American Paint Recyclers

What American Paint Recyclers does

American Paint Recyclers is a privately held latex paint recycling company founded in 2020 and headquartered in Van Wert, Ohio, where it operates a single processing facility. The company collects post-consumer latex paint from solid waste districts, public and private organizations, and individual homeowners, then processes it through inspection, color sorting, blending (with additive introduction), and a triple-filtration system to produce EcoTone Paint, its signature line of recycled latex paint available in 18 colors in 1-gallon and 5-gallon containers with an Egg Shell-to-Satin sheen. It also sells a complementary line of paint supplies (brushes, rollers, roller covers, trays, tape, tarps) and operates a contractor discount program.

The business operates across multiple revenue streams: a $1 per pound recycling fee for homeowner drop-offs at the Van Wert facility, customized recycling programs (including freight, logistics, event services, and consulting) for solid waste districts and public/private organizations, wholesale EcoTone Paint sales to retailers, retail sales through the company's EcoTone Paint & Supply Store, and bulk export in 275-gallon totes with 18 totes per 20-foot container (4,500 gallons) under Ex Works Incoterms 2020. Customer segments include solid waste districts and public organizations (primary), homeowners, retailers, contractors and property managers, and international clients. Distribution relies on the company's own retail store, Habitat for Humanity ReStore locations across Ohio, Michigan, Indiana, and Kentucky, a retailer/wholesale network, and direct international export.

The company benefits from an ongoing partnership with Ohio EPA and holds membership in the International Paint Recycling Association. No patents, certifications, funding rounds, institutional investors, or management team details are disclosed in the available data.

Name

American Paint Recyclers

Legal name

American Paint Recyclers

Website

https://americanpaintrecyclers.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

American Paint Recyclers is a Van Wert, Ohio-based latex paint recycling company (founded 2020) that processes post-consumer paint into EcoTone Paint and related supplies, serving solid waste districts, organizations, homeowners, retailers, and international bulk buyers across the Midwest.

Ownership category

akta.pro rank

Headquarters

HQ city

Van Wert

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. EcoTone Paint Sales: Sale of recycled latex paint under the EcoTone brand through retail stores, Habitat for Humanity ReStore locations, bulk/export orders, and the company's own EcoTone Paint & Supply Store. Paint sold in 1-gallon and 5-gallon containers in 18 colors.
2. Paint Recycling Services - Organizations: Affordable latex paint recycling services provided to solid waste districts and public/private organizations. Includes customized program development, freight and logistics, event services, and consulting.
3. Paint Recycling Services - Homeowners: Drop-off recycling service for homeowners at Van Wert facility. $1 per pound recycling fee applies.
4. Paint Supplies: Sale of paint brushes, rollers, roller covers, paint trays, painter's tape, tarps and other painting supplies through retail outlets and the EcoTone Paint & Supply Store.
5. Bulk/Export Sales: Bulk paint export in 275-gallon totes (250 gallons filled), loading 18 totes per 20' export container (4,500 gallons). Ex Works (Incoterms 2020) from Van Wert, Ohio.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

American Paint Recyclers, based in Van Wert, Ohio, collects and recycles leftover latex paint and reprocesses it into EcoTone Paint, an environmentally-friendly recycled paint product. The company provides paint recycling services to organizations (such as solid waste districts), homeowners, and international clients via bulk export, and distributes EcoTone Paint and paint supplies through its own store, Habitat for Humanity ReStore locations, and other retail channels.

Product overview

American Paint Recyclers operates as a dual-entity business combining paint recycling services with a consumer paint products portfolio. The company's core recycling operation processes latex paint for solid waste districts, organizations, and homeowners, with a processing facility in Van Wert, Ohio. The product portfolio centers on EcoTone Paint, the company's signature line of recycled latex paint available in 18 colors in one and five-gallon containers, sold through three channels: Habitat for Humanity ReStore locations across Ohio, Michigan, Indiana, and Kentucky; the EcoTone Paint & Supply Store in Van Wert, Ohio; and bulk export in 275-gallon totes. The company also offers a complementary line of paint supplies (brushes, rollers, tape, etc.) and a contractor discount program for trade customers.

Differentiator

Problem solved

Functional benefit

Brands

• EcoTone Paint: Signature line of recycled latex paint offered in 18 different colors in one and five-gallon containers. Paint is inspected, triple-filtered, and quality checked for proper application performance. Paint sheen is between Egg Shell and Satin. Available at Habitat for Humanity ReStore locations across Ohio, Michigan, Indiana, and Kentucky, and at their EcoTone Paint & Supply Store in Van Wert, Ohio.

Products and services

• EcoTone Paint Recycled latex paint product manufactured by reprocessing leftover latex paint; sold to organizations, retailers, contractors, and homeowners as a sustainable, environmentally-friendly paint option.
• Paint Supplies Paint-related supplies and accessories offered alongside EcoTone Paint at the EcoTone Paint & Supply Store, Habitat for Humanity ReStore locations, and through partner retailers.
• Paint Recycling Services for Organizations Paint recycling service tailored for solid waste districts, municipalities, retailers, contractors, and other organizations that generate or manage leftover latex paint and need a compliant, sustainable disposal solution.
• Paint Recycling Services for Homeowners Paint recycling service designed for individual homeowners with leftover household latex paint, providing a convenient disposal option that diverts paint from landfills.
• Bulk Paint Export Services Bulk export service that supplies recycled EcoTone Paint and processed paint materials to international clients and overseas markets.

Quantifiable outcome

• 18 different colors available in EcoTone Paint
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Ohio EPAcoreStrategic or Co-development PartnerOngoing partnership with Ohio Environmental Protection Agency for latex paint recycling program development and compliance. Company maintains alignment with Ohio EPA standards and provides information on Ohio solid waste management districts.
• Habitat for Humanity ReStorecoreChannel Partner/ Reseller/ DistributorEcoTone Paint distributed through Habitat for Humanity ReStore retail locations across Ohio, Michigan, Indiana, and Kentucky. Partnership provides wide retail reach for recycled paint products through established nonprofit retail network.
• International Paint Recycling Association (IPRA)minorStrategic or Co-development PartnerCompany maintains membership in the International Paint Recycling Association (recycledpaint.org), indicating participation in industry standards and best practices for paint recycling.

Scale indicators2 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• MetroPaint: Recycled latex paint manufacturer based in the Pacific Northwest; directly comparable as a regional recycled paint producer selling bulk and retail channels from a single processing facility.

Broad incumbents

• Sherwin-Williams: Largest US paint manufacturer with broad architectural and industrial coatings portfolios; comparable as the dominant domestic paint brand competing across retail, contractor, and industrial channels where APR also operates.
• Benjamin Moore: Premium architectural paint manufacturer serving contractors and consumers through independent retailers; comparable as an established paint brand competing on quality and color range similar to EcoTone's positioning.
• PPG Industries: Global industrial and architectural coatings company with major DIY brands (Glidden, Olympic); comparable as a large diversified coatings manufacturer serving both professional and consumer markets APR targets.
• Behr: DIY-focused architectural paint brand sold through Home Depot; comparable as a mass-market paint brand competing on price and accessibility against EcoTone's value proposition for homeowners and contractors.

Others

• PaintCare: Paint stewardship organization operating post-consumer paint programs in multiple US states; comparable as the industry-wide stewardship body that funds and organizes paint recycling — a potential partner, contractor, or competitor for APR's organizational recycling services.
• TerraCycle: Circular economy company specializing in hard-to-recycle waste streams through brand-sponsored recycling programs; comparable as a circular economy platform operating in adjacent waste categories that could expand into paint recycling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Ecotone-Paint-Supply-2456393514391437
• LinkedInlinkedin.com/company/american-paint-recyclers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Paint Recyclers