ajinomoto brasil

What ajinomoto brasil does

Ajinomoto Brasil Ind. e Com. Ltda. is a private Brazilian limited company and the Brazilian subsidiary of Ajinomoto Co. Inc., a Japanese multinational food corporation. It manufactures food, beverage, seasoning, and amino acid-based ingredient products, with a portfolio that includes AJI-NO-MOTO umami flavor enhancer, AJI-SAL salt blends, Hondashi seasoning, MID gelatin mixes, SAZÓN seasoning blends, and other food brands. Its disclosed core technology is food product formulation and seasoning technology, applied across flavor enhancement, gelatin, soup, sauce, and convenience-food offerings.

The company serves Brazilian home cooks as its primary customer segment and food-service professionals—including restaurants, hotels, and food-service operators—as a secondary segment. It reaches buyers through major retail chains and supermarkets, its own e-commerce store, and a dedicated Food Service division, while the Sabores Ajinomoto platform supplies tested recipes, meal plans, videos, a newsletter, and brand-specific microsites. Revenue comes from one-time sales of branded consumer food products and professional-grade ingredients and seasonings; public pricing, contract values, and revenue figures are not disclosed.

Name

ajinomoto brasil

Legal name

Ajinomoto Brasil Ind. e Com. Ltda.

Website

https://saboresajinomoto.com.br

Company type

Private

Operating status

Operating

Short description

Ajinomoto Brasil is the Brazilian subsidiary of Ajinomoto Co. Inc., selling branded seasonings, flavor enhancers, gelatin mixes, and related food products to home cooks and food-service professionals through retail, e-commerce, and dedicated professional channels.

Ownership category

akta.pro rank

Product category

Seasonings and Food Ingredients

NAICS

Seasoning and Dressing Manufacturing (31194), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Soy Sauce, Tamari & Asian Condiments Manufacturing (AFAKADAF)

akta.pro secondary industry

Fermented & Specialty Condiments Manufacturing (Kimchi Base, Gochujang, Miso-Based Sauces) (AFAKADAO)

Keywords

• Seasoning products
• Umami flavor enhancers
• Food ingredients
• Gelatin mixes
• Foodservice seasonings

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Consumer Food Products: Ajinomoto Brasil generates revenue through the sale of branded food products including seasonings, flavor enhancers, gelatin mixes, and ready-to-use seasoning blends sold through retail stores and e-commerce.
2. Food Service Division: Professional-grade ingredients and seasonings sold to restaurants, hotels, and food service operators through the dedicated ajinomotofoodservice.com.br channel.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ajinomoto Brasil manufactures and sells branded food seasoning and ingredient products in Brazil under multiple trademarks including AJI-NO-MOTO (umami flavor enhancer), AJI-SAL (salt blends), HONDASHI (bonito fish-based seasoning), MID (gelatin mixes), MID Zero, SAZÓN (seasoning/caldo blends), VONO, Satis! (shoyu), Terrano and Sabor a Mi. The company sells through retail stores, its own e-commerce platform and a dedicated Food Service channel serving restaurants, hotels and food service operators.

Differentiator

Problem solved

Functional benefit

Brands

• AJI-NO-MOTO: Umami seasoning / flavor enhancer
• AJI-SAL
• HONDASHI
• MID
• MID Zero
• SAZÓN
• VONO
• SABOR A MI
• SATIS!
• RECEITA DE CASA
• MANIOCA
• TERRANO
• SABORES AJINOMOTO

Products and services

• AJI-NO-MOTO

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Nestlé Brasil: Brazilian subsidiary of Nestlé, the world's largest food company. Directly comparable as a multi-brand food manufacturer with seasoning/bouillon products (Maggi), instant soups, and beverages serving both consumer and food service channels in Brazil.
• Unilever Brasil: Brazilian subsidiary of Unilever with major condiment brands (Hellmann's, Knorr) and food service offerings. Comparable as a large multi-category food manufacturer competing in Brazilian seasonings, sauces, and bouillon categories.
• Kraft Heinz Brasil: Brazilian arm of Kraft Heinz, with category-leading ketchup, mayonnaise, and sauces (Heinz brand). Comparable as a global condiments and sauces competitor with strong retail presence in Brazil.

Direct peers

• Kikkoman: Japanese global leader in soy sauce and Asian condiments. Directly comparable as Ajinomoto's primary Japanese competitor in the soy sauce and Asian seasoning category, including the Satis! brand's product space.
• McCormick & Company: Global leader in seasonings, spices, and condiments with Brazilian presence. Directly comparable as a multinational seasoning manufacturer targeting both consumer and food service segments with branded flavor solutions.
• Hinode: Brazilian food manufacturer with seasonings, instant noodles, and beverage products. Highly comparable as a Brazilian-headquartered competitor in the same mass-market seasoning and convenience food categories.
• Kitano: Brazilian seasonings manufacturer with extensive presence in retail and food service. Direct competitor in the spice blends, bouillons, and condiments categories where Ajinomoto operates.
• Hikari: Brazilian manufacturer of Asian-inspired sauces, soy sauce, and seasonings. Directly comparable as a competitor in shoyu/soy sauce and Asian-style condiments, including the Satis! brand's category.
• Mariza Alimentos: Brazilian seasonings and bouillons manufacturer with strong food service presence. Direct competitor in instant broths, seasonings, and condiments sold to both retail and food service channels.
• Maggi (Nestlé): Nestlé-owned bouillon, seasoning, and convenience food brand dominant in Brazil. Highly comparable as a direct competitor in bouillon cubes, instant soups, and recipe-led consumer engagement in the Brazilian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ajinomoto brasil