Developer docs
API playgroundTry for free, no card

Search company profiles

a new direction

Full company profile

uuid02ma24x

Namestring
a new direction
Legal namestring
A New Direction (AND)
Websiteurl
anewdirectionbmp.org
Company typeenum
Private
Founded yearint
2011
Descriptiontext

A New Direction (AND) is a Chicago-based nonprofit organization that provides counseling, education, support, and advocacy services to individuals and families affected by domestic violence in the Beverly Morgan Park community and surrounding south-side Chicago neighborhoods. Founded in 2011, AND delivers community-based services including domestic violence education, crisis intervention, safety planning, resource referrals, and legal advocacy for navigating Illinois' legal system in matters such as orders of protection, divorces, parenting plans, and child support cases. Services are provided free of charge to clients and are designed around culturally competent, individualized responses to the specific demographic realities of Beverly Morgan Park survivors. AND also operates specialized programming such as a Traumatic Brain Injury (TBI) Toolkit for DV survivors, developed with partner agencies and funded by the Michael Reese Health Trust.

In July 2022, AND became a wholly-owned program of WINGS Program, Inc., Illinois' largest domestic violence agency, which has operated since 1985 and is credited with over 1 million nights of safe housing provided. As a WINGS program, AND draws on the parent's 24-hour hotline, hospital partnership network, community outreach infrastructure, and structured fundraising apparatus (foundation grants, government funding, individual and corporate donations, cause-marketing, workplace giving). The parent has held four consecutive 4-star Charity Navigator ratings and received four 2026 Purple Ribbon Awards from DomesticShelters.org, lending third-party validation to the AND operating environment. AND's core technology is its service-delivery platform — trained advocates, counselors, and legal advocates operating through direct community engagement, hospital referrals, and the WINGS hotline — rather than a software or digital product.

The business model is nonprofit grant- and donation-funded: there is no pricing for end clients, no commercial product revenue, and no equity funding. Revenue streams supporting AND flow through WINGS Program, Inc.'s 501(c)(3) and consist of foundation grants, government funding, individual and corporate charitable donations, and cause-marketing partnerships. The customer base is highly distributed across DV survivors and households in Chicago's south side, with hospital partners and community organizations acting as referral channels rather than paying customers.

Short descriptiontext

A New Direction is a Chicago-based nonprofit providing free counseling, education, legal advocacy, and crisis support to domestic violence survivors in Beverly Morgan Park and surrounding south-side communities; it became a program of WINGS Program, Inc. in July 2022.

Operating statusenum
Operating
Ownership categoryenum
akta.pro rankint
HeadquartersChicago, United States
HQ citystring
Chicago
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
domestic violence services, survivor counseling support, crisis intervention advocacy, legal advocacy services, community violence prevention
Industry1 code
1Domestic Violence & Abuse Support Services
CodeBPAGAEADPrimaryYes
NAICS code2 codes
  • Outpatient Mental Health and Substance Abuse Centers621420
  • Services for the Elderly and Persons with Disabilities624120
Product category
Domestic Violence Social Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Foundation Grants and Government Funding
TypeSubscription Recurring
Description

AND operates as a program of WINGS Program, Inc., which receives funding through government grants and foundation support to fund DV services.

wingsprogram.com
2Individual and Corporate Donations
TypeAffiliate Referral
Description

WINGS Program, Inc. receives charitable donations from individuals, businesses, and organizations to support its continuum of services including AND programs.

wingsprogram.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Others, Marketing or Sales
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

A New Direction (AND) is a community-based nonprofit program providing free domestic violence services to individuals and families in Chicago's Beverly Morgan Park neighborhood. It delivers domestic violence education, crisis intervention, safety planning, counseling, resource referrals, and legal advocacy to help survivors navigate Illinois' legal system for divorces, orders of protection, parenting plans, and child support cases. Since July 2022, AND has operated as a program of WINGS Program, Inc., Illinois' largest domestic violence agency.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

A New Direction (AND) is a community-based program of WINGS Program, Inc. that provides comprehensive domestic violence services including counseling, education, support, and advocacy. The program became part of WINGS Program, Inc. in July 2022 and offers crisis intervention, safety planning, resource referrals, and legal advocacy to navigate Illinois' legal system for divorces, orders of protection, parenting plans, and child support cases.

Product and service4 records
1A New Direction (AND) Program
CategoryDomestic violence social services
Description

Community-based domestic violence program providing free counseling, education, crisis intervention, safety planning, support, resource referrals, and legal advocacy to individuals and families in Beverly Morgan Park and surrounding Chicago neighborhoods.

2Domestic Violence Legal Advocacy
CategoryLegal advocacy services
Description

Legal advocacy to help survivors navigate Illinois' legal system for divorces, orders of protection, parenting plans, and child support cases, as well as civil legal advocacy related to housing and education.

3Crisis Intervention and Safety Planning
CategoryCrisis intervention services
Description

Direct crisis response services including safety planning and resource referrals for domestic violence survivors, accessible via the WINGS 24-Hour Hotline at (847) 221-5680 and through community-based outreach.

4Traumatic Brain Injury (TBI) Toolkit for DV Survivors
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1WINGS Program, Inc.
Strategic tierCoreTypeStrategic or Co-development Partner
Description

A New Direction became a program of WINGS Program, Inc. in July 2022. WINGS is the largest domestic violence agency in Illinois, providing housing, integrated services, education, and advocacy to end domestic violence since 1985.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1WINGS Program, Inc.
TypeBroad incumbent
Description

AND's parent organization and the largest DV agency in Illinois, providing safe housing, counseling, education, and advocacy across the state since 1985. Directly comparable in mission and service mix, but operates at significantly greater scale and geographic reach than AND.

2Between Friends
TypeDirect peer
Description

Chicago-based nonprofit providing counseling, advocacy, and education to individuals and families affected by domestic violence. Operates in the same Chicago metro geography with a similar service portfolio (counseling, legal advocacy, crisis response), making it the closest direct peer to AND.

3Sarah's Inn
TypeDirect peer
Description

Chicago-area nonprofit serving survivors of domestic violence with counseling, advocacy, and prevention education across Chicago's western and southwestern suburbs. Comparable mission, suburban community-based delivery model, and integrated counseling plus legal advocacy services.

4Apna Ghar
TypeDirect peer
Description

Chicago-based nonprofit providing holistic services (shelter, counseling, legal advocacy, case management) to domestic violence survivors, with a culturally specific focus on South Asian and immigrant communities. Comparable in culturally competent service model and integration of legal advocacy with counseling.

5Resilience (formerly Chicago Metropolitan Battered Women's Network)
TypeDirect peer
Description

Chicago-based nonprofit providing counseling, advocacy, and case management to DV survivors, with strong focus on community-based and culturally responsive services. Direct peer in service mix, geography, and target population.

6National Domestic Violence Hotline
TypeBroad incumbent
Description

National 24/7 hotline and resource referral service for DV survivors, funded federally and via foundations. AND operates a local hotline as part of WINGS; comparable in crisis intervention and referral function but at vastly larger scale and national footprint.

7Safe Horizon
TypeBroad incumbent
Description

New York City's largest victim services nonprofit, providing DV shelters, hotlines, counseling, and legal advocacy. Comparable mission and integrated service model, but at much larger scale and in a different metro geography.

8YWCA Metropolitan Chicago
TypeBroad incumbent
Description

Chicago YW chapter providing DV services, sexual violence support, and economic empowerment programs for women and families. Comparable DV services and Chicago geography, but operates broader women's empowerment programming as a national YWCA affiliate.

9The Network: Advocating Against Domestic Violence
TypeRegional player
Description

Illinois statewide membership organization supporting DV service providers through training, technical assistance, and policy advocacy. Operates in the same state and serves overlapping provider base as WINGS/AND, but functions as an umbrella/convener rather than direct service provider.

10Ascend Justice
TypeEmerging player
Description

Chicago-area nonprofit providing holistic legal and social services to DV survivors through integrated advocacy, including courthouse-based and community-based support. Comparable in legal advocacy plus counseling integration and Chicago geography, with a stronger legal services specialization.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

a new direction

Domestic Violence Social Servicesanewdirectionbmp.org

A New Direction is a Chicago-based nonprofit providing free counseling, education, legal advocacy, and crisis support to domestic violence survivors in Beverly Morgan Park and surrounding south-side communities; it became a program of WINGS Program, Inc. in July 2022.

What a new direction does

A New Direction (AND) is a Chicago-based nonprofit organization that provides counseling, education, support, and advocacy services to individuals and families affected by domestic violence in the Beverly Morgan Park community and surrounding south-side Chicago neighborhoods. Founded in 2011, AND delivers community-based services including domestic violence education, crisis intervention, safety planning, resource referrals, and legal advocacy for navigating Illinois' legal system in matters such as orders of protection, divorces, parenting plans, and child support cases. Services are provided free of charge to clients and are designed around culturally competent, individualized responses to the specific demographic realities of Beverly Morgan Park survivors. AND also operates specialized programming such as a Traumatic Brain Injury (TBI) Toolkit for DV survivors, developed with partner agencies and funded by the Michael Reese Health Trust.

In July 2022, AND became a wholly-owned program of WINGS Program, Inc., Illinois' largest domestic violence agency, which has operated since 1985 and is credited with over 1 million nights of safe housing provided. As a WINGS program, AND draws on the parent's 24-hour hotline, hospital partnership network, community outreach infrastructure, and structured fundraising apparatus (foundation grants, government funding, individual and corporate donations, cause-marketing, workplace giving). The parent has held four consecutive 4-star Charity Navigator ratings and received four 2026 Purple Ribbon Awards from DomesticShelters.org, lending third-party validation to the AND operating environment. AND's core technology is its service-delivery platform — trained advocates, counselors, and legal advocates operating through direct community engagement, hospital referrals, and the WINGS hotline — rather than a software or digital product.

The business model is nonprofit grant- and donation-funded: there is no pricing for end clients, no commercial product revenue, and no equity funding. Revenue streams supporting AND flow through WINGS Program, Inc.'s 501(c)(3) and consist of foundation grants, government funding, individual and corporate charitable donations, and cause-marketing partnerships. The customer base is highly distributed across DV survivors and households in Chicago's south side, with hospital partners and community organizations acting as referral channels rather than paying customers.

a new direction firmographics

Firmographics
Name
a new direction
Legal name
A New Direction (AND)
Website
https://anewdirectionbmp.org
Company type
Private
Founded year
2011
Operating status
Operating
Short description
A New Direction is a Chicago-based nonprofit providing free counseling, education, legal advocacy, and crisis support to domestic violence survivors in Beverly Morgan Park and surrounding south-side communities; it became a program of WINGS Program, Inc. in July 2022.
Ownership category
akta.pro rank

a new direction industry classification

Industry
Product category
Domestic Violence Social Services
NAICS
Outpatient Mental Health and Substance Abuse Centers (621420), Services for the Elderly and Persons with Disabilities (624120)
akta.pro primary industry
Domestic Violence & Abuse Support Services (BPAGAEAD)

Keywords

  • Domestic violence services
  • Survivor counseling support
  • Crisis intervention advocacy
  • Legal advocacy services
  • Community violence prevention

Where a new direction is headquartered

Location

Headquarters

HQ city
Chicago
HQ country
United States
HQ region
North America

Offices1 record

Markets served

a new direction business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Others, Marketing or Sales

Revenue model

  1. Foundation Grants and Government Funding: AND operates as a program of WINGS Program, Inc., which receives funding through government grants and foundation support to fund DV services.
  2. Individual and Corporate Donations: WINGS Program, Inc. receives charitable donations from individuals, businesses, and organizations to support its continuum of services including AND programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

a new direction product offering

Product offering

Core offering

A New Direction (AND) is a community-based nonprofit program providing free domestic violence services to individuals and families in Chicago's Beverly Morgan Park neighborhood. It delivers domestic violence education, crisis intervention, safety planning, counseling, resource referrals, and legal advocacy to help survivors navigate Illinois' legal system for divorces, orders of protection, parenting plans, and child support cases. Since July 2022, AND has operated as a program of WINGS Program, Inc., Illinois' largest domestic violence agency.

Product overview

A New Direction (AND) is a community-based program of WINGS Program, Inc. that provides comprehensive domestic violence services including counseling, education, support, and advocacy. The program became part of WINGS Program, Inc. in July 2022 and offers crisis intervention, safety planning, resource referrals, and legal advocacy to navigate Illinois' legal system for divorces, orders of protection, parenting plans, and child support cases.

Differentiator

Problem solved

Functional benefit

Products and services

  • A New Direction (AND) Program Community-based domestic violence program providing free counseling, education, crisis intervention, safety planning, support, resource referrals, and legal advocacy to individuals and families in Beverly Morgan Park and surrounding Chicago neighborhoods.
  • Domestic Violence Legal Advocacy Legal advocacy to help survivors navigate Illinois' legal system for divorces, orders of protection, parenting plans, and child support cases, as well as civil legal advocacy related to housing and education.
  • Crisis Intervention and Safety Planning Direct crisis response services including safety planning and resource referrals for domestic violence survivors, accessible via the WINGS 24-Hour Hotline at (847) 221-5680 and through community-based outreach.
  • Traumatic Brain Injury (TBI) Toolkit for DV Survivors

Companies that use a new direction

Customer profile

Named customers2 records

Segments1 record

Ideal customer profiles1 record

a new direction technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

a new direction partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • WINGS Program, Inc.coreStrategic or Co-development PartnerA New Direction became a program of WINGS Program, Inc. in July 2022. WINGS is the largest domestic violence agency in Illinois, providing housing, integrated services, education, and advocacy to end domestic violence since 1985.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

a new direction competitors and assessment

Company assessment

Broad incumbents

  • WINGS Program, Inc. AND's parent organization and the largest DV agency in Illinois, providing safe housing, counseling, education, and advocacy across the state since 1985. Directly comparable in mission and service mix, but operates at significantly greater scale and geographic reach than AND.
  • National Domestic Violence Hotline: National 24/7 hotline and resource referral service for DV survivors, funded federally and via foundations. AND operates a local hotline as part of WINGS; comparable in crisis intervention and referral function but at vastly larger scale and national footprint.
  • Safe Horizon: New York City's largest victim services nonprofit, providing DV shelters, hotlines, counseling, and legal advocacy. Comparable mission and integrated service model, but at much larger scale and in a different metro geography.
  • YWCA Metropolitan Chicago: Chicago YW chapter providing DV services, sexual violence support, and economic empowerment programs for women and families. Comparable DV services and Chicago geography, but operates broader women's empowerment programming as a national YWCA affiliate.

Direct peers

  • Between Friends: Chicago-based nonprofit providing counseling, advocacy, and education to individuals and families affected by domestic violence. Operates in the same Chicago metro geography with a similar service portfolio (counseling, legal advocacy, crisis response), making it the closest direct peer to AND.
  • Sarah's Inn: Chicago-area nonprofit serving survivors of domestic violence with counseling, advocacy, and prevention education across Chicago's western and southwestern suburbs. Comparable mission, suburban community-based delivery model, and integrated counseling plus legal advocacy services.
  • Apna Ghar: Chicago-based nonprofit providing holistic services (shelter, counseling, legal advocacy, case management) to domestic violence survivors, with a culturally specific focus on South Asian and immigrant communities. Comparable in culturally competent service model and integration of legal advocacy with counseling.
  • Resilience (formerly Chicago Metropolitan Battered Women's Network): Chicago-based nonprofit providing counseling, advocacy, and case management to DV survivors, with strong focus on community-based and culturally responsive services. Direct peer in service mix, geography, and target population.

Regional players

  • The Network: Advocating Against Domestic Violence: Illinois statewide membership organization supporting DV service providers through training, technical assistance, and policy advocacy. Operates in the same state and serves overlapping provider base as WINGS/AND, but functions as an umbrella/convener rather than direct service provider.

Emerging players

  • Ascend Justice: Chicago-area nonprofit providing holistic legal and social services to DV survivors through integrated advocacy, including courthouse-based and community-based support. Comparable in legal advocacy plus counseling integration and Chicago geography, with a stronger legal services specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

a new direction social profiles

Digital presence

a new direction financial estimates

Financial estimate

Revenue estimate

Valuation estimate

a new direction leadership team

Management profile

Number of profiles

Profiles1 record

a new direction subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

a new direction funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

a new direction M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about a new direction

What does a new direction do?

A New Direction (AND) is a community-based nonprofit program providing free domestic violence services to individuals and families in Chicago's Beverly Morgan Park neighborhood. It delivers domestic violence education, crisis intervention, safety planning, counseling, resource referrals, and legal advocacy to help survivors navigate Illinois' legal system for divorces, orders of protection, parenting plans, and child support cases. Since July 2022, AND has operated as a program of WINGS Program, Inc., Illinois' largest domestic violence agency.

Is a new direction a public or private company?

a new direction is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was a new direction founded?

a new direction was founded in 2011.

Where is a new direction based?

a new direction is headquartered in Chicago, United States, in the North America region.

How does a new direction make money?

Two revenue lines are on record. Foundation Grants and Government Funding is the primary driver. The others are individual and Corporate Donations.

Who are a new direction's main competitors?

Broad incumbents on record are WINGS Program, Inc., National Domestic Violence Hotline, Safe Horizon and YWCA Metropolitan Chicago. Direct peers are Between Friends, Sarah's Inn, Apna Ghar and Resilience (formerly Chicago Metropolitan Battered Women's Network). The Network: Advocating Against Domestic Violence is listed as a regional player. Ascend Justice is listed as an emerging player.

Does a new direction have an API?

No public API is recorded for a new direction.

What industry is a new direction in?

a new direction's product category is Domestic Violence Social Services. Its primary akta.pro industry code is BPAGAEAD, Domestic Violence & Abuse Support Services. Its NAICS code is 621420.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales