arbor acres
Arbor Acres is a not-for-profit continuing care retirement community on an 86-acre Winston-Salem, NC campus, serving approximately 500 senior residents with a full continuum of independent living, assisted living, memory care, skilled nursing, and home care services.
- Company typePrivate
- Founded1981
- HeadquartersWinston Salem, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What arbor acres does
Arbor Acres is a not-for-profit continuing care retirement community (CCRC) legally organized as Arbor Acres United Methodist Retirement Community, Inc., a 501(c)(3) entity founded in 1981 in Winston-Salem, North Carolina. The community operates from an 86-acre campus at 1240 Arbor Road that houses approximately 500 retired seniors and delivers the full continuum of senior care: independent living (custom homes, courtyard homes, patio homes, and apartments across the Stockton, Aldersgate Square, and Womble floor plan lines), assisted living (Asbury Place), memory care (Arborview within the Fitzgerald Building), skilled nursing (Strickland Place, ~83 beds after a 2024 expansion), and home care (Fountain Hill). The Advantage Program offers a refundable entrance fee structure that grants residents access to all levels of care as needs evolve, while an off-campus residency option is also available.
The community generates revenue through three primary streams: one-time entrance fees (ranging from apartment to home configurations), recurring monthly fees that vary by accommodation type and care level, and bundled healthcare services revenue from assisted living, memory care, skilled nursing, and home care. Supplementary funding comes from philanthropic donations and grants, with the Lettie Pate Whitehead Foundation as the largest donor on record (cumulative $4.646M since 1980, including a $300K grant in February 2020). Pricing is quote-based and not publicly disclosed; a $1,000 per-person application fee applies. The go-to-market motion is direct field sales — campus tours, consultations, and a formalized application process for prospective residents aged 62 and older (spouse 60+), supported by church affiliations (founded under Methodist auspices), resident referrals, a website with content marketing, the Lamplighter newsletter, and earned local media.
Arbor Acres' technology stack is modest and primarily resident-facing: an SSL-secured website with Google Analytics, a GoIcon-based authenticated resident portal, an iPad application for meditations and prayers, and an in-house TV broadcast system for wellness programming. There is no disclosed use of AI, no proprietary software platforms, and no public API. Operational differentiation rests on a distinctive art-integrated culture (resident artwork throughout the campus, classes, open studios, and intergenerational programs), dining excellence (national awards in 2023 and 2024), 30+ years of continuous CARF accreditation as a life plan community (one of only nine in North Carolina and 4% nationally), and multi-decade staff retention that has produced employer recognition including Drive's World's Best Culture certification.
arbor acres firmographics
Firmographics- Name
- arbor acres
- Legal name
- Arbor Acres United Methodist Retirement Community, Inc.
- Website
- https://arboracres.net
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Short description
- Arbor Acres is a not-for-profit continuing care retirement community on an 86-acre Winston-Salem, NC campus, serving approximately 500 senior residents with a full continuum of independent living, assisted living, memory care, skilled nursing, and home care services.
- Ownership category
- akta.pro rank
arbor acres industry classification
Industry- Product category
- Continuing Care Retirement Community (CCRC) / Senior Living Services
- NAICS
- Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Single-Site CCRCs (HLADAEAE)
- akta.pro secondary industries
- Independent Living within CCRC Campuses (IL Component) (HLADAAAF), Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)
Keywords
Where arbor acres is headquartered
LocationHeadquarters
- HQ city
- Winston Salem
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
arbor acres business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Entrance Fees: One-time entrance fees required for residency, with different fee structures for apartments and homes. Fee becomes credit toward entrance if resident moves in, non-refundable if not.
- Monthly/Daily Fees: Recurring monthly fees covering residency costs including care services, dining, amenities, and maintenance. Fees vary by accommodation type and level of care required.
- Healthcare Services Revenue: Revenue from assisted living (Asbury Place), memory care (Arborview), skilled nursing (Strickland Place), and home care (Fountain Hill Home Care) services bundled with residency.
- Philanthropic Donations and Grants: Not-for-profit receives donations and grants from foundations. The Lettie Pate Whitehead Foundation is the largest donor on record, granting $4,646,000 since 1980. Residents also engage in fundraising for community causes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Apartments - Stockton: A (991 sq. ft.), B (1160 sq. ft.), C-1 (1217 sq. ft.), C-2 (1397 sq. ft.), C-3 (1500 sq. ft.), D-1 (1592 sq. ft.), D-2 (1602 sq. ft.), D-3 (1728 sq. ft.) |
| Subscription | Monthly | Apartments - Aldersgate Square: Duo (1546 sq. ft.), Custom (1615 sq. ft.), Deluxe (1767 sq. ft.), Alcove (1800 sq. ft.), Den Deluxe (2005 sq. ft.) |
| Subscription | Monthly | Custom One Bedroom Homes: 900-1099 sq. ft. and 1100+ sq. ft. |
| Subscription | Monthly | Custom Two Bedroom Homes: 1200-1399 sq. ft., 1400-1599 sq. ft., 1800-1999 sq. ft., 2000-2199 sq. ft., 2200+ sq. ft. |
| Subscription | Monthly | Courtyard Homes: 1 BR (1060 sq. ft.), 2 BR (1187 sq. ft.) |
| Subscription | Monthly | Patio Homes: 2 BR (1326 sq. ft.) |
| Subscription | Monthly | Small Studios and One-Bedrooms: Studio (315 sq. ft.), 1 BR (630 sq. ft.) |
| Subscription | Monthly | Assisted Living (Asbury Place) |
| Subscription | Monthly | Memory Care (Arborview) |
| Subscription | Monthly | Skilled Nursing (Strickland Place) |
| Subscription | Monthly | Fountain Hill Home Care |
| Subscription | Monthly | Advantage Program (Off-Campus Residency) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
arbor acres product offering
Product offeringCore offering
Arbor Acres operates a continuing care retirement community (CCRC) on an 86-acre campus in Winston-Salem, NC, providing a full continuum of senior living services including independent living (apartments and custom homes), assisted living (Asbury Place), memory care (Arborview), skilled nursing (Strickland Place), and in-home care (Fountain Hill). The community serves approximately 500 retired seniors, supported by restaurant-style dining, three exercise pools, art programs, and intergenerational activities.
Product overview
Arbor Acres is a life plan community (Continuing Care Retirement Community - CCRC) offering a full continuum of senior living services on an 86-acre campus in Winston-Salem, NC. The organization provides Independent Living (custom homes and apartments), Assisted Living (Asbury Place), Memory Care (Arborview), Skilled Nursing (Strickland Place), and Home Care (Fountain Hill). These services are supported by Dining Services, Wellness Programs (including three pools and fitness facilities), and The Arts (classes, exhibitions, and resident art). The Advantage Program enables life plan contract residents to access all levels of care as their needs evolve. The community serves approximately 500 retired seniors and emphasizes artistic expression, intergenerational connection, and comprehensive wellness.
Differentiator
Problem solved
Functional benefit
Products and services
- Independent Living - Homes Custom one-bedroom and two-bedroom homes ranging from 900 sq. ft. to 2,200+ sq. ft., including courtyard homes and patio homes, available for seniors on the Arbor Acres campus in Winston-Salem, NC.
- Independent Living - Apartments Apartment floor plans including Stockton (991-1,728 sq. ft.), Aldersgate Square units (1,546-2,005 sq. ft.), and small Womble studio (315 sq. ft.) and one-bedroom (630 sq. ft.) options for senior residents.
- Assisted Living (Asbury Place) Assisted living services within the Asbury Place neighborhood, providing personalized support for daily activities while maintaining independence for seniors needing daily living assistance.
- Memory Care (Arborview) Specialized memory care unit within the Fitzgerald Building, featuring an updated bathing area (SPA - Soothing Pleasures Alternative) with therapeutic aromas and soothing music for seniors with dementia or memory impairments.
- Skilled Nursing (Strickland Place) Skilled nursing facility with 65+ beds providing 24/7 medical care, physical and occupational therapy services for seniors requiring continuous medical supervision or post-hospital rehabilitation.
- Fountain Hill Home Care In-home support services allowing residents to receive care within their own residence on campus, supporting aging in place with periodic support for daily activities or healthcare needs.
- Advantage Program Life plan community program providing long-term financial security and access to all levels of care as needs change, with refundable entrance fee structure.
- Dining Services Restaurant-style dining with chef-prepared meals, including nearby cafeteria and open kitchen facilities, recognized with national dining awards (National Executive Chef of the Year 2024 and Director of Dining Services of the Year 2023).
- Wellness Programs Comprehensive wellness services including three pools (lap pool, regular pool, warm water pool), exercise facilities, fitness classes, and wellness activities for senior residents.
- The Arts Art-focused life enrichment featuring classes, open studios, exhibitions, resident-led art groups, and a campus art collection including 'The Counsel of Elders' sculpture installation.
- Resident Portal Secure online portal powered by GoIcon for residents to access social features, community information, and manage their living experience.
Quantifiable outcome
- CARF-accredited life plan community for 7 consecutive five-year terms (since 1993)
- +3 more outcomes
Companies that use arbor acres
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
arbor acres technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
arbor acres partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- The Salvation Army Center of HopeminorArbor Acres residents raised $132,000 to replace the outdated 28-year-old kitchen and dining rooms at The Salvation Army's Center of Hope in Winston-Salem. The Center is the only local homeless shelter that houses families without separating them, preparing and serving more than 2,000 meals a week.
- Fostering Friendship Therapy DogsminorWinston-Salem-based therapy dog organization established in May 2016 through Elite Canine training center. Visited Arbor Acres and other facilities bringing comfort and joy to residents.
- Stevens CenterminorHistoric venue for performances by UNCSA, Piedmont Opera, Winston-Salem Symphony. Arbor Acres provides transportation to performances.
- Southeastern Center for Contemporary Art (SECCA)minorLocated two miles from Arbor Acres, SECCA is a hub of multimedia galleries, exhibitions and events supporting the arts mission of the community.
- Reynolda House Museum of American ArtminorRenowned gallery near campus offering exhibitions and historic art. Many Arbor Acres residents hold memberships and enjoy walking trails.
- Forsyth County Backpack ProgramminorResidents selected this program as biennial philanthropic cause. Raised $58,129 for food purchases for schoolchildren without reliable food sources outside school meals. Included 'Backpack Blitz' volunteer event packaging 200 bags of food.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
arbor acres competitors and assessment
Company assessmentDirect peers
- The Sharon: Faith-based, not-for-profit CCRC in Charlotte, NC offering a full continuum of care (independent living, assisted living, memory care, skilled nursing) on a single campus. Most comparable peer given nonprofit status, North Carolina footprint, and full-care continuum.
- Asbury Solomons: Not-for-profit continuing care retirement community in Solomons, Maryland operated by Asbury Communities. Prior employer of Arbor Acres' current CEO Andrew Applegate; directly comparable CCRC model with full care continuum and Methodist-affiliated operating lineage.
- Aldersgate (Charlotte): Not-for-profit life plan community in Charlotte, NC offering independent living, assisted living, memory care, and skilled nursing. Regional peer operating under similar CCRC economics in the same state.
- Acts Retirement-Life Communities: Not-for-profit faith-based CCRC operator with multiple life plan communities across the mid-Atlantic and Southeast. Closely comparable to Arbor Acres in mission orientation, CCRC structure, and faith-based heritage.
- United Methodist Retirement Communities (UMRC): Faith-affiliated (Methodist) not-for-profit operator of CCRCs and senior living communities in Michigan and beyond. Comparable in religious-affiliation, nonprofit governance, and CCRC service model.
- Lifespace Communities: Not-for-profit operator of 16 life plan communities across the U.S., many with faith affiliations. Closely comparable in CCRC structure, continuum-of-care offering, and nonprofit status.
Broad incumbents
- Brookdale Senior Living: Largest U.S. senior living operator with a national portfolio of independent living, assisted living, and memory care communities. Broad incumbent offering overlapping services across Arbor Acres' care continuum, though primarily for-profit and across multiple price tiers.
- Atria Senior Living: National senior living management company operating independent living, assisted living, and memory care communities. Comparable service mix to Arbor Acres' residential offerings though scaled across many geographies.
- Five Star Senior Living: National senior living operator with independent living, assisted living, and memory care communities. Overlaps with Arbor Acres' residential services though with a for-profit operating model and broader geographic footprint.
Others
- National Senior Campuses (CCRC) - benchmark cohort: CARF International is the accrediting body for life plan communities; only ~4% of the ~2,000 U.S. life plan communities hold CARF accreditation, providing a defined peer/benchmark cohort of similarly accredited CCRCs (only 9 in North Carolina).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
arbor acres social profiles
Digital presencearbor acres compliance and trust
Trust signalCompliance2 records
arbor acres financial estimates
Financial estimateRevenue estimate
Valuation estimate
arbor acres leadership team
Management profileNumber of profiles
Profiles10 records
arbor acres funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
arbor acres M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about arbor acres
What does arbor acres do?
Arbor Acres operates a continuing care retirement community (CCRC) on an 86-acre campus in Winston-Salem, NC, providing a full continuum of senior living services including independent living (apartments and custom homes), assisted living (Asbury Place), memory care (Arborview), skilled nursing (Strickland Place), and in-home care (Fountain Hill). The community serves approximately 500 retired seniors, supported by restaurant-style dining, three exercise pools, art programs, and intergenerational activities.
Is arbor acres a public or private company?
arbor acres is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was arbor acres founded?
arbor acres was founded in 1981.
Where is arbor acres based?
arbor acres is headquartered in Winston Salem, United States, in the North America region.
How does arbor acres make money?
Four revenue lines are on record. Entrance Fees are the primary driver. The others are monthly/Daily Fees, healthcare Services Revenue and philanthropic Donations and Grants.
Who are arbor acres's main competitors?
Direct peers on record are The Sharon, Asbury Solomons, Aldersgate (Charlotte), Acts Retirement-Life Communities, United Methodist Retirement Communities (UMRC) and Lifespace Communities. Broad incumbents are Brookdale Senior Living, Atria Senior Living and Five Star Senior Living. National Senior Campuses (CCRC) - benchmark cohort is listed as an others.
Does arbor acres have an API?
No public API is recorded for arbor acres.
What industry is arbor acres in?
arbor acres's product category is Continuing Care Retirement Community (CCRC) / Senior Living Services. Its primary akta.pro industry code is HLADAEAE, Single-Site CCRCs, with a secondary code of HLADAAAF, Independent Living within CCRC Campuses (IL Component). Its NAICS code is 623311 and its SIC code is 8050.