centre culturel drummondville

What centre culturel drummondville does

Maison des arts Desjardins Drummondville (MADD) is a non-profit cultural corporation founded in 1966 and headquartered at 175 rue Ringuet, Drummondville, Québec. It operates a multidisciplinary presenting arts venue whose main hall is configurable to 405, 669, or 972 seats and is distinguished acoustically by the only Fazioli 10-foot concert grand piano in the province. The organization presents approximately 193 professional performances per year across theatre, music, dance, comedy, youth programming, spoken word, variety, and contemporary art (the latter through its co-located DRAC centre), supported by 25+ staff across programming, technical, ticketing, communications, partnerships, and finance functions. Six resident arts organizations — including the Orchestre symphonique de Drummondville, Mackinaw dance company, École de musique À la portée des sons, Académie de ballet de Drummondville, and École de théâtre Languedor — operate from the same building under coordinated programming.

The revenue model is a hybrid of consumer ticketing, subscriptions, venue rental, and philanthropic/corporate sponsorship. Individual ticket prices range from $25 (student/youth) to $91 (premium performances); the Membre Privilège loyalty program costs $35/year and unlocks member pricing, 24-48 hour advance pre-sales, and partner discounts. Five subscription pillars (Théâtre 4/6/10-piece packages at 20%/30%/40% discounts, Danse at $27/ticket, Jeunesse at $15/ticket, OSD 5-concert packages tiered by section, and DRAC ateliers) anchor recurring revenue. Venue rental of the Studio (up to 164 people), Espace Desjardins (up to 300), and Grande Salle (up to 960) is priced $1,080-$4,125 per event. Distribution runs through an in-person box office, telephone sales, and the Réseau Ovation online ticketing platform, with a parallel group-bookings channel (20+ attendees, $5 discount per ticket, complimentary tickets from the 31st seat onward).

The business is governed by an 11-member Board of Directors representing arts, business, municipal, and member constituencies. Major institutional partners include Desjardins (naming rights partner), Ville de Drummondville (principal public-sector partner), Hydro-Québec (theatre series sponsor), and Promutuel Assurance (humour series), supplemented by industry memberships in CAPACOA, RIDEAU, and ADISQ and membership in the Conseil des arts et des lettres du Québec (CALQ) funding ecosystem. A new $18M multifunctional performance hall project at the former Jean Coutu site in downtown Drummondville, designed for 150-250 incremental shows per year, represents the most significant forward capital commitment. The organization also runs the Sorties scolaires program, leveraging Quebec government measures #15186 and #15231 to underwrite subsidized cultural excursions for school groups.

Name

centre culturel drummondville

Legal name

Maison des arts Desjardins Drummondville

Website

https://artsdrummondville.com

Company type

Private

Founded year

1966

Operating status

Operating

Short description

Maison des arts Desjardins Drummondville is a non-profit cultural corporation that presents multidisciplinary performing arts — theatre, music, dance, comedy, youth, and contemporary art — at a configurable 972-seat venue in Drummondville, Québec, serving regional audiences, schools, members, and event renters.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Conference Centers & Dedicated Meeting Venues (THAHAAAB)

Keywords

• Performing arts venue
• Cultural programming
• Venue rental services
• Arts subscriptions
• Live entertainment

Headquarters

HQ city

Drummondville

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket Sales: Individual performance tickets sold through box office, phone, and online (Réseau Ovation platform). Prices range from $25-$91 depending on show, seat type, and membership status.
2. Membership Program (Privilège): Annual membership at $35 providing discounted tickets (member pricing), advance pre-sales (24-48 hours), best seat selection, flash promotions, restaurant and commerce discounts, and employer program with bulk pricing.
3. Venue Rental: Rental of Studio (up to 164 people), Espace Desjardins (up to 300), and Grande Salle (up to 960) for conferences, banquets, cocktails, and private events. Pricing from $1,080 to $4,125 depending on venue and configuration.
4. Season Subscriptions: Annual subscriptions in formula-au-choix (choose-your-own) format for théâtre (4/6/10 pieces with 20%/30%/40% discounts), danse, jeunesse ($15/ticket), and DRAC ateliers.
5. Gift Cards: Year-round gift cards valid on all performances presented by the Maison des arts. No expiration date.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Maison des arts Desjardins Drummondville operates a multi-disciplinary performing arts venue in Drummondville, Québec, presenting professional theatre, music, dance, comedy, youth programming, and contemporary art. The venue features a 972-seat configurable main hall with a Fazioli 10-foot concert grand piano (the only one of its size in the province), and offers ticket sales, season subscriptions, an annual Privilège membership program, group bookings, gift cards, school outing programs, and rental of its studio and hall spaces for private events.

Product overview

Maison des arts Desjardins Drummondville operates as a unified performing arts venue offering multiple integrated programs and services. The core offering is live performance presentation across theatre, music, dance, comedy, youth, and contemporary art. These are supported by a ticketing and box office service, a Membre Privilege membership program with tiered discounts and partner perks, and subscription series across five pillars: Théâtre, Danse, Jeunesse, Orchestre symphonique de Drummondville (OSD), and DRAC Art Workshops. Additional services include school outing programs (Sorties scolaires), venue room rentals, group bookings, and gift cards. The DRAC centre also provides visual arts mediation and programming. A planned new multifunctional hall project (Nouvelle Salle Multifonctionnelle) is in development for downtown Drummondville.

Differentiator

Problem solved

Functional benefit

Products and services

• Maison des arts Desjardins Drummondville — Main Performing Arts Venue Multi-disciplinary performing arts venue in Drummondville, Québec, presenting professional shows across theatre, music, dance, comedy, youth programming, and contemporary art. The main hall is configurable to 405, 669, or 972 seats and houses the Orchestre symphonique de Drummondville as a resident ensemble.
• Ticket Sales and Box Office Services
• Théâtre Subscription Series
• Jeunesse Subscription
• Danse Subscription
• Orchestre symphonique de Drummondville (OSD) Subscription
• DRAC Art Workshops Subscription
• Membre Privilège Membership
• Théâtre d'été (Summer Theatre)
• School Outings Program (Sorties scolaires)
• Venue Room Rental
• Gift Cards (Carte-cadeau)
• Group Bookings

Quantifiable outcome

• 80% occupancy rate maintained for 5 consecutive years
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and supporting.

• DesjardinscoreStrategic or Co-development PartnerMajor partner (Partenaire majeur) of Maison des arts Desjardins Drummondville. The venue carries the Desjardins name as part of its official designation.
• Ville de DrummondvillecoreStrategic or Co-development PartnerPrincipal public sector partner (Partenaire principal du secteur public). Presenting partner for Orchestre symphonique programming and Les Trois Accords symphonique (35th OSD anniversary / 60th MADD anniversary).
• Hydro-QuébeccoreGTM or Marketing PartnerOfficial partner sponsoring theatre series. Supporting accessibility to performing arts in Drummondville.
• Promutuel AssurancesupportingGTM or Marketing PartnerOfficial partner. Sponsors humour series performances.
• DRAC (Art actuel Drummondville)coreStrategic or Co-development PartnerCentre d'art actuel (contemporary art center) operating within the same building. Joint sustainable development plan adopted since January 2021. Shares staff resources and coordinates programming.
• CALQ (Conseil des arts et des lettres du Québec)coreStrategic or Co-development PartnerPublic sector partner providing arts funding and support.
• Réseau OvationcoreTechnology or IntegrationTicketing platform partner for online ticket sales, subscriptions, and gift cards. Integrated booking system used for all performances.
• Centre de services scolaire des Chênes (CSS des Chênes)supportingStrategic or Co-development PartnerLocal school board partner. Studio space named after CSS des Chênes. Collaborates on school programming and cultural excursions.
• CAPACOA (Canadian Association for the Performing Arts)supportingOthersProfessional association membership for performing arts presenters.
• RIDEAU (Association professionnelle des diffuseurs de spectacles)supportingOthersProfessional association of performing arts presenters membership.
• ADISQsupportingOthersCultural membership for Quebec music industry events and promotion.
• Orchestre symphonique de DrummondvillecoreStrategic or Co-development PartnerResident orchestra performing 5 annual concerts at the venue. Maintains separate membership program. Shared ticketing and customer data under agreement.
• Mackinaw (Ensemble folklorique)coreStrategic or Co-development PartnerResident dance company receiving dedicated office space in the building. Supported by Conseil des arts et des lettres du Québec.
• École de musique À la portée des sonssupportingStrategic or Co-development PartnerResident music school founded 1985, affiliated with conservatories and universities. Non-profit organization.
• Académie de ballet de DrummondvillesupportingStrategic or Co-development PartnerResident ballet academy founded 1946. Non-profit corporation since 1983, serving ages 3+.
• École de théâtre LanguedorsupportingStrategic or Co-development PartnerResident theatre school founded 1983. Incorporated as non-profit in 1986.
• Journal ExpresssupportingGTM or Marketing PartnerMedia partner providing press coverage and promotional support.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Place des Arts: Montreal's flagship multidisciplinary presenting venue (theatre, dance, music, opera) operating multiple halls and serving as the primary Quebec performing arts diffuser. Most directly comparable as a large-scale Quebec presenting venue, though at a substantially larger scale than Drummondville.
• Palais Montcalm: Québec City's presenting venue featuring a 994-seat Maison symphonique and smaller performance spaces, hosting classical, jazz, and contemporary music programming. Comparable as a Quebec-based multidisciplinary presenting venue with similar capacity profile.
• Le Diamant: Québec City's newer multidisciplinary performing arts venue presenting theatre, dance, music, and comedy programming in a configurable ~860-seat hall. Comparable as a Quebec regional presenting venue with hybrid theatre/multipurpose configuration.
• Salle Albert-Rousseau: Sainte-Foy (Québec City) presenting venue hosting multidisciplinary performing arts including theatre, dance, comedy, and music. Closely comparable in scale and programming mix to Maison des arts, serving a regional Quebec market.
• Théâtre Capitole: Québec City venue presenting musicals, concerts, comedy, and variety shows in a historic theatre setting. Comparable as a Quebec presenting venue focused on popular multidisciplinary programming.
• TOHU: Montreal cultural venue dedicated to circus arts and multidisciplinary presenting with resident companies and rental operations. Comparable as a Quebec presenting venue with strong resident organization ecosystem and venue rental model.

Broad incumbents

• National Arts Centre: Canada's national presenting venue in Ottawa, operating multiple halls and a resident orchestra across theatre, dance, music, and variety. Comparable as a national-scale multidisciplinary presenting venue and orchestra host, but at substantially larger scale.
• Théâtre du Rideau Vert: Long-standing Montreal producing theatre company operating its own venue. Comparable as a Quebec francophone performing arts organization, though primarily a producing company rather than a multipurpose presenting venue.
• Corporation du Théâtre du Nouveau Monde: Montreal producing theatre company operating its own venue with a subscription model and seasonal programming. Comparable as a Quebec francophone theatre organization with subscription ticketing, though primarily a producer rather than a multipurpose diffuser.

Regional players

• Centre des arts de Shawinigan: Regional Quebec performing arts presenter serving the Mauricie region with multidisciplinary programming and venue rental. Comparable as a small-to-mid-scale Quebec regional diffuser operating in a similar community-scale market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/maisondesarts
• LinkedInlinkedin.com/company/maison-des-arts-desjardins-drummondville

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about centre culturel drummondville