sunshine sachs morgan & lylis

What sunshine sachs morgan & lylis does

Sunshine Sachs Morgan & Lylis (legal entity SS KS LLC) is a US-headquartered, privately held communications and public relations firm operating for over 30 years. It delivers a full-service suite including PR and thought leadership, social media strategy, affiliate marketing, creative and content development, brand integration, crisis communications, talent and influencer integration, and AI consulting. Clients span entertainment talent and studios, consumer brands, sports leagues, technology companies from startups to IPOs, and nonprofit organizations, organized across verticals labeled AI/Tech/Startups, Consumer Brands & Lifestyle, Events, Film/TV/Content, Personal Representation, Social Impact, and Sports. The firm is distinctively embedded at major cultural moments — Oscars, Golden Globes, Super Bowl, US Open, Ryder Cup — and runs 60+ events annually.

The firm operates from seven offices: New York City (headquarters), Los Angeles, Washington D.C., San Francisco, Austin, Atlanta, and London, under a co-located domestic-plus-international footprint. Its operating model is professional services: retained relationships, project-based engagements, and campaign-specific work delivered by relationship-driven teams, with no disclosed productized offering, self-service channel, or public pricing. Go-to-market is sales-led and referral-driven, leveraging decades of personal relationships with media, agents, publicists, and talent, plus thought leadership across podcasts, Substacks, LinkedIn, and speaking platforms.

The business generates revenue from professional communications engagements; specific revenue figures, headcount, funding history, M&A activity, and ownership structure beyond its private LLC status are not disclosed in the available data. The firm states it is independently owned with no identified parent company, institutional investor, or private equity sponsor. Notable publicly cited campaign outcomes include winning campaigns for Emmys, Grammys, Oscars, and Tonys and leading the largest grossing GoFundMe in history to support food insecurity.

Name

sunshine sachs morgan & lylis

Legal name

SS KS LLC

Website

https://ssmandl.com

Company type

Private

Operating status

Operating

Short description

Sunshine Sachs Morgan & Lylis is a US-headquartered, 30+ year-old private communications and PR firm serving entertainment talent, consumer brands, sports leagues, tech companies, and nonprofits across seven offices in the US and London, with deep access to major cultural events.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Public relations services
• Crisis communications
• Media strategy
• Brand marketing communications
• Talent representation

Headquarters

HQ city

New York City

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Communications Services: PR, communications, creative, and marketing services delivered to brands, talent, and organizations. Revenue appears to come from professional service engagements spanning strategy, content creation, media relations, social media, and event execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sunshine Sachs Morgan & Lylis is a communications and narrative consulting firm that delivers public relations, media strategy, social media, creative content, brand integration, crisis communications, AI consulting, affiliate marketing, and talent/influencer integration services. Engagements are structured as retained relationships, project-based work, or campaign-specific activations for brands, executives, talent, startups, nonprofits, sports leagues, and entertainment platforms.

Product overview

Sunshine Sachs Morgan & Lylis is a communications and public relations firm offering a comprehensive suite of professional services rather than a software product. The company provides PR and thought leadership, social media strategy, affiliate marketing, AI consulting, brand integration, creative and content development, crisis communications, and talent/influencer integration services. These services are organized by type (not product modules) and delivered across multiple industry verticals including entertainment, technology, consumer brands, sports, and social impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations and Communications Strategy
• Social Media Strategy and Content Creation
• Creative, Copywriting and Brand Strategy Development
• Crisis Communications
• AI Consulting and Communications Strategy
• Brand Integration and Affiliate Marketing Brand integration and affiliate marketing services that connect clients with partners, influencers, and distribution channels for product and campaign amplification.
• Talent and Influencer Integration Talent and influencer integration services that connect brands and organizations with celebrity talent, influencers, and cultural figures for campaigns, endorsements, and collaborative initiatives.
• Events Strategy and Execution Event strategy and execution for large-scale awards shows, festivals, conferences, nonprofit galas, and intimate salon dinners, handling more than 60 events per year.

Quantifiable outcome

• Largest grossing GoFundMe in history launched to support food insecurity

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Edelman: Edelman is a global communications firm spanning brand, corporate reputation, public affairs, and digital strategy. Its broad service mix, enterprise client base, and relationship-led positioning make it a close public-relations peer to Sunshine Sachs.
• Weber Shandwick: Weber Shandwick provides integrated communications, creative, social, and brand strategy services globally. It competes for the same enterprise, consumer, and technology clients seeking large-scale narrative and reputation support.
• Burson: Burson is a global public-relations and strategic-advisory firm serving corporate, technology, consumer, and public-affairs clients. Its scale and broad communications capabilities closely overlap Sunshine Sachs' enterprise and reputation-management offering.
• FleishmanHillard: FleishmanHillard is an established global communications agency offering public relations, brand, creative, social, and crisis services. It is comparable in both relationship-driven agency model and broad enterprise client coverage.
• 42West: 42West is a communications agency focused on entertainment, talent, media, and consumer brands. Its entertainment publicity, talent representation, events, and brand work directly overlap several of Sunshine Sachs' core verticals.
• The Lede Company: The Lede Company is a culture-focused public-relations and strategic communications agency serving entertainment, media, technology, and consumer clients. Its emphasis on talent, creators, and cultural relevance is closely comparable to Sunshine Sachs' entertainment and narrative positioning.
• R&CPMK: R&CPMK provides communications, public relations, and brand services to entertainment, media, lifestyle, and technology clients. It competes in several of Sunshine Sachs' strongest verticals with a similarly high-profile, relationship-driven model.
• ID PR: ID PR is a public-relations agency serving entertainment, media, lifestyle, and consumer brands. Its talent, launch, and brand-communications work directly overlaps Sunshine Sachs' publicity and personal-representation activities.

Broad incumbents

• Teneo: Teneo is a broad strategic-advisory firm with communications, reputation, public-affairs, and stakeholder capabilities. It is a relevant adjacent incumbent for corporate, executive, and crisis communications, though its advisory remit extends beyond public relations.
• Ketchum: Ketchum is a global communications consultancy offering public relations, brand, creative, social, and reputation management. Its integrated agency model and enterprise client base make it a broad incumbent peer rather than a niche entertainment specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sunshine-sachs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sunshine sachs morgan & lylis