horticultura aljufia sl

What horticultura aljufia sl does

Horticultura Aljufia SL is a Spanish Sociedad Limitada headquartered in the Murcia region that cultivates and distributes ornamental plants, operating continuously for over 50 years. The company runs two physical sites: a production and wholesale facility in Torre Pacheco and a cash-and-carry retail outlet in Murcia, supporting a hybrid B2B/B2C go-to-market that serves wholesalers and large commercial clients, small merchants and garden centers, and garden enthusiasts. Its product catalog spans 103 distinct SKUs across five ornamental plant categories.

The business model combines upstream cultivation in southeastern Spain with downstream distribution through two differentiated channels. Wholesale revenue is generated from commercial buyers and small merchants who source volume from the Torre Pacheco site, while consumer revenue is generated through the Murcia cash-and-carry location. Distribution is domestic only — no international, franchise, or licensing operations are indicated in the available data. Digital presence is limited to a corporate website (with a published online catalog) and an Instagram account, and the company has implemented GDPR and partial Spanish accessibility (RD 1112/2018) compliance on its digital properties. No technology platform, e-commerce transactional capability, partnerships, M&A activity, or external funding are disclosed in the input data.

Name

horticultura aljufia sl

Legal name

Horticultura Aljufia Sl

Website

https://aljufia.com

Company type

Private

Founded year

1970

Operating status

Operating

Short description

Horticultura Aljufia SL is a Murcia-region Spanish ornamental plant cultivator and distributor operating for 50+ years, running a Torre Pacheco wholesale and production facility and a Murcia cash-and-carry retail outlet serving commercial buyers, garden centers, and consumers.

Ownership category

akta.pro rank

Product category

Ornamental Plant Nursery

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Floriculture Production (11142), Floriculture Production (111422), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

akta.pro secondary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Ornamental plants wholesale
• Plant nursery production
• Horticultural cultivation
• Aromatic culinary plants
• Garden center supply

Headquarters

HQ city

Murcia

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Infrastructure, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Wholesale ornamental plant sales: Bulk sales of ornamental plants to wholesalers and large commercial clients from the Torre Pacheco production facility. Revenue generated through large-volume transactions with business customers.
2. Cash-and-carry retail sales: Retail sales of ornamental plants and related products to small merchants and garden centers from the Murcia location, offering continuous availability of cultivated plants and imported varieties.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Horticultura Aljufia SL cultivates and distributes ornamental plants through a dual-channel model: wholesale distribution from its Torre Pacheco production facility to wholesalers and large commercial clients, and cash-and-carry retail from its Murcia headquarters to small merchants, garden centers, and individual garden enthusiasts. The catalog spans more than 103 plant varieties organized into aromatic/culinary plants, flowering plants, shrubs, climbing plants, and other ornamental varieties.

Product overview

Horticultura Aljufia SL operates as a wholesale ornamental plant nursery offering a diverse portfolio of plants across five main categories: Aromaticas y Culinarias (aromatic and culinary plants), De Flor Exterior e Interior (flowering plants for indoor/outdoor use), Arbustivas (shrubs), Trepadoras (climbing plants), and Otras Variedades (other varieties). The company also provides a cash-and-carry service for smaller retailers alongside wholesale distribution. Their production facilities are located in Torre Pacheco (production and wholesale) and Murcia (cash-and-carry), and they offer both domestic and imported plant varieties alongside their own production.

Differentiator

Problem solved

Functional benefit

Products and services

• Plantas Aromáticas y Culinarias (Aromatic and Culinary Plants) Product line comprising aromatic and culinary-use plants (e.g., herbs and edible ornamentals) offered as part of a broader catalog of more than 103 varieties. Sold through wholesale and cash-and-carry channels to commercial clients, small merchants, garden centers, and hobbyist gardeners.
• Plantas de Flor Exterior e Interior (Flowering Plants for Indoor and Outdoor Use) Product line of ornamental flowering plants intended for both indoor and outdoor use. Distributed to wholesalers, large clients, garden centers, and individual consumers through the company's wholesale and cash-and-carry channels.
• Plantas Arbustivas (Shrubs) Product line of ornamental shrubs supplied to wholesale clients, garden centers, and retail buyers through the company's dual wholesale and cash-and-carry distribution model.
• Plantas Trepadoras (Climbing Plants) Product line of climbing ornamental plants sold to wholesale buyers, garden centers, and retail customers via the company's wholesale facility in Torre Pacheco and cash-and-carry outlet in Murcia.
• Otras Variedades (Other Varieties) Residual product line capturing additional ornamental varieties beyond the four principal categories, rounding out the catalog of more than 103 plant products available through both wholesale and retail channels.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Viveros Hernandorena: Largest Spanish ornamental plant producer based in Valencia. Direct competitor in wholesale production and distribution of ornamental plants across Mediterranean Spain, overlapping heavily on flowering, shrub, and climbing plant categories.
• Viveros Vipesa: Spanish ornamental plant nursery and wholesaler based in Murcia region. Directly comparable in product mix (ornamental flowering and shrub plants) and customer base (Spanish wholesalers and garden centers).
• Grup Roig: Catalan/Spanish horticultural producer and distributor of ornamental plants. Comparable business model combining own production with wholesale distribution to retailers and landscapers.
• Viveros Mas de Verdú: Spanish ornamental plant nursery specializing in Mediterranean-climate ornamental varieties. Comparable in product categories (flowering, shrubs, aromatic plants) and regional Mediterranean focus.

Regional players

• Viveros Alcanar: Mediterranean Spanish nursery based in Catalonia. Comparable ornamental plant portfolio (palms, shrubs, flowering plants) and wholesale distribution model; primarily serves eastern Spain rather than Murcia directly.
• Viveros La Sala: Spanish ornamental plant nursery based in Catalonia serving wholesale and retail channels. Comparable product mix of Mediterranean ornamental and flowering plants; serves a different Spanish region.

Broad incumbents

• Dümmen Orange: Global leader in ornamental plant breeding and propagation with operations across Europe. Broad incumbent supplying genetics and young plants that smaller regional nurseries like Aljufia cultivate and finish for market.
• Syngenta Flowers: Global ornamental plant genetics and breeding business. Indirect upstream comparable — provides varieties that regional growers like Horticultura Aljufia may produce under license.
• Ball Horticultural Company: Major international breeder and supplier of ornamental plants. Comparable category player in the ornamental plant value chain though not a direct Spanish competitor.

Emerging players

• Iberia Garden Center: Emerging Spanish garden center chain that purchases ornamental plants from regional growers like Aljufia for retail distribution. Customer/ecosystem overlap rather than direct production competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/horticulturaaljufia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about horticultura aljufia sl