Anfragenfluss

What Anfragenfluss does

Anfragenfluss GmbH is a German B2B lead generation agency founded in 2021 and headquartered in Bad Krozingen/Ebringen near Freiburg im Breisgau, serving trade businesses in the photovoltaic, heat pump, electrical, and HVAC sectors across the DACH region (Germany, Austria, Switzerland). The company's core product is the AFVQ system (Anfragenfluss-Verkaufsfähige-Qualifizierte-Kontakte), a proprietary methodology that combines targeted Meta and Google advertising campaigns with manual phone-based pre-qualification (14+ minutes per lead) to deliver exclusive, purchase-ready customer inquiries to partner businesses. Supporting tools include a real-time Tracking-Cockpit dashboard (cockpit.anfragenfluss.de) for monitoring leads, appointments, and closed deals, a 100+ hour Learning Suite built in collaboration with LearningSuite.io for partner sales training, in-house video/ad creative production, and weekly sales coaching. The company reports 270+ active partner businesses, 1.5 million qualified requests processed historically, 2,000+ on-site appointments arranged, and typical partner metrics of 53.4% close rate and 75.2% appointment rate.

The business model is a recurring monthly service fee (Agenturpauschale) per partner, with advertising spend billed separately by Meta/Google directly to clients. GTM is sales-led: outbound performance marketing on Meta/Google generates inbound leads, followed by a 15-minute validation conversation and Konfigurator-based assessment. A partner referral program (Empfehlungsprogramm) pays €1,000–€1,500 per successful referral and adds an indirect distribution layer. The company is privately held, founder-managed by Managing Director Jonathan Plum, with no disclosed funding rounds or institutional investors in the available material. The team comprises approximately 20 named members across management, pre-qualification, sales, customer success, video production, design, and online marketing.

Name

Anfragenfluss

Legal name

Anfragenfluss GmbH

Website

https://anfragenfluss.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Anfragenfluss is a German B2B lead generation agency that delivers exclusive, phone-pre-qualified photovoltaic and heat pump leads to SMB trade businesses across the DACH region via its proprietary AFVQ methodology, supported by Meta/Google advertising, a tracking dashboard, and a partner sales training platform.

Ownership category

akta.pro rank

Product category

B2B Lead Generation Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFACAI

Performance Creative & Ad Production (Dynamic/Iterative)

Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)

SECONDARYBPAAADAH

Channel/Partner Sales Support (Reseller Enablement, Deal Reg)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Telemarketing, Telesales & Lead Generation

SECONDARYMPAAAIAK

Direct Response & Database Marketing (Mailing Lists, Data Hygiene)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Direct Marketing (CRM, Email/SMS, Loyalty)

Keywords

• Lead generation services
• Photovoltaic lead generation
• Performance marketing agency
• Exclusive pre-qualified leads
• Heat pump lead provider

Headquarters

HQ city

Freiburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Monthly service fee (Agenturpauschale): Partners pay a fixed monthly fee for access to the AFVQ system, including campaign management, pre-qualification, tracking tools, and sales support. The fee covers the AFVQ service bundle — it does not include advertising spend, which is paid separately by the client directly to the advertising platforms.
2. Advertising spend pass-through: Clients set and fund their own advertising budgets for Meta and Google campaigns. Anfragenfluss manages the campaigns but advertising costs are billed directly between the client and the respective platform, separate from Anfragenfluss's service fee. The AGB specifies that advertising cost overruns of up to 10% below or above budget are considered contractually compliant.
3. One-time setup fee: If agreed, a one-time setup/onboarding fee is charged together with the first monthly installment. The AGB states that any agreed one-time setup fee is due with the first monthly payment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Anfragenfluss delivers exclusive, phone-pre-qualified leads to PV, heat pump, and trade businesses in the DACH region through its AFVQ methodology. The company runs Meta and Google performance advertising campaigns on behalf of partner businesses, screens every lead for 14+ minutes by phone (verifying ownership, budget, timeline, and location), and pushes each lead exclusively to a single partner. The offering is bundled with a real-time tracking cockpit, sales training, and in-house video ad creative production.

Product overview

Anfragenfluss is a lead generation service for photovoltaic, heat pump, and trades businesses in the DACH region (Germany, Austria, Switzerland), founded in 2021 and based in Freiburg/Bad Krozingen. The offering is structured around the AFVQ-System as the core methodology, delivering exclusively pre-qualified and phone-screened leads with 14+ minutes of pre-qualification per lead. This core is supplemented by a proprietary Tracking-App/Anfragen-Cockpit for real-time pipeline analytics, and a Learning Suite in collaboration with LearningSuite.io for sales training. A Konfigurator tool on the website enables prospective clients to validate their inquiry needs. The company has over 270 partner businesses and more than 86,000 tracked profiles.

Differentiator

Problem solved

Functional benefit

Products and services

• AFVQ-System (Anfragenfluss-Verkaufsqualifizierung) Core lead generation service for PV, heat pump, and trade businesses in the DACH region. Delivers exclusively pre-qualified, phone-screened leads (14+ minutes of telephone pre-qualification per lead) verifying ownership, budget, timeline, and location. Each lead is sold to a single partner business only.
• Tracking-App / Anfragen-Cockpit Real-time dashboard and mobile tracking application documenting every lead, appointment, and deal closure. Provides metrics including inquiry volume, appointment conversion rate, close rate, average sales duration, and revenue tracking for partner businesses.
• Konfigurator (Validation Conversation) Online configuration tool accessible on the homepage that validates the prospect's request situation and helps determine whether the AFVQ method suits their business needs, leading into the 15-minute validation conversation.

Quantifiable outcome

• 75.2% appointment conversion rate (Anfrage → Termin) across tracked partner pipeline
• +6 more outcomes

Named customers61 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• BSW Solar (Bundesverband Solarwirtschaft)minorOthersBSW Solar is a German solar industry association listed under 'Bekannt aus' (known from / press mentions) on Anfragenfluss's homepage. Not a formal commercial partnership, but referenced as a media/trade association presence.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Zolar: Berlin-based solar lead-generation and marketplace platform targeting German homeowners for PV installations. Most direct competitor in DACH for exclusive PV homeowner leads; competes head-on for Anfragenfluss's target end-customer pool, though Zolar acts as both lead-gen and installer marketplace.
• smarketer: Cologne-based digital performance marketing agency specializing in Google Ads and Microsoft Advertising, with growing Meta Ads capability. Closely comparable on agency-side service offering (paid media management, creative iteration, performance focus) for SMB clients.
• Projecter: Cologne-based performance marketing agency focused on Google Ads, SEO and SEA for SMB and mid-market clients. Comparable as a full-service paid-media agency with similar target customer segment (German SMB and trade businesses).
• Adseed: German performance marketing agency specializing in paid social (Meta) and lead generation for SMB customers. Closely comparable on creative + paid-media service offering and target customer profile.
• Conversion Maker: German performance and lead-generation agency with Meta/Google Ads focus serving SMB and mid-market. Comparable agency-side offering (performance creative + paid media) and lead-gen outcome orientation.
• Performance Media Deutschland: Hamburg-based performance marketing agency emphasizing Google Ads, SEA and conversion optimization for SMB clients. Comparable service mix and similar target verticals (German trades and services SMEs).

Broad incumbents

• 1Komma5°: Hamburg-based DACH market leader in residential PV, heat pumps and energy management. Has built substantial in-house performance marketing and lead qualification, making it both a benchmark customer archetype and a structural competitor for installer mind-share against external agencies.
• Enpal: Berlin-based heat-pump and PV subscription provider, one of the largest DACH installers. Competes for installer-channel partners and represents the in-house-marketing consolidator archetype that could shrink Anfragenfluss's addressable Fachbetriebe market.

Regional players

• Enerix: German PV franchise and installer network operating across Germany, Austria and Switzerland. Competes for the same end-customer demand that drives Anfragenfluss's partner pipeline and operates its own partner acquisition motion in DACH.

Emerging players

• Dealfront (formerly Leadfeeder): Europe-based B2B lead identification and generation platform with a strong DACH presence. Partial overlap in the lead-generation value chain but operates one step upstream (identifying in-market companies) rather than consumer lead qualification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/anfragenfluss
• LinkedInlinkedin.com/company/anfragenfluss-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anfragenfluss