What Agrian does

Agrian, founded in 2004 and headquartered in Fresno, California, is an agricultural software platform serving ag retailers, crop advisors, agronomists, growers, food handlers, and food processors. The platform delivers crop management, agronomy data, and data-driven seed-selection tooling intended to lift yields — with reported outcome bands of 6% to 18% — and is positioned as one of three leading US precision-agriculture software platforms alongside Granular Insights and CropX. The company operates a subscription-based, product-led SaaS model with annual billing cycles; specific pricing is not publicly disclosed.

The platform is functionally embedded within TELUS Agriculture & Consumer Goods, whose six connected products — TELUS Agronomy, TELUS Label Database, TELUS Label API, TELUS Supply Chain & Sustainability, TELUS Food Safety & Quality, and TELUS Program Execution — extend Agrian's core agronomy into label compliance, supply chain traceability, food safety, and program execution. TELUS Agriculture's standardized data and APIs are reported to power over 80 global platforms, support 65+ partners, and reach more than 75,000 trusted advisors, with the searchable label database covering over 15,000 manufacturer-approved and indemnified labels.

Commercial operations rely on a self-serve, digital-first go-to-market aimed at SMB growers in the US — with documented adoption across Washington State and Iowa for the 2025-2026 growing season — supplemented by enterprise sales motion (demo-based) for agribusinesses upstream and downstream. Proprietary technology is moderate-strength: differentiation sits in the indemnified label database, integration density across the six-module stack, and partner-data-network distribution rather than in any disclosed AI/ML capability.

Name

Agrian

Website

https://agrian.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Agrian is an agricultural software platform, founded in 2004 and based in Fresno, California, that delivers crop management, agronomy data, and data-driven seed-selection tools to ag retailers, crop advisors, agronomists, growers, and food processors. It operates within TELUS Agriculture & Consumer Goods' integrated agronomy, label, API, supply chain, and food safety stack.

Ownership category

akta.pro rank

Product category

Agricultural Software (AgTech / Farm Management Software)

SIC

Services-Prepackaged Software (7372), Agricultural Services (700)

akta.pro primary industry

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

akta.pro secondary industries

Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)

Keywords

• Agronomy software
• Precision agriculture
• Crop management software
• Agriculture label compliance
• Food supply chain software

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Software Subscriptions: Agrian generates revenue through software subscriptions and platform licensing for agricultural operations, providing farmers and agribusinesses with access to crop management and agronomy data tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Agrian delivers an integrated digital agriculture platform spanning agronomy software, an indemnified searchable label database, label APIs, supply chain and sustainability software, food safety and quality software, and program execution solutions. The platform connects farmers, crop advisors, agricultural retailers, and manufacturers with standardized data to optimize crop management, ensure label compliance, and improve supply chain transparency. Revenue is generated primarily through software subscriptions and platform licensing on an annual billing basis.

Product overview

Agrian operates under TELUS Agriculture & Consumer Goods, offering an integrated digital platform for the agricultural sector. The product portfolio comprises six interconnected solutions: TELUS Agronomy (core agronomy software for field and crop management), TELUS Label Database (searchable label database with over 15,000 manufacturer-approved labels), TELUS Label API (programmatic label data access for system integration), TELUS Supply Chain & Sustainability (supply chain transparency and sustainability tracking), TELUS Food Safety & Quality (compliance and food safety management), and TELUS Program Execution (sales, rebate, and industry data management). The platform connects farmers, trusted advisors, retailers, and manufacturers with standardized data and interoperable APIs supporting over 80 global platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• TELUS Agronomy Agronomy software that enhances data, streamlines operations, and helps mitigate risk for agribusiness in the United States; supports data-driven seed selection and crop management decisions.
• TELUS Label Database The industry's largest, most accessible and only indemnified searchable label database, providing access to over 15,000 manufacturer-approved labels for compliant product application.
• TELUS Label API Reference label APIs that enable manufacturing, retail, and growing task execution, providing integrated label data for crop inputs with fluid data flow across systems (formerly CDMS API).
• TELUS Supply Chain & Sustainability Food supply chain software that improves supply chain transparency, manages risk, and drives sustainability in the United States and globally.
• TELUS Food Safety & Quality Food safety software that aligns the supply chain, demonstrates compliance (including FSMA 204 traceability), and manages product performance for food businesses in the United States.
• TELUS Program Execution Program execution solutions that streamline the collection, calculation, and application of sales, rebate, and industry data for agribusinesses.

Quantifiable outcome

• Yield improvements ranging from 6% to 18% through integrated software solutions and data-driven seed selection

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• TELUS Agriculture & Consumer GoodsunclearTechnology or IntegrationTELUS Agriculture & Consumer Goods operates an integrated digital agriculture platform serving farmers, advisors, retailers, and manufacturers with agronomy software, searchable label databases, and agricultural APIs. The platform powers over 80 global platforms and serves over 75,000 advisors with data supporting more than 65 partners. Agrian is mentioned alongside Granular Insights and CropX as competing agricultural software platforms in the same market category, suggesting potential competitive or complementary positioning within the agricultural technology ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Taranis: Taranis is an AI-driven precision agriculture intelligence platform using aerial imagery and field-level analytics for crop monitoring and decision support. It overlaps with Agrian's agronomic decision support and field mapping capabilities, particularly around prescription maps and crop health monitoring.
• Indigo Ag: Indigo Ag operates a digital agriculture platform spanning agronomy, grain marketing, and sustainability. It overlaps with Agrian in digital agronomy and increasingly in sustainability tracking, and represents a well-capitalized emerging competitor pursuing end-to-end grower and agribusiness workflows.
• Conservis: Conservis is a farm management software platform focused on enterprise row-crop operations, providing planning, budgeting, and inventory tracking. It overlaps with the decision support and farm recordkeeping aspects of Agrian's agronomy platform, particularly for larger commercial farms.

Direct peers

• Granular Insights (Corteva): Granular Insights is Corteva's farm management and agronomy software platform, providing field-level data management and decision support. It is named alongside Agrian and CropX as a leading peer in precision agriculture software, with the additional strategic advantage of being backed by a major seed and crop protection conglomerate.
• Agworld: Agworld is a cloud-based farm management and agronomy collaboration platform serving growers, agronomists, and ag retailers. It directly overlaps Agrian's core FMIS and agronomy recordkeeping use cases, with a similar target customer of SMB farmers and crop advisors.
• CropX: CropX is a precision agriculture platform providing farm management and agronomic intelligence. It is explicitly named alongside Agrian in source data as one of three leading agriculture software platforms serving Washington State and Iowa farmers, making it a directly comparable peer in FMIS and decision support.
• Farmers Edge: Farmers Edge is a pure-play digital agriculture company providing farm management software, agronomic decision support, and data analytics to growers. It competes head-to-head with Agrian in North American row-crop FMIS and precision agronomy, with comparable subscription SaaS economics.

Broad incumbents

• Trimble Ag: Trimble Ag provides precision agriculture hardware and software including farm management, GNSS guidance, and field data analytics. As a much larger, public company, Trimble offers overlapping FMIS capabilities but as part of a broader positioning and hardware portfolio rather than a pure-play SaaS model like Agrian.
• Climate LLC (Bayer): Climate LLC (Climate FieldView) is Bayer's digital agriculture platform offering field data collection, agronomic modeling, and yield analytics. It serves a similar farmer and advisor customer base but operates at much larger scale with the backing of a global ag-input giant.
• CNH Industrial (AFS Connect / Case IH): CNH Industrial offers precision agriculture software (AFS Connect, PLM) bundled with its Case IH and New Holland equipment lines. As a major equipment manufacturer, CNH provides overlapping farm management capabilities but distributes them primarily through equipment channels rather than as a standalone SaaS like Agrian.

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agrian
• Instagraminstagram.com/telus_agcg
• Facebookfacebook.com/telusagcg
• YouTubeyoutube.com/@telus_agcg
• Xx.com/agrianinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrian