appellation wine tours - queenstown
- Company typePrivate
- Founded1999
- HeadquartersQueenstown, New Zealand
- Headcount—
- GTM typeB2C
- OfferingServices
appellation wine tours - queenstown firmographics
Firmographics- Name
- appellation wine tours - queenstown
- Legal name
- Appellation Wine Tours
- Website
- https://appellationwinetours.nz
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Ownership category
- akta.pro rank
appellation wine tours - queenstown industry classification
Industry- Product category
- Wine Tourism Services
- NAICS
- Tour Operators (561520), Scenic and Sightseeing Transportation (487)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
- akta.pro secondary industry
- Culinary & Wine Travel Agencies (THAKAFAH)
Keywords
Where appellation wine tours - queenstown is headquartered
LocationHeadquarters
- HQ city
- Queenstown
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
appellation wine tours - queenstown business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Wine Tour Tickets: Per-person tour tickets for daily small-group wine tours, private tours, and custom tours. Pricing varies by tour type and duration. All-inclusive pricing covers transport, wine tastings, and food (on applicable tours).
- Private Tours: Premium private wine tours with dedicated guide and customizable itineraries for groups of any size. Higher price point than group tours.
- Conference and Incentive Groups: Corporate tour packages for conference delegates and incentive travel groups, including vineyard lunches, helicopter transfers, winemaker hosted tastings, and multi-course wine-paired dining experiences.
- Gift Vouchers: Gift vouchers valid for 12 months, redeemable across wide selection of Queenstown and Central Otago wine tours. Purchased as presents for birthdays, celebrations, special occasions, or corporate gifting.
- Transport and Transfers: Premium private transport and luxury transfer services including Queenstown airport transfers, point-to-point transport, hotel transfers, and dedicated driver hire. Fleet includes sedans, mini-vans, and luxury coaches for groups from couples to 100+ guests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Earnslaw Cruise and Wine Tour - 6 hours, 3 vineyards, cheeseboard included |
| Unit Pricing | Pay-as-you-go | Zip and Sip Tour - 6.5 hours, ziplining + classic wine tour |
| Unit Pricing | Pay-as-you-go | Jet Boat and Wine Tour - 7 hours, jet boating + 4 vineyards |
| Other | One time/ perpetual license | Gift Vouchers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
appellation wine tours - queenstown product offering
Product offeringCore offering
Appellation Wine Tours operates guided wine tasting tours, private and custom wine experiences, sightseeing tours, and premium transport/transfer services in Queenstown and the Central Otago wine region. Offerings span small-group daily tours (max 12 adults), combo tours pairing wine tasting with adventure activities, bespoke private tours, corporate conference and incentive programs, and gift vouchers redeemable across the tour portfolio.
Product overview
Appellation Wine Tours operates a multi-product portfolio of wine tourism experiences centered in Central Otago, New Zealand. The offering consists of three tiers: Daily Tours (small-group experiences including Gourmet Food & Wine Tour, Boutique Wine Tour, Classic Wine Tour, Queenstown Highlights Tour, and Twilight Stars & Wine Tour), Combo Tours (combining wine tours with adventure activities such as Zip and Sip, Jet Boat and Wine, Golf and Wine, and Cruise and Wine tours), and Private Tours (personalized experiences with options including helicopter and golf experiences). The company also offers B2B services including Conference and Incentive Group programs and Transport & Transfers. All services are bookable through the Rezdy platform, with tours limited to maximum 12 adults for personalized experiences. The company holds Qualmark Gold certification and has pioneered sustainable tourism with an electric vehicle fleet since 2024.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Nearly 1,500 5-star Tripadvisor reviews with Hall of Fame recognition
- +2 more outcomes
Companies that use appellation wine tours - queenstown
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
appellation wine tours - queenstown technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
appellation wine tours - queenstown partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, minor and major.
- Gibbston Valley WinerycoreLong-standing partnership with Central Otago's pioneering winery. Provides access to New Zealand's largest underground wine cave for guided tours. Featured on multiple tour itineraries including Gourmet Food & Wine Tour and Classic Wine Tour.
- Ziptrek EcotourscorePartnership for Zip and Sip combo tours combining 4-line ziplining experience with afternoon wine tasting tour. Guests zipline at Bob's Peak near Skyline Gondola, then join Classic Wine Tour.
- KJetcorePartnership for Jet Boat and Wine combo tours. KJet provides 1-hour jet boat experience on Lake Wakatipu, Shotover and Kawarau rivers with 360-degree spins, followed by Boutique Wine Tour.
- Real NZ (TSS Earnslaw)corePartnership for Cruise and Wine combo tours featuring 90-minute scenic cruise on 114-year-old TSS Earnslaw steamship, followed by wine tasting tour in Central Otago.
- Helicopter (Various)minorPartnership with helicopter operators for Heli and Wine tours featuring scenic flights over wine country with alpine landings and vineyard lunches.
- Destination QueenstownmajorOfficial tourism partner and member. Official Queenstown website for accommodation, activities, shopping, wine, events. Supports tourism promotion for the region.
- Tourism Industry AotearoamajorIndustry association representing New Zealand's diverse tourism industry. Supports advocacy and standards.
- Tourism Export Council of New ZealandminorTrade association representing inbound tourism industry interests.
- QualmarkmajorOfficial quality rating system for New Zealand tourism. Appellation holds Gold Status certification through annual independent assessments.
- Love QueenstownminorNon-profit environmental organization raising funds for grassroots environmental action. Annual contributions towards predator trap purchases for predator-free Whakatipu initiative.
- ScenicNZminorTransport partner providing South Island coach touring, school charters, private transport for conferences and events, and coaches for private hire.
- Carrick WinerycoreFeatured lunch venue on Boutique Wine Tour and Jet Boat and Wine Tour. Restaurant serves hearty fare with locally sourced produce. Certified organic winery.
- The Stoaker RoomcoreFeatured lunch venue on Gourmet Food and Wine Tour. Unique dining experience with food slow-cooked, smoked, and steamed in retired Pinot Noir wine barrels. Paired wines include Wild Earth selections.
- Various Central Otago Wineries (30+)coreStrong relationships with 30+ boutique and premium vineyards across Central Otago sub-regions including Peregrine, Amisfield, Mt Difficulty, Misha's Vineyard, Terra Sancta, Valli, and many more. Enables exclusive access, private tastings, and varied daily itineraries.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
appellation wine tours - queenstown competitors and assessment
Company assessmentDirect peers
- Altitude Tours: Queenstown-based tour operator offering small-group wine, sightseeing, and adventure combo tours in Central Otago. Directly comparable product portfolio, customer base, and pricing tier, and the closest head-to-head competitor in the Queenstown wine tour category.
- Cellar Tours: Specialist wine tour operator offering curated, luxury small-group and private wine experiences across multiple international regions. Closely comparable business model (premium small-group, expert guides, exclusive winery access) and a relevant model for Appellation's potential international expansion.
Broad incumbents
- RealNZ (Real Journeys): Established NZ tourism operator offering cruises (including the TSS Earnslaw), scenic flights, and Milford Sound experiences. Overlaps with Appellation through combo-tour partnerships and competes for the same Queenstown visitor wallet, though its portfolio extends far beyond wine tourism.
- Tourism Holdings Limited (THL): NZX-listed NZ tourism company operating campervans (Britz, Maui), rentals, and tourism experiences. Relevant as a scaled incumbent participating in the broader Queenstown visitor economy, although it does not specialize in wine tours.
- Abercrombie & Kent: Global luxury tour operator serving high-net-worth travelers with curated, private experiences including wine and culinary journeys. Comparable in premium private-tour positioning and reliance on expert local guides, though operating at a much larger global scale.
- Viator (Tripadvisor): Global online marketplace for tours and activities; lists Queenstown wine tour operators including Appellation. A relevant distribution and competitive channel because it aggregates consumer demand and exposes Appellation to global price comparison.
- GetYourGuide: Global tours and activities marketplace with growing presence in Queenstown and New Zealand wine regions. Comparable as a distribution and discovery channel that competes for the same international tourist booking.
- Klook: Asia-headquartered tours and activities platform with growing New Zealand inventory. Functions as both a potential distribution partner and a competitive marketplace for inbound Asian tourist bookings in Queenstown.
Others
- Ziptrek Ecotours: Queenstown zipline operator and core combo-tour partner for Appellation's Zip and Sip product. Adjacent activity provider rather than a competitor, but competes for the same adventure-seeking tourist time and budget.
- KJet: Queenstown jet boat operator partnered with Appellation for the Jet Boat and Wine combo tour. Functions as a complementary activity provider and reseller rather than a direct wine-tour competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
appellation wine tours - queenstown social profiles
Digital presenceappellation wine tours - queenstown compliance and trust
Trust signalCompliance4 records
appellation wine tours - queenstown financial estimates
Financial estimateRevenue estimate
Valuation estimate
appellation wine tours - queenstown leadership team
Management profileNumber of profiles
Profiles4 records
appellation wine tours - queenstown funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
appellation wine tours - queenstown M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about appellation wine tours - queenstown
What does appellation wine tours - queenstown do?
Appellation Wine Tours operates guided wine tasting tours, private and custom wine experiences, sightseeing tours, and premium transport/transfer services in Queenstown and the Central Otago wine region. Offerings span small-group daily tours (max 12 adults), combo tours pairing wine tasting with adventure activities, bespoke private tours, corporate conference and incentive programs, and gift vouchers redeemable across the tour portfolio.
Is appellation wine tours - queenstown a public or private company?
appellation wine tours - queenstown is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was appellation wine tours - queenstown founded?
appellation wine tours - queenstown was founded in 1999.
Where is appellation wine tours - queenstown based?
appellation wine tours - queenstown is headquartered in Queenstown, New Zealand, in the Oceania region.
How does appellation wine tours - queenstown make money?
Five revenue lines are on record. Wine Tour Tickets are the primary driver. The others are private Tours, conference and Incentive Groups, gift Vouchers and transport and Transfers.
Who are appellation wine tours - queenstown's main competitors?
Direct peers on record are Altitude Tours and Cellar Tours. Broad incumbents are RealNZ (Real Journeys), Tourism Holdings Limited (THL), Abercrombie & Kent, Viator (Tripadvisor), GetYourGuide and Klook. Others are Ziptrek Ecotours and KJet.
Does appellation wine tours - queenstown have an API?
No public API is recorded for appellation wine tours - queenstown.
What industry is appellation wine tours - queenstown in?
appellation wine tours - queenstown's product category is Wine Tourism Services. Its primary akta.pro industry code is THAJAGAD, Wine Tastings & Vineyard/Winery Tours, with a secondary code of THAKAFAH, Culinary & Wine Travel Agencies. Its NAICS code is 561520 and its SIC code is 7900.