Distribuidor Anser en España

What Distribuidor Anser en España does

Distribuidor Anser en España, operated as the legal entity Integrados Smart Trading SLU, is a Spain-based independent Authorized Reseller of ANSER industrial printing, marking, and coding products. The company distributes the full Anser hardware portfolio — Smart Printhead, A1 Series, X1 Series (controllers and printheads), and U2 Series (both fixed and portable handheld units) — together with three consumable ink categories (water-base, solvent-base, and specialty formulations), accessories, firmware updates, and post-sale maintenance and technical support services. It markets ANSER's proprietary NexGen technology as the unifying platform across the lineup, positioning the offer for small, medium, and large manufacturers.

The customer base spans ten industrial verticals: food (primary), label marking, plastics, metals, pharmaceutical, cement, wood, textile/fabrics, cardboard/packaging, and eggs/poultry. The sales motion is direct and consultative, with phone-based engagement (+34 951 234 361), no public pricing, and quote-based transactions tailored to factory requirements. Supporting infrastructure includes a Plan Renove equipment trade-in program, Cursos de Formación Anser training courses, a dedicated Anser Support service portal at sat.integracionesindustriales.com, and a marketing mix built around the product catalog website, blog content, industry events, and educational programs.

Commercially, revenue is generated through four streams: hardware equipment distribution, ink/consumable sales (which produce recurring revenue from the installed base), accessories and spare parts, and post-sale maintenance and professional support services. The business operates exclusively within Spain with no disclosed geographic expansion, no institutional investors, no M&A activity, and no parent company. No financial, headcount, or revenue figures are publicly disclosed in the source material.

Name

Distribuidor Anser en España

Legal name

Integrados Smart Trading SLU

Website

https://anser-u2-impresoras.com

Company type

Private

Operating status

Operating

Short description

Distribuidor Anser en España (Integrados Smart Trading SLU) is an independent Authorized Reseller in Spain of ANSER industrial printers, printheads, inks, accessories, and maintenance services, serving manufacturers across food, pharmaceutical, plastics, metals, and other verticals.

Ownership category

akta.pro rank

Product category

Industrial Printing and Coding Equipment

NAICS

Printing and Related Support Activities (3231)

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Production & High-Volume Printing Systems (HDACAEAJ)

akta.pro secondary industry

Printing Inks (IMAEAHAG)

Keywords

• Industrial inkjet printers
• Industrial coding equipment
• Marking and coding solutions
• Industrial printing inks
• Product identification systems

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Industrial Printing Equipment Distribution: Distribution of Anser industrial printers, printheads, controllers, accessories, and firmwares. Revenue generated from sales of printing equipment including Smart Printhead, A1 Series, X1 Series, and U2 Series products.
2. Ink/Tinta Sales: Sale of industrial inks including Water Base, Solvent Base, and Special Inks for marking and coding applications across various substrates.
3. Accessories and Consumables: Sale of accessories, spare parts, and consumables for Anser industrial printing equipment across all product series.
4. Maintenance and Support Services: Post-sale maintenance services and technical support for industrial printing equipment. Includes customer care and Anser Support services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Distribuidor Anser en España distributes Anser industrial inkjet printers, controllers, printheads, inks, and accessories used for product marking and coding in manufacturing environments. As an authorized reseller in Spain, it supplies multiple printer series (Smart Printhead, A1, X1, U2 fixed and portable) along with water-based, solvent-based, and specialty industrial inks to factories across food, pharmaceutical, plastics, metals, and other manufacturing sectors.

Product overview

Distribuidor Anser en España offers a comprehensive portfolio of industrial marking and coding solutions distributed as an authorized reseller of ANSER products. The product lineup centers on multiple printer series (Smart Printhead, A1 Series, X1 Series, and U2 Series including both fixed and portable variants) complemented by a full range of consumable inks (water-based, solvent-based, and specialty formulations) and accessories. The company leverages proprietary NexGen technology across its offerings to optimize industrial marking performance and simplify manufacturing processes for businesses of all sizes.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Printhead

Segments10 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ANSER (Anser Industrial Printing)coreChannel Partner/ Reseller/ DistributorIntegrados Smart Trading SLU operates as an independent Authorized Reseller of ANSER products in Spain. The company distributes the full Anser product portfolio including Smart Printhead, A1 Series, X1 Series, U2 Series printers, and associated inks and accessories. Note: Integrados Smart Trading SLU is not the official manufacturer or exclusive importer of Anser products.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Anser Coding: Taiwanese-headquartered manufacturer of CIJ and industrial inkjet printers, including the NexGen platform distributed in Spain by the subject company. Comparable as the upstream supplier and technology owner of the same product family.

Direct peers

• Domino Printing Sciences: Global leader in industrial coding and marking (CIJ, laser, TIJ). Directly comparable as it sells competing industrial inkjet printers, inks, and marking systems into the same food, pharma, and packaging verticals across Europe.
• Markem-Imaje: Dover-owned industrial marking and coding supplier offering CIJ, laser, and thermal inkjet systems. Comparable as a full-line competitor supplying similar printing equipment and consumables into Spanish manufacturing customers.
• Videojet Technologies: Danaher-owned global manufacturer of industrial inkjet, laser, and thermal transfer coders plus inks and consumables. Closely comparable offering overlapping product categories and serving the same regulatory/traceability use cases.
• Hitachi Industrial (Hitachi Industrial Equipment Systems): Manufactures industrial inkjet printers (RIX series) for coding and marking. Comparable as a competing CIJ/inkjet equipment brand sold through distributors into European manufacturing customers.
• EBS Ink-Jet Systems: European manufacturer of industrial inkjet marking and coding systems with direct and partner sales channels. Comparable as a similarly sized industrial coding equipment competitor active in the European market.
• Citronix: Manufacturer of CIJ industrial printers and inks for product marking. Comparable as a direct CIJ equipment and consumable competitor targeting similar small-to-mid manufacturing customers.
• Diagraph (ITW Diagraph): ITW-owned manufacturer of industrial inkjet, laser, and large-character coders plus inks and consumables. Comparable as a full-line industrial marking equipment and consumable competitor with similar customer verticals.

Regional players

• Macsa ID: Spanish-headquartered manufacturer of industrial laser and inkjet coding equipment. Highly comparable as a Spain-based direct competitor offering overlapping marking/coding solutions to the same domestic customer base.

Emerging players

• KGK Jet: Japanese-origin industrial inkjet printer manufacturer expanding globally. Comparable as a smaller specialized CIJ/TIJ competitor selling through regional channels into similar industrial marking applications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Distribuidor Anser en España