tattoos 22 caliber

Name

tattoos 22 caliber

Legal name

22 Caliber Tattoo Studios LLC

Website

https://22calibertattoos.com

Company type

Private

Founded year

2011

Operating status

Operating

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Tattoo Services: Hourly rate tattoo services ranging from $100-150 per hour with $100 minimum per piece. Session-based pricing including 3-hour and 8-hour packages.
2. Body Piercing Services: Piercing services starting at $22 for standard piercings, with various body jewelry and specialty piercing options available.
3. Tattoo Supplies (Taps): Operates Taps Tattoo Art & Piercing Supply as a separate retail operation selling tattoo equipment, supplies, and body jewelry at distributor pricing.
4. Afterpay Payment Plans: Partnered with Afterpay to offer installment payment options for tattoo and piercing services, increasing affordability for customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

22 Caliber Tattoo Studios LLC operates three physical studio locations in the Columbus, Ohio metro area that deliver custom tattoo services (priced at $100–$150 per hour) and professional body piercing services (starting at $22). The studios use iPad Pro-based digital tattoo design and stencil printing technology, support walk-ins and appointments, and additionally retail body jewelry, aftercare products, and tattoo supplies through a sister sub-brand called Taps.

Product overview

22 Caliber Tattoo Studios is a tattoo artist collective offering custom tattoo services, body piercing, and tattoo supplies across three Columbus, Ohio locations. The core offering consists of professional tattoo services ($100-$150/hour) and piercings (starting at $22), supported by technology features including iPad Pro-based design and stencil printing, and online scheduling. The company also operates Taps Tattoo Supply (a separate supply distribution business), offers a paid apprenticeship program, and maintains a customer rewards/loyalty program. Products are priced affordably with various session-based specials and seasonal promotions.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Tattoo Services Professional custom tattoo services performed by experienced resident and guest artists in styles including custom work, flash tattoos, cover-ups, black & grey, color, American traditional, realism, and fine line work. Priced hourly at $100–$150 with a $100 minimum per piece.
• Body Piercing Services Professional body piercing services for individuals seeking standard piercings (starting at $22), special piercings ($30–$66), and micro dermals, using needle-grade jewelry and a 12-step cleaning process.
• Body Jewelry
• Aftercare Products
• Taps Tattoo Art & Piercing Supply
• Tattoo Artist Apprenticeship Program

Quantifiable outcome

• Standard piercing services starting at $22 - cheaper than 95% of studios in Columbus

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Atomic Tattoos: Multi-location U.S. tattoo and piercing chain with walk-in and appointment models across several states. Directly comparable to 22 Caliber on service mix, pricing-tier structure, and physical retail expansion strategy.
• Chronic Ink Tattoo: Multi-city tattoo and piercing brand with multiple studios and an integrated supply/merch line. Comparable to 22 Caliber (including its Taps supply arm) on diversified service-plus-retail model and chain-style roll-up.
• Hart & Huntington Tattoo: Multi-location branded tattoo chain with celebrity/founder-driven marketing and walk-in plus custom services. Comparable on founder-led brand identity, premium session pricing, and physical retail replication.
• Rockstar Ink Tattoo: Branded multi-location tattoo and piercing chain with custom art and celebrity-tied marketing. Comparable to 22 Caliber on chain-style studio operations and price-tier service menus.
• Speakeasy Custom Tattoo: Multi-location custom tattoo studio with artist-consultation model and session-based pricing. Closely mirrors 22 Caliber's custom-artist workflow, hourly pricing, and consultant-led design approach.
• Wild Child Tattoo: Boutique multi-location tattoo studio with apprentice training program and custom design focus. Comparable on apprentice pipeline, custom artist workflow, and multi-store roll-out strategy.

Others

• Painful Pleasures: Large U.S. distributor of tattoo supplies, body jewelry, and piercing equipment. Directly comparable to 22 Caliber's Taps Tattoo Supply sub-brand on wholesale/retail supply economics and product mix.
• BodyCandy: Omnichannel retailer specializing in body jewelry and piercing supplies. Comparable to 22 Caliber's body jewelry and aftercare retail revenue stream, though operating primarily e-commerce rather than in-studio.

Broad incumbents

• Sailor Jerry: Established American-traditional tattoo lifestyle brand with licensing, apparel, and rum partnerships. Comparable to 22 Caliber's American-traditional tattoo positioning as a broader branding/adjacency play rather than a direct service competitor.

Emerging players

• Inkbox: DTC temporary-tattoo brand targeting first-time tattoo consumers via e-commerce. Comparable on the first-time/price-sensitive customer segment that 22 Caliber's low entry pricing targets, but operates purely digitally rather than via studios.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/22calibertattoostudioshilliard
• LinkedInlinkedin.com/company/22-caliber-tattoos

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tattoos 22 caliber