vpn
What does adguard vpn do?
AdGuard VPN provides a no-logs virtual private network service that encrypts user traffic and masks IP addresses to enable anonymous browsing across 70+ server locations in 64 countries. The service is delivered through native applications for Windows, macOS, Android, iOS, Android TV, Linux, browser extensions, Apple TV, Chromecast, Xbox, PlayStation, and routers, using the proprietary open-source TrustTunnel stealth protocol with AES-256 encryption. A free tier (3 GB/month, 4+ locations, 2 devices) and paid subscriptions (1-month through 5-year terms) with unlimited bandwidth, full location coverage, up to 10 simultaneous devices are offered.
Is adguard vpn a public or private company?
adguard vpn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was adguard vpn founded?
adguard vpn was founded in 2009.
Where is adguard vpn based?
adguard vpn is headquartered in Limassol, Cyprus, in the Europe region.
How does adguard vpn make money?
Two revenue lines are on record. Paid VPN Subscriptions are the primary driver. The others are free Tier with Upgrade Path.
Who are adguard vpn's main competitors?
Direct peers on record are NordVPN, ExpressVPN, Surfshark, ProtonVPN, CyberGhost, Mullvad VPN, Private Internet Access (PIA), IPVanish, Windscribe and TunnelBear.
Does adguard vpn have an API?
No public API is recorded for adguard vpn.
What industry is adguard vpn in?
adguard vpn's product category is Virtual Private Network (VPN). Its primary akta.pro industry code is HDADABAD, VPN & Remote Access Gateways, with a secondary code of BPAEAEAG, Network Security Services (Firewall/VPN/ZTNA/SASE Integration).