apm new zealand

What apm new zealand does

APM New Zealand (legal entity APM Workcare Ltd, NZBN 9429030994515) is an allied-health, rehabilitation, employment, and workplace services provider operating across New Zealand since 2012 as the local subsidiary of the Australian-headquartered APM Group (Serendipity WA Pty Ltd). It serves individuals recovering from injury or illness, employers seeking workplace wellbeing and injury-prevention support, healthcare referrers (GPs, specialists), and job seekers with health conditions or disabilities, with a dedicated Kaupapa Māori team (Te Tai Tikanga Māori) addressing cultural-competence requirements and a Tamariki (paediatric) service line. Service delivery is nationwide across 20+ physical clinic locations — from Henderson (Auckland headquarters) through Hamilton, Wellington, Christchurch, Queenstown, Tauranga, Palmerston North, Napier, New Plymouth, Whanganui, Nelson, Blenheim, Greymouth, Timaru, Dunedin, Invercargill, Whakatane and Rotorua — supplemented by mobile teams that visit homes and workplaces and by an Online Physio Clinics telehealth channel for video consultations.

The product portfolio spans core clinical services (Physiotherapy, Vocational Rehabilitation, Community Rehabilitation, ACC Pain Management, Early Support Concussion Service, Psychology, Tamariki/Paediatric Services, Speech and Language Therapy, Older Adult Services, Long COVID Recovery) and employment services (Job Seeker Support, Work Assist, Employment Services in Schools). The Move Physiotherapy sub-brand operates in Queenstown. Underlying technology is largely conventional clinical delivery infrastructure — clinic-based allied health practice plus a video-consultation telehealth platform for the Online Physio Clinics channel (NZD 30 ACC-covered / NZD 75 private per consultation) — with no disclosed AI/ML, proprietary models, or API/SDK platform.

Commercially, APM generates revenue through three streams: managed-services government contracts (with ACC, MSD and NZDF), private-pay professional services (unit-priced at the consultation level), and insurance-reimbursed transactions processed through third-party insurers. The company employs between 501 and 1,000 staff per LinkedIn, led by Heads of Health for the North and South regions, a Head of Clinical Excellence, and Regional Managers for Employment Services. The global APM Group reports serving more than 2.1 million people annually across 11 countries.

Name

apm new zealand

Legal name

APM Workcare Ltd

Website

https://apm-nz.co.nz

Company type

Public

Founded year

2012

Operating status

Operating

Short description

APM New Zealand (APM Workcare Ltd) is an allied-health, rehabilitation, employment, and workplace services provider, serving individuals, employers, healthcare referrers, and job seekers across New Zealand through 20+ clinics, mobile teams, and telehealth, under contract with ACC, MSD, and the NZ Defence Force.

Ownership category

akta.pro rank

Product category

Allied Health and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Vocational Rehabilitation Services (6243), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)

akta.pro secondary industries

Physical Medicine & Rehabilitation (PM&R) / Non-Operative Musculoskeletal (HLAKALAL), Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

Keywords

• Allied health services
• Vocational rehabilitation
• Physiotherapy services
• Injury recovery services
• Employment support services

Headquarters

HQ city

Henderson (Auckland)

HQ country

New Zealand

HQ region

Oceania

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Government Contracts: Funded services through government agencies including ACC (injury compensation), Ministry of Social Development (employment services), and New Zealand Defence Force (health services). Services delivered under formal contractual arrangements with public funding.
2. Private Pay Services: Direct client payments for private physiotherapy consultations, assessment packages, and services not covered by ACC or insurance. Online physio consultations at $75 private rate or $30 for ACC-covered injuries.
3. Insurance-Reimbursed Services: Services delivered to clients with third-party insurance coverage, with claims processed through various insurers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

APM New Zealand provides allied health, rehabilitation, injury recovery, employment, and workplace support services delivered through 20+ clinic locations, mobile teams, and an online telehealth physiotherapy platform. Core services include physiotherapy, vocational rehabilitation, community rehabilitation, pain management, concussion services, psychology, paediatric therapy, speech therapy, and job seeker support funded via government contracts, insurance reimbursements, and private payment.

Product overview

APM New Zealand is a health, rehabilitation, employment, and disability services provider offering a portfolio of allied health services rather than a technology product. The core offerings include Physiotherapy Services (delivered in clinics and via Online Physio Clinics telehealth), Vocational Rehabilitation, Community Rehabilitation, ACC Pain Management, Early Support Concussion Service, Psychology, Tamariki/Paediatric Services, Speech and Language Therapy, and Job Seeker Support. The company also provides employer services (Workplace Wellbeing Solutions, Work Assist) and disability support packages. An Employment Services Tools and Resources section provides digital CV templates, cover letter templates, and interview guides. Services are delivered in partnership with government agencies including ACC, Ministry of Social Development, and New Zealand Defence Force. The company operates nationally across New Zealand with multiple clinic locations and a dedicated Kaupapa Māori team.

Differentiator

Problem solved

Functional benefit

Brands

• Move Physiotherapy: Physiotherapy clinic brand operating in Queenstown.

Products and services

• Physiotherapy Services Allied health physiotherapy delivered in clinics and via telehealth, covering injury management, sports injuries, chronic pain, pelvic health, and older adult care for individuals recovering from injury or illness.
• Vocational Rehabilitation Employment-focused rehabilitation helping individuals return to work following injury or illness through assessment, planning, and workplace support, delivered for individuals, employers, and government referrers.
• Community Rehabilitation Community-based rehabilitation services including concussion management, pain management, and aged care support delivered in partnership with government agencies for individuals in the community.
• ACC Pain Management Service Two-step ACC-funded pain management program combining pain triage assessment by an Interdisciplinary Team (IDT) and a subsequent pain service including education, exercise, CBT, ACT, and mindfulness.
• Early Support Concussion Service Online concussion service providing early intervention support through allied health professionals for individuals who have experienced head injury in the past three months, launched in 2024.
• Psychology Services Psychological intervention services including assessments and counseling for individuals managing injury, illness, or disability.
• Tamariki (Paediatric) Services Play-based and family-centred physiotherapy and occupational therapy services for children, assessing developmental milestones across motor skills, sensory processing, and social development.
• Speech and Language Therapy Speech and language therapy services provided by qualified therapists as part of the allied health offering for individuals with communication or swallowing difficulties.
• Job Seeker Support Services Employment services helping job seekers prepare for, find, and maintain work, including assistance for those with health conditions or disabilities, often delivered under Ministry of Social Development contracts.
• Workplace Wellbeing Solutions Employer-focused services including workplace wellness programs, injury prevention, and occupational health assessments to reduce workplace injury impact and support employee return-to-work.
• Work Assist Employment support program helping individuals with health conditions or disabilities maintain employment through workplace adjustments and ongoing support.
• Older Adult Services Services supporting older adults to maintain independence, including aged care facility services and home-based support.
• Disability and Health Condition Support Personalized care packages including simple and complex in-home assessments by allied health professionals for adults with disabilities or health conditions.
• Online Physio Clinics Telehealth physiotherapy consultations delivered via video call, enabling remote physiotherapy assessments and treatment planning with follow-up support; available for ACC-covered clients ($30) and private-pay clients ($75).

Quantifiable outcome

• Supporting over 2.1 million people annually across global operations
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• ACC (Accident Compensation Corporation)coreStrategic or Co-development PartnerPrimary government funding partner for injury recovery services including pain management, concussion services, vocational rehabilitation, and community-based rehabilitation. APM delivers contracted services under ACC schemes.
• Ministry of Social DevelopmentcoreStrategic or Co-development PartnerGovernment partner for employment services, job seeker support programmes, and return-to-work initiatives. APM serves as a contracted provider for MSD-funded employment services.
• New Zealand Defence ForcecoreStrategic or Co-development PartnerDefence force partner for health and rehabilitation services supporting military personnel. APM provides clinical services to NZDF members.
• Third-Party InsurersminorChannel Partner/ Reseller/ DistributorVarious private insurance companies provide coverage for APM services, with claims processed through standard insurance arrangements.
• Diversity Works NZminorOthersMembership organisation for workplace diversity and inclusion, demonstrating APM's commitment to inclusive employment practices.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Habit Health: One of New Zealand's largest privately-owned multidisciplinary rehabilitation and allied health providers, operating across multiple regions with physiotherapy, vocational rehabilitation, pain management, and workplace health services. Directly comparable to APM NZ in service mix, multi-region footprint, and reliance on ACC and MSD contracts.
• Active+: New Zealand physiotherapy and rehabilitation network with multiple clinic locations delivering ACC-funded and private musculoskeletal, older-adult, and workplace injury services. Comparable to APM NZ in clinic-led allied health delivery and ACC-funded revenue model.
• TBI Health: New Zealand musculoskeletal and rehabilitation provider offering physiotherapy, pain management, concussion services, and return-to-work programmes under ACC contracts. Directly comparable in clinical service portfolio and contract-funded model, though typically focused on the lower North Island.
• Proactive Health (Proactive Rehab): New Zealand-based rehabilitation and pain management provider delivering ACC-funded physiotherapy, occupational therapy, and return-to-work services. Comparable to APM NZ in its focus on injury recovery and vocational rehabilitation, although at smaller geographic scale.

Regional players

• Recovre: Australian workplace injury prevention, rehabilitation, and return-to-work provider operating across the Tasman. Comparable to APM NZ in vocational rehabilitation and employer-facing service model, though serving Australian insurers and employers rather than NZ government agencies.
• WorkFocus Australia: Australian provider of occupational rehabilitation, workplace injury management, and return-to-work services. Comparable in business model and service line to APM NZ's vocational rehabilitation offering, but serving Australian state-based workers' compensation schemes rather than ACC.

Others

• Rehab Group: Ireland-headquartered international provider of disability, mental health, and rehabilitation services across multiple countries. Comparable to APM NZ in integrated health, disability, and employment support offering, though at significantly broader geographic and service-line scale.
• APM Group: Australian-headquartered parent company of APM New Zealand, operating across 11 countries and supporting 2.1M+ people annually with allied health, employment, and disability services. Listed as OTHERS rather than DIRECT_PEER because it is the parent entity, but directly relevant for group-level benchmarking and capital allocation context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/APMemployment
• Facebookfacebook.com/apmnz
• LinkedInlinkedin.com/company/apm-new-zealand

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about apm new zealand