aroca group

What aroca group does

Aroca Group is a Singapore-headquartered boutique public affairs consultancy that advises corporate organisations, government entities, and individual professionals on public policy influence, strategic communications, market entry, and crisis preparedness across Asia Pacific and adjacent corridors. Founded in 2020, the firm operates from 11 office locations spanning Singapore, Australia, Hong Kong, Malaysia, Indonesia, Vietnam, New Zealand, South Africa, the UAE, and the United States, supported by an in-house team of more than 25 directors, advisers, consultants, and support staff, complemented by a network of global project partners.

The firm delivers services across five core lines: Public Policy, Media, Training, Market Entry & Investment, and Risk & Security. Market Entry & Investment advisory spans go-to-market strategy, investment sourcing, deal structuring, partner matching, joint venture facilitation, and manufacturing relocation support, with a stated focus on Asia-Middle East corridors and frontier economies. Risk & Security is delivered through a strategic partnership with STRADEF International, covering risk assessments, due diligence, executive protection, crisis negotiation, security plan audits, and specialised training. The firm also publishes the 'Put Simply' podcast and operates Data Security and public opinion research offerings. No proprietary technology platform underpins the services; the offering is built on senior adviser expertise and stakeholder relationships.

Aroca generates revenue through project-based and retainer consulting engagements sold directly to enterprises, associations, and government clients via a sales-led, consultative GTM. Pricing is not publicly disclosed, with a free 45-minute online workshop used as an introductory lead generation tool. Named clients include Neuron (micro-mobility), a global agriculture leader, the Singapore Food and Beverage Industry Association, a global FMCG client, and the Australian Road Safety Foundation. The firm is privately held, with no disclosed external funding, parent company, or subsidiary structure, and is founder/management-owned.

Name

aroca group

Legal name

Aroca Consulting Group

Website

https://arocagroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Aroca Group is a Singapore-headquartered boutique public affairs consultancy advising corporates, associations, and government entities on public policy, strategic communications, market entry, and crisis preparedness across Asia Pacific and adjacent regions, supported by an 11-office footprint and a 25+ professional team.

Ownership category

akta.pro rank

Product category

Public Affairs Consulting

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Public Relations Agencies (541820), Portfolio Management and Investment Advice (523940)

SIC

Services-Management Consulting Services (8742), Investment Advice (6282)

akta.pro primary industry

Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)

akta.pro secondary industries

Enterprise Risk Management (ERM) Advisory (BPAHAFAA), Investor Relations (IR) Services (BPAFADAC)

Keywords

• Public affairs consulting
• Policy advisory services
• Strategic communications consulting
• Leadership training programs
• Market entry advisory

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting and Advisory Services: Revenue is generated through professional consulting engagements across public policy, strategic communications, market entry advisory, and training services. Fees are likely structured as project-based or retainer arrangements for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Aroca Group provides public policy advisory, media and strategic communications, public-affairs training, market entry and investment support, and security and data-security consulting. Its engagements are tailored for organisations navigating policy, regulation, stakeholder engagement, crisis communications, and cross-border expansion.

Product overview

Aroca Group is a public affairs consultancy firm offering a unified portfolio of professional services across Southeast Asia. The company's core offerings include Public Policy advisory, Media communications, Training programs, Market Entry & Investment advisory, and Risk & Security consulting (in partnership with STRADEF International). Additionally, the firm produces the 'Put Simply' podcast for news analysis and provides data security services with regional coverage for Australia and Asia Pacific. The services are tailored for organizations seeking to influence policy, implement PR campaigns, or enhance professional skills.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Policy Public policy advisory that helps organisations navigate policy environments, influence policy, and manage regulatory and stakeholder issues.
• Media Strategic media and communications services for organisations implementing PR campaigns, engaging stakeholders, and preparing for crisis communications.
• Training Tailored public-affairs, strategic-communication, leadership, and media training for individuals, communication professionals, and organisational teams.
• Market Entry & Investment End-to-end market-entry and investment advisory covering go-to-market strategy, investment sourcing, deal structuring, project advisory, partner matching, joint-venture facilitation, and manufacturing relocation, with a focus on Asia-Middle East corridors and frontier economies.
• Risk & Security Security and risk advisory for organisations, provided with STRADEF International and covering risk assessments, due diligence, executive protection, crisis negotiation and response, security-plan audits, and specialised training.
• Data Security Services Security consulting covering privacy-policy development, security-incident management, information-security procedures, and notifiable-data-breach policies and procedures in Australia and Asia Pacific.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• STRADEF InternationalcoreStrategic or Co-development PartnerStrategic partnership with STRADEF International to provide specialised security consulting and risk advisory services. Together, they offer comprehensive risk assessments, due diligence, executive protection, crisis negotiation and response, security plan audits, and specialised training courses to help organisations navigate complex security challenges.
• ESG Association of Malaysia (ESGAM)minorGTM or Marketing PartnerSupported and attended the 2024 Annual Dinner of ESGAM as a sponsor and supporter. The event brought together companies committed to working towards a sustainable future, with over 380 guests in attendance.
• AustCham SingaporeminorGTM or Marketing PartnerCollaborated with AustCham Singapore on the release of an important report produced in partnership with research partners CITBA and James Cook University. Aroca Group served as the Communications Partner for this initiative.
• Center of International Trade and Business in Asia (CITBA)minorStrategic or Co-development PartnerResearch partner collaborating on the AustCham Singapore report initiative, contributing expertise in international trade and business analysis.
• James Cook University (Singapore Campus)minorStrategic or Co-development PartnerResearch partner collaborating on the AustCham Singapore report, providing academic research capabilities and expertise.
• RedhillminorStrategic or Co-development PartnerAnnounced strategic partnership with Redhill, a communications consultancy. According to Redhill's announcement, Sri Lanka is an important market for this partnership, indicating cross-regional collaboration.
• ASEAN Circularity CoalitionminorGTM or Marketing PartnerSupported the ASEAN Circularity Coalition's roundtable in Thailand focusing on Extended Producer Responsibility. Aroca also supports the coalition's secretariat functions and attended meetings to share strategies on strengthening circular economy initiatives.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Finsbury Glover Hering: Global public affairs and strategic communications firm advising corporates and governments on policy, regulatory and reputational issues. Closely comparable to Aroca's public policy, media and stakeholder engagement services and competes for the same APAC enterprise mandates.
• APCO Worldwide: Independent global advisory and advocacy firm focused on public affairs, policy and communications. Overlaps with Aroca's public policy, crisis communications and stakeholder engagement offerings, particularly across Southeast Asia and the Middle East where both have footprint.
• BowerGroupAsia: Asia-focused government affairs and public policy consultancy advising corporates and investors on regulatory and political risk. Highly comparable to Aroca's ASEAN-centered policy advisory and market-entry value proposition.
• The Asia Group: Boutique advisory firm providing government affairs, policy and investment advisory across the Asia-Pacific region. Directly comparable to Aroca's market entry & investment, public policy and stakeholder engagement offerings.
• Redhill: Communications consultancy with which Aroca has an active strategic partnership targeted at Sri Lanka and adjacent markets. Directly comparable in terms of public affairs, communications and cross-border Asia advisory focus.

Broad incumbents

• Teneo: Global advisory firm offering strategic communications, public affairs and advisory across regions including Asia. Comparable to Aroca through its strategic communications and government affairs capabilities, though much broader in scale and service mix.
• BCW (Burson Cohn & Wolfe): Large global communications agency with public affairs, corporate communications and crisis offerings. Competes with Aroca for enterprise PR, policy and crisis mandates in the APAC market.
• FleishmanHillard: Global public relations and public affairs agency serving multinational corporates on communications, policy and reputational issues. Comparable in service mix to Aroca's media and public affairs practice, but at significantly greater scale.
• Edelman: World's largest PR firm with deep public affairs and policy capabilities globally, including Asia. Overlaps with Aroca on policy, communications and trust-building mandates for enterprise clients in Southeast Asia.
• Ogilvy PR: Global public relations and public affairs network with strong APAC presence. Comparable to Aroca's communications, public policy and stakeholder engagement offerings while operating at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/aroca-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aroca group