quantplus
QuantPlus is an AI creative intelligence platform that analyzes advertising creatives across industries and countries, ranking visual and textual elements by performance to help marketing teams optimize campaigns before launch.
- Company typePrivate
- Founded-
- HeadquartersSydney, Australia
- Headcount—
- GTM typeB2B
- OfferingSoftware
What quantplus does
QuantPlus is an Australian-headquartered, privately-held AI company that provides creative intelligence for advertising. Its core product, the Quant AI Engine — described as powered by Google AI — uses computer vision and natural language processing to deconstruct advertising creatives from Facebook, Google Display, Instagram, and Twitter into granular elements (colour palette, imagery, people demographics, context, objects, copy, and calls to action) and rank those elements against performance metrics such as engagement, impressions, conversions, and spend. The company claims analysis of over one trillion ad impressions and 100 billion creative elements, packaged as per-industry, per-country Creative Insights reports and a deeper Enterprise Solutions tier.
The company sells Creative Insights reports at a stated $7,500 USD per industry/country unit (with a Novated Leasing report cited as a pricing benchmark), alongside one-time/perpetual-license Enterprise Solutions engagements. Coverage spans 12+ verticals — including Automotive, Finance, Education, Recruitment, Charity, Travel, Communications, Entertainment, Food/Beverage, Healthcare, Insurance, and Retail — and 50+ countries. Go-to-market is enterprise field sales with obligation-free discovery calls and demos, supplemented by content marketing, video/case-study assets, event presence (notably AIEC 2022), and direct inquiry forms. QuantPlus operates from Sydney (headquarters), New York, and Montreal, with a co-founding leadership team of Brad Pickett (CEO), Salvador Klein, and William Bakos.
Named customers are limited to TAFE Queensland (education, with documented 33% ROI increase and 90% landing-page visit lift on international recruitment campaigns), Newcastle University (beta client), and Global Rev Gen (education agency). Customer outcomes cited across cases include up to 300% ROI improvement, 6X–10X ROAS gains, conversion-rate improvements from ~2% to ~7% in education creative, and a 265% ROI case in Novated Leasing (conversion rate from 1.8% to 13.2%). No funding rounds, headcount, or revenue figures are disclosed in the source material.
quantplus firmographics
Firmographics- Name
- quantplus
- Legal name
- QuantPlus
- Website
- https://quantplus.io
- Company type
- Private
- Operating status
- Operating
- Short description
- QuantPlus is an AI creative intelligence platform that analyzes advertising creatives across industries and countries, ranking visual and textual elements by performance to help marketing teams optimize campaigns before launch.
- Ownership category
- akta.pro rank
quantplus industry classification
Industry- Product category
- Advertising Analytics
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Advertising, Marketing & Customer Personalization (HDAAAGAC)
Keywords
Where quantplus is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
quantplus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Creative Insights Reports: Sells industry-specific Creative Insights reports that provide data-driven creative intelligence to inform advertising campaigns. Reports are priced per industry and cover specific countries.
- Enterprise Solutions: Customized deep insights for enterprise clients including detailed analysis of wording, call to action, design and layout, imagery, people demographics, and context for their specific industry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Per Industry Report |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
quantplus product offering
Product offeringCore offering
QuantPlus sells AI-powered Creative Insights reports that deconstruct competitor ads into text and image elements and rank those elements against performance metrics such as engagement, impressions, and conversions. Reports are delivered per industry and per country across 50+ global markets, with deeper customized Enterprise Solutions engagements covering wording, calls to action, design, imagery, people demographics, and context. The underlying Quant AI Engine, powered by Google AI, processes more than one trillion ad impressions from major platforms including Facebook, Google Display, Instagram, and Twitter.
Product overview
QuantPlus is an AI-driven creative intelligence platform offering Creative Insights reports as its core product. The platform consists of the Quant AI Engine technology, which processes trillions of ad impressions from major platforms (Facebook, Google Display, Instagram, Twitter) using computer vision and natural language processing. The main offering is industry-specific Creative Insights Reports (also called Global Insights Reports) that rank creative elements by performance. Enterprise Solutions provides deeper customized analysis. Reports cover colours, imagery, people demographics, wording, CTAs, objects, and context settings. Reports are priced per industry (e.g., $7,500 USD per Novated Leasing report).
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Insights Reports AI-powered creative intelligence reports that analyze competitor ads to identify highest-performing creative elements, including colours, imagery, people, wording, and calls to action, ranked by performance metrics for specific industries and countries.
- Enterprise Solutions Customized deep creative insights for enterprise clients covering wording analysis, call to action optimization, design and layout insights, imagery analysis, and people demographics for specific industries.
- Global Insights Reports Country-specific creative insights reports available for 50+ global markets that enable international campaign optimization with local cultural sensitivity analysis for advertising creatives.
- Industry Creative Insights Specialized creative intelligence reports for specific industry verticals including Automotive, Finance, Education, Recruitment, Charity, Travel, Communications, Entertainment, Food/Beverage, Healthcare, Insurance, and Retail, with pricing per industry (e.g., $7,500 USD per Novated Leasing report).
Quantifiable outcome
- Up to 300% ROI improvement for clients using creative insights
- +4 more outcomes
Companies that use quantplus
Customer profileNamed customers3 records
Segments12 records
Ideal customer profiles3 records
quantplus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature3 records
quantplus partnerships and signals
Strategic signalScale indicators10 records
Recent moves5 records
Expansion highlights4 records
quantplus competitors and assessment
Company assessmentDirect peers
- VidMob: VidMob is an AI-driven creative analytics platform that scores ad creative elements against performance and provides optimization recommendations to brands and agencies. It is the most directly comparable peer to QuantPlus, operating in the same creative intelligence category with a similar enterprise sales motion to marketing teams.
- CreativeX: CreativeX (formerly Jenkem) provides AI-based creative quality scoring and analytics for digital advertising, evaluating ads against brand and performance criteria. It directly competes with QuantPlus in helping marketers rank and improve ad creative before launch.
- Ad-Lib.io: Ad-Lib.io offers creative optimization and dynamic creative ad serving technology for enterprise brands and agencies. It overlaps with QuantPlus in pre-launch creative analytics and automated creative decisioning across digital channels.
- Celtra: Celtra provides a creative automation and analytics platform for ad production, versioning, and performance insights at scale. It is comparable to QuantPlus in serving enterprise advertisers with creative intelligence, though focused on production workflows rather than competitor-ad benchmarking.
Emerging players
- Pattern89: Pattern89 provides AI-driven creative optimization for digital advertising, predicting ad performance from creative elements. It is comparable to QuantPlus in applying AI to rank creative components, though it has historically focused on paid social creative guidance.
- AdCreative.ai: AdCreative.ai generates AI-created ad creatives and predicts conversion scores for ad creative elements. It overlaps with QuantPlus on the predictive analytics side for ad creative performance, though it is more generation-focused than benchmarking-focused.
Broad incumbents
- TVSquared (iSpot.tv): iSpot.tv is a leading cross-platform ad measurement and creative analytics provider, including TV and digital creative performance. It is comparable to QuantPlus as a broader creative/advertising measurement incumbent but operates at a much larger scale across TV, CTV, and digital channels.
- Kantar Millward Brown: Kantar (including Millward Brown) is a global advertising research and effectiveness incumbent offering Link and other ad pre-testing solutions. It is a broad incumbent comparable to QuantPlus in pre-launch creative effectiveness measurement but with established agency and brand relationships globally.
- Nielsen (NielsenIQ / Nielsen Media): Nielsen provides advertising effectiveness and creative research solutions (e.g., Nielsen Consumer Neuroscience, AdReaction) to brands and agencies. It is a broad incumbent comparable to QuantPlus in creative/advertising effectiveness measurement with global reach and large customer base.
- System1 (formerly BrainJuicer): System1 is an advertising effectiveness platform using behavioral science and predictive star ratings to evaluate creative. It is comparable to QuantPlus in pre-launch creative evaluation for advertisers but operates a more established brand-tracking and effectiveness franchise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
quantplus social profiles
Digital presencequantplus financial estimates
Financial estimateRevenue estimate
Valuation estimate
quantplus leadership team
Management profileNumber of profiles
Profiles3 records
quantplus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
quantplus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about quantplus
What does quantplus do?
QuantPlus sells AI-powered Creative Insights reports that deconstruct competitor ads into text and image elements and rank those elements against performance metrics such as engagement, impressions, and conversions. Reports are delivered per industry and per country across 50+ global markets, with deeper customized Enterprise Solutions engagements covering wording, calls to action, design, imagery, people demographics, and context. The underlying Quant AI Engine, powered by Google AI, processes more than one trillion ad impressions from major platforms including Facebook, Google Display, Instagram, and Twitter.
Is quantplus a public or private company?
quantplus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was quantplus founded?
quantplus was founded in -1.
Where is quantplus based?
quantplus is headquartered in Sydney, Australia, in the Oceania region.
How does quantplus make money?
Two revenue lines are on record. Creative Insights Reports are the primary driver. The others are enterprise Solutions.
Who are quantplus's main competitors?
Direct peers on record are VidMob, CreativeX, Ad-Lib.io and Celtra. Emerging players are Pattern89 and AdCreative.ai. Broad incumbents are TVSquared (iSpot.tv), Kantar Millward Brown, Nielsen (NielsenIQ / Nielsen Media) and System1 (formerly BrainJuicer).
Does quantplus have an API?
No public API is recorded for quantplus.
What industry is quantplus in?
quantplus's product category is Advertising Analytics. Its primary akta.pro industry code is HDAAAGAC, Advertising, Marketing & Customer Personalization. Its NAICS code is 541830 and its SIC code is 7311.