ALTRAD ITALIA

What ALTRAD ITALIA does

ALTRAD ITALIA SRL is an Italian construction and gardening equipment company operating as the first foreign subsidiary of France-based Altrad Group, founded in 1985 and headquartered in Assago (Milan) with manufacturing operations in Rossano Veneto. The company supplies a diversified equipment portfolio covering scaffolding (multidirectional modular systems, Securifran frames, Profitech aluminum/steel frames), aluminum coverage systems, wheelbarrows and handcarts, concrete mixers (100–1,200 liter range), compaction machines, gardening tools, and general site equipment. Manufacturing is concentrated at the Rossano Veneto facility, leveraging the Bragagnolo heritage of over 60 years, while the broader catalogue is sourced from across Altrad Group's 17 industrial sites and 12 countries, incorporating European brand leaders such as Altrad Plettac Assco, Altrad Dessa, Altrad Belle, and Altrad Lescha-Atika.

The business combines direct equipment sales with cold rental (noleggio a freddo) services for scaffolding and aluminum coverings, distributing through an owned e-commerce platform (shop.altraditalia.it), a direct sales team handling enterprise and custom orders, and inquiry-based contact flows. Customers are primarily Italian construction industry professionals (contractors, construction firms) with a secondary DIY/hobby segment consuming the gardening line and small-format mixers and wheelbarrows. Pricing is quote-based for enterprise equipment and unit-based for transactional e-commerce buyers; no public price list is disclosed.

As a wholly-owned subsidiary of the diversified Altrad Group, ALTRAD ITALIA inherits group-level scale (92 brands, 100+ country commercial presence, 1M+ group customers, 7,300 employees as of 2014) while operating with a modest Italian registered capital of €120,000 and no public revenue disclosure. Governance was hardened in November 2025 with UNI EN ISO 37001:2016 anti-corruption certification, supporting eligibility for compliance-sensitive institutional tenders. Within the group's broader pivot toward industrial services (Hertel, Cape plc, Sparrows, Doosan Babcock), ALTRAD ITALIA functions as the Italian equipment-supply arm for light construction hardware.

Name

ALTRAD ITALIA

Legal name

ALTRAD ITALIA SRL

Website

https://altraditalia.it

Company type

Private

Founded year

1985

Operating status

Operating

Short description

ALTRAD ITALIA SRL supplies construction and gardening equipment — scaffolding, coverage systems, wheelbarrows, concrete mixers, compaction machines, and site tools — to Italian construction professionals and DIY/hobby users via direct sales, cold rental, and an owned e-commerce platform, as part of France's Altrad Group.

Ownership category

akta.pro rank

Product category

Construction Equipment

NAICS

Construction Machinery Manufacturing (333120), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)

akta.pro primary industry

Attachments & Work Tools (Buckets, Augers, Hammers) (IMAHAAAM)

Keywords

• Construction equipment
• Scaffolding systems
• Concrete mixers
• Compaction machines
• Construction site equipment

Headquarters

HQ city

Assago

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Product Sales: Direct sale of construction equipment including scaffolding, concrete mixers, wheelbarrows, compaction machines, garden tools, and site equipment. Products manufactured at Rossano Veneto facility or within Altrad Group factories across Europe.
2. Cold Rental (Noleggio a Freddo): Rental of scaffolding and aluminum covering systems without operator services. Available for both temporary construction projects and long-term needs in Italy.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

ALTRAD ITALIA supplies construction and gardening equipment including scaffolding, concrete mixers, wheelbarrows and handcarts, compaction machines, covering systems, and site equipment. Products are manufactured at the Rossano Veneto facility or sourced from other Altrad Group factories across Europe, and are offered both for direct sale and cold rental (noleggio a freddo) to construction professionals across Italy.

Product overview

ALTRAD ITALIA is a construction equipment company offering a diversified portfolio of equipment for the construction industry. The product line centers on scaffolding (Ponteggio) and aluminum coverage systems (Sistemi di Copertura) available for both sale and cold rental. The company also manufactures heavy-duty wheelbarrows, hand carts, and hose reels (Carriole e Carrelli) and cement mixers (Betoniere) ranging from 100 to 1200 liters at its Rossano Veneto production facility. Complementary products include compaction machines from Altrad Belle, gardening equipment from Altrad Lescha-Atika, and general construction site equipment such as saw benches and barriers. The company operates as part of the larger ALTRAD Group, which has over 170 subsidiaries, 92 brands, and presence in over 100 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Altrad Plettac Assco: Leader in Europa nella produzione di ponteggio multidirezionale e a telaio.
• Altrad Plettac Mefran
• Altrad Baumann
• Altrad Dessa
• Altrad Lescha-Atika
• Altrad Belle

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Officine BragagnolocoreStrategic or Co-development Partner · 1 January 2012Acquired in 2012, Officine Bragagnolo brought production capabilities to Altrad Italia, adding a manufacturing facility in Rossano Veneto. This acquisition enabled local production of Bragagnolo wheelbarrows and handcarts, which have been manufactured for over 60 years.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Layher: German family-owned market leader in modular scaffolding systems (Allround, SpeedyScaf) sold and rented across Europe. Directly comparable to ALTRAD ITALIA's Plettac scaffolding offering and similar contractor customer base.
• PERI: German manufacturer of formwork and scaffolding systems with major European market share and significant rental operations. Comparable in scaffolding systems, contractor customer base and sale-plus-rental go-to-market.
• Wacker Neuson: German manufacturer of compact machinery, concrete vibrators and compaction equipment, serving construction professionals across Europe. Directly comparable to ALTRAD ITALIA's concrete mixer and compaction machine lines via Altrad Belle.
• BrandSafway: Large North American and European provider of scaffolding, access and industrial services with significant rental operations. Comparable in scaffolding systems and access equipment, with overlapping sale-plus-rental business model.
• ULMA Construction: Spanish manufacturer of formwork and scaffolding systems sold across Europe and Latin America. Comparable in scaffolding product line and construction-industry customer base, particularly for façade and structural applications.
• Kiloutou: French equipment rental group with strong presence in France and Italy offering scaffolding, mixers and small machinery. Comparable in rental-only model targeting the same construction professional customer base.

Broad incumbents

• Boels Rental: Dutch pan-European equipment rental company with deep fleet of scaffolding, mixers and compaction machines. Comparable rental business model to ALTRAD ITALIA's noleggio a freddo, though broader in scope.
• Manitou: French manufacturer of telehandlers, forklifts and material handling equipment serving construction and agriculture. Comparable in industrial equipment manufacturing and European construction-customer overlap with ALTRAD ITALIA.
• Hilti: Liechtenstein-based manufacturer of professional construction tools, anchors and measuring systems with strong direct-sales model. Comparable in serving construction professionals and selling/renting premium equipment.
• Atlas Copco: Swedish industrial group with construction equipment, compressors and power tools divisions serving contractors globally. Comparable in providing compaction machines, concrete equipment and site tools to construction professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/altraditalia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALTRAD ITALIA