koudijs

What koudijs does

Koudijs Animal Nutrition is the African and emerging-market brand of De Heus Animal Nutrition, a privately held Dutch family-owned company founded in 1911 and now in its fourth generation of leadership (Co and Koen de Heus serving as Co-Chairmen as of 2025, with Gabor Fluit appointed CEO of De Heus Animal Nutrition effective January 1, 2025). The legal entity is incorporated in Ede, Netherlands (Chamber of Commerce 160602651), with regional market subsidiaries including Koudijs Uganda (operating since 2014, main office and warehouse/distribution at Plot 1114, Ring Road, Nalukolongo, Kampala), Koudijs Ghana (with a compound feed factory under construction since February 2019), and a Koudijs Vietnam R&D facility.

Koudijs produces and sells compound animal feeds, concentrates, young animal feeds, and specialty additives across four verticals: poultry (broilers, layers, dual breeds, day-old-chick prestarter), swine (piglets, sows, fatteners), aquaculture (tilapia, catfish), and ruminants (dairy and beef cattle). Notable proprietary technologies include the MycoGuard Focus bentonite-clay mycotoxin binder formulated for aflatoxins in Ugandan maize (added to KLC20, KLC10, and KBC35 concentrates), the HeatStop heat-stress electrolyte supplement, a Near-Infra-Red Spectroscopy (NIRS) raw-material analysis service with labs in Kampala and the Netherlands, and VLOG-certified Non-GMO piglet feed lines. R&D is anchored by a flagship cooperation with Wageningen University & Research, including a multi-year broiler breeder nutrition and chick quality study.

The business model is a distribution-led B2B/B2C hybrid. In Uganda, Kaffiika Animal Feeds is the sole distributor, operating a network of Koudijs/Kaffiika retail outlets and field agents that reach smallholder and large-scale farmers. Revenue derives from compound feed sales (hardware-like physical goods) plus nutritional advisory and NIRS testing services. The go-to-market blends channel partners with event-driven engagement (Harvest Money Expo at Namboole Stadium, farmer training sessions), content marketing (Farm-Up video series, website insights), the Poultry Coach mobile app (Android/iOS), and direct WhatsApp support. No public pricing is disclosed; a 2,000 UGX per bag recycling discount is the only publicly observable pricing mechanic. Koudijs has no external institutional investors or public listing.

Name

koudijs

Legal name

Koudijs Animal Nutrition

Website

https://koudijs.ug

Company type

Private

Founded year

1911

Operating status

Operating

Short description

Koudijs, the African and emerging-market brand of Dutch family-owned De Heus Animal Nutrition, produces compound feeds, concentrates, and specialty additives for poultry, swine, aquaculture, and ruminants across Uganda, Ghana, and Vietnam, distributed via Kaffiika retail outlets, field agents, farmer training, and the Poultry Coach mobile app.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)

akta.pro secondary industries

Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG), Non-Antibiotic Health & Performance Supplements (Immune, Gut Health, Stress/Heat Support) (AFADALAO)

Keywords

• Compound animal feed
• Animal nutrition
• Poultry feed
• Livestock feed
• Aquaculture feed

Headquarters

HQ city

Ede

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Compound Animal Feed Sales: Koudijs produces and sells compound animal feeds, concentrates, young animal feed, and specialties for poultry (broilers, layers, dual breeds), swine (piglets, sows, fatteners), aquaculture (tilapia, catfish), and ruminants (beef). Products are sold through their own shops and distribution network.
2. Nutritional Advisory Services: Technical support and farming advisory services provided alongside feed products, including NIRS analysis services for raw material testing and feed optimization.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Koudijs manufactures and distributes compound animal feed, concentrates, and specialty feed additives for poultry, swine, aquaculture, and ruminants, serving smallholder and commercial farmers in Uganda. The company supports customers with technical advisory services and a mobile application (Koudijs Boost) that provides product information and farm-management guidance.

Product overview

Koudijs Uganda is part of De Heus Animal Nutrition, offering a comprehensive animal nutrition portfolio focused on Poultry, Swine, Aquaculture, and Ruminant feeds. The product line consists of compound feeds, concentrates (KLC20, KLC10, KLC5, KBC35) for farmers to mix with their own raw materials, young animal feeds, and specialties. Specialty products include MycoGuard Focus mycotoxin binder, HeatStop heat stress supplement, Romelko creep feed, and Milky milk supplements. The company also offers the free Poultry Coach mobile app for farm management and NIRS technology services for feed quality analysis.

Differentiator

Problem solved

Functional benefit

Brands

• Poultry Coach: A free mobile application to help broiler and layer farmers make key management decisions affecting bird performance. Available for Android and iOS.
• Farm-Up with Koudijs

Products and services

• Poultry Feed Compound feeds formulated for broilers, layers, and chicks, designed to support growth, egg production, and feed conversion efficiency in tropical Ugandan conditions. Targeted at smallholder and commercial poultry farmers.
• Swine Feed Compound pig feeds formulated for different growth stages (starter, grower, finisher) and for sows, addressing the nutritional needs of pigs reared in East African smallholder and commercial systems.
• Aquaculture Feed Compound fish feeds formulated for various species and growth stages, aimed at supporting growth and feed conversion in pond and cage aquaculture operations in Uganda.
• Ruminant Feed Compound feeds and supplements for cattle, goats, and sheep, formulated to support milk production, growth, and overall herd productivity.
• Concentrates Protein-energy concentrates designed to be mixed with on-farm grains to produce complete feed, allowing farmers to leverage local raw materials while maintaining balanced nutrition.
• Specialty Additives Specialty feed additives such as premixes and supplements formulated to address specific nutritional gaps, support health, and improve performance in livestock and aquaculture.

Quantifiable outcome

• Good mini pellet can boost feed intake by more than 10% in the first week
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Kaffiika Animal FeedscoreChannel Partner/ Reseller/ DistributorKaffiika Animal Feeds is the sole distributor of Koudijs products in Uganda. With a wide-reaching network of outlets and agents, they are well-positioned to reach last-mile farmers with sessions covering essential topics in poultry and piggery management.
• De Heus UgandacoreChannel Partner/ Reseller/ DistributorDe Heus Uganda is the parent company operating alongside Koudijs Uganda. Koudijs participated in the Harvest Money Expo alongside De Heus Uganda. The company is part of Royal De Heus, a Dutch family-owned animal nutrition company established in 1911.
• Wageningen University & ResearchflagshipStrategic or Co-development PartnerKoudijs cooperates with Wageningen University on scientific research projects including a four-year study on the influence of broiler breeder nutrition on chick quality. This combines the university's scientific knowledge with Koudijs' practical knowledge and experience in feed and management.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Trouw Nutrition: Global animal nutrition subsidiary of Nutreco, producing compound feeds, premixes, and specialty feed additives for poultry, swine, ruminants, and aquaculture across emerging and developed markets. Directly comparable to Koudijs across species coverage, formulation science, and emerging-market distribution models.
• Skretting: Aquaculture feed specialist owned by Nutreco, producing feeds for tilapia, catfish, and other farmed fish. Directly comparable to Koudijs' aquaculture feed line (tilapia and catfish) and overlapping premium formulation positioning in tropical aquaculture markets.
• Alltech: Privately-held global animal nutrition company producing feed additives, premixes, and specialty nutritional products across species. Comparable to Koudijs in its science-led additive focus (e.g., mycotoxin binders, gut health products) and emerging-market presence.

Broad incumbents

• Cargill Animal Nutrition: Global agribusiness giant operating compound feed mills, premix facilities, and animal nutrition services across dozens of countries. Comparable to Koudijs in product breadth and species coverage, but operates as a much larger, broader incumbent rather than a regionally-focused specialist.
• Charoen Pokphand (CP Group): Thai conglomerate with vertically integrated poultry, swine, and aquaculture feed operations across Asia and emerging markets. Comparable to Koudijs in multi-species feed portfolio and integrated farm-to-fork model, but at vastly greater scale and geographic reach.
• ADM Animal Nutrition: Major US-based agribusiness with global animal nutrition and feed ingredient operations. Overlaps with Koudijs on compound feed manufacturing and specialty additives, but as part of a vastly larger commodity-oriented portfolio.
• New Hope Liuhe: Major Chinese animal feed producer with global operations across poultry, swine, and aquaculture feed. Comparable to Koudijs in compound feed manufacturing and emerging-market focus, particularly in SE Asia via the Vietnam R&D linkage.
• Land O'Lakes Purina Animal Nutrition: US-based animal nutrition subsidiary of Land O'Lakes producing livestock and poultry feeds. Overlaps with Koudijs in compound feed and species-specific formulation expertise, but operates primarily in North American markets.

Regional players

• Unga Holdings: Leading East African animal feed and flour manufacturer operating in Kenya and Uganda. Comparable to Koudijs as a regional feed competitor in overlapping East African geography, targeting similar poultry and livestock farmer segments.

Emerging players

• Novus International: Animal nutrition and feed additive specialist focused on methionine, gut health, and mycotoxin management products. Comparable to Koudijs in additive-driven differentiation and emerging-market distribution, though narrower in compound feed manufacturing scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about koudijs