Angus Alchemy

What Angus Alchemy does

Angus Alchemy is a privately held Scottish craft distillery based in Carnoustie, Angus, operating as Angus Alchemy Ltd. (company number SC692764). The business was founded and is run by three principals — Phil Paton, Martin Brown, and Campbell Archibald — who position the company around the revival of moonshine production in Scotland, a category traditionally absent from the country's whisky-dominated distillery landscape. The company produces a portfolio of Scottish moonshines and gins, alongside four ready-to-drink canned products, miniature gift sets, branded merchandise, and paid distillery tasting experiences.

Production is anchored on a rye/grain base spirit that is filtered seven times and infused for 6 to 8 weeks for moonshine variants, with dessert-inspired flavour profiles referencing Scottish culinary heritage (Cranachan, Clootie dumpling, Banoffee Pie, Salted Caramel). All operations are powered by a purpose-built bio boiler running on sustainable local wood chips, and on-site honey from resident bees is used as an ingredient in select SKUs. The gin range includes Prickly Gin, Prickly Gin Navy Strength, Prickled Pink Gin, and a co-branded Paul Lawrie Scottish Gin. Spirits are priced £39.50–£45.00 per 70cl bottle, miniatures at £6.25, and RTD cans at £4.00.

Revenue is generated through four streams: direct-to-consumer spirits sales via the company's own e-commerce storefront and on-site distillery shop, tasting experiences priced £25–£250 per person (booked via FareHarbor across seven formats ranging from introductory tours to the Alchemy Academy mixology session and rare cask tastings), gift cards, and merchandise. Distribution is exclusively direct and Scotland-based, with no third-party wholesalers or export channels identified. Strategic co-branded partnerships with golfer Paul Lawrie, the My Name'5 Doddie Foundation, and Carnoustie band Gleadhraich underpin charity-linked SKUs. The company is expanding into visitor accommodation and developing an on-site Cycle Sanctuary targeting cycling tourists in the Angus region.

Name

Angus Alchemy

Legal name

Angus Alchemy Ltd.

Website

https://angusalchemy.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Angus Alchemy is a privately held Scottish craft distillery in Carnoustie, Angus, producing Scottish moonshine, gin, RTD cans, and merchandise, and operating paid distillery tasting experiences for visitors, tourist groups, and local consumers via direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Craft Distillery

NAICS

Distilleries (31214)

SIC

Malt Beverages (2082)

akta.pro primary industry

Craft Distilleries & Microdistilleries (THAFALAH)

akta.pro secondary industries

Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Craft distillery spirits
• Scottish moonshine production
• Craft gin distilling
• Distillery tasting experiences
• Ready to drink cocktails

Headquarters

HQ city

Carnoustie

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Spirits Sales: Direct sales of craft spirits including moonshine, gin, and ready-to-drink products through the company's e-commerce store and on-site distillery shop. Product range includes full-size bottles (70cl), miniature bottles (5cl), and RTD cans.
2. Distillery Tasting Experiences: Revenue from paid tasting experiences including The Alchemist (£25pp), The Albannach (£30pp), The Angels' Share (£80pp), Alchemy Academy (£90pp), and Barrel Bonanza (£180-250pp). Also includes bespoke tasting packages at £100-200pp. Bookings managed via FareHarbor.
3. Gift Cards: Gift cards sold online that can be redeemed for Tasting Experiences, The Alchemy Academy, merchandise, and spirits.
4. Merchandise Sales: Sale of branded merchandise including t-shirts, bobble hats, and baseball caps through the online shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

Angus Alchemy is a Scottish craft distillery that produces moonshine and gin inspired by traditional Scottish recipes, alongside ready-to-drink canned cocktails, miniature bottles, gift sets and branded merchandise. The company operates a distillery near Carnoustie offering paid tasting experiences and behind-the-scenes tours, and sells its spirits directly to consumers through its own e-commerce storefront and on-site distillery shop.

Product overview

Angus Alchemy is a Scottish distillery offering a portfolio of craft spirits (moonshine, gin), ready-to-drink products, and visitor experiences. Their core spirits include signature moonshine flavours (Cranachan, Clootie, Lemon Cream, Honeyberry, Chippie Biscoff, Mistaken Identity Banoffee Pie, Hog-Pod Octane Haze) and gins (Prickly Gin, Prickly Gin Navy Strength, Prickled Pink Gin, Paul Lawrie Scottish Gin). The company produces 5cl miniature bottles and gift sets. Their visitor experience business includes tasting tours (The Alchemist, The Albannach, The Angus Local) and premium experiences (Angel's Share, Alchemy Academy, Barrel Bonanza, Keys to the Uisge Beatha). Merchandise includes branded apparel and accessories. The distillery utilises a purpose-built bio boiler powered by sustainable local wood chips for operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hog-Pod Octane Haze Moonshine 70cl premium moonshine at 40% ABV distilled with rye/grain base spirit and locally sourced ingredients, positioned around motorcycle rider culture. Sold to adult consumers through the Angus Alchemy e-commerce shop and on-site distillery.
• Gleadhraich's Salted Caramel Moonshine Salted caramel moonshine crafted in partnership with Carnoustie-based bagpipe rock band Gleadhraich, featuring sweet caramel and sea salt from the Angus coastline, sold at £40 per 70cl bottle.
• Clootie Moonshine Traditional Scottish moonshine inspired by the clootie dumpling dessert, made with dried mixed fruits, spices, treacle and honey, bottled at 40% ABV. Sold to adult consumers via the online shop and distillery.
• Cranachan Moonshine Scottish dessert-inspired moonshine featuring fresh seasonal raspberries, on-site honey, whisky essence and toasted oats and cream, bottled at 40% ABV.
• Lemon Cream Moonshine Citrus-infused moonshine inspired by lemon cream pudding, featuring fresh lemons, vanilla and Scottish craftsmanship, priced at £39.50 per 70cl bottle.
• Honeyberry Moonshine Moonshine infused with honey berry, a fruit reminiscent of blueberries and raspberries, with golden hue and floral-fruity aromas, priced at £39.50 per 70cl bottle.
• Chippie Moonshine – Clootie Biscoff Moonshine inspired by Paul 'Chippie' Lawrie's favourite dessert, distilled with ginger, caramel and cinnamon to recreate the clootie biscoff dessert in a glass; £10 per bottle is donated to the Tartan Pro Tour.
• Mistaken Identity 'Banoffee Pie' Moon5hine Charity moonshine created in collaboration with the My Name'5 Doddie Foundation, with 12% of each bottle sale donated to motor neuron disease research.
• Paul Lawrie Scottish Gin Handcrafted Scottish gin in small batches using Angus spring water infused with thistle, nettle, heather, whin and gorse flower, co-branded with golfer Paul Lawrie. £10 from each bottle is donated to the Tartan Pro Tour.
• Prickly Gin Traditional Celtic botanical gin distilled with heather, thistle and nettle in Angus water and pure grain spirit, offered at £39.50 per 70cl bottle.
• Prickly Gin – Navy Strength High-proof navy strength gin at 57.5% ABV distilled with traditional Celtic botanicals including heather, thistle and nettle, priced at £42 per 70cl bottle.
• Prickled Pink Gin Pink gin crafted with Scottish raspberries and rose petals for a delicate fruity and floral flavour, 70cl at 40% ABV priced at £39.50.
• Cranachan Moonshine Miniature 5cl miniature bottle of Cranachan Moonshine at 40% ABV, priced at £6.25 and used both as a standalone purchase and as part of the Miniatures Gift Set.
• Prickled Pink Gin Miniature 5cl miniature bottle of Prickled Pink Gin with raspberries and rose petals at 40% ABV.
• Prickly Gin Navy Strength Miniature 5cl miniature bottle of Prickly Gin Navy Strength at 57.5% ABV, suitable for vegetarians and vegans.
• Prickly Gin Miniature 5cl miniature bottle of Prickly Gin distilled with traditional Celtic botanicals.
• Chippie Moonshine Clootie Biscoff Miniature 5cl miniature bottle of Chippie Moonshine inspired by Paul Lawrie's favourite dessert with ginger, caramel and cinnamon.
• Mistaken Identity 'Banoffee Pie' Moon5hine Miniature 5cl miniature bottle of the charity 'Banoffee Pie' Moon5hine supporting My Name'5 Doddie Foundation, bottled at 40% ABV.
• Miniatures Gift Set Gift set containing six miniature spirits (Prickled Pink Gin, Prickly Gin, Cranachan Moonshine, Clootie Moonshine, Lemon Cream Moonshine, Honeyberry Moonshine) packaged in reusable packaging, priced at £25.
• The Lemon One RTD Ready-to-drink lemon-flavoured canned alcoholic beverage priced at £4.00, sold via the Angus Alchemy shop and on-site.
• The Creamy One RTD Ready-to-drink creamy-flavoured canned alcoholic beverage priced at £4.00.
• The Fruity One RTD Ready-to-drink fruity-flavoured canned alcoholic beverage priced at £4.00.
• The Ginger One RTD Ready-to-drink ginger-flavoured canned alcoholic beverage priced at £4.00.
• RTD Can Handle – Angus Alchemy Edition Bespoke reusable clip-on handle compatible with all Angus Alchemy RTD cans, priced at £4.50.
• Angus Alchemy Bobble Hat Branded adult bobble hat in black, gold and white, one size fits all, sold at £25.00.
• Angus Alchemy Baseball Cap Angus Alchemy branded baseball cap priced at £20.00.
• The Alchemist Distillery Tasting Experience Entry-level distillery tasting experience including a welcome drink, behind-the-scenes distillery tour and four of the latest flavour samples, priced at £25 per person.
• The Albannach Whisky Tasting Experience Whisky tasting covering all five Scottish whisky regions (Lowlands, Highlands, Speyside, Islands, Campbeltown) with five samples, priced at £30 per person.
• The Angus Local Tasting Experience Local spirits tasting featuring Angus region spirits including gin, rum, vodka, tequila and mezcal with four samples, priced at £25 per person.
• The Angels' Share Premium Tasting Experience Premium whisky tasting with four specially selected drams covering flavours, tasting notes and history, priced at £80 per person.
• Alchemy Academy Mixology Experience Educational mixology experience where guests create a personalised spirit concoction, including three additional samples, a moonshine cocktail and a personalised 70cl bottle with a custom label, priced at £90 per person.
• Barrel Bonanza Rare Whisky Experience Premium rare-cask whisky tasting featuring world-class cask selections and a personally labelled take-home bottle, priced at £180-£250 per person.
• Keys to the Uisge Beatha Bespoke Tasting Experience Fully bespoke group tasting experience with six unique flavours and mixes tailored to group preferences, priced at £100-£200 per person.
• Angus Alchemy Gift Card Gift card redeemable across Angus Alchemy's range including tasting experiences, Alchemy Academy sessions, merchandise, gin and moonshine products, sold online.

Quantifiable outcome

• Each batch is filtered seven times and infused for 6 to 8 weeks before bottling
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• GleadhraichminorStrategic or Co-development Partner · 1 January 2025Gleadhraich (a bagpipe rock band from Carnoustie formed in 2010) and Angus Alchemy became partners as 'mixers of mayhem' in 2025, crafting Gleadhraich's Salted Caramel Moonshine together to mark the partnership. This collaboration combines the band's brand with Angus Alchemy's distilling expertise to create a co-branded spirit product.
• Paul LawriecoreGTM or Marketing PartnerPaul Lawrie (Scottish golfer and 1999 Open champion at Carnoustie) partnered with Angus Alchemy to create Paul Lawrie Scottish Gin. The gin uses crystal clear waters from Angus and botanicals including Thistle, Nettle, Heather, Whin and Gorse Flower (the shrub that flowers on Carnoustie links where Paul won in 1999). £10 from each bottle sold is donated to the Tartan Pro Tour, which develops and supports Scottish golf talent.
• My Name'5 Doddie FoundationcoreGTM or Marketing PartnerAngus Alchemy partnered with the My Name'5 Doddie Foundation (founded by rugby legend Doddie Weir OBE following his motor neuron disease diagnosis in 2017) to create the Mistaken Identity 'Banoffee Pie' Moonshine. A 12% donation from every bottle goes directly to the charity. The partnership honours Doddie Weir's legacy and supports MND research.
• Tartan Pro TourminorGTM or Marketing PartnerThrough the Paul Lawrie partnership, Angus Alchemy donates £10 from each bottle of Paul Lawrie Scottish Gin sold to The Tartan Pro Tour. The Tartan Pro Tour develops and supports Scottish golfing talent, aligning with Paul Lawrie's commitment to nurturing Scotland's next generation of golfers.
• Paul 'Chippie' LawrieminorGTM or Marketing PartnerAngus Alchemy partnered with Paul 'Chippie' Lawrie (following his iconic 1999 Open win at Carnoustie) to create Chippie Moonshine - Clootie Biscoff. Based on Paul Lawrie's favourite dessert, the moonshine is distilled with ginger, caramel and cinnamon to recreate the dessert in a glass. £10 from each bottle is donated to the Tartan Pro Tour.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Glasgow Distillery Company: The Glasgow Distillery Company produces Scottish gin, whisky, and vodka and operates visitor experiences. Its combination of craft spirit manufacturing, direct brand engagement, and on-site tastings closely matches Angus Alchemy's core model.
• Dunnet Bay Distillers: Dunnet Bay Distillers is an independent Scottish craft distillery with a portfolio centered on gin and vodka, complemented by distillery visits and tastings. It is comparable through its locally rooted premium spirits and paid visitor proposition.
• Lindores Abbey Distillery: Lindores Abbey Distillery produces Scottish single malt whisky and provides tours, tastings, and a visitor centre. Its product scope is more whisky-focused, but its destination distillery model is closely comparable to Angus Alchemy's manufacturing-plus-experience approach.
• The Cairn Distillery: The Cairn Distillery produces Scottish gin and whisky and offers structured visitor tours and tastings. It competes for the same craft-spirit and experiential-distillery customers as Angus Alchemy.
• Isle of Raasay Distillery: Isle of Raasay Distillery manufactures Scottish whisky and gin and monetizes its production through tours and tastings. It is a relevant destination-distillery peer with a stronger focus on single malt whisky.
• Kingsbarns Distillery: Kingsbarns Distillery is a Scottish single malt producer with a visitor centre and guided experiences. Although its range is whisky-led, it serves a similar regional audience through a combined production, tasting, and tourism model.
• Strathearn Distillery: Strathearn Distillery produces small-batch gin, whisky, vodka, and other spirits and offers visitor experiences. Its craft, multi-spirit production and experiential positioning make it a direct comparison for Angus Alchemy.
• Arbikie Distillery: Arbikie Distillery is a farm-to-bottle Scottish producer of gin, vodka, and whisky with a visitor offering. Its local provenance, field-to-bottle processes, and on-site experiences are comparable to Angus Alchemy's Scottish ingredient and sustainability story.
• Nc'nean Distillery: Nc'nean is an independent Scottish distillery with a small-scale premium portfolio and visitor experiences. Its organic production and sustainability-led brand positioning provide a close thematic and operating comparison, despite a greater focus on single malt whisky.

Broad incumbents

• Edinburgh Gin: Edinburgh Gin operates a Scottish distillery, offers consumer experiences, and sells a broad portfolio of gin and related products. It overlaps directly with Angus Alchemy's gin and tasting activities but is a larger, more diversified incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/angusalchemy
• LinkedInlinkedin.com/company/angus-alchemy
• Instagraminstagram.com/angusalchemy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Angus Alchemy