Aqua-Tech

What Aqua-Tech does

Aqua-Tech is a privately held Winnipeg, Manitoba-based retailer and service provider founded in 1977, selling hot tubs, swim spas, pools, saunas, cold plunges, massage chairs, and home renovation services to residential homeowners across Manitoba and Northwestern Ontario. The company's core product lineup centers on Sundance Spas hot tubs (with over 20 models across the 680, 780, and 880 series featuring patented Fluidix jets), PDC Spas swim spas, and custom fiberglass pool installations, complemented by True North Saunas, Kodiak Cold Plunge units, and ZA Massage Chairs in adjacent wellness categories. In February 2026 the company introduced ZetaMix for Pools, a proprietary Zeta Potential Mixer installed in pool plumbing that uses nano-bubble generation to clarify water with no moving parts and no operating costs — representing the company's first own-brand technology product.

The business operates a direct-to-consumer retail model anchored by a single physical showroom at 1065 Dugald Rd in Winnipeg, supplemented by an e-commerce storefront (shop.aqua-tech.ca), an online Build & Price configuration tool, and a dedicated online support portal (findmyanswers.ca). Aqua-Tech employs in-house certified technicians for delivery, installation, and ongoing maintenance, with the service department handling pool opening/closing, weekly maintenance, leak detection, heater service, green-to-clean treatment, and branded water care programs including TRIO, Mineraluxe, and BioGuard. Revenue is generated across five streams: high-ticket product sales (hardware), pool design and installation (hardware + services), home renovation services (professional services), recurring service and maintenance contracts, and consumable water care products with a water testing lab. The company has operated for 45+ years, holds A+ BBB accreditation, is a member of the Pool and Hot Tub Council of Canada, and cites 433 combined years of team experience as a key operational asset.

Name

Aqua-Tech

Legal name

Aqua-Tech

Website

https://aqua-tech.ca

Company type

Private

Founded year

1977

Operating status

Operating

Short description

Aqua-Tech is a Winnipeg-based retailer and service provider selling hot tubs, swim spas, pools, saunas, cold plunges, massage chairs, and home renovations to residential homeowners across Manitoba and Northwestern Ontario, operating since 1977.

Ownership category

akta.pro rank

Product category

Pool and Spa Retail

akta.pro primary industry

Spa/Hot Tub Cleaning & Maintenance (HSAIALAG)

akta.pro secondary industries

Leak Detection & Repair (Pool/Spa Plumbing & Shell) (HSAIALAH), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

Keywords

• Hot tub retail
• Swim spa sales
• Fiberglass pool installation
• Home renovation services
• Pool maintenance service

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Hot Tubs & Spas: Retail sale of hot tubs, swim spas, saunas, and cold plunge products. Major brands include Sundance Spas and PDC Spas. Revenue is generated through one-time product purchases with optional financing.
2. Pool Sales & Installation: Custom fiberglass pool sales and installation services. Includes pool design, construction, and renovation services.
3. Home Renovation Services: Bathroom renovations, patio furniture, and whole-home renovation services in Winnipeg.
4. Service & Maintenance: Ongoing pool and spa service including opening, closing, weekly maintenance, repairs, water testing, and parts/accessories sales. Service department handles maintenance contracts and one-time service calls.
5. Water Care Products: Sale of chemicals, supplies, and accessories including BioGuard, SpaGuard, Mineraluxe products, and water testing lab services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Aqua-Tech is a Winnipeg-based retailer and service provider specializing in backyard leisure and home improvement products. The company sells hot tubs, swim spas, fiberglass pools, saunas, cold plunge pools, and massage chairs from brands including Sundance Spas, PDC Spas, True North Saunas, and Kodiak, and provides full-service pool and spa installation, ongoing maintenance and repair, water care products, bathroom and whole-home renovations, and its proprietary ZetaMix water clarification system.

Product overview

Aqua-Tech is a retail and service company offering a comprehensive portfolio of backyard and home improvement products, centered on pools, hot tubs, swim spas, saunas, and renovation services. The core product lines include Sundance® Spas hot tubs (featuring patented Fluidix jets across 680, 780, and 880 series) and PDC Spas swim spas, alongside custom fiberglass pool installations. The product ecosystem is supported by complementary offerings: True North Saunas, Kodiak Cold Plunge units, and massage chairs for wellness. Aqua-Tech provides full-service capabilities including pool/hot tub installation, renovation services (bathrooms, patios, whole-home), and ongoing maintenance/repair. Water care is managed through branded systems including TRIO, Mineraluxe, and BioGuard product lines. The company operates an e-commerce platform (shop.aqua-tech.ca) alongside service operations, serving Winnipeg and Manitoba since 1977.

Differentiator

Problem solved

Functional benefit

Products and services

• Sundance Spas Hot Tubs Premium hot tubs featuring Sundance's patented Fluidix jets for targeted hydrotherapy. Available in 680, 780, and 880 series with seating capacities from 5 to 7 adults and jet configurations ranging from 26 to 49 jets, sold to residential homeowners in Winnipeg.
• Sundance Spas Swim Spas Swim spas combining exercise and relaxation with adjustable swim currents and hydrotherapy jets. Includes Stream series models designed for fitness and aquatic exercise, sold to residential homeowners.
• PDC Spas Swim Spas Swim spas available in Summit Series and TruSwim Series configurations, featuring TrueSwim technology for realistic swimming currents and various jet configurations for exercise and relaxation.
• Fiberglass Pools Custom in-ground fiberglass swimming pools available in various shapes and sizes with customizable liner patterns, including complete installation services, pool design, and renovation options for residential homeowners.
• True North Saunas Sauna products designed for wellness and relaxation and year-round use in Manitoba climate, available in various configurations including pod-style designs.
• Kodiak Cold Plunge Cold plunge pools for refresh and recovery, designed for home wellness routines and contrast therapy with saunas.
• Massage Chairs Full-body massage chairs for home relaxation and wellness, including massage chair products and accessories.
• Pool Renovation Services Comprehensive pool renovation services including liner replacement, safety covers, pool refurbishment, and aesthetic upgrades for existing residential pools.
• Home Renovation Services Trusted local renovation services including bathroom renovations, patio furniture, and whole-home renovations with a collaborative design process tailored to customer needs.
• Pool and Spa Service Professional maintenance and repair services including pool opening/closing, weekly maintenance, leak detection, heater service, green-to-clean treatment, and water testing, delivered by certified technicians for all major equipment brands.
• Water Care Products Comprehensive water care chemicals and supplies including BioGuard, Mineraluxe, Trio, and SpaGuard product lines for pools and hot tubs, encompassing testing, balancing, and treatment products.
• Pool Chemicals Pool water treatment chemicals including algaecides, sanitizers, pH balancers, stain removers, and specialty treatments from BioGuard and Dazzle brands.
• ZetaMix Pool Water Clarifier Zeta Potential Mixer installed in pool plumbing that creates nano-bubbles and intense mixing energy to clarify water. Removes suspended contaminants and reduces chlorine demand with no moving parts or operating costs.
• TRIO Hot Tub Water Care System Three-part water care system maintaining up to 12 weeks of soft, clean, clear spa water, including Enhanced Water Softener, Softener & Clarifier, and Restoring Spa Cleanser packets for easy maintenance.
• Mineraluxe Hot Tub Care Mineral-based hot tub water care system including cubes with enzymes and stain/scale prevention, part of the mineral pool ownership experience offerings.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sundance SpascoreChannel Partner/ Reseller/ DistributorSundance Spas is the primary hot tub brand carried by Aqua-Tech, with over 20 models available in Winnipeg. Aqua-Tech handles distribution, installation, and ongoing service for Sundance Spas products. They are described as having one of the largest Sundance Spas selections in the city.
• PDC SpascoreChannel Partner/ Reseller/ DistributorPDC Spas is a major swim spa brand carried by Aqua-Tech, including the Summit Series and TruSwim Series models.
• True North SaunasminorChannel Partner/ Reseller/ DistributorTrue North Saunas products are offered as part of Aqua-Tech's wellness product lineup.
• BioGuardminorChannel Partner/ Reseller/ DistributorBioGuard water care products (Filter Brite, Smart Shock, Polysheen, Algae Clear 60) are sold and recommended by Aqua-Tech for pool and spa maintenance.
• PentairminorChannel Partner/ Reseller/ DistributorPentair pool equipment including IntelliChlor salt systems and heaters are carried and serviced by Aqua-Tech.
• Pool and Hot Tub Council of CanadaminorOthersIndustry trade association membership providing credibility and industry standards compliance.
• Great Lakes SpasminorChannel Partner/ Reseller/ DistributorAdditional hot tub brand carried by Aqua-Tech alongside Sundance Spas.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Beachcomber Hot Tubs: Canadian hot tub manufacturer and direct retailer with company-owned stores across Canada. Directly comparable to Aqua-Tech as a vertically integrated Canadian hot tub brand with physical showrooms, installation, and ongoing service offerings.
• Arctic Spas: Canadian hot tub manufacturer with a North American dealer footprint. Closely comparable as a cold-climate-focused hot tub brand sold through specialty dealers that also provide installation and service — directly overlapping with Aqua-Tech's Sundance-led model.
• Bullfrog Spas: US-based hot tub manufacturer distributed through an independent dealer network offering sales, installation, and service. Operates a near-identical go-to-market model to Aqua-Tech's hot tub retail and service business.
• Caldera Spas: Premium hot tub brand (Watkins Wellness family) sold through specialty dealers with full installation and service. Overlaps directly with Aqua-Tech's Sundance-driven premium spa retail and service offering.
• Master Spas: Manufacturer of hot tubs and swim spas (Twilight, Michael Phelps Swim Spa lines) sold through specialty dealers with installation and service support. Directly comparable to Aqua-Tech's Sundance hot tub + PDC/Sundance swim spa portfolio.
• Marquis Spas: US-based hot tub and swim spa manufacturer distributed through independent dealers. Closely mirrors Aqua-Tech's role as a regional specialty dealer providing sales, installation, and ongoing service in a defined geography.
• Endless Pools (Fluidra): Swim spa and aquatic fitness brand sold through a network of specialty dealers and installers. Highly comparable to Aqua-Tech's PDC and Sundance swim spa business, including installation and after-sale service.
• Leisure Pools: Fiberglass swimming pool manufacturer with a global dealer network that handles sales, design, and installation. Directly comparable to Aqua-Tech's fiberglass pool design, construction, and renovation offering.

Broad incumbents

• Hot Spring Spas (Watermark Spas / Watkins Wellness): Largest North American hot tub brand, sold exclusively through an independent dealer network that delivers, installs, and services spas. Comparable to Aqua-Tech's Sundance/PDC distribution model, with a much larger national footprint.
• Jacuzzi: Global incumbent in hot tubs, swim spas, and related bath/wellness products with both dealer and direct channels. Comparable to Aqua-Tech on hot tub and swim spa categories, but at significantly larger scale and brand reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AquatechWpg
• Facebookfacebook.com/AquaTechWpg
• Instagraminstagram.com/aqua.tech

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqua-Tech