What aqua well & pump systems does

Aqua Well & Pump Systems, Inc. is a privately held, third-generation family-owned well and pump service company headquartered in North Prairie, Wisconsin. The company provides a comprehensive suite of groundwater services including well drilling, pump installation and repair, water testing, well inspections, well chlorination, underground water line repair, constant pressure systems, airlifting and clean outs, certified water system operator services, and 24/7 emergency response. Service delivery is performed by field technicians dispatched to customer sites across an 11-county region in Southeastern Wisconsin, specifically Waukesha, Milwaukee, Racine, Kenosha, Walworth, Rock, Jefferson, Dane, Dodge, Ozaukee, and Washington counties.

The company's customer base spans four segments — residential (primary), commercial, industrial, and farm/agricultural — with eight named residential customers referenced in public materials. Pricing is quote-based and job-scoped rather than subscription or transactional, consistent with a professional services revenue model in which each engagement is priced individually after site assessment. The technology stack is traditional trades-focused, employing standard well drilling rigs, pump installation equipment, and water testing instruments; the company also maintains a 15-year-old computerized well log database that functions as an internal operational record rather than a customer-facing product. No proprietary software, AI/ML capability, or digital platform is disclosed.

Go-to-market is sales-led and relationship-driven, anchored by a 24/7 emergency hotline and the company website, supplemented by listings and reputation management on Google My Business, the Better Business Bureau, and Angie's List. The firm carries a 4.9-star Google rating across 149 reviews, is BBB accredited, and markets state-certified technicians, multi-generational family expertise, and emergency availability as primary differentiators. Aqua Well & Pump is privately held with no institutional investment, M&A activity, funding rounds, or disclosed financial scale.

Name

aqua well & pump systems

Legal name

Aqua Well & Pump Systems, Inc.

Website

https://aquawell.net

Company type

Private

Operating status

Operating

Short description

Aqua Well & Pump Systems is a third-generation, family-owned well and pump service company in North Prairie, Wisconsin, providing drilling, pump installation, repair, water testing, inspection, and 24/7 emergency services to residential, commercial, industrial, and agricultural customers across 11 counties in Southeastern Wisconsin.

Ownership category

akta.pro rank

Product category

Water Well Drilling and Pump Services

NAICS

Water, Sewage and Other Systems (2213)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Pump & Well Services for Irrigation (Well Testing, Pump Sizing, Rehab) (AFACAFAG)

akta.pro secondary industry

Pump Systems & Pumping Stations (Surface, Submersible, Booster) (AFAAACAC)

Keywords

• Well drilling services
• Pump installation repair
• Water testing services
• Well inspection services
• Emergency well services

Headquarters

HQ city

North Prairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Well and Pump Services: Service fees charged for well drilling, pump installation, repair, and maintenance services. Includes emergency service calls, inspections, water testing, and system operator services. Revenue generated through direct service delivery to residential, commercial, industrial, and agricultural customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Aqua Well & Pump Systems provides well drilling, pump installation, repair, and maintenance services for residential, commercial, industrial, and agricultural customers across 11 counties in Southeastern Wisconsin. The company also offers water testing, well inspections for real estate transfers, well chlorination, constant pressure systems, airlifting/clean outs, pressure tank service, underground water line repair, and certified water system operator services, supported by a 24/7 emergency hotline.

Product overview

Aqua Well & Pump Systems offers a comprehensive suite of well and pump services for residential, commercial, industrial, and agricultural customers in Southeastern Wisconsin. Their service portfolio includes well drilling (new well construction with steel casing), well pump service (covering all pump types and major brands), constant pressure systems (VFD-based), water testing (bacteria, nitrate, arsenic), well inspection (for real estate transfers), well chlorination, airlifting/clean outs, pressure tank service, underground water line repair, and certified water system operator services for DNR compliance. The company provides 24/7 emergency service and serves 11 counties across Southeastern Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Well Drilling Process of drilling a hole in the ground lined with steel casing to reach groundwater sources, including welding adapter, running water line, and installing pumping system and pressure tank. For residential, commercial, industrial, and farm customers in Southeastern Wisconsin.
• Well Pump Service Service for all types, sizes, makes, and models of well pumps including point wells with jet pumps, conventional submersible well pumps, and constant pressure systems. Brands serviced include Schaefer-Franklin Electric, Sta-rite, Pentair, Myers, Reda, Red Jacket, Goulds, McDonald, Fairbanks Morse, Berkeley, and Jacuzzi.
• Well Inspection State-certified well inspection and water sampling for real estate transfers and permit renewals in Wisconsin, including bacteria, nitrate, and arsenic testing.
• Well Water Testing Water testing service to ensure well water is safe for drinking, testing for harmful bacteria, nitrate, and arsenic.
• Emergency Service 24/7 emergency hotline service for no water, low pressure, and other urgent well and pump issues. Callers reach staff directly without an answering service.
• Constant Pressure Systems Water pressure system using Variable Frequency Drive (VFD) technology to maintain consistent water pressure at all times.
• Air Charging Service to add air to well pressure tanks to reach optimal and sustainable water pressure.
• Airlifting / Clean Outs Service recommended for customers experiencing low production, high iron, hydrogen sulfide (rotten egg odor), or unsafe water sample results.
• Pressure Tank Service Service and repair for pressure tanks to ensure proper operation, covering all major brands.
• Underground Water Line Repair Expert underground water line repairs for well systems including diagnosis and fixing of low pressure, leaks, and pump issues with code-compliant excavation.
• Certified Water System Operator DNR-compliant certified operator service managing small water systems, handling inspections, testing, and reporting.
• Well Chlorination Disinfection service using chlorine solution to remedy unsafe bacteria samples, high iron, iron bacteria, or hydrogen sulfide; also required after well entry for service.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Culligan Water: National water services company offering water treatment, softening, and pump-related services for residential and commercial customers. Comparable to Aqua Well in residential water service delivery and broad well/pump service offerings, though Culligan operates at significantly greater scale and geographic breadth.
• Davey Resource Group: National water resource management and environmental services company providing water treatment, well service, and infrastructure consulting. Comparable to Aqua Well in serving multi-segment water customers (residential, commercial, municipal) with a service-based field operation model.
• Xylem Inc. Global water technology company owning multiple well-known pump and water treatment brands (Bell & Gossett, Goulds Water Technology, etc.). Comparable to Aqua Well as one of the dominant pump equipment suppliers to the well service industry, with overlapping end customers in residential and commercial water supply.
• Pentair plc: Global water solutions company manufacturing pumps, filters, and treatment systems for residential and commercial applications. Comparable to Aqua Well because it serves the same residential well pump and water treatment customer base, including brands like Sta-Rite that Aqua Well explicitly services.
• Watts Water Technologies: Manufacturer of water systems products including plumbing, flow control, and water treatment equipment. Comparable to Aqua Well as a broad incumbent in residential and commercial water infrastructure with overlapping customer base in well water systems and pump service.

Direct peers

• Kinetico: Water treatment systems manufacturer and dealer network focused on residential and light commercial water conditioning, filtration, and treatment. Comparable to Aqua Well as a customer-facing water solutions provider with a similar service-led model targeting homeowners with water quality issues.
• Rainsoft: Water treatment and conditioning company with a dealer network selling residential and commercial water systems. Comparable to Aqua Well because it addresses similar customer pain points (water quality, well service) and uses a local-service-provider model for installation and maintenance.

Others

• Ferguson Waterworks: Wholesale distributor of waterworks, plumbing, and pumps to contractors and utilities. Comparable to Aqua Well indirectly as a key supplier of pumps, pipe, and water infrastructure equipment that Aqua Well would purchase for well drilling and pump installation jobs.
• Franklin Electric Co., Inc. Manufacturer of submersible well pumps, motors, and fueling systems. Comparable to Aqua Well as a key equipment supplier (Franklin Electric / Schaefer-Franklin is explicitly listed as a brand Aqua Well services) and operates in the same residential/commercial/industrial water pumping market.
• Liberty Pumps: Manufacturer of pumps for wastewater, drainage, and specialty applications. Comparable to Aqua Well as a related pump equipment manufacturer serving overlapping residential and commercial water systems customers, including service contractors in the well and pump industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aqua well & pump systems