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Blend Precisely

Full company profile

uuid02m9o82

Namestring
Blend Precisely
Legal namestring
Blend Precisely
Websiteurl
blendprecisely.io
Company typeenum
Private
Founded yearint
2020
Descriptiontext

Blend Precisely is a privately held, bootstrapped software company that operates a cloud-based formulation and recipe management platform for aromatherapists, herbalists, soap makers, skincare formulators, and perfumery enthusiasts. The core platform, accessed at blendprecisely.io with a dedicated app portal (app.blendprecisely.io), automates dilution ratio calculations, blend percentages, cost-per-drop analysis, IFRA 12 Categories compliance with automatic allergen reporting, CAS number tracking, automated label generation, inventory management with supplier and packaging records, and pre-populated data on 1,100+ raw ingredients and 131 essential oils (the latter expanded in the 2024 Phase II Aromatic Alchemy module). Industry-specific AI tools provide GCMS analysis reporting, synergy and stock blend creation concepts, perfumery accord ideas, product description copywriting, and a Business Studio Suite for growth strategies; these AI features are gated at 10 uses per tool on PRO and unlimited on PRO PLUS.

The company is led by founder Katrin Birkholz alongside co-founders Seth (software engineering) and Max (web/technical), with a registered address in Sheridan, Wyoming, and distributed/virtual operations. Three SaaS subscription tiers anchor recurring revenue: Basic at $16/month, PRO at $39/month, and PRO PLUS at $59/month, with a 14-day free trial driving product-led signup. The go-to-market combines self-serve SaaS acquisition with community-led growth through the AI Grimm Society (on Skool), the Modern Indie Business Growth Community (VIP access for PRO/PRO PLUS), Facebook groups, and content marketing across a blog, YouTube, Instagram, Pinterest, and email newsletters powered by MailerLite.

Beyond the software, Blend Precisely has expanded into adjacent services: the AI Grimm Society (a separate GPT-powered business assistant with 120+ prompts at $99/month or $590/year), Blend Precisely Academy (educational training), and a business coaching offering led by Katrin Birkholz that includes individual sessions ($75-$195), coaching call bundles ($1,200-$1,700), AI integration packages ($590-$750), and done-for-you growth bundles ranging from a Launch Ready Bundle at $2,250 to a Full Launch Success Bundle at $5,900. Stripe handles all payment processing, Calendly schedules coaching, and a FirstPromoter-based affiliate program extends customer acquisition.

Short descriptiontext

Blend Precisely is a bootstrapped SaaS platform that provides formulation, IFRA compliance, costing, and AI-powered formulation tools for aromatherapists, herbalists, soap makers, and skincare formulators, complemented by coaching and education services.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersTamworth, United States
HQ citystring
Tamworth
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
aromatherapy formulation software, essential oil blending tools, IFRA compliance software, skincare formulation software, natural wellness coaching
Industry3 codes
PRIMARYCRADAOAO
Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends)
Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/CPG Ingredients, Flavorings & Additives Brands
SECONDARYAFAJAMAK
Stabilizer & Texturizer Systems/Blends (Custom Hydrocolloid Blends, Application-Specific Systems)
Agriculture & Food Production/Food Ingredients & Additives/Texturizers (Thickeners & Stabilizers)
SECONDARYAFAJANAC
Dried Herbs & Herb Blends
Agriculture & Food Production/Food Ingredients & Additives/Seasons & Spices
NAICS code2 codes
  • Soap, Cleaning Compound, and Toilet Preparation Manufacturing3256
  • Soap and Cleaning Compound Manufacturing32561
SIC code2 codes
  • Perfumes, Cosmetics & Other Toilet Preparations2844
  • Food And Kindred Products2000
Product category
Aromatherapy Formulation Software
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1SaaS Software Subscriptions
TypeSubscription Recurring
Description

Monthly subscription revenue from three pricing tiers (Basic, PRO, PRO PLUS) with 14-day free trial. Revenue generated through Stripe payment processing.

blendprecisely.io
2Business Coaching Services
TypeProfessional Services
Description

One-on-one coaching services including single sessions ($75-$195), coaching call bundles ($1,200-$1,700), AI integration packages ($590-$750), and done-for-you growth bundles ($2,250-$5,900). These are one-time or limited-time service packages.

blendprecisely.io
Marketing channels10 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Pricing details13 tiers
1Basic Plan - Essential formulation tools for individuals starting out
ModelSubscriptionBilling cadenceMonthly
Notes

$16/month. Includes: Essential Oil Safety Warnings, Instant Dilution Ratio Display, Instant Blend Percentage Display, Therapeutic Properties Advanced Search, Blend by Plant Notes/Botanical Family/Plant Parts/Chakras, Cost-per-drop Calculation, Sustainability Warnings, Preference Adjustment, Unlimited Formulations and Products, Measurement Units (percentage, grams, drops, oz, fl oz), Batch Size Adjustment, 1100+ Pre-populated Raw Ingredients, Stock Blend Creation, Image Upload, Automated Label Creation, Add Instructions and Notes, Duplication of Formulation/Blend/Product, Print with Cost Breakdown, Add Tax/Shipping Costs/Production Time, All Currencies, Visualize Cost per unit/batch, Retail Price per unit/batch, Unlimited Raw ingredient/Supplier/Packaging additions, Ingredient Expiration Date, Inventory Categorization, Pre-populated Ingredient List, Shopping List, 10 Pre-populated Aromatherapy Formulations, Over 200 Tutorials, Chat & Email Support, Facebook Community. AI tools limited to 10 uses for PRO features.

blendprecisely.io
2PRO Plan - Full AI tools and compliance features for growing formulators
ModelSubscriptionBilling cadenceMonthly
Notes

$39/month. Includes all Basic features plus: IFRA 12 Categories Integration, IFRA compliance data (global), AI tools (GCMS Analysis Reporting, Synergy & Stock Blend Creation, Product & Benefit Creation Copy Helper, Perfumery Accord Idea Creator) with 10 uses each, Detailed Ingredient Property View (Functionalities, pH Level, Melting Point, INCI name), Hydrous and Anhydrous Formulation Options, IFRA Allergen Reporting, Phase Formulation, Add CAS numbers for compliance, Allergen Report with CAS numbers, Add Ingredient Details (Functionality, Melting Point, pH, Usage Rate, Solubility), Report Upload (SDS, MSDS, Allergen, IFRA, COA), 25 Pre-populated Aromatherapy Formulations, Scientific Reports for Constituents and Essential Oils, Modern Indie Business Growth Community VIP access.

blendprecisely.io
3PRO PLUS Plan - Unlimited everything including Business Studio Suite
ModelSubscriptionBilling cadenceMonthly
Notes

$59/month. Includes all PRO features plus: Unlimited AI uses for all tools including GCMS Analysis, Synergy & Stock Blend Creation, Product & Benefit Creation Copy Helper, Perfumery Accord Idea Creator, and Business Growth Strategies (Business Studio Suite). PRO Costing Options. 75 Pre-populated Aromatherapy Formulations with growing monthly additions. Modern Indie Business Growth Community VIP (next level).

blendprecisely.io
430-Minute Check-In Call
ModelOtherBilling cadencePay-as-you-go
Notes

$75 (valued at $110). Includes pre-call intake questions, recorded and transcribed session, Next Step Strategy outline. VIP Member pricing available.

blendprecisely.io
590-Minute Breakthrough Session
ModelOtherBilling cadencePay-as-you-go
Notes

$195 (valued at $290). Includes pre-call intake questions, recorded and transcribed session, comprehensive Next Step Strategy document.

blendprecisely.io
67-Pack of 60-Minute Coaching Calls
ModelOtherBilling cadenceMulti-year contract
Notes

$1,200 (valued at $2,507). 7 sessions usable within 12 months. Includes pre-call intake, call recording & transcript, Next Step Strategy outline after each call. Bonus: One custom business prompt (valued at $197).

blendprecisely.io
710-Pack of 60-Minute Coaching Calls
ModelOtherBilling cadenceMulti-year contract
Notes

$1,700 (valued at $3,862). 10 sessions within 12 months. Includes all 7-Pack features plus: 1-Year AI Grimm Membership ($590 value) or 3 custom prompts, Mega Context Prompt ($375 value). Savings of $2,162.

blendprecisely.io
8AI Starter Package (New Members)
ModelOtherBilling cadencePay-as-you-go
Notes

$750 (valued at $1,311). Includes 60-minute AI Strategy Session, 1-Year AI Grimm VIP Membership with onboarding & training, 3 Custom Prompts. Savings of $561.

blendprecisely.io
9AI Starter Package (Existing Members)
ModelOtherBilling cadencePay-as-you-go
Notes

$590 (valued at $1,180). Includes 90-minute AI Strategy Session, 5 Custom Prompts. Savings of $430.

blendprecisely.io
10Launch Ready Bundle
ModelOtherBilling cadencePay-as-you-go
Notes

$2,250 (valued at $4,100). Includes landing page, lead magnet, email welcome sequence, MailerLite automation, 12-month AI Grimm VIP Membership, training video library, round of revisions. 3-4 week timeline. Payment plan up to 3 payments.

blendprecisely.io
11Launch + Traffic Bundle
ModelOtherBilling cadencePay-as-you-go
Notes

$2,950 (valued at $5,600). Includes Launch Ready Bundle plus 3 Facebook/Instagram Ad Copy variations, 3 ad images, ad strategy guide. 4-5 week timeline. Payment plan up to 3 payments.

blendprecisely.io
12Launch + Ads Setup Bundle
ModelOtherBilling cadencePay-as-you-go
Notes

$3,950 (valued at $8,700). Includes Launch + Traffic Bundle plus complete ad campaign setup in Ads Manager, custom audience research, ad optimization, performance report. 5-6 week timeline. Payment plan up to 3 payments.

blendprecisely.io
13Full Launch Success Bundle
ModelOtherBilling cadencePay-as-you-go
Notes

$5,900 (valued at $14,200+). Includes Launch + Ads Setup Bundle plus 20 social media posts, 30 days premium ad monitoring, weekly performance reports, choice of online presence platform, mini starter course, priority support. 6-10 week timeline. Payment plan up to 4 payments.

blendprecisely.io
GTM typeB2C
B2C
Offering typeSoftware
Software
Brand1 of 2 records shown
1AI Grimm
Description

AI-powered business assistant and custom prompt library for entrepreneurs, particularly wellness and aromatherapy business owners.

blendprecisely.io
+1 more record
Core offering1 text field

Blend Precisely is a cloud-based SaaS formulation and recipe management platform built for aromatherapists, herbalists, soap makers, skincare formulators, and perfumery enthusiasts. It automates dilution ratio calculations, cost-per-drop analysis, IFRA safety compliance, allergen reporting, and automated label creation for blends using essential oils, herbs, and botanical ingredients. The company also offers 1:1 business coaching services and an AI-powered industry-specific tool (AI Grimm) for natural wellness entrepreneurs.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • No specific quantified outcomes provided in source material
Product overview1 text field

Blend Precisely offers a unified software platform designed for aromatherapists, herbalists, soap makers, and skincare formulators to manage recipes, formulations, and product creation. The core Blend Precisely Software is available in three subscription tiers (Basic at $16/mo, PRO at $39/mo, and PRO PLUS at $59/mo), with features spanning dilution ratio calculation, safety compliance (including IFRA guidelines), cost analysis, automated labeling, and inventory management. The platform includes the Aromatic Alchemy Phase II module for advanced essential oil data management with 131 oils and GCMS integration. Complementary offerings include the AI Grimm Society (AI assistant with 120+ prompts), Business Coaching Services (individual sessions to full business-in-a-box bundles), and a free Essential Oil Dilution Ratio Calculator.

Product and service1 record
1Blend Precisely Software (Core Platform)
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership6 partners
1International Clinical Aromatherapy Network (ICAN)
Strategic tierMinorTypeOthers
Description

ICAN is referenced as a partner/endorser of Blend Precisely with a testimonial 'SUCH A GREAT TOOL!' featured on the website. Nature of partnership appears to be mutual endorsement and community support rather than formal commercial agreement.

blendprecisely.io
2Stripe
Strategic tierCoreTypeTechnology or Integration
Description

Stripe is used as the primary payment processing platform for all software subscriptions and coaching service purchases. Customers are redirected to Stripe checkout (checkout.stripe.com) for payment processing.

3MailerLite
Strategic tierCoreTypeTechnology or Integration
Description

MailerLite powers the email marketing and newsletter functionality on the Blend Precisely website. Used for subscriber list management and email automation.

4Calendly
Strategic tierCoreTypeTechnology or Integration
Description

Calendly is used for scheduling business coaching sessions, discovery calls, and consultation bookings. Multiple booking links used for different service types (30-minute calls, 90-minute sessions, VIP member sessions).

5AI Grimm
Strategic tierCoreTypeStrategic or Co-development Partner
Description

AI Grimm is a separate but related product (aigrimm.com) under the same founder (Katrin Birkholz). It provides industry-specific AI tools and the AI Grimm Society community. Integrated as a bundle option with Blend Precisely software and coaching services. Shares founder and brand alignment.

6FirstPromoter
Strategic tierMinorTypeGTM or Marketing Partner
Description

FirstPromoter platform powers the Blend Precisely Partner Program for affiliate marketing and referrals. Affiliate partners can sign up through blendprecisely.firstpromoter.com to earn commissions for referring new customers.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers7 records
1Formula Botanica
TypeDirect peer
Description

Online organic cosmetic formulation school and tools platform serving indie skincare formulators worldwide. Directly comparable target audience (small-batch formulators) and adjacent product (education + business tooling) for aromatherapy/skincare entrepreneurs.

2The Good Scents Company
TypeDirect peer
Description

Free perfumery ingredient database and reference tools used by perfumers and aromatherapists. Overlaps with Blend Precisely's perfumery accord creation, ingredient search, and GCMS-style constituent data for essential oils.

3Creating Perfume
TypeDirect peer
Description

DIY perfumery community and supplies retailer offering educational content and tools for amateur and professional perfumers. Comparable in serving hobbyist-to-pro perfumers with blend creation resources.

4SpecialChem
TypeBroad incumbent
Description

Large ingredient selection and formulation knowledge platform for the cosmetics industry. Serves a broader (including enterprise) customer base but overlaps with Blend Precisely's ingredient data, formulation reference, and IFRA-related regulatory content.

5Cosmetics & Toiletries (Allured Business Media)
TypeOthers
Description

Established trade publication and resource hub for cosmetic formulators with regulatory and technical content. Comparable in serving cosmetic formulation education and IFRA/regulatory guidance, but as a media/knowledge business rather than SaaS.

6Aromatics International
TypeDirect peer
Description

Essential oil supplier and educator serving aromatherapists and wellness practitioners with GCMS reports, education, and business resources. Comparable in serving the same aromatherapy customer base with overlapping GCMS/transparency content.

7Making Cosmetics
TypeBroad incumbent
Description

Supplier of cosmetic raw ingredients and formulation resources for indie and small-batch formulators. Adjacent to Blend Precisely in serving cosmetic DIY/small-business creators, but focuses on ingredient supply rather than software.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability2 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature8 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries2 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Blend Precisely

Aromatherapy Formulation Softwareblendprecisely.io

Blend Precisely is a bootstrapped SaaS platform that provides formulation, IFRA compliance, costing, and AI-powered formulation tools for aromatherapists, herbalists, soap makers, and skincare formulators, complemented by coaching and education services.

What Blend Precisely does

Blend Precisely is a privately held, bootstrapped software company that operates a cloud-based formulation and recipe management platform for aromatherapists, herbalists, soap makers, skincare formulators, and perfumery enthusiasts. The core platform, accessed at blendprecisely.io with a dedicated app portal (app.blendprecisely.io), automates dilution ratio calculations, blend percentages, cost-per-drop analysis, IFRA 12 Categories compliance with automatic allergen reporting, CAS number tracking, automated label generation, inventory management with supplier and packaging records, and pre-populated data on 1,100+ raw ingredients and 131 essential oils (the latter expanded in the 2024 Phase II Aromatic Alchemy module). Industry-specific AI tools provide GCMS analysis reporting, synergy and stock blend creation concepts, perfumery accord ideas, product description copywriting, and a Business Studio Suite for growth strategies; these AI features are gated at 10 uses per tool on PRO and unlimited on PRO PLUS.

The company is led by founder Katrin Birkholz alongside co-founders Seth (software engineering) and Max (web/technical), with a registered address in Sheridan, Wyoming, and distributed/virtual operations. Three SaaS subscription tiers anchor recurring revenue: Basic at $16/month, PRO at $39/month, and PRO PLUS at $59/month, with a 14-day free trial driving product-led signup. The go-to-market combines self-serve SaaS acquisition with community-led growth through the AI Grimm Society (on Skool), the Modern Indie Business Growth Community (VIP access for PRO/PRO PLUS), Facebook groups, and content marketing across a blog, YouTube, Instagram, Pinterest, and email newsletters powered by MailerLite.

Beyond the software, Blend Precisely has expanded into adjacent services: the AI Grimm Society (a separate GPT-powered business assistant with 120+ prompts at $99/month or $590/year), Blend Precisely Academy (educational training), and a business coaching offering led by Katrin Birkholz that includes individual sessions ($75-$195), coaching call bundles ($1,200-$1,700), AI integration packages ($590-$750), and done-for-you growth bundles ranging from a Launch Ready Bundle at $2,250 to a Full Launch Success Bundle at $5,900. Stripe handles all payment processing, Calendly schedules coaching, and a FirstPromoter-based affiliate program extends customer acquisition.

Blend Precisely firmographics

Firmographics
Name
Blend Precisely
Legal name
Blend Precisely
Website
https://blendprecisely.io
Company type
Private
Founded year
2020
Operating status
Operating
Headcount range
1–10 employees
Short description
Blend Precisely is a bootstrapped SaaS platform that provides formulation, IFRA compliance, costing, and AI-powered formulation tools for aromatherapists, herbalists, soap makers, and skincare formulators, complemented by coaching and education services.
Ownership category
akta.pro rank

Blend Precisely industry classification

Industry
Product category
Aromatherapy Formulation Software
NAICS
Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561)
SIC
Perfumes, Cosmetics & Other Toilet Preparations (2844), Food And Kindred Products (2000)
akta.pro industry
PRIMARYCRADAOAO
Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends)
Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/CPG Ingredients, Flavorings & Additives Brands
SECONDARYAFAJAMAK
Stabilizer & Texturizer Systems/Blends (Custom Hydrocolloid Blends, Application-Specific Systems)
Agriculture & Food Production/Food Ingredients & Additives/Texturizers (Thickeners & Stabilizers)
SECONDARYAFAJANAC
Dried Herbs & Herb Blends
Agriculture & Food Production/Food Ingredients & Additives/Seasons & Spices

Keywords

  • Aromatherapy formulation software
  • Essential oil blending tools
  • IFRA compliance software
  • Skincare formulation software
  • Natural wellness coaching

Where Blend Precisely is headquartered

Location

Headquarters

HQ city
Tamworth
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Blend Precisely business model

Business model
GTM type
B2C
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

  1. SaaS Software Subscriptions: Monthly subscription revenue from three pricing tiers (Basic, PRO, PRO PLUS) with 14-day free trial. Revenue generated through Stripe payment processing.
  2. Business Coaching Services: One-on-one coaching services including single sessions ($75-$195), coaching call bundles ($1,200-$1,700), AI integration packages ($590-$750), and done-for-you growth bundles ($2,250-$5,900). These are one-time or limited-time service packages.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyBasic Plan - Essential formulation tools for individuals starting out
SubscriptionMonthlyPRO Plan - Full AI tools and compliance features for growing formulators
SubscriptionMonthlyPRO PLUS Plan - Unlimited everything including Business Studio Suite
OtherPay-as-you-go30-Minute Check-In Call
OtherPay-as-you-go90-Minute Breakthrough Session
OtherMulti-year contract7-Pack of 60-Minute Coaching Calls
OtherMulti-year contract10-Pack of 60-Minute Coaching Calls
OtherPay-as-you-goAI Starter Package (New Members)
OtherPay-as-you-goAI Starter Package (Existing Members)
OtherPay-as-you-goLaunch Ready Bundle
OtherPay-as-you-goLaunch + Traffic Bundle
OtherPay-as-you-goLaunch + Ads Setup Bundle
OtherPay-as-you-goFull Launch Success Bundle

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Blend Precisely product offering

Product offering

Core offering

Blend Precisely is a cloud-based SaaS formulation and recipe management platform built for aromatherapists, herbalists, soap makers, skincare formulators, and perfumery enthusiasts. It automates dilution ratio calculations, cost-per-drop analysis, IFRA safety compliance, allergen reporting, and automated label creation for blends using essential oils, herbs, and botanical ingredients. The company also offers 1:1 business coaching services and an AI-powered industry-specific tool (AI Grimm) for natural wellness entrepreneurs.

Product overview

Blend Precisely offers a unified software platform designed for aromatherapists, herbalists, soap makers, and skincare formulators to manage recipes, formulations, and product creation. The core Blend Precisely Software is available in three subscription tiers (Basic at $16/mo, PRO at $39/mo, and PRO PLUS at $59/mo), with features spanning dilution ratio calculation, safety compliance (including IFRA guidelines), cost analysis, automated labeling, and inventory management. The platform includes the Aromatic Alchemy Phase II module for advanced essential oil data management with 131 oils and GCMS integration. Complementary offerings include the AI Grimm Society (AI assistant with 120+ prompts), Business Coaching Services (individual sessions to full business-in-a-box bundles), and a free Essential Oil Dilution Ratio Calculator.

Differentiator

Problem solved

Functional benefit

Brands

  • AI Grimm: AI-powered business assistant and custom prompt library for entrepreneurs, particularly wellness and aromatherapy business owners.
  • Blend Precisely Academy

Products and services

  • Blend Precisely Software (Core Platform)

Quantifiable outcome

  • No specific quantified outcomes provided in source material

Companies that use Blend Precisely

Customer profile

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Blend Precisely technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature8 records

Blend Precisely partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered minor and core.

  • International Clinical Aromatherapy Network (ICAN)minorOthersICAN is referenced as a partner/endorser of Blend Precisely with a testimonial 'SUCH A GREAT TOOL!' featured on the website. Nature of partnership appears to be mutual endorsement and community support rather than formal commercial agreement.
  • StripecoreTechnology or IntegrationStripe is used as the primary payment processing platform for all software subscriptions and coaching service purchases. Customers are redirected to Stripe checkout (checkout.stripe.com) for payment processing.
  • MailerLitecoreTechnology or IntegrationMailerLite powers the email marketing and newsletter functionality on the Blend Precisely website. Used for subscriber list management and email automation.
  • CalendlycoreTechnology or IntegrationCalendly is used for scheduling business coaching sessions, discovery calls, and consultation bookings. Multiple booking links used for different service types (30-minute calls, 90-minute sessions, VIP member sessions).
  • AI GrimmcoreStrategic or Co-development PartnerAI Grimm is a separate but related product (aigrimm.com) under the same founder (Katrin Birkholz). It provides industry-specific AI tools and the AI Grimm Society community. Integrated as a bundle option with Blend Precisely software and coaching services. Shares founder and brand alignment.
  • FirstPromoterminorGTM or Marketing PartnerFirstPromoter platform powers the Blend Precisely Partner Program for affiliate marketing and referrals. Affiliate partners can sign up through blendprecisely.firstpromoter.com to earn commissions for referring new customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Blend Precisely competitors and assessment

Company assessment

Direct peers

  • Formula Botanica: Online organic cosmetic formulation school and tools platform serving indie skincare formulators worldwide. Directly comparable target audience (small-batch formulators) and adjacent product (education + business tooling) for aromatherapy/skincare entrepreneurs.
  • The Good Scents Company: Free perfumery ingredient database and reference tools used by perfumers and aromatherapists. Overlaps with Blend Precisely's perfumery accord creation, ingredient search, and GCMS-style constituent data for essential oils.
  • Creating Perfume: DIY perfumery community and supplies retailer offering educational content and tools for amateur and professional perfumers. Comparable in serving hobbyist-to-pro perfumers with blend creation resources.
  • Aromatics International: Essential oil supplier and educator serving aromatherapists and wellness practitioners with GCMS reports, education, and business resources. Comparable in serving the same aromatherapy customer base with overlapping GCMS/transparency content.

Broad incumbents

  • SpecialChem: Large ingredient selection and formulation knowledge platform for the cosmetics industry. Serves a broader (including enterprise) customer base but overlaps with Blend Precisely's ingredient data, formulation reference, and IFRA-related regulatory content.
  • Making Cosmetics: Supplier of cosmetic raw ingredients and formulation resources for indie and small-batch formulators. Adjacent to Blend Precisely in serving cosmetic DIY/small-business creators, but focuses on ingredient supply rather than software.

Others

  • Cosmetics & Toiletries (Allured Business Media): Established trade publication and resource hub for cosmetic formulators with regulatory and technical content. Comparable in serving cosmetic formulation education and IFRA/regulatory guidance, but as a media/knowledge business rather than SaaS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Blend Precisely social profiles

Digital presence

Blend Precisely financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Blend Precisely leadership team

Management profile

Number of profiles

Profiles3 records

Blend Precisely subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Blend Precisely funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Blend Precisely M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blend Precisely

What does Blend Precisely do?

Blend Precisely is a cloud-based SaaS formulation and recipe management platform built for aromatherapists, herbalists, soap makers, skincare formulators, and perfumery enthusiasts. It automates dilution ratio calculations, cost-per-drop analysis, IFRA safety compliance, allergen reporting, and automated label creation for blends using essential oils, herbs, and botanical ingredients. The company also offers 1:1 business coaching services and an AI-powered industry-specific tool (AI Grimm) for natural wellness entrepreneurs.

Is Blend Precisely a public or private company?

Blend Precisely is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Blend Precisely founded?

Blend Precisely was founded in 2020. It employs 1 to 10 people.

Where is Blend Precisely based?

Blend Precisely is headquartered in Tamworth, United States, in the North America region.

How does Blend Precisely make money?

Two revenue lines are on record. SaaS Software Subscriptions are the primary driver. The others are business Coaching Services.

Who are Blend Precisely's main competitors?

Direct peers on record are Formula Botanica, The Good Scents Company, Creating Perfume and Aromatics International. Broad incumbents are SpecialChem and Making Cosmetics. Cosmetics & Toiletries (Allured Business Media) is listed as an others.

Does Blend Precisely have an API?

No public API is recorded for Blend Precisely.

What industry is Blend Precisely in?

Blend Precisely's product category is Aromatherapy Formulation Software. Its primary akta.pro industry code is CRADAOAO, Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends), with a secondary code of AFAJAMAK, Stabilizer & Texturizer Systems/Blends (Custom Hydrocolloid Blends, Application-Specific Systems). Its NAICS code is 3256 and its SIC code is 2844.

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