Itihaas
Itihaas is an award-winning Indian fine dining restaurant in Birmingham's Jewellery Quarter, serving Mughal-inspired cuisine in a £2 million decorated space with private dining and off-site wedding and corporate catering across multiple UK venues.
- Company typePrivate
- Founded2005
- HeadquartersBirmingham, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Itihaas does
Itihaas is an award-winning Indian fine dining restaurant operated by Mariso Holdings Ltd (registered in England and Wales, company no. 12628908) from a single site at 18 Fleet Street in Birmingham's Jewellery Quarter. The restaurant is built around traditional North Indian and Mughal-inspired cuisine prepared using tandoor (clay oven) techniques by chefs trained in 5-star Indian hotel kitchens, with set menus priced at £49.50, an Iftar Thali at £29.50 per person, a Bottomless Thali with time-limited slots, and a separate à la carte offering. The £2 million physical fit-out features 18th and 19th century Indian artefacts, original paintings, carved stone elephants, and 300-year-old hand-carved wooden doors, anchoring a premium positioning relative to typical UK Indian restaurants. Two private dining spaces — the Tiffin Room (12 covers with dedicated bar and butler service) and the Maharaja Suite (60 covers with mood lighting and digital presentation screens) — serve corporate events, weddings, and special occasions.
The company makes money primarily through on-premise dining (à la carte, set menus, thali experiences), private dining and event hire, off-site catering and wedding catering at partner venues, delivery and takeaway, and gift voucher sales through voucherconnect.com. Go-to-market is hybrid: a sales-led motion targeting corporate event bookers and wedding planners, layered with an event-driven motion including wedding fayres, charity functions, and seasonal celebrations such as Ramadan Iftar and Mother's Day. Distribution spans the single Birmingham restaurant, an OpenTable-powered online booking widget, and off-site catering partnerships with West Midland Safari Park (a five-year Official Asian Events Catering Partner arrangement covering three venues), ICC Birmingham, Warwick Castle, the University of Birmingham, Stratford Manor, Bolsover Castle, City Hall Cardiff, and Birmingham Botanical Gardens.
Itihaas firmographics
Firmographics- Name
- Itihaas
- Legal name
- Mariso Holdings Ltd
- Website
- https://www.itihaas.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Itihaas is an award-winning Indian fine dining restaurant in Birmingham's Jewellery Quarter, serving Mughal-inspired cuisine in a £2 million decorated space with private dining and off-site wedding and corporate catering across multiple UK venues.
- Ownership category
- akta.pro rank
Itihaas industry classification
Industry- Product category
- Indian Fine Dining
- NAICS
- Full-Service Restaurants (722511), Caterers (722320), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
- akta.pro secondary industries
- All-Day Dining Restaurants (THAFACAJ), Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly) (THAFAIAK)
Keywords
Where Itihaas is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Itihaas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Restaurant Dining: Itihaas generates primary revenue through dine-in services at its Birmingham Jewellery Quarter location. Guests pay per meal for à la carte dining, set menus, or thali experiences. The restaurant serves lunch and dinner across multiple seatings.
- Private Events and Catering: Significant revenue stream from hosting private dining events including corporate dinners, wedding receptions, and special occasions. The restaurant provides dedicated event spaces and bespoke catering services for these occasions.
- Delivery and Takeaway: The restaurant offers takeaway and delivery services for customers who prefer to enjoy Itihaas cuisine at home, with dedicated delivery and takeaway drink menus available.
- Gift Vouchers: Sale of gift vouchers through voucherconnect.com platform, providing flexible gifting options for customers and generating upfront revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Set Menu £49.50 |
| One time/ perpetual license | Pay-as-you-go | Iftar Thali Menu £29.50 per person |
| One time/ perpetual license | Pay-as-you-go | Bottomless Thali |
| One time/ perpetual license | Pay-as-you-go | Mother's Day Set Menu |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Itihaas product offering
Product offeringCore offering
Itihaas operates an Indian fine dining restaurant in Birmingham's Jewellery Quarter offering multiple menu formats (A'la carte, Thali, Set Menu, Bottomless Thali, Iftar, Business Lunch) for in-house dining, takeaway, private dining events, and external wedding/corporate catering across partner venues.
Product overview
Itihaas is an award-winning Indian restaurant offering a portfolio of dining experiences centered around authentic Mughal-era cuisine. The core offerings include Market Street casual dining, A'la Carte menus, and traditional Thali dining experiences. The restaurant features two private dining spaces—The Tiffin Room (seating 12) and the Maharaja Suite (seating 60)—for corporate events and special occasions. Additional services include wedding catering partnerships with major UK venues, a drinks menu featuring signature cocktails, delivery/takeaway options, and seasonal special menus such as Iftar and Bottomless Thali. The restaurant operates as a single unified fine dining establishment with no technology platform products.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Hosted 270 guests at single charity event raising £10,475
Companies that use Itihaas
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Itihaas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Itihaas partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- West Midland Safari ParkcoreFive-year partnership making Itihaas the Official Asian Events Catering Partner for West Midland Safari Park's three event venues: Spring Grove House (up to 180 guests), Cellarz (110 guests), and Treetops Pavilion (450 guests). The venues welcome approximately 150 events per year with growing Asian wedding market.
- Let's Feed BrumcoreItihaas Managing Director Raj Rana is co-founder and director of this homeless support initiative. The restaurant actively supports the charity through food donations and hosting fundraising events like the annual Curry and Comedy Night.
- Birmingham Botanical GardensminorEvent venue partner for hosting corporate dining events, charity functions, and the annual Curry and Comedy Night charity fundraiser.
- ICC BirminghamminorExisting events partner for catering services at this major Birmingham convention centre.
- The Great Hall, University of BirminghamminorEvents catering partner at this prestigious university venue.
- Warwick CastleminorExisting events partner for catering at this historic castle venue.
- Stratford ManorminorEvents catering partner at this Stratford-upon-Avon venue.
- Bolsover CastleminorEvents catering partner at this Derbyshire heritage venue.
- City Hall, CardiffminorEvents catering partner at this Cardiff civic venue.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Itihaas competitors and assessment
Company assessmentDirect peers
- Lasan Restaurant: Indian fine dining restaurant in Birmingham, directly comparable to Itihaas on cuisine, city, and upscale positioning; competes for the same corporate and wedding clientele.
- Gymkhana: Michelin-starred fine dining Indian restaurant in London; directly comparable on premium Indian fine dining experience, destination dining, and brand-led positioning.
- The Cinnamon Club: Iconic Indian fine dining restaurant in London housed in a heritage building; comparable on premium positioning, heritage-venue format, and corporate/private dining model.
- Tattu Restaurant & Bar: Modern Chinese fine dining restaurant with multiple UK sites; comparable as a high-design, experiential premium-Asian restaurant targeting affluent diners and special occasions.
- Asha's Restaurant: Premium Indian restaurant chain founded by Asha Bhosle; comparable on upscale Indian cuisine, signature chef association, and destination branding.
- Royal Nawaab: Asian banqueting and fine dining venue in the UK; comparable on large-format Asian event hosting, wedding catering, and premium positioning.
- Rasoi Restaurant: Indian fine dining restaurant in the UK offering premium cuisine and an emphasis on traditional cooking techniques; comparable fine dining positioning.
Broad incumbents
- Dishoom: UK-wide Indian restaurant chain serving elevated Indian cuisine in a heritage-inspired setting; comparable positioning and audience but operates at larger scale and multiple sites.
- Mowgli Street Food: Multi-site UK Indian restaurant brand offering Indian cuisine with a strong experiential and storytelling concept; comparable culinary approach and target market, though more casual and broader geographic reach.
Regional players
- Zindiya Birmingham: Modern Indian street food restaurant in Birmingham; comparable on city and cuisine, but a more casual, younger-skewing concept competing for share of Indian dining occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Itihaas social profiles
Digital presenceItihaas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Itihaas leadership team
Management profileNumber of profiles
Profiles2 records
Itihaas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Itihaas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Itihaas
What does Itihaas do?
Itihaas operates an Indian fine dining restaurant in Birmingham's Jewellery Quarter offering multiple menu formats (A'la carte, Thali, Set Menu, Bottomless Thali, Iftar, Business Lunch) for in-house dining, takeaway, private dining events, and external wedding/corporate catering across partner venues.
Is Itihaas a public or private company?
Itihaas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Itihaas founded?
Itihaas was founded in 2005. It employs 11 to 50 people.
Where is Itihaas based?
Itihaas is headquartered in Birmingham, United Kingdom, in the Europe region.
How does Itihaas make money?
Four revenue lines are on record. Restaurant Dining is the primary driver. The others are private Events and Catering, delivery and Takeaway and gift Vouchers.
Who are Itihaas's main competitors?
Direct peers on record are Lasan Restaurant, Gymkhana, The Cinnamon Club, Tattu Restaurant & Bar, Asha's Restaurant, Royal Nawaab and Rasoi Restaurant. Broad incumbents are Dishoom and Mowgli Street Food. Zindiya Birmingham is listed as a regional player.
Does Itihaas have an API?
No public API is recorded for Itihaas.
What industry is Itihaas in?
Itihaas's product category is Indian Fine Dining. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5812.