Anglia Fire Protection
Anglia Fire Protection is a privately held, family-run UK fire-safety contractor supplying, installing, and maintaining fire extinguishers, alarms, emergency lighting, suppression systems, and fire-risk assessments for commercial businesses, landlords, and property owners across East Anglia, South-East England, and London.
- Company typePrivate
- Founded1982
- HeadquartersBraintree, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
What Anglia Fire Protection does
Anglia Fire Protection (legal entity P.A.F.G. Ltd, trading as Anglia Fire Protection UK) is a privately held, family-run UK fire-safety contractor founded in 1982 in Dunmow and now headquartered in Braintree, Essex. The company supplies, installs, and maintains fire extinguishers (water, foam, CO2, powder, wet chemical, and automatic), fire alarm systems (conventional, addressable, wireless, aspirating, and beam detection), emergency lighting, gaseous fire-suppression systems, fire risk assessments, fire warden training, nurse call systems, and fire-safety signage. Services are delivered to commercial businesses, property owners, and landlords across East Anglia, South-East England, and London, with coverage explicitly including Essex, Norfolk, Hertfordshire, Suffolk, and Cambridgeshire.
The underlying technology is conventional, standards-compliant fire-safety hardware integration (BS 5839 for alarms, BS 5266 for emergency lighting, BS 5306 for extinguishers) rather than proprietary software. Combined staff experience in the fire-safety industry exceeds 130 years, with the longest-serving employee at over 35 years, enabling multi-skilled engineers to service alarm and extinguisher systems in a single visit. The company has no API, SDK, or software product.
Revenue is generated through two streams: one-time supply and installation of equipment (for new builds and retrofits), and recurring annual and bi-annual service and maintenance contracts that provide a recurring revenue base. Pricing is primarily project-based with obligation-free site surveys; an active 5% social-media discount offer targets existing service-contract customers. Go-to-market is sales-led via field engineers conducting on-site surveys and inbound phone/website enquiries, supported by a content-marketing blog and organic social media presence on Facebook, Twitter/X, and LinkedIn, with a 24/7 emergency call-out function differentiating the offering. The customer base is broad and vertically diverse — factories, offices, shopping centres, healthcare facilities, leisure venues, local authorities, churches, and Stansted Airport tenants — with no large anchor accounts.
Anglia Fire Protection firmographics
Firmographics- Name
- Anglia Fire Protection
- Legal name
- P.A.F.G. Ltd
- Website
- https://angliafireprotection.co.uk
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Short description
- Anglia Fire Protection is a privately held, family-run UK fire-safety contractor supplying, installing, and maintaining fire extinguishers, alarms, emergency lighting, suppression systems, and fire-risk assessments for commercial businesses, landlords, and property owners across East Anglia, South-East England, and London.
- Ownership category
- akta.pro rank
Anglia Fire Protection industry classification
Industry- Product category
- Fire Protection Services
- NAICS
- Security Systems Services (56162)
- akta.pro primary industry
- Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)
- akta.pro secondary industries
- Fire Alarm Systems (Design/Install/Service/Monitoring) (BPABAHAA), Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI)
Keywords
Where Anglia Fire Protection is headquartered
LocationHeadquarters
- HQ city
- Braintree
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Anglia Fire Protection business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Fire safety equipment supply and installation: One-time supply and installation of fire alarm systems, fire extinguishers, emergency lighting, signage, nurse call systems, and gaseous fire suppression systems for new builds and retrofits.
- Service and maintenance contracts: Recurring annual and bi-annual servicing and maintenance contracts for fire alarms, emergency lighting, fire extinguishers, and suppression systems. Includes free surveys for new clients and scheduled service calendar plans to spread costs for customers.
- Fire risk assessments: One-time professional fire risk assessment audits of premises to identify fire hazards and ensure regulatory compliance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free site survey with obligation-free quotation |
| Subscription | Annual | 5% discount on service contract cost for one year |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Anglia Fire Protection product offering
Product offeringCore offering
Anglia Fire Protection supplies, installs, and maintains fire safety equipment and systems — including fire extinguishers, fire alarm systems, emergency lighting, gaseous fire suppression systems, fire safety signage, and nurse call systems — for commercial and residential premises across East Anglia, South-East England, and London. The company also carries out fire risk assessments, delivers staff fire warden training, and provides recurring annual and bi-annual servicing contracts plus 24/7 emergency call-out support.
Product overview
Anglia Fire Protection is a service-based fire safety company offering a comprehensive portfolio of fire protection products and services. The core offering includes Emergency Lighting, Fire Alarms (wireless, conventional, addressable, aspirating, and beam detection systems), Fire Extinguishers (water, foam, CO2, powder, wet chemical, automatic), Fire Suppression (Gaseous Fire Suppression Systems for server rooms and data centres), Fire Risk Assessments, Fire Training, Nurse Call systems, and Signage. These services are provided through a unified service delivery model covering supply, installation, survey, and ongoing maintenance and servicing.
Differentiator
Problem solved
Functional benefit
Products and services
- Emergency Lighting
- Fire Alarms
- Fire Extinguishers
- Fire Risk Assessments Professional Fire Risk Assessment (FRA) audits identifying fire risks and recommending safety precautions, including legal compliance guidance and mandatory 5-year reviews.
- Fire Suppression
- Fire Training On-site staff fire warden training covering fire prevention, equipment usage, evacuation procedures, and emergency response, delivered on customer premises for a realistic training experience.
- Nurse Call Systems Supply, installation, and maintenance of nurse call systems including pull cords, push buttons, pendants, and pressure mats, used in hospitals, care homes, and other settings to enable patients or clients to contact nurses or carers.
- Fire Safety Signage Supply and installation of fire safety signs and fire extinguisher signs for commercial properties including hospitals, warehouses, schools, and offices.
Companies that use Anglia Fire Protection
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Anglia Fire Protection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Anglia Fire Protection partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Anglia Fire Protection competitors and assessment
Company assessmentBroad incumbents
- Chubb Fire & Security: National UK provider of fire detection, suppression, and security services under the Chubb/Carrier brand. Comparable because it offers the same core fire alarm, extinguisher, and suppression service lines as Anglia, but at significantly greater scale and geographic reach.
- Mitie Fire & Security: Division of Mitie Group providing integrated fire safety and security services to UK commercial customers. Comparable as a full-service fire protection provider serving commercial property owners across multiple UK regions, competing with Anglia for the same landlord and FM customer base.
Direct peers
- Marlowe Fire & Security: UK-focused fire safety and security provider (part of Marlowe plc) delivering design, installation, and maintenance of fire alarms, extinguishers, and suppression systems. Closely comparable business model — recurring maintenance contracts, multi-service offering, B2B commercial focus.
- Sentinel Fire & Security: Independent UK fire and security contractor providing fire alarm installation, maintenance, and risk assessments to commercial clients. Comparable service mix, customer profile (commercial property owners), and direct-to-customer sales-led model.
- Churchtown Fire Protection: UK-based fire protection specialist supplying extinguishers, alarms, and suppression with maintenance contracts. Comparable regional service model and product portfolio targeting commercial and residential customers with compliance-driven demand.
- Argus Fire & Security: UK regional fire protection and security provider offering fire alarm, extinguisher, and risk assessment services. Comparable in targeting commercial landlords and businesses with bundled compliance and maintenance offerings.
- Total Fire Group: UK fire safety consultancy and service provider offering risk assessments, fire alarm servicing, extinguisher maintenance, and training. Comparable full-service portfolio and recurring maintenance contract model for commercial clients.
- PyroFire: UK fire protection services company delivering fire alarm, extinguisher, and suppression system installation and maintenance. Comparable in operating model and customer segment (commercial landlords, SMEs) with regional UK coverage.
- Safelincs: UK fire safety specialist focused on extinguishers, alarms, and evacuation equipment with both direct supply and maintenance services. Comparable product categories and B2B/B2C customer mix, though more distribution-led than Anglia's field-engineer model.
- Britannia Fire & Security: UK fire and security services provider offering installation and maintenance of alarms, extinguishers, and suppression systems. Comparable regional service company with a similar compliance-driven value proposition for commercial customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Anglia Fire Protection social profiles
Digital presenceAnglia Fire Protection compliance and trust
Trust signalCompliance2 records
Anglia Fire Protection financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anglia Fire Protection leadership team
Management profileNumber of profiles
Profiles3 records
Anglia Fire Protection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anglia Fire Protection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anglia Fire Protection
What does Anglia Fire Protection do?
Anglia Fire Protection supplies, installs, and maintains fire safety equipment and systems — including fire extinguishers, fire alarm systems, emergency lighting, gaseous fire suppression systems, fire safety signage, and nurse call systems — for commercial and residential premises across East Anglia, South-East England, and London. The company also carries out fire risk assessments, delivers staff fire warden training, and provides recurring annual and bi-annual servicing contracts plus 24/7 emergency call-out support.
Is Anglia Fire Protection a public or private company?
Anglia Fire Protection is a private company. It is classified as family owned and is currently operating.
When was Anglia Fire Protection founded?
Anglia Fire Protection was founded in 1982.
Where is Anglia Fire Protection based?
Anglia Fire Protection is headquartered in Braintree, United Kingdom, in the Europe region.
How does Anglia Fire Protection make money?
Three revenue lines are on record. Fire safety equipment supply and installation is the primary driver. The others are service and maintenance contracts and fire risk assessments.
Who are Anglia Fire Protection's main competitors?
Broad incumbents on record are Chubb Fire & Security and Mitie Fire & Security. Direct peers are Marlowe Fire & Security, Sentinel Fire & Security, Churchtown Fire Protection, Argus Fire & Security, Total Fire Group, PyroFire, Safelincs and Britannia Fire & Security.
Does Anglia Fire Protection have an API?
No public API is recorded for Anglia Fire Protection.
What industry is Anglia Fire Protection in?
Anglia Fire Protection's product category is Fire Protection Services. Its primary akta.pro industry code is IMAFALAD, Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression), with a secondary code of BPABAHAA, Fire Alarm Systems (Design/Install/Service/Monitoring). Its NAICS code is 56162.