What advanced floor coatings does

Advanced Floor Coatings is a privately held, family-operated floor coatings contractor founded in 1993 and headquartered in Akron, Ohio. The company installs high-performance epoxy and urethane floor systems and provides concrete polishing and concrete restoration services to residential, commercial, and industrial customers across Ohio and parts of Pennsylvania and West Virginia, with service coverage spanning more than 100 cities and towns. Its product portfolio includes decorative flake, solid color, metallic, self-leveling, epoxy mortar, and anti-static epoxy formulations, alongside urethane coatings engineered for chemical, abrasion, and UV resistance, and mechanically polished concrete finished to a mirror-like sheen.

The company's underlying technology consists of physical coating systems and specialized application equipment rather than a digital or software platform. Solutions are tailored to use-case requirements — residential garages and basements for homeowners, warehouses and showrooms for commercial facility managers, and heavy-duty mortar systems for industrial environments subject to forklift traffic and mechanical stress. Surface preparation is positioned as a central element of installation quality, and the company emphasizes in-depth product knowledge, manufacturer-supported materials, and state-of-the-art equipment as technical differentiators.

Advanced Floor Coatings generates revenue through project-based professional services fees, with pricing determined by project scope, space size, and coating type rather than disclosed rate cards. The go-to-market motion is sales-led and direct: prospective customers initiate contact through phone calls, website quote request forms, or free in-person estimates. Marketing channels are limited to the company website, blog content covering epoxy floor longevity and maintenance, and customer review solicitation — there is no evidence of paid acquisition, partnerships, or institutional investor involvement, leaving the business as an independently owned regional contractor with no disclosed recurring-revenue mechanics.

Name

advanced floor coatings

Legal name

Advanced Floor Coatings

Website

https://afcpros.com

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Advanced Floor Coatings is a family-operated Akron, Ohio contractor founded in 1993 that installs epoxy and urethane floor systems and provides concrete polishing and restoration for residential, commercial, and industrial customers across Ohio, Pennsylvania, and West Virginia.

Ownership category

akta.pro rank

Product category

Floor Coatings and Concrete Restoration Services

NAICS

Flooring Contractors (238330), Flooring Contractors (23833)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete) (IMAIAKAG)

akta.pro secondary industries

Concrete Floor Finishing, Polishing & Coatings (Residential) (HSAPAGAI), Industrial Protective Coatings (IMADAKAB), Floor Coating, Sealing & Protective Finishes (Polyurethane/Epoxy/Urethane) (HSAGAFAN)

Keywords

• Epoxy floor coatings
• Concrete polishing services
• Urethane floor systems
• Concrete restoration services
• Commercial floor installation

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Floor Coating Services: Service-based revenue from residential and commercial floor coating installations, including epoxy floors, urethane floors, concrete polishing, and concrete restoration services. Customers are charged for installation services based on project scope and size.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Advanced Floor Coatings installs high-performance epoxy floor coatings, urethane floor coatings, and polished concrete surfaces, and restores existing concrete floors for residential, commercial, and industrial customers across Ohio and surrounding states. Services are delivered on-site using specialized grinding/honing equipment and manufacturer-supported coating systems, with project-based pricing and free estimates offered to prospective customers.

Product overview

Advanced Floor Coatings offers a suite of concrete floor coating and restoration services, operating as a unified service portfolio rather than a modular software platform. The core offerings consist of Epoxy Floors (with variants including decorative flake systems, solid color coatings, metallic finishes, epoxy mortar systems, self-leveling floors, and anti-static coatings), Concrete Polishing (mechanical grinding and honing process), Concrete Restoration (repair and surface preparation), and Urethane Floors (UV-resistant flexible coating). These services are tailored for both residential and commercial environments across Ohio and surrounding states, with the company operating as a family-operated business since 1993.

Differentiator

Problem solved

Functional benefit

Products and services

• Epoxy Floors
• Concrete Polishing Mechanically grinding and honing concrete surfaces to achieve a mirror-like finish that becomes a permanent part of the floor, providing low-maintenance durability and enhanced aesthetics for residential and commercial settings.
• Concrete Restoration Repair services that address cracks, remove stains, and revitalize worn-out concrete surfaces, extending floor lifespan and preparing surfaces for additional treatments in residential and commercial environments.
• Urethane Floors Advanced urethane floor coatings providing superior resistance to abrasion, chemicals, and UV rays with flexibility to handle temperature fluctuations without cracking or yellowing, suitable for residential and commercial applications.

Quantifiable outcome

• Solvent-based and solid residential epoxy flooring typically lasts 10 to 20 years when properly maintained
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Surface America: National epoxy and resinous flooring installation contractor serving commercial, industrial, and institutional customers. Direct peer because it competes for the same floor coating projects (epoxy, urethane, polished concrete) that Advanced Floor Coatings targets.
• National Concrete Polishing: Specialty contractor focused on mechanically ground, honed, and polished concrete floors for commercial and industrial facilities. Direct peer to Advanced Floor Coatings' concrete polishing line of business.
• Concrete Craft: Decorative concrete resurfacing and coating franchise serving residential homeowners with stamped, stained, and epoxy overlay floors. Comparable to AFC's residential decorative epoxy flake and metallic offerings.
• Garage Force: National franchise specializing in polyurea and epoxy garage floor coatings for residential customers. Direct peer in the residential garage floor segment that Advanced Floor Coatings actively targets.
• PremierGarage: Franchise network offering residential garage cabinetry and epoxy/polyaspartic floor coatings. Comparable customer segment (homeowner garage upgrades) and product category (resinous garage coatings).

Broad incumbents

• Dur-A-Flex: Established manufacturer of resinous floor coatings (epoxy, urethane, MMA) with a strong commercial and industrial install base. Adjacent incumbent because its products are commonly specified and applied by installers like Advanced Floor Coatings.
• Stonhard (StonCor Group): Major manufacturer and installer of seamless resinous floor and wall systems for commercial and industrial facilities globally. Comparable product systems (epoxy, urethane, polished concrete) and end markets, though at much larger scale.
• Florock: U.S. manufacturer of epoxy, polyurethane, and MMA resinous flooring systems with national distribution to commercial installers. Overlaps directly with AFC's epoxy and urethane product categories as a systems supplier.
• Sika Corporation: Global construction chemicals company with a sizable flooring segment including resinous and cementitious floor systems. Comparable as a large incumbent supplying and influencing the same specification-driven flooring market AFC serves.
• Elite Crete Systems: Manufacturer of decorative epoxy, metallic, and resinous flooring systems with a network of trained installers. Comparable product portfolio (metallic, flake, epoxy mortars) and shared go-to-market through certified applicators.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/advanced-floor-coatings-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about advanced floor coatings