alpaka
- Company typePrivate
- Founded2007
- HeadquartersTallinn, Estonia
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
alpaka firmographics
Firmographics- Name
- alpaka
- Legal name
- Decoreter OÜ
- Website
- https://alpaka.ee
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Ownership category
- akta.pro rank
alpaka industry classification
Industry- Product category
- Luxury Alpaca Wool Apparel & Home Textiles
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599), Apparel Manufacturing (315), Apparel Knitting Mills (3151), Carpet and Rug Mills (31411)
- SIC
- Women's, Misses', And Juniors Outerwear (2330), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Knitwear & Sweaters Manufacturers (CRAAAAAJ)
- akta.pro secondary industries
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Luxury Scarves, Gloves & Cold-Weather Accessories (CRAKAEAF), Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ), Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)
Keywords
Where alpaka is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices4 records
Markets served
alpaka business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Online sales through alpaka-shop.com with international shipping to customers worldwide
- Retail Store Sales: Sales through flagship store in Tallinn and pop-up stores across Europe
- Wholesale/B2B: Sales to resellers, department stores, and boutique partners in 30+ countries; B2B solutions for hotels, yachts, aircraft, and luxury villas
- Private Label Products: Custom private label production for alpaca wool and leather products for international brands
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Clothing - Sweaters & Cardigans |
| Unit Pricing | Pay-as-you-go | Clothing - Accessories (Hats, Scarves) |
| Unit Pricing | Pay-as-you-go | Interior - Throws & Cushions |
| Unit Pricing | Pay-as-you-go | Interior - Rugs |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Multi-year contract | Custom/Bespoke Orders |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
alpaka product offering
Product offeringCore offering
ALPAKA designs, produces, and sells luxury alpaca wool apparel (women's and men's sweaters, cardigans, scarves, shawls, hats, ponchos), home interior products (throws, cushions, rugs in Yaku, Inti, and Sami collections), handcrafted alpaca teddy bears, and digital gift cards. The brand also operates B2B Business Solutions producing custom-made bedding, throws, cushions, and rugs for hotels, yachts, private aircraft, and luxury villas, along with Private Label manufacturing of alpaca wool and leather products for international brands.
Product overview
ALPAKA is an Estonian luxury lifestyle brand founded in 2007 in Tallinn that specializes in high-quality alpaca wool and leather products. The company's product portfolio includes: women's and men's clothing (sweaters, cardigans, scarves, shawls, hats, ponchos), children's alpaca wool items, home interior products (throws, cushions, rugs in Yaku, Inti, and Sami collections), handcrafted alpaca teddy bears, and alpaca gift cards. The brand also offers business-to-business services including custom-made products and private label options. Products are primarily made from Peruvian alpaca wool (baby alpaca classification, finer than 22.5 microns) and alpaca leather, combining Nordic minimalist design with traditional craftsmanship. The company distributes through flagship stores, resellers in 30+ countries, and online channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Soft Wrap Cardigan A feminine wrap cardigan made from 60% baby alpaca, 5% merino wool, and 35% polyamide blend, featuring matching ties at the side and a V-neckline, sold to women through ALPAKA's DTC channels and resellers.
- Oversized Cowl-neck Sweater An oversized cowl-neck sweater knitted from 89% baby alpaca and 11% nylon for all-day comfort with a roomy fit, sold to women through ALPAKA's DTC and retail channels.
- Delicate Sweater with Lace Sleeves A women's sweater inspired by Estonian Haapsalu shawl cultural heritage, featuring voluminous lace sleeve detailing with a slim-fit jersey bodice, made from 100% baby alpaca.
- Light Shawl Collar Cardigan A relaxed, longline cardigan with a timeless shawl collar designed to drape elegantly, featuring an open design and fingertip-length profile in baby alpaca wool.
- Wrap with Belt A versatile poncho made from 100% baby alpaca wool with belt closure, silky softness, and suitable for people with allergies.
- Unisex Knit Coat A unisex coat in a baby alpaca and Pima cotton blend (56% baby alpaca, 44% Pima cotton) with belt closure and detachable hood attached with bioresin buttons, priced from €549.
- Short Sleeve Sweater A minimalist round-neck sweater made from 100% baby alpaca, designed as an elegant t-shirt alternative suitable for layering or pairing with a midi skirt.
- Wrap (Poncho) A timeless poncho transcending fashion trends, made from 100% baby alpaca wool with silky softness.
- Airy Cable Knit Sweater A straight-cut cable knit sweater with ribbed trims and stepped hem, made from an alpaca-wool blend (60% baby alpaca, 5% merino wool, 35% polyamide) that is warm yet lightweight and breathable.
- Exclusive Cape A wear-forever investment cape crafted from luxurious baby alpaca wool from Peruvian Highlands, suitable for evening and daywear, designed in one size fits all.
- Women's Scarves & Shawls Women's scarves and shawls in baby alpaca wool including the Travel Shawl with pockets, Midi Scarf Exclusive Check, and similar styles, sold across ALPAKA's DTC and wholesale channels.
- Women's Hats Women's hats including Wide Brim hats and various styles made from alpaca wool blends, priced from €69 to €99.
- Alpaca Wool Socks Alpaca wool socks for men offering warmth and comfort, sold as part of the men's apparel range.
- Poncho Sweater A versatile hybrid garment that can be worn as a sweater or poncho with sleeves, made from 89% baby alpaca and 11% nylon with a ribbed design.
- Trapeze Dress A midi-length dress featuring slim sleeves made from 89% baby alpaca and 11% nylon with breathable and soft suri alpaca wool.
- Alpaca Wool Throws Home throws made from alpaca wool including the Yaku Luxury Throw and other designs across the Yaku, Inti, and Sami collections, priced from €139 to €1,999.
- Alpaca Wool Cushions Alpaca wool cushions including Yaku Cushion, Sami Cushion, and Exclusive Wool Cushion variants, priced from €84 to €299.
- Alpaca Leather Rugs Alpaca leather rugs including Yaku Rug and Sami Rug variants, available in various sizes with non-slip backing, priced from €539 to €1,299.
- Handcrafted Alpaca Teddy Bears Handcrafted teddy bears made from alpaca fur across the Yaku (long-haired), Sami, and Inti (short-haired) collections, available in sizes 20cm, 30cm, 45cm, and 70cm.
- Kids Collection Children's alpaca wool products including hats, beanies, berets, neck warmers, and socks, designed as smaller-scale versions of ALPAKA's adult offerings.
- ALPAKA Gift Card Digital ALPAKA gift cards available in denominations from €25 to €400, valid for 12 months from purchase date.
- Business Solutions (B2B Custom Manufacturing) Custom-made and custom-sized alpaca wool products including throws, bedding, cushions, rugs, scarves, sweaters, and gifts, produced for hotels, yachts, private aircraft, and luxury villas with a 12-14 week lead time. Includes named projects such as Hotel Conservatorium Amsterdam (bedspreads for 60 rooms), a Middle East private aircraft interior (300 custom throws), Manoir de Surville and Maison du Passage in Southern France, and Hotel Telegraph Tallinn (bedspreads and throws for 60 rooms).
- Private Label Products Custom private label production of alpaca wool and leather products for international brands, leveraging ALPAKA's Peruvian sourcing and production oversight.
Quantifiable outcome
- 7 times warmer than sheep wool
- +2 more outcomes
Companies that use alpaka
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
alpaka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
alpaka partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- StockmanncoreMajor department store partner with locations in Helsinki and Tallinn. Flagship retailer for ALPAKA products.
- Sophia Worldwide (Taiwan)coreDistribution partner in Taiwan for ALPAKA products.
- The Sofa and Chair Company (London)coreUK-based partner for ALPAKA home interior products.
- Y's For Living (Tokyo)coreJapanese retail partner with location in Hiroo, Tokyo.
- Rooming (Seoul)coreSouth Korean distribution partner for ALPAKA products.
- OTOMI (Barcelona)coreSpanish partner for ALPAKA products, located in Barcelona.
- ESTNATIONcoreEuropean retail partner for ALPAKA products.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
alpaka competitors and assessment
Company assessmentDirect peers
- Kuna: Peruvian alpaca wool apparel and accessories brand with similar fiber sourcing from Andean communities. Direct competitor in the premium alpaca wool category with comparable heritage storytelling and product mix (sweaters, scarves, accessories, home textiles).
- The Alpaca Company: Alpaca-focused apparel and home textile brand operating internationally. Directly comparable in material specialization (alpaca wool), product categories (apparel, throws, accessories), and premium positioning.
- N.Peal: British heritage cashmere and wool brand offering premium knitwear, scarves, and accessories. Comparable to ALPAKA in product mix (sweaters, scarves, hats), premium price positioning, and DTC-plus-concierge retail model.
- Johnstons of Elgin: Scottish heritage cashmere and wool manufacturer with vertical fiber-to-garment operations. Comparable to ALPAKA in vertically integrated production, heritage brand storytelling, and category spanning apparel, home textiles, and accessories.
- Pendleton Woolen Mills: American heritage woolen brand producing apparel, blankets, and home textiles from premium natural fibers. Comparable to ALPAKA in multi-category woolen lifestyle positioning (apparel + interior) and craftsmanship-led brand identity.
Broad incumbents
- Loro Piana: LVMH-owned luxury natural-fiber brand specializing in cashmere, vicuña, and wool apparel and home textiles. Overlaps with ALPAKA in premium wool category and quiet-luxury positioning, with vastly greater scale and global retail footprint.
- Brunello Cucinelli: Italian luxury brand built on cashmere and natural-fiber knitwear with heritage craftsmanship narrative. Comparable to ALPAKA in premium positioning, artisanal sourcing story, and quiet-luxury aesthetic, but operates at materially larger scale.
- Holland & Sherry: British heritage textile house specializing in luxury wool fabrics and home textiles. Comparable to ALPAKA in premium natural-fiber heritage positioning and overlap in throws, cushions, and interior textile categories.
- Canada Goose: Premium outerwear brand with strong cold-weather apparel positioning. Comparable to ALPAKA in the cold-weather / cold-climate apparel category (ponchos, wraps, knit coats) and premium price point, though with a much broader scale and global retail footprint.
Emerging players
- Icebreaker: Natural-fiber performance apparel brand built around merino wool. Comparable to ALPAKA in the use of a single differentiated natural fiber as a brand pillar, with overlap in base layers, socks, and apparel — though positioned for performance rather than luxury.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
alpaka social profiles
Digital presencealpaka financial estimates
Financial estimateRevenue estimate
Valuation estimate
alpaka leadership team
Management profileNumber of profiles
Profiles4 records
alpaka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
alpaka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about alpaka
What does alpaka do?
ALPAKA designs, produces, and sells luxury alpaca wool apparel (women's and men's sweaters, cardigans, scarves, shawls, hats, ponchos), home interior products (throws, cushions, rugs in Yaku, Inti, and Sami collections), handcrafted alpaca teddy bears, and digital gift cards. The brand also operates B2B Business Solutions producing custom-made bedding, throws, cushions, and rugs for hotels, yachts, private aircraft, and luxury villas, along with Private Label manufacturing of alpaca wool and leather products for international brands.
Is alpaka a public or private company?
alpaka is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was alpaka founded?
alpaka was founded in 2007.
Where is alpaka based?
alpaka is headquartered in Tallinn, Estonia, in the Europe region.
How does alpaka make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Store Sales, wholesale/B2B and private Label Products.
Who are alpaka's main competitors?
Direct peers on record are Kuna, The Alpaca Company, N.Peal, Johnstons of Elgin and Pendleton Woolen Mills. Broad incumbents are Loro Piana, Brunello Cucinelli, Holland & Sherry and Canada Goose. Icebreaker is listed as an emerging player.
Does alpaka have an API?
No public API is recorded for alpaka.
What industry is alpaka in?
alpaka's product category is Luxury Alpaca Wool Apparel & Home Textiles. Its primary akta.pro industry code is CRAAAAAJ, Knitwear & Sweaters Manufacturers, with a secondary code of CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers. Its NAICS code is 3159 and its SIC code is 2330.