Southampton African American Museum
- Company typePrivate
- Founded2004
- HeadquartersSouthampton, United States
- Headcount—
- GTM typeB2C
- OfferingServices
Southampton African American Museum firmographics
Firmographics- Name
- Southampton African American Museum
- Legal name
- Southampton African American Museum
- Website
- https://saamuseum.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Ownership category
- akta.pro rank
Southampton African American Museum industry classification
Industry- Product category
- Cultural Museum Services
- NAICS
- Museums (71211), Museums (712110), Museums, Historical Sites, and Similar Institutions (7121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- History Museums (THAJADAB)
- akta.pro secondary industries
- Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), History, Heritage & Museum-Focused Study Tours (THAKAGAN)
Keywords
Where Southampton African American Museum is headquartered
LocationHeadquarters
- HQ city
- Southampton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Southampton African American Museum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Donations: The museum accepts donations through PayPal (primary donation portal) and suggests a $25 donation per visitor. Donations are the primary revenue mechanism for this nonprofit cultural institution.
- Tour Admissions: Revenue generated from museum tours including Regular Tours and Special Founder Tours with Brenda Simmons. Group tours for more than 5 people require booking via email or phone.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Suggested Donation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Southampton African American Museum product offering
Product offeringCore offering
The Southampton African American Museum (SAAM) operates a cultural-heritage museum in Southampton, NY that preserves and exhibits African American history, heritage, and culture on Long Island's East End. It sells guided museum tours (Regular and Founder), operates a permanent civil rights exhibit ("The Hamptons Civil Rights Back Story"), hosts rotating temporary art exhibitions, and delivers a Digital Tapestry / 1502AR augmented reality experience via a mobile app. The museum also runs recurring annual cultural events (Juneteenth, Amistad Week, Southampton African American Film Festival) and educational programs such as the "Everyday People Corner."
Product overview
The Southampton African American Museum (SAAM) is a cultural institution preserving and promoting African American culture on the East End. The museum operates from a historic building (formerly Randy's Barber Shop) at 245 North Sea Road in Southampton. SAAM's core offerings include immersive augmented reality experiences (Digital Tapestry), guided tours (Regular and Founder Tours), rotating art exhibitions, and annual events including Juneteenth celebrations and the African American Film Festival. The museum also provides educational programming through cell phone tours and community storytelling initiatives. The Digital Tapestry Experience represents SAAM's primary technology-enhanced offering, using AR to bring historical narratives to life through 3D models and narrated stories.
Differentiator
Problem solved
Functional benefit
Products and services
- Regular Museum Tour A guided museum tour of SAAM's exhibits for general visitors, offered on a donation basis during the museum's public hours.
- Founder's Tour A premium guided tour of SAAM priced at $50 for adults and $25 for children, offering an enhanced experience beyond the standard regular tour.
- Hamptons Civil Rights Back Story Permanent Exhibit The museum's permanent exhibit focused on the civil rights history of the Hamptons and surrounding Long Island communities.
- Digital Tapestry / 1502AR Augmented Reality Experience An augmented reality mobile experience that brings SAAM's African American and civil rights narratives to life on visitors' smartphones via the 1502AR app (iOS/Android).
- Hamptons Civil Rights Back Story Cell Phone Tour A self-guided cell phone audio tour that allows visitors to explore the "Hamptons Civil Rights Back Story" content independently.
- Everyday People Corner A dedicated exhibit section within SAAM designed for children as part of the museum's educational programming.
- Rotating Temporary Art Exhibitions
Quantifiable outcome
- 250th Commemorative Passport Book inclusion
- +1 more outcomes
Companies that use Southampton African American Museum
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Southampton African American Museum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature1 record
Southampton African American Museum partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Eastville Community Historical SocietycoreSAAM partners with the Eastville Community Historical Society for Amistad Week 2026, a week-long series of commemorative events (August 26-29, 2026) honoring the history and legacy of the Amistad captives and their connection to Long Island. Events include beach commemorative ceremony, community workshop, evening celebration, and film screening with panel discussion.
- Hamptons Black Arts CouncilcorePartner organization presenting the Damien Davis exhibition 'Hedges and Edges: Barbershops, Community Gardens, and the Architectures of Care.' Part of the exhibition's funding supports the establishment of the Hamptons Black Arts Council community garden on SAAM museum grounds.
- 360 XRcoreSeattle-based startup that created the Digital Tapestry AR technology for SAAM. Developed the cell phone app that enables visitors to scan artwork and access immersive historical narratives with 3D models and narrated first-person storytelling.
- Southampton PlayhouseminorPartnered with SAAM for Juneteenth film screening events, including the Daughters of the Dust screening featuring Amandla Stenberg.
- Siamak Samii, ArchitectminorLead architect for the museum renovation and rehabilitation project, completing extensive renovations while respecting historical designation restrictions.
- Parrish Art MuseumminorCo-presented film screening and panel discussion on Sag Harbor's historically Black subdivisions (SANS) with SAAM and Eastville Community Historical Society.
- David Bunn MartinecoreArtist of the Shinnecock Nation who created the Digital Tapestry physical artwork that serves as the centerpiece of SAAM's augmented reality experience.
Scale indicators4 records
Recent moves2 records
Southampton African American Museum competitors and assessment
Company assessmentDirect peers
- Eastville Community Historical Society: Adjacent historical preservation society in Sag Harbor that co-hosts Amistad Week with SAAM. Both organizations preserve African American heritage on Eastern Long Island and serve overlapping community audiences with educational programming and commemorative events.
- Reginald F. Lewis Museum of Maryland African American History: Mid-sized regional African American history museum in Baltimore that exhibits artifacts, hosts educational programs, and preserves Maryland's Black history. Comparable in scale and mission to SAAM as a state/regional African American heritage institution with rotating exhibitions and community programming.
- Studio Museum in Harlem: NYC-based museum dedicated to showcasing work by artists of African descent, currently operating out of temporary space. Shares SAAM's focus on exhibiting contemporary Black art and cultural programming, with comparable artist-in-residence and exhibition models.
Broad incumbents
- National Museum of African American History and Culture: Smithsonian-operated national museum dedicated to African American history. While vastly larger in scale and budget, it operates in the same cultural preservation mission space as SAAM, offering exhibitions, educational programming, and public engagement on Black American history.
- Schomburg Center for Research in Black Culture: NYPL-operated research center and cultural institution in Harlem dedicated to preserving Black history and culture. Operates exhibitions, educational programs, and archives similar to SAAM's mission, though at substantially larger scale and with a research/library focus.
- DuSable Museum of African American History: Chicago-based African American history museum founded in 1961, one of the oldest independent Black history museums in the U.S. Offers similar exhibits, educational programming, and cultural preservation focus as SAAM, though at much larger scale and with a broader national scope.
- Charles H. Wright Museum of African American History: Detroit-based museum of African American history with permanent and rotating exhibitions, educational programs, and community events. Comparable mission to SAAM in preserving and interpreting Black history, though operating at significantly larger institutional scale.
Regional players
- Parrish Art Museum: Regional art museum located in Water Mill, Southampton that co-presented programming with SAAM on historically Black subdivisions of Sag Harbor. Serves the same Hamptons cultural tourism market and collaborates on African American art exhibitions and film screenings.
- Hampton Historical Society: Local historical society preserving the history of the Town of Southampton and its communities. Operates in the same geographic market as SAAM and shares the mission of preserving local heritage, though with broader historical scope not specifically focused on African American history.
- MAAT (Museum of the African American Experience): Western New York-based museum focused on African American history and culture in the Buffalo region. Shares SAAM's model as a regional nonprofit museum preserving local African American heritage, educational programming, and community exhibits in a similar scale range.
Market position
Strengths5 records
Weaknesses5 records
Key risks5 records
Key highlights6 records
Customer concentration
Southampton African American Museum social profiles
Digital presenceSouthampton African American Museum compliance and trust
Trust signalCompliance2 records
Southampton African American Museum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southampton African American Museum leadership team
Management profileNumber of profiles
Profiles4 records
Southampton African American Museum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southampton African American Museum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southampton African American Museum
What does Southampton African American Museum do?
The Southampton African American Museum (SAAM) operates a cultural-heritage museum in Southampton, NY that preserves and exhibits African American history, heritage, and culture on Long Island's East End. It sells guided museum tours (Regular and Founder), operates a permanent civil rights exhibit ("The Hamptons Civil Rights Back Story"), hosts rotating temporary art exhibitions, and delivers a Digital Tapestry / 1502AR augmented reality experience via a mobile app. The museum also runs recurring annual cultural events (Juneteenth, Amistad Week, Southampton African American Film Festival) and educational programs such as the "Everyday People Corner."
Is Southampton African American Museum a public or private company?
Southampton African American Museum is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Southampton African American Museum founded?
Southampton African American Museum was founded in 2004.
Where is Southampton African American Museum based?
Southampton African American Museum is headquartered in Southampton, United States, in the North America region.
How does Southampton African American Museum make money?
Two revenue lines are on record. Donations are the primary driver. The others are tour Admissions.
Who are Southampton African American Museum's main competitors?
Direct peers on record are Eastville Community Historical Society, Reginald F. Lewis Museum of Maryland African American History and Studio Museum in Harlem. Broad incumbents are National Museum of African American History and Culture, Schomburg Center for Research in Black Culture, DuSable Museum of African American History and Charles H. Wright Museum of African American History. Regional players are Parrish Art Museum, Hampton Historical Society and MAAT (Museum of the African American Experience).
Does Southampton African American Museum have an API?
No public API is recorded for Southampton African American Museum.
What industry is Southampton African American Museum in?
Southampton African American Museum's product category is Cultural Museum Services. Its primary akta.pro industry code is THAJADAB, History Museums, with a secondary code of THAJAAAC, Museum & Landmark Guided Tours (Skip-the-line/Docent-led). Its NAICS code is 71211 and its SIC code is 7900.