The Cinnamon Club

What The Cinnamon Club does

The Cinnamon Club is a modern Indian fine dining restaurant operating from a single site in Westminster, London — the Grade II listed former Westminster Library at 30-32 Great Smith Street — since 2001. Founded and led by Executive Chef Vivek Singh, the restaurant is credited as the original modern Indian fine dining venue in London and operates à la carte dining, seasonal tasting menus, private events, two onsite bars (Library Bar and Club Bar) with resident mixologist and sommelier programmes, a Saturday Jazz Brunch, and chef collaboration dinners. The site can seat up to 130 guests in the main restaurant and accommodate private dining and standing receptions for up to 300.

Revenue is generated through six primary streams: in-restaurant dining (lunch, dinner, weekend brunch, and special occasion menus ranging from £19 weekday lunches to £175 New Year's Eve covers), private and corporate events, takeaway and delivery via the Preoday platform, retail product sales through The Cinnamon Collection shop (Christmas puddings, meal kits, dine-at-home experiences, cookbooks, gift vouchers), and one-to-one or group cookery masterclasses (with the flagship one-to-one priced at £1,250 per person). GTM is direct-to-consumer and event-driven, supported by a marketing mix comprising the company website with OpenTable integration, email newsletter, organic social media (Facebook, Instagram, YouTube), PR driven by Vivek Singh's BBC appearances, and participation in events such as the London Restaurant Festival.

The restaurant operates as a brand under The Cinnamon Collection Limited (the legal entity), which is in turn owned by Boparan Restaurant Group — a UK conglomerate employing 2,800+ people across brands including Giraffe, Ed's Easy Diner, GBK, Carluccio's, Fishworks, and Slim Chickens. The Cinnamon Collection comprises five restaurants across London and Oxford. Other ancillary operations include a seasonal pop-up at Forte Village Resort in Sardinia. Technology footprint is limited to third-party hospitality SaaS (OpenTable, Preoday, Toggle) and a centralised procurement operation via the parent group spanning 250+ suppliers in 30+ countries.

Name

The Cinnamon Club

Legal name

The Cinnamon Collection Limited

Website

https://cinnamonclub.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

The Cinnamon Club is a modern Indian fine dining restaurant in Westminster, London, founded in 2001, serving affluent diners, corporate event clients, and at-home retail customers through à la carte dining, private events, masterclasses, and meal kits under The Cinnamon Collection.

Ownership category

akta.pro rank

Product category

Indian Fine Dining Restaurant

NAICS

Restaurants and Other Eating Places (72251), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industry

Cocktail Lounges & Speakeasies (MPAGAIAD)

Keywords

• Indian fine dining
• Modern Indian restaurant
• Private dining events
• Westminster restaurant London
• Cookery masterclasses

Headquarters

HQ city

Westminster

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Fine Dining Restaurant Sales: Revenue from in-restaurant dining covering lunch, dinner, and special events. Includes à la carte menus, tasting menus, set menus, and seasonal promotions. Bookings managed via OpenTable and walk-ins.
2. Private Events and Private Dining: Revenue from private dining room hire, corporate events, weddings, and exclusive celebration bookings. Venues include The Reading Room (seats 60, standing 90), The Gallery (seats 40), Main Restaurant (seats 130, standing 300), and Cinnamon Club Bar (standing 70). Catering for year-end parties and soirées.
3. Takeaway and Delivery: Revenue from takeaway and delivery orders placed through the Preoday online ordering platform, including a dedicated Boparan takeaway menu.
4. Retail Products and Meal Kits: Direct-to-consumer sales of Christmas puddings (1lb at £30, 2lb at £50), festive meal kits, and at-home dining kits sold via the Cinnamon Collection shop. Nationwide delivery available.
5. Gift Vouchers: Sale of digital and physical dining gift vouchers for use across The Cinnamon Club and broader Cinnamon Collection restaurants.
6. Cookery Masterclasses: Revenue from one-to-one and group cookery masterclasses with Executive Chef Vivek Singh and team chefs. One-to-one masterclass priced at £1,250 per person. The restaurant is also closed to public for private hands-on sessions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Cinnamon Club is a modern Indian fine dining restaurant housed in the Grade II listed former Westminster Library in London, operating since 2001. It serves innovative Indian cuisine paired with a curated cocktail and wine program, offers private dining and event hire across multiple rooms, and sells at-home meal kits, Christmas puddings, gift vouchers, and cookery masterclasses.

Differentiator

Problem solved

Functional benefit

Products and services

• The Cinnamon Club Fine Dining Restaurant Modern Indian fine dining restaurant set in a Grade II listed building, serving innovative and creative Indian cuisine with an award-winning wine list to diners in Westminster, London.
• Private Dining and Events Private dining and event hire across The Reading Room (60 seated, 90 standing), The Gallery (40 seated), Main Restaurant (130 seated, 300 standing), and Cinnamon Club Bar (70 standing) for corporate events, weddings, and celebrations.
• The Library Bar and The Club Bar Two distinct bar experiences: The Library Bar (elegant setting within the Grade II listed building) and The Club Bar (subterranean speakeasy-style bar), featuring cocktails with a cinnamon twist and an extensive curated wine list.
• Takeaway and Delivery Takeaway orders placed through the Preoday online ordering platform, with a dedicated Boparan takeaway menu and additional delivery partners.
• 25th Anniversary Tasting Menu Eleven-course tasting menu celebrating The Cinnamon Club's 25-year history and culinary evolution.
• Cookery Masterclasses Hands-on cooking masterclasses with Executive Chef Vivek Singh and team chefs, available as one-to-one sessions (£1,250 per person) or group bookings, including private hands-on sessions held when the restaurant is closed.
• Gift Vouchers Digital and physical dining gift vouchers redeemable at The Cinnamon Club and across The Cinnamon Collection restaurants.
• Home Delivery Meal Kits At-home meal kits including Festive Feast, Vegan Meal Kit, and BBQ Meal Kits sold via The Cinnamon Collection shop with nationwide delivery.
• Garam Masala Christmas Pudding Signature spiced Christmas pudding sold via The Cinnamon Collection shop for home delivery in 1lb (£30) and 2lb (£50) sizes.
• Special Seasonal Menus Rotating seasonal and themed menus including Summer Tasting, Autumn Feast, Festival of Colour (Holi), Veganuary, Valentine's Day, Christmas Eve, Christmas Day, New Year's Eve, and Diwali menus.
• Retro Menu Throwback menu featuring signature dishes from the original 2001 opening menu at 2001 prices, touring across Cinnamon Collection locations.
• Saturday Jazz Brunch Weekend brunch service accompanied by live jazz entertainment.

Quantifiable outcome

• Named one of The Sunday Times Best Places to Work 2025 (The Cinnamon Collection)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered notable, minor and core.

• PATEL WinesnotableGTM or Marketing Partner · 1 January 2026PATEL Wines, founded by Raj Patel (the first Indian winemaker to produce and own a winery in Napa Valley), partnered with The Cinnamon Club for a one-night-only 'Wine & Spice Evening' on 12 February. The event featured five exceptional wines including rare and limited Napa Valley releases, paired with a five-course Indian feast designed by Chef Vivek Singh. Raj Patel guided guests through the wine selection.
• Chet Sharma (BiBi)notableStrategic or Co-development Partner · 1 January 2026Chet Sharma of Michelin-recognised restaurant BiBi participated as a guest chef in The Cinnamon Club's All-Star Indian Chef Dinner on 15 May 2026, contributing a canapé inspired by Vivek Singh's cooking style.
• Cyrus Todiwala (Café Spice Namasté)notableStrategic or Co-development Partner · 1 January 2026Celebrated chef Cyrus Todiwala of Café Spice Namasté participated as a guest chef in The Cinnamon Club's All-Star Indian Chef Dinner on 15 May 2026, contributing a roasted chicken cafreal dish inspired by Vivek Singh's cooking style.
• Dipna Anand (Brilliant Gastro)notableStrategic or Co-development Partner · 1 January 2026Chef Dipna Anand of Brilliant Gastro participated as a guest chef in The Cinnamon Club's All-Star Indian Chef Dinner on 15 May 2026, contributing a lamb nihari biryani dish inspired by a formative early visit to The Cinnamon Club.
• Sameer Taneja (Benares)notableStrategic or Co-development Partner · 1 January 2026Chef Sameer Taneja of Benares participated as a guest chef in The Cinnamon Club's All-Star Indian Chef Dinner on 15 May 2026, contributing a Malabar scallop dish as a tribute to two decades of mentorship and support from Vivek Singh.
• Forte Village ResortnotableStrategic or Co-development Partner · 1 January 2025Chef Vivek Singh and The Cinnamon Club operate a seasonal pop-up restaurant at Forte Village Resort on the south coast of Sardinia. Forte Village has been voted 'World's Leading Resort' every year since 1998. This partnership brings The Cinnamon Club's modern Indian cuisine to international resort guests during the summer season, extending brand reach beyond the UK.
• Ollie Dabbous (HIDE)minorStrategic or Co-development Partner · 1 January 2024Michelin-starred chef Ollie Dabbous of HIDE contributed a guest dish (spiced venison loin with fennel yoghurt, pumpkin and pistachio pilaff) at The Cinnamon Club from 30 September 2024, as part of the autumn game season guest chef series.
• Marcus Wareing (Marcus Wareing Restaurants)minorStrategic or Co-development Partner · 1 January 2024Michelin-starred chef Marcus Wareing contributed a guest dish (wild mallard glazed with juniper, black pepper and orange) at The Cinnamon Club from 14–27 October 2024, as part of the autumn game season guest chef series.
• Brett Redman (Jidori and Elliot's)minorStrategic or Co-development Partner · 1 January 2024Chef Brett Redman of Jidori and Elliot's contributed a guest dish (Venison Tsukune with homemade juniper Tare sauce) at The Cinnamon Club from 28 October – 10 November 2024, as part of the autumn game season guest chef series.
• OpenTablecoreTechnology or IntegrationOpenTable is the primary third-party table reservation and event booking platform used by The Cinnamon Club. Embedded across the website and used for all online table reservations, tasting menu bookings, and special event experience bookings.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Dishoom: Multi-site modern Indian restaurant group in London and beyond with vintage Bombay café aesthetic. Comparable in modern Indian positioning, central-London flagship near Covent Garden, and a similar mix of walk-in diners, private events, and at-home retail products (Dishoom at home). Sits at a more accessible price point but competes for the same modern Indian customer.
• Café Spice Namasté: Long-running modern Indian restaurant in Tower Hamlets led by Cyrus Todiwala. Comparable in pioneering modern Indian cuisine format in London; Todiwala has guest-collaborated at The Cinnamon Club's All-Star Chef Dinner.
• Benares: Modern Indian fine dining restaurant in Mayfair, London, founded by Atul Kochhar (one of the first Indian chefs to receive a Michelin star). Directly comparable in menu style, price point, and Westminster-adjacent corporate clientele; Sameer Taneja has guest-collaborated with The Cinnamon Club, signalling direct peer status.
• BiBi: Michelin-recognised modern Indian restaurant in Mayfair led by Chet Sharma. Directly comparable as a peer modern Indian fine dining venue, and Chet Sharma has participated in The Cinnamon Club's All-Star Chef Dinner, confirming peer status within the London modern Indian category.
• Brilliant Gastro (Dipna Anand): Southall-based modern Indian restaurant led by Dipna Anand. Comparable modern Indian peer whose chef has participated in The Cinnamon Club's All-Star Chef Dinner, confirming direct peer positioning within the London modern Indian scene.
• Trishna: Marylebone-based modern Indian fine dining restaurant from the Sethi family (Gymkhana/Bombay Bustle group). Comparable in modern Indian cuisine format and premium central-London positioning, with overlapping private-dining and tasting menu offerings.
• Brigadiers: Modern Indian barbecue and dining venue in the City of London from the Gymkhana/Trishna group. Comparable in modern Indian cuisine format and central-London corporate clientele, though more barbecue/grill-led; competes for similar private-events and group-booking clients.
• Tamarind Kitchen: Modern Indian restaurant in Mayfair from the Tamarind group (Tamarind of Mayfair, which held a Michelin star). Comparable in contemporary Indian cuisine, premium central London positioning, and corporate dining audience.
• Gymkhana: Michelin-starred modern Indian fine dining restaurant in Mayfair, London, founded by Karam Sethi (also of Trishna and Brigadiers). The most direct competitive comparable: modern Indian cuisine with high-end tasting menus, premium pricing, and a similar target audience of affluent diners and corporate clients in central London.

Broad incumbents

• The Wolseley: Iconic grand European café/restaurant in Piccadilly, London, operated by Corbin & King. Comparable as a heritage-building, high-footfall fine dining venue in central London with all-day dining, private events, and similar corporate and tourist clientele - though European cuisine rather than Indian.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJ7yh5xFkPCv2nSJiTJXhDA
• Xx.com/cinnamonclub
• Facebookfacebook.com/cinnamonclub
• LinkedInlinkedin.com/company/cinnamon-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cinnamon Club