boursorama

Name

boursorama

Legal name

BoursoBank Groupe

Website

https://boursobank-group.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

BoursoBank is France's leading 100% digital bank, wholly owned by Société Générale, serving over 9.1 million clients through a mobile-first platform offering zero-fee banking, brokerage, insurance, and private wealth services.

Ownership category

akta.pro rank

Product category

Online Retail Banking

NAICS

Depository Credit Intermediation (5221), Finance and Insurance (52)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Account & Balance Services (Operating accounts, statements, eBAM) (FSABAIAD)

akta.pro secondary industries

Treasury, Cash Management & Liquidity (SME) (FSAGAJAG), Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)

Keywords

• Online retail banking
• Online brokerage
• Wealth management
• Consumer insurance
• Savings products

Headquarters

HQ city

Boulogne-Billancourt

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Net Interest Income: Interest earned on client credit products (real estate loans, personal loans, lombard loans) and margin on deposits. Total credit outstanding of 18B EUR at end Q1 2026.
2. Securities and Trading: Revenue from brokerage services. BoursoMarkets platform offers zero-fee trading. 1.2M+ brokerage accounts, 3.9M orders executed in Q1 2026 (+30% YoY). 50% of accounts held by clients under 30.
3. Insurance Premiums: Insurance products including home, auto, borrower, and daily insurance. 1.3M insurance contracts at Q1 2026 (+9% YoY). Carapass auto insurance launched with 12K+ contracts.
4. Savings and Investment Management: Life insurance (BoursoVie), PER pension plans, term accounts. 14.8B EUR life insurance outstanding at Q1 2026. Collection of 600M EUR in Q1 2026 (+44% YoY). Euro fund performance up to 4.5% in 2025.
5. Premium Card Fees: METAL card premium services and associated insurance. ULTIM card free without conditions. WELCOME account free.
6. Cashback/Commercial Partnerships: The Corner program generates commercial revenue from partner brands. 131M EUR in partner spending in Q1 2026 with 6% cashback rate.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

BoursoBank is France's leading 100% digital bank offering retail current accounts (WELCOME, ULTIM, METAL cards), savings (Bourso+ Livret), brokerage (BoursoMarkets with zero-fee trading on stocks, ETFs, and crypto-assets), life insurance (BoursoVie), retirement plans (PER), private banking (BoursoFirst), professional banking (BoursoBusiness), auto insurance (Carapass), and financial information via the Boursorama.com portal. It serves over 9.1 million clients exclusively through its mobile application and website, with no physical branches.

Product overview

BoursoBank operates as a comprehensive digital bank with a dual brand structure combining banking services (BoursoBank) and financial information (Boursorama.com). The core banking platform offers multiple card tiers: WELCOME (free entry-level), ULTIM (premium with travel insurance), and METAL (ultra-premium metal card). Savings products include Bourso+ Livret, Bourso+ Jeune Livret, and unlimited savings accounts. Investment services feature BoursoMarkets (zero-fee trading), Compte-titres/PEA accounts, and BoursoVie life insurance. Specialized segments are served through BoursoBusiness (professional banking with ~90K clients) and BoursoFirst (private banking with €2.1B+ AUM). Insurance offerings include Carapass (auto) and Bourso Protect Business. The Corner loyalty program provides cashback across 150+ partners. Educational content is delivered through Bourso Campus and multiple podcasts. The Boursorama.com portal serves as France's leading financial news platform.

Differentiator

Problem solved

Functional benefit

Brands

• BoursoMarkets: Zero-fee trading platform for stocks, ETFs, funds, and crypto assets with over 1.3 million brokerage accounts as of mid-2026.
• BoursoFirst
• BoursoBusiness
• BoursoVie
• Livret Bourso+
• Carapass
• The Corner
• Boursorama.com

Products and services

• WELCOME Card / WELCOME Account
• ULTIM Card
• METAL Card
• Bourso+ Livret Savings Account
• Bourso+ Jeune Livret
• BoursoVie Life Insurance
• PERin / PER MATLA Retirement Plans
• BoursoMarkets Trading Platform
• Compte-titres / PEA Securities Account
• BoursoFirst Private Banking
• BoursoBusiness Professional Banking
• BoursoBusiness Compte-titres Business
• Credit Lombard
• Carapass Auto Insurance
• Bourso Protect Business

Quantifiable outcome

• Clients save average 220 EUR/year on banking fees, representing 2B EUR collective annual savings
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

17 partnerships are on record, tiered core and minor.

• LegalstartcoreStrategic or Co-development PartnerPartnership for free business creation service for BoursoBusiness clients. Provides company registration, legal support, accounting services. Includes anti-rejection guarantee from registry.
• AmundiminorStrategic or Co-development PartnerCo-production of 'Cash & Curious' podcast for financial education and investment content.
• ViveS Média / ViavoiceminorStrategic or Co-development PartnerAnnual 'Women and Money' barometer partnership. 5th edition in 2026 titled 'Time is Money'. Research on gender financial inequality.
• Natixis Wealth ManagementminorStrategic or Co-development PartnerCo-partner of 'Women and Money' barometer with ViveS Média and Viavoice.
• Solidarité FemmescoreOthersPartnership since 2020 to support women victims of violence. BoursoBank donated 250,000 EUR from client transactions. FACE co-founded OneInThreeWomen network.
• Cop1 (Solidarités Etudiantes)coreOthersPartnership to fight student poverty. BoursoBank donated 200,000 EUR. Supports food distribution, housing, and student assistance programs.
• Fondation pour la Recherche Médicale (FRM)minorOthersAnnual charity challenge supporting medical research. 50,000 EUR donated in 2024 from employee sports challenge.
• Special Olympics FranceminorOthersParticipation in solidarity inter-company race. 15 teams (60 employees) participated. Supports athletes with intellectual disabilities.
• Morning (Coworking)minorChannel Partner/ Reseller/ DistributorThe Corner Business partner for coworking services for professional clients.
• Le WagonminorChannel Partner/ Reseller/ DistributorThe Corner Business partner for professional training services.
• Ayvens (Formerly ALD Automotive)minorChannel Partner/ Reseller/ DistributorLong-term vehicle leasing partner for BoursoBusiness (forthcoming). Access to new and used vehicles via LLD.
• KyndrylcoreTechnology or IntegrationPrimary datacenter partner managing IT infrastructure. Focus on energy efficiency, renewable electricity, cold aisle containment, and water consumption reduction.
• Le HuffPost / M PublicitéminorGTM or Marketing PartnerContent partnership for 'Le 15 du mois' and 'Dans ton compte' video capsules on financial topics.
• LCP (La Chaîne Parlementaire)minorGTM or Marketing PartnerSponsorship of 'QE' (Quotient Economique) game show on economics education.
• Festival Partners (Rock en Seine, Rose Festival, We Love Green, Marvellous Island)minorGTM or Marketing Partner2026 summer festival sponsorships targeting young demographic. Offers privileged experiences and exclusive advantages to attendees.
• EcologicminorOthersE-waste collection partner. Phone recycling collection points at BoursoBank offices.
• Banque Nationale de France (Garde Nationale)minorOthersMarch 2026 partnership with National Guard for employee civic engagement.

Scale indicators16 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Fortuneo: French online bank and brokerage subsidiary of Crédit Mutuel Arkéa. Directly comparable to BoursoBank as a digital-first retail bank offering checking, savings, life insurance, and trading with no branch network in France.
• Hello Bank!: Online bank of BNP Paribas in France, Italy, Germany, Belgium, and Austria. Comparable as a digital banking subsidiary of a major French bank competing for the same online-first retail and savings customers.
• Monabanq: French online bank subsidiary of Crédit Mutuel, offering checking accounts, savings, loans, and insurance digitally. Direct competitor to BoursoBank in the French online retail banking segment.
• Bourse Direct: French online brokerage platform offering equity trading, PEA, and derivatives. Directly comparable to BoursoMarkets in the French retail brokerage segment.
• Revolut: Global digital bank with strong French presence offering multi-currency accounts, trading, savings, and cards. Comparable as a digital-first competitor targeting the same under-30 French demographic.
• N26: European digital bank headquartered in Germany with operations in France. Comparable mobile-first retail banking proposition targeting similar customer segments in the Eurozone.
• Trade Republic: European brokerage app offering zero-commission trading and savings products. Comparable to BoursoMarkets for commission-free European retail brokerage.
• Nickel: French banking-as-a-service offer (now owned by BNP Paribas) providing basic bank accounts via tobacconists and online. Comparable as a low-cost French alternative targeting underbanked and price-sensitive customers.

Others

• Boursorama (historical pre-Société Générale consolidation): Historical peer context only; BoursoBank is itself the rebranded Boursorama Banque. Not a separate peer entity.

Emerging players

• Lydia: French fintech mobile payment and banking app expanding into broader financial services. Adjacent competitor in the French youth digital banking segment with partial overlap on payments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/BoursoBank
• YouTubeyoutube.com/@BoursoBank
• LinkedInlinkedin.com/company/boursobank

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about boursorama